One of the most important steps to take before starting a blog is to choose its name. However, choosing a blog name can be a daunting task for aspiring bloggers.
Often, bloggers will have to stick with the name they picked when they first began. This adds more pressure to choose the “right” blog name that they can use for years to come.
Fortunately, there are ways to quickly create a great blog name so you can focus more time and energy on actually building your blog and publishing content.
This guide will share seven tips on choosing a suitable, catchy, and future-proof name for your blog. In addition, you’ll also learn how to register the domain name.
1. Determine What Your Blog is About
Before brainstorming ideas for your blog name, you must choose your blog topic or niche. If you haven’t decided on your blog niche yet, it’s highly recommended that you do so before proceeding.
It’s best to choose a blog name that tells people what the blog content is about. This way, those who come across your blog name will know what to expect before they even visit your site.
For example, a blog called Fishing With Sam tells users that the blogger, Sam, publishes content about fishing. This is more likely to catch fishing enthusiasts’ attention than a blog name that solely features the blogger’s name.
Try to avoid overly specific blog names. Although you should make your blog topic clear to your audience, leave some room for various sub-topics and content ideas. You don’t want the scope of your blog to be restricted by the blog name you’ve chosen.
For example, using Freshwater Fishing Tips isn’t the best name for a blogger who might want to branch out to saltwater fishing in the future.
2. Write Down Blog Name Ideas
Start brainstorming names by listing words and phrases related to your blog’s chosen niche. Get a pen and paper and start writing down whatever comes to mind when you think about your content.
For example, let’s say you’re starting an interior design blog. Some words and phrases related to interior design are home, decor, room, style, inspiration, living space, and trends. If you’re feeling stuck, use an online thesaurus and other tools like Related Words.
Next, examine the words you’ve compiled and think about which ones represent your blog content and brand the best. Start eliminating less relevant words and begin formulating the blog name.
There are endless ways to formulate a blog name. For example, add modifiers that excite people, come up with a catchy alliteration, or make a new and unique portmanteau. If your blog style is more playful, don’t be afraid to play around with puns and slang words.
If you find it difficult to choose between multiple blog name options, ask for other people’s opinions. If possible, ask for feedback from members of your target audience to make sure that the name intrigues or resonates with them.
3. Purchase the Right Domain Name
Technically, the domain name is the address for a website or blog. It’s what users type into their browser’s address bar when they want to visit your blog. For example, to visit GetWox, people will have to enter the domain name getwox.com into their browser’s address bar.
While it’s possible to have your blog name and domain name be different, it’s not recommended in most cases. Most people see the blog name synonymous with the domain name, so making them different will likely confuse your visitors.
Unfortunately, you can’t choose any domain name you want. Each domain name must be unique, and you can only claim one that is not already taken. Use a domain checker to find out whether the domain name you want is available.
To claim a domain name, you must register it by purchasing it via a domain name registrar. Domain names work like a subscription service – you’ll have to repurchase it yearly to keep it connected to your blog.
When choosing a domain name, domain registrars may offer alternate domain extensions outside of .com, such as .co, .net, and more uncommon ones like .blog.
However, prioritize getting a .com domain whenever possible. Most people would automatically write down .com at the end of every domain name. If you choose another domain name extension, you might risk losing traffic to another website.
4. Determine the Blog’s Tone of Voice
A blog’s tone of voice is how the blog’s content will be delivered to its audience. To choose a suitable name, you should always keep in mind the blog’s tone of voice.
Observe your target audience and examine your blog ideas to pinpoint their tone. Is your blog going to present itself as professional and trustworthy? Or is it going to evoke a more easygoing and fun style?
A blog name should be in line with its content’s tone of voice. For example, if you’re a professional blogging about personal finance advice, you might want to avoid making the blog name too playful.
5. Create a Unique Yet Simple Domain Name
The best domain names are easily memorable. They stand out from the crowd, but they’re not too complicated to remember. Therefore, when choosing a domain name, try to find the right balance between uniqueness and simplicity.
First, keep the domain name concise – ideally under 15 characters. If the domain name is too long, users will naturally find it more challenging to remember it. If your blog name happens to be wordy, consider using abbreviations to shorten the domain name.
Next, avoid using hyphens and numbers. Hyphens and numbers will overcomplicate a domain name because users will have to remember more information to visit a blog. Simplifying the domain name will ensure a smoother experience for readers.
6. Learn from Competitors
Examine the blogs of prospective competitors in your niche, especially how they present their content and what their blog names say about them. Take a look at your list of possible blog names and refine them based on your findings.
For example, you might see several competitors that include the owner’s name in the blog title. Using this method could boost your personal brand, but it also comes with a lot of responsibility. So whatever you decide, make sure that you’ve weighed the pros and cons.
Additionally, it’s vital to make sure that your blog name isn’t similar to your competitors’ or any other website or brand in general. You want to ensure that your blog is the top result when someone looks it up on search engines.
A blog name that’s too similar to a competitor can also cause copyright and publicity issues. Always search your blog name ideas on Google before choosing one to minimize these risks.
7. Consider Your Target Audience
Ideally, the blog name should speak to your target audience. When users can self-identify themselves as part of the community a blog is for, they’re more likely to be interested in checking it out.
For example, you’re starting a blog about parenting. Choosing a blog name that taps into the emotions and aspirations that parents can relate to is an excellent place to start. Using words like family, happy, and home can do the job.
Choosing a blog name that will last a long time doesn’t have to be stressful. The key is to ensure that the name you choose fits the blog topic, tone, and target audience. To do this, brainstorm relevant words to your niche and analyze your competitors.
Once you’ve chosen the right blog name, the next step is to claim it by registering the domain name. Use a domain checker to check the domain’s availability, and purchase it from a trustworthy domain registrar.
I hope this guide will help you find the right name for your blog. Good luck.