DEV Community: Константин Зайцев

How to get applications even when there is no money traffic?

Константин Зайцев — Tue, 12 Apr 2022 22:43:37 +0000

I have a dark side - laziness, apathy, I want to watch tik toki, where Korean girls dance to k-pop. But as I understand it, this is all not manifested, not developed creative potential.

Once such a wave covers me. I think what to do, run for the sadhu board, get up to shamanic music. The realization covers me that don't suffer, go to work and I get an idea about how my friends and I can get applications, even if there is no money for traffic.

1) Need to create an input product.
Something valuable that can be done conditionally for free, or even with a good unit economy, have expenses for it, but the input product should lead to the purchase of the main product.

For example, before a relationship with a girl, there are dates, dating. And we went to the cinema and got acquainted, understood along the way or not on the way further.

And here, too, for example, targetologists usually have an audit of the advertising cabinet before setting up a target. Yes, or often in other professions it's just a consultation. But just a consultation sounds boring, it should immediately solve some kind of pain. And so be called.

What I wrote out for myself:

Audit of the advertising cabinet
Business diagnostics
Competitive intelligence

Yes, I spend at least 2 hours on this, but this time a person gets to know me so closely, and it's so useful to him that he got to know me and solved the problem. But there should be a conversion in this, from the input product to the purchase of the main service, for example, this is now the target setting.

But this product should not be out of the air, so there really should be a benefit, so if you immediately apply for this service, then you must carry it for a fee.

2) Find partners. Here you can call someone you've already worked with, or enter a chat with an adjacent niche, for example, I can have designers, SMM developers, brand visualizers, site scientists, something that I don't do myself, but it may be necessary for my client too. Here you need to select who you are sure of, or select well, because you will recommend them.

By the way, stylists can have it, psychologists, photographers. And at the astrologer, those who put on nails, do the tarot layout, yoga.

3) Exchange input products with partners. But not just like that, but to give when they buy something from a partner.

For example,
your input product costs 5000 rubles (business diagnostics).
And the main one is 20,000 rubles (setting up a target).

Your partner, for example, is a sitologist
Input product 3000 rubles - selection of an archetype for brand visualization
The main product is a website of 40,000 rubles

And you exchange these input products.

For example, if they buy a target setting from me, then I give an archetype for brand visualization as a gift from my partner.
And he also, if they buy a website from him, then business diagnostics as a gift

4) Then conduct your diagnostics with your traffic, when there will be potential sales, announce the offer, and sell and transfer the potential lead to your partner.

If both partners are strong, they will increase each other's traffic. The main thing is that the exchange should be equivalent.

How to motivate employees other than salary?

Константин Зайцев — Tue, 12 Apr 2022 22:39:44 +0000

Motivation can be divided into layers, it can be used when hiring people and when working

For example:

1) Inspiration:

What is inspiring when selling your product, in what processes, which person will be interested in it?

My example:
Ideas during paid consultations, when you see something working or not, and ideas come how it can also be applied to yourself and the client. I am inspired by the ideas that come during consultations.

2) Meaning:

What is your brand's mission? What is the deeper meaning? What picture of the world can match yours and the employee's, what can be in common, what's the point?

My example:
Every tool is useful, even 1 tool can increase profits or make work better and more enjoyable

3) Obsession:
Working and studying

4) Purpose:

What common goals do you have with the employee, or how will the work experience in your company further help the employee?

My example:
Become a tracker, mentor, be a guide for others

5) Training:

Learning what or from whom can be useful for an employee?

My example:
I study among the best, the very top knowledge that I can immediately apply to myself and clients.

6) Challenge:

Is there a challenge in your mission? What big idea can hook a person?

There was such an experiment, two people had to pass through the crowd, one looked at a certain point, much further where he was, he did not look at passers-by nearby, and people bypassed him.
And there was another person who looked all passers-by in the eye, afraid to step on someone. He constantly had to change the trajectory. And in the first case, everyone bypassed the person themselves.
What is the idea that sounds like the main challenge that can unite only those people who want to reach exactly the end, to this goal?

7) Freedom:

What kind of freedom framework may be of interest to your employees? Let me remind you once again that not all points are mandatory, something may be important for a person, and something is not, it is important at the very beginning of acquaintance to understand what is important, and build a dialogue around it.

My example:
I make decisions myself, I work at any time, the result depends only on me

There are 2 types of client:
1) External
2) Internal

External ones are all our regular customers
And the internal ones are our employees, they may have fears, objections, and when hiring, we sell ourselves as an employer.

Think about what other stopping factors can be for making a decision?

For example, there is a type of people who need security, most often this girl, but not necessarily. They can work well, but it is very important for them to be paid on time so that everything is clear, transparent, without gray schemes, maybe a little less than others, but on time and stable. For them it is a support.

On the contrary, there are those who are willing to take risks in order to get more than others later. Stability is not important to them, victory is important to them🔥

Which type of internal client is more suitable for you?
Specify this also in the job description.

I like the idea of self-supporting traffic😦 How's that?

Константин Зайцев — Tue, 12 Apr 2022 22:36:35 +0000

The essence of the idea:

1) You need to make a lead magnet, or a video lesson, or an auto marathon
Give some very very useful content

2) Further, the transfer of content should be without your live participation, recorded once, then it works automatically, you cloned yourself, pulled out the expertise

3) It should be paid, but equal to or slightly less than the cost of attracting a client.

For example,
The cost of the marathon is 500 rubles and we set a KPI for targetologists, which is the extreme cost for attracting the 1st person 500 rubles.
That is, if you spent 10,000 rubles on advertising, then divide 10,000 by 500 rubles and get 20 customers. Then you will pay off this funnel at 0
Or if you spent 10,000 rubles and only 10 clients came, then the cost of attracting one client will be
10,000 / 10 = 1000 rubles
Then you have recouped this funnel by 50%

4) If there is an auto marathon, then for example the first couple of days are good, and the last day should sell your consultations, or training.
Man about