Why You Should be Using a UX Agency
Chances are you already have a web site, social media presence, or even an app to help you reach your customers and clients. Every business today, be it artisanal goods or a technical platform, needs a pipeline to customers, and digital is the biggest one available. However, unless your business is pretty big, you probably don’t have professional, dedicated in-house staff to help you ensure that these digital assets and channels are giving your customers what they want and need. This is where agencies like Ramotion in San Francisco come in. There are great UX agencies in every major city and metro area.
Putting Your Users First
Your customers and clients are your users, and they should be the central focus of your business. When you put your users first, according to the Design Management Institute, your business performs better. “Results show that over the last 10 years design-led companies have maintained significant stock market advantage, outperforming the S&P by an extraordinary 228%.”
Beauty and simplicity are important aspects of products and services provided by design-driven businesses. They aren’t the whole package, though. In his talk “The Business of UX” Daniel Rosenberg of San Jose State University states, “If there is no ROI for the product, then by association there is no ROI for design or the UX team itself. UX earns a "seat at the table" by simultaneously delivering value for both the business and the user.”
A UX agency offers experience and knowledge when they take that seat. They can help ensure that your business is delivering useful digital products and tools. UX/UI firms are experts at finding your target users and finding out what those users are looking for. Using a design firm helps you target features and services that users want, as well as designing them so that they want to use them.
Getting More Efficient
You may have seen or heard an oft-quoted statistic from Forrester, in Forbes for example, stating that for “…every dollar invested in UX brings 100 dollars in return.” That’s because those dollars impact your bottom line from every angle; efficiency, finding customers, and keeping customers.
How you spend those UX dollars can vary. You can, of course, hire in-house, get a cheap contractor for each project, or use a UI/UX design company. Maybe you already have a guy that does your web site. Or even a UI team. Your current in-house staff may not be enough, though. Can they support all of your digital channels? How about your actual product, if you are in that sort of industry? If you are a small company or low-tech business creating, staffing, and managing UX/UI designers, graphic artists, user researchers, information architects, content designers, and other staff can be pricey in terms of time and money. A good UX design company already has all of the specialists and generalists you might need, along with sound processes in place — Good-Bye ramp-up costs.
You may also be a little uncertain about selecting creative talent, or even how to narrow down what types of roles and skills you need. Tapping into a UX agency shifts that burden off your shoulders and lets you focus on managing your project and other areas of your business. Some projects need specialized skills or highly honed skills. A firm knows what roles are needed and already has great talent on staff. If you aren’t an expert in this area, the firm can help you figure out what your existing assets need, what future features or improvements are needed and know about how to accomplish them. A design company can serve as your toolbox, using a writer to improve the content, a researcher to solve usability issues, or an information architect to fix navigation issues.
User experience companies can also help you manage the ebbs and flows of design related work. Maybe you need a web site refresh now, add an app later, then occasionally add features or address issues that come up. If you were to hire your staff in-house, you might have trouble keeping them busy and happy. UI/UX agencies have the advantage of augmenting your staffing needs. They are supporting not just your work, but other projects as well, so you only pay for the time and skills you need, when you need them.
Keep in mind that the UX agency focuses on one thing, user experience. You can expect a good UX design firm to be efficient, to be responsive to changing priorities, and to provide quality deliverables.
UI/UX design firms help companies with their bottom line by enhancing product and service offerings. They keep costs low by providing access to the right skills and expertise at the right time, and not when you don’t need them. Augmenting your staff with the right pros can lead to long term relationships and mutual success in business.