Cross-selling and upselling are vital to any company or brand that sells multiple services. While it might seem easy on the surface, there are challenges involved in achieving success and cross-selling.
One of the first companies that come to your mind when it comes to selling multiple services on demand is Uber. Uber sells multiple modes of transportation like cabs, bikes and scooters on-demand. In addition to this, it also has food delivery services. There are a lot of competitors springing up left right and center that are challenging the existence and revenues of Uber.
Is there any way to expand the usage of services of your customers into multiple applications? Is there any way to retain customers and increase their loyalty? Ye, Uber figured it out and by issuing ride passes!
An Uber ride pass is a subscription pass offered by Uber that users can purchase for a fixed amount. This pass entitles the user for fixed discounts on every right. It also assures free Uber eats delivery and free JUMP bikes and e-scooter rides for a fixed amount of time. The cost of the uber ride pass is $24.99 per month.
New-age entrepreneurs can integrate these features and develop a ride-hailing app using a ready-made solution like Uber clone. It is pre-built with features and the modules of the top ride-hailing apps in the industry.
Uber has found enormous success as a ride-hailing service but has failed to replicate the same magnitude of success when it comes to food delivery. With a free delivery option, users are enticed into using Uber eats for their food delivery. This will help to counter competitors like GrubHub and Doordash.
Since Uber assures a discount, there is very little chance that Riders will opt for competitors. This helps Uber retain its customers. Although a similar option is available with Lyft, Uber has a strong base of existing customers. This will help strengthen the position and reliability of Uber in terms of cab services.
It is not a new idea to provide auxiliary services for the main service. An Amazon Prime customer gets free and quick deliveries in addition to the on-demand videos. Uber has also adopted a similar strategy to retain customers to bring in new customers for its food delivery service.
It also brings a sense of commitment to the customers. People might not hesitate to do a little bit of extra work to access a service that they have already paid for. For instance, a ride pass owner might not mind walking a little distance to take their free e-scooter even if a Lyft was available right there.
It has also helped Uber experiment with its new launches and established its supremacy. JUMP is a dockless E-bike provided by Uber, and with the ride pass, it is expected to win over the same services offered by Lyft. Similarly, the unlimited food delivery option for free has threatened Postmate, which has offered free delivery services as well.
The ride pass gives users better control over the costs. It would be a great benefit for the user if they know that they will not be affected by the Surge pricing of Uber. It makes them feel secure about the prices irrespective of the traffic or weather or time of the day.
It gives users multiple options to take a writer. They could use cabs or bikes for scooters.
Uber started with its ride pass services as an experiment in the same city it was founded - San Francisco. However, Uber is rapidly expanding into other cities as well. It can be expected to be present in all the major cities of the United States by the end of this year. Uber clone scripts in the market can help you set up such an app without any hassle.
More than just Creating multiple services on demand, Uber has gone the extra mile in keeping the users loyal to the brand. One of the best moves on these lines is the creation of the writer passed. When Uber expands into providing more services, the right passes will still stay relevant because it does not stay confined to one service but stays affiliated with the entire brand!
Jennifer Atkinson is a Growth hacker & marketer for Appdupe. She loves to find new business ideas and helps startup entrepreneurs with business consultation. She has a specialty in writing about startup ideas, feasible business recommendations etc.