A landing page is one of the essential tools to enhance your online marketing strategy. By using landing pages, your online business has more potential to increase conversions and generate new leads.
Therefore, knowing the elements of a good landing page is crucial whether you already have a website or just start looking at how to build one effectively. But how do you make a landing page that converts?
In this article, we will look at seven tips and tricks to make an effective and engaging landing page for your online business.
1. Pick a Reliable WordPress Hosting
Hosting is the cornerstone of your WordPress website. Before you start building a landing page or producing any website content in general, it is crucial to choose a reliable hosting provider. With the abundance of options available in the market, users are required to conduct thorough research before selecting the right WordPress hosting tool.
Make sure your provider of choice offers features and tools required to help you build an engaging website. Features such as one-click installation, WordPress optimization, and a reliable customer support service can help you to create and maintain your website easier.
Different providers also offer different prices for their services. Pay attention to which plans or packages suit your needs the most. For example, basic plans offered by providers are typically best suited for personal use and those who just start building their first website.
2. Choose a WordPress Landing Page Plugin
Using a plugin can simplify your landing page creation process. Landing page plugins usually come with pre-made templates to help create a landing page more quickly. The editing process is also more accessible with the drag-and-drop tools.
There are several landing page plugin options you might want to consider, including SeedProd, Beaver Builder, Divi, and Elementor. Installing these plugins on your WordPress site is relatively easy, and they will be ready to use after you activate them.
Keep in mind that some plugins require you to purchase the license. Take a look at their pricing plans and see which one suits you best.
3. Customize Your Landing Page
Even with hundreds of ready-to-use templates available from the plugins, you may want to make your landing page more personal and unique. That is why customizing your landing page is an essential step in creating a landing page that converts.
Most landing page plugins use a drag-and-drop editor, making a wide array of customization possible. For example, you can make your landing page match your branding identity by changing elements such as the font, background, and color palettes.
Some of these plugins are not only easy to use, but they allow you to integrate additional features such as email marketing tools, various forms, and automation. This can make your landing page more unique and robust.
4. Add Images and Videos
Adding media files, such as images and videos, can make your landing page more engaging. In addition, pictures and videos can help you deliver messages more quickly and effectively. Research shows that images are processed between six and 600 times faster than texts.
The media files you include in your landing pages should be high quality. This can help your landing page look more aesthetically pleasing and professional, which will improve your credibility.
Pay attention to the files’ formatting and sizes to maintain a good page load speed. The best image format to include on your website is .JPG or .PNG, while .MP4 or .WebM can be good for video.
5. Test the Landing Page
To get an effective landing page that converts, you may have to go through several trial and error steps. That is why testing is one of the essential parts of your landing page creation process. Continuous testing can give you more insights about what works and what doesn’t on your page.
Test if every button and form work properly and ensure that every link leads to the intended page. Don’t forget to also check how your landing page is displayed on different devices and displays.
Make adjustments to the parts that don’t meet your expectations and repeat the process until you get the best results.
6. Publish the Landing Page
After you build an engaging landing page, it is time to make it public. If you used a plugin to create your landing page, all you need to do is click a single button to publish it.
Ensure that every aspect of the page looks and works as intended using the preview feature available on most plugins.
7. Track Your Page Performance
Tracking your page performance is important to improve the result continuously. Through regular tracking and evaluation, it is easier to identify aspects that need to be improved.
To properly track and evaluate your landing page, there are several metrics you might have to include, such as:
Number of visits. How many people visited your landing page within a certain period, and the typical peak time of visitors.
Traffic source. Where your visitors come from. There are various traffic sources, including direct traffic, referral traffic, search traffic, and social media traffic.
Session duration. How long visitors spend on your website before leaving.
Bounce rate. A metric that shows the percentage of visitors who leave immediately after arriving at your landing page. The lower your bounce rate, the better.
Conversion rate. The number of visitors who performed your desired action on your landing page, including downloading a file, registering for a newsletter, or buying a product.
Having a landing page is essential if you are running an online business. A good landing page can help your business increase sales and generate leads. However, there are several steps you need to know before you build one that effectively engages visitors and increases conversions.
In this article, we have learned about seven tips and tricks to creating a landing page that converts, including:
Pick a reliable WordPress hosting
Choose a WordPress landing page plugin
Customize your landing page
Add images and videos
Test the landing page
Publish the landing page
Track your page performance
Follow the tips and tricks presented in this article, and generate more conversions through your landing page.