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Dian Fay

Google quietly dropped "don't be evil" last year.

An industry ethics consortium sounds nice but that's about it. Not only would it effectively be an opt-in system, it wouldn't be able to do anything about violations. Establishing and enforcing consequences for unethical behavior are, whether we like it or not, properly the domain of government. The half-baked reactive measures we've been seeing are the result of government not taking the problem seriously, and extend beyond the merely technological to include questions of oligopolies and other natural consequences of deregulation, corporate lobbying and pressure at all levels of government, workers' rights, and social responsibility.