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Discussion on: Apple Event Takeaways?

 
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Ben Halpern

I would also guess, though, that the Animoji team is siloed enough and it's not really taking resources away from platform/os devs. Given the massive size of this company, I wouldn't think they're especially resource-constrained in this way. I'd guess the presentation itself pays outside attention to this because the general public pays more attention to it. For better or worse, it is clear people are talking about this part.

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Trevor Nielsen

True, they have plenty of software developers to be able to work on many things at once, I just have issues with them trying to compete with a company like Snapchat since Snapchat has a wider available market than Apple could ever get because iMessage is iPhone only. Animojis really aren't that different compared to Snapchat's face filters, and way more people can use Snapchat compared to iMessage.

IDK, to me, it seems like a waste of time and resources. It seems like it would have been better to partner with Snapchat (especially since they did the face tracking demo with snap filters!) than to create their own "competitor" on iMessage.