Folks, it’s nothing new if I say you, I and all of us have become a social addict. When you meet people in real, it keeps shuts your mouth but when you meet them on social media, your hand doesn’t stop typing. So, this is what internet driven world has led us to. Social media has not hooked one community of the society, it has hooked both the sections men and women. Both are addicted but in different ways. Both the community find it interesting to use social media but different things catch their interests.
I know this is a bit of a surprise to know that men and women use social media in a different manner but its true. There was a time when social media was to connect with new people and communicate with them. Now, it is majorly used as a marketing platform to promote business, brands, mobile application development, website creation, offers, deals and many more things. If you are in the league of using social media as a tool for marketing and promotion, this is one of the facts you should be fairly in the know of. Which are the platforms that lures the attention of women and which are the ones that are capturing the interest of men?
Define your product's audience, whether they are for men or women, search the more relatable audience and then promote to get the best response. Let's start with the social media usage pattern of women.
Women, as well as men, use social media for almost similar reasons. The points of difference are just in the behavior. Women tend to use password lesser than mend does for keeping their accounts private and secure. The use of social media for the professional approach is very much different from that of men. One of the reasons to use social media by women is to keep in touch with their clients and also to share details, documents, and information with them. As compared to men, women generally share more pictures and posts on the Facebook. According to the research, even though they share more, 8 out 10 women are more likely to get annoyed with the Facebook friends.
Women tend to keep their personal information limited as compared to men. They are more conscious about their online image. Women are also very much protected about the stuff visible to the strangers on Facebook. There is the number of women on the Twitter and Facebook. There is also a difference in a number of women and men on Pinterest. Things that grab women attention on social media are a family related post, sentimental post, pets, kids and real-life situations.
Men are addicted to social media heavily but they are however less than what women use. When it comes to business, men are really active on social media platforms compared with that of the women. They are pro-active when it comes to research and competitive analysis and establishing and flourishing networks. One the fun fact about men is that they use YouTube more than women. Despite the fact, men are extremist when it comes to network building through social media, they still use Pinterest very less. Things that grab the attention of men on social media are car, sports, action and sexual post. They love cars more. Buy BMW car cover.
There are some things that capture the attention of both the sides that are humorous posts, aspirational posts, celebrity endorsements and news posts. If you are a mobile app development company indulged in developing social media app, you better know the target audience, their preference of platforms and their preference of content to make your business successful.