Management is necessary not only to build products that users love, but to actually drive positive behavioral change.A successful product is the highest impact contribution that anyone can make in the world. In fact, the number one criteria for a the candidate's track record of products that become profitable businesses for their company.
•Have clear goals:Goals that are important are written down!
•Know and understand customers.
Know a handful of current and potential customers personally.Understand the exact dynamics of real customer situations.Leverage this knowledge with other customers, the salesforce, press and analysts, etc.
• Bad practise:You don't have time for the salesforce or customers.Focus on your product and competitors and u aren't sure what's going on in the field. Delegate working with sales. Don't be a boring presenter.Bad managers talk about how future products will be great,but the current products are weak. Bad managers don't care about individual customers.
Focus on change!
1) Tie Product Usage Directly to Revenue Impact
2) Accelerate the Sales Cycle with Product Engagement Data
3) Enable Marketing to Deliver Personalized Promotions with Behavioral Data
Listen to your customer data to identify needs, challenges and areas for improvement.
Without planning, we are individuals with haphazard connections and effectiveness. We are a team when we plan and work in harmony.”
Change always starts at home. The only person you can actually change is yourself. No matter how functional or dysfunctional your organization, you can begin applying XP for yourself. Anyone on the team can begin changing his own behavior. Programmers can start writing tests first. Testers can automate their tests. Customers can write stories and set clear priorities. Executives can expect transparency. Dictating practices to a team destroys trust and creates resentment. Executives can encourage team responsibility and accountability. Whether the team produces these with XP, a better waterfall, or utter chaos is up to them. Using XP, teams can produce dramatic improvements in the areas of defects, estimation, and productivity.
― Kent Beck, Extreme Programming Explained: Embrace Change
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