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    <title>DEV Community: Paz</title>
    <description>The latest articles on DEV Community by Paz (@1paz1).</description>
    <link>https://dev.to/1paz1</link>
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      <title>DEV Community: Paz</title>
      <link>https://dev.to/1paz1</link>
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      <title>I Couldn't Find an SEO Tool That Understood My Product, So I Built One</title>
      <dc:creator>Paz</dc:creator>
      <pubDate>Sun, 16 Aug 2026 09:04:01 +0000</pubDate>
      <link>https://dev.to/1paz1/building-vellumup-the-seo-tool-i-couldnt-find-1mmg</link>
      <guid>https://dev.to/1paz1/building-vellumup-the-seo-tool-i-couldnt-find-1mmg</guid>
      <description>&lt;p&gt;As a SaaS founder, I knew content was important.&lt;/p&gt;

&lt;p&gt;Not just for Google rankings, but also for getting discovered through AI search engines and tools that are becoming part of how people find products today.&lt;/p&gt;

&lt;p&gt;Like many founders, I looked at a lot of SEO and AI content tools.&lt;/p&gt;

&lt;p&gt;Some were good at generating articles. Some were good at keyword research. Some could publish content.&lt;/p&gt;

&lt;p&gt;But I kept feeling that something was missing.&lt;/p&gt;

&lt;p&gt;Most of the tools I tried didn't really understand my product. They didn't understand my brand voice, my internal links, my existing content, or the direction I was trying to take my website.&lt;/p&gt;

&lt;p&gt;The output often felt generic.&lt;/p&gt;

&lt;p&gt;I didn't want a tool that simply generated text.&lt;/p&gt;

&lt;p&gt;I wanted a tool that could understand a website, learn from it, and create content that actually felt like it belonged there.&lt;/p&gt;

&lt;p&gt;That's why I built &lt;strong&gt;VellumUp&lt;/strong&gt;.&lt;/p&gt;

&lt;p&gt;The goal was to combine:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Deep website research&lt;/li&gt;
&lt;li&gt;Brand voice understanding&lt;/li&gt;
&lt;li&gt;Keyword opportunity discovery&lt;/li&gt;
&lt;li&gt;Internal linking&lt;/li&gt;
&lt;li&gt;Content planning&lt;/li&gt;
&lt;li&gt;Automated publishing&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;All in one workflow.&lt;/p&gt;

&lt;p&gt;I believe automation should remove repetitive work, not quality.&lt;/p&gt;

&lt;p&gt;If content sounds like it was written by a random AI, it usually won't help your brand in the long run. That's why one of the biggest focuses behind VellumUp is keeping the content aligned with the website it's writing for.&lt;/p&gt;

&lt;p&gt;Today, VellumUp can scan a site, learn how it communicates, identify relevant opportunities, generate articles, and publish them automatically.&lt;/p&gt;

&lt;p&gt;The vision is simple:&lt;/p&gt;

&lt;p&gt;Automation without losing quality, context, or your brand voice.&lt;/p&gt;

&lt;p&gt;We're still improving it every day, but it's been exciting to see more founders use it to grow their visibility on Google and AI search without spending countless hours managing content themselves.&lt;/p&gt;

&lt;p&gt;If you're curious, feel free to take a look:&lt;/p&gt;

&lt;p&gt;👉 &lt;a href="https://vellumup.com" rel="noopener noreferrer"&gt;VellumUp&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;You can try it with up to 5 free articles and see how it works for your own site. &lt;/p&gt;

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      <category>ai</category>
      <category>seo</category>
      <category>productivity</category>
      <category>automation</category>
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