DEV Community: Aarif Habeeb

10 TIPS FOR THE PERFECT FIRST IMPRESSION IN APP STORE

Aarif Habeeb — Tue, 20 Nov 2018 12:03:48 +0000

First impression is the last impression and is the most important for Apps!

The market is full of good ideas, so it is important to stand out from the crowd. The visual presentation is definitely in the foreground. Does, the more convincing your screenshots, the more likely is also a download.
Here are 10 tips for the perfect app impression on App users:

The most obvious first screenshot:
The first screenshot is the most important entity of any App. you have only a few seconds to capture the attention of users. Therefore, the most convincing screenshot should come first.

Experiment with screenshot Frame:
The curiosity gives you a few seconds for advocacy. If App Store visitors will see only a piece of the " puzzle “, they tend to continue to scroll down to see what is missing. Therefore, various frame uses on a larger photo - canvas, to explain the main features of your app.

Quick Screenshot subtitles:
Selects expressive verbs and nouns crisp for subtitles. 3 words should be enough to convince.

Contrasting color scheme:
Missing contrasts are not only hard on the eyes, but also harm the user experience. The worst that can happen is a frustration experience. Therefore, The ultimate readability before any design aspect.

Large Title:
Many users do not open the frame, while browsing the App Store, so your text on all devices should also be readable without zooming. Prepare yourself visible.

Custom colors:
Works with a color scheme that suits the design of your app. Custom colors lead to improved visitor engagement on the App Store page and thus higher App Conversion.

Screenshot with focus:
A direct link to the app should be seen in the screenshot. Sets an element in the center of the image. Thereby you can create a recognizable at the first contact with your app. In games that is usually the main character.

Stand out from the crowd:
About 2 million apps on the App Store. Makes it clear why your app is differed from other. What is your USP (unique selling point)?

Even Chosen attention:
Enlarges key elements and special features to a self-determined to draw the attention of the user.

Experiment with emblems and meaningful interjections:

with a few short, lurid words (for example, " Aha “, " lol “, " WOW “, etc.) increases the commitment and conversion of your App Store page. If you think you follow these guidelines and still brings a little experimentation, you are to stand out well on the way out of the abundance of apps. Try out different ways and keep doing your download speeds in mind.

Aarif habeeb is a blogger, coder and PPC expert provide PPC training in Jaipur

FMCode – Making Hand Gestures your Next Password

Aarif Habeeb — Sat, 01 Sep 2018 10:21:31 +0000

Imagine just making a hand gesture to sign in or unlocking something, instead of biometric-based features like fingerprints and facial recognition.

The future isn’t too far when instead of fingerprints or facial recognition, gesture-based passwords would be enough to sign in or unlocking your device.

A new system named FMCode was described in a paper at Arizona State University by computer scientists Duo Lu and Dijiang Huang that will capture a person’s finger making a motion in the air as an authentication of the user’s identity using a wearable sensor or camera.

It was claimed in the paper that the algorithms used by this new gesture-based authentication can correctly identify users 94.3-96.7% of the time after seeing the pattern (a signature or a shape) just a few times.
Moreover, the researchers say that FMCode will be very easy to use and doesn’t require much training.

Advantages

As described in the paper by the researchers Duo Lu and Dijiang Huang, FMCode is an attempt to elude the complicated privacy concerns related to biometric-based unlockings like fingerprints and facial recognition.

Additionally, FMCode relieves you from remembering a long array of characters used in a traditional password.

Gesture passwords are the next future and they can be handy in various scenarios.

Challenges

Like every new technology, FMCode too has its faults and flaws.

Unlike passwords, hand/finger gestures made in the air can’t be exactly the same each time. To recognize the correctly, the FMCode need to be robust enough to identify slightly different speeds and shapes simultaneously capable to identify any fraudulent attempts.

To overcome the challenge, the computer scientists used machine learning and built a convolutional neural network (CNN) that allow FMCode to find spoofs while identifying minor variations in the motion signals from the real user. This also limits the amount of training, FMCode needs to setup gestures as passwords.

Robustness

As for now, the FMCode securely judge most of the fraudulent guessing attempts, even the one when an attacker exactly knows the gesture.

However, the FMCode still needs to be more robust. As per the researchers, the future planning for FMCode includes recognizing attacks where a gesture is recorded and replayed later to trick the system, making the system more secure against any type of security breach.

Uses

It is yet to be seen if people will be interested in gesture passwords any time soon or not.

The participants who tested the FMCode found the system to be high on security but lagging in ease-of-use and speed as compared to the traditional methods.

However, a gesture-based touch-free interface can successfully be implemented in Augmented Reality (AR) and Virtual Reality 9VR) applications or in a situation where minimum contact with surroundings is required, like for cleanliness in operation theatres.

Conclusion

With sci-fi movies like Minority Report and Iron Man showing futuristic interactions, the interest in and development of the technology has hugely increased over the years.

While tech giants like Facebook, Microsoft, and Magic Leap are guaranteeing the need for gesture control in their VR and AR environments, companies like Sony are looking to turn gesture interfaces into reality.

Back in 1989 when Nintendo released a wired glove that could control some gaming aspects to 2013 when Leap Motion was launched, hand gestures have always fascinated the app developers as well as the users.

Top 10 must have Skills to be Blockchain Proficient

Aarif Habeeb — Thu, 26 Jul 2018 07:38:06 +0000

The blockchain technology is relatively new and opened the door to an exciting world of opportunities. Though entrepreneurs, developers, and investors are all trying to use and maximize the benefits of the blockchain, everyone is still a beginner in understanding the blockchain.

blockchain technology

You must be fascinated with the growing talks about BitCoin, cryptocurrency, digital wallets, digital signatures and authentication, and many other things, and would like to try your hands on these new features and technologies in the market.
Whether you are a newbie or not, getting the best of anything requires a lot of learning, time, energy and money. Same is with the blockchain technology.

Here we provide few skills that you must develop to be blockchain proficient.

1. Understanding the Business Drivers and Outcomes

Blockchain business models are primarily focused on technology and less on simplification of the business process, so it is crucial to understand the business outcomes.

Also, you need to know the data flow and how to bring trading partners, suppliers, and customers under the blockchain environment.

2. Learning to Create Blockchain Services

The blockchain is the newest kid in the industry and still in the development phase. Once you get expertise in the technology, you must be able to provide or create services which incorporate blockchain.

Once internet got popular in the 90s, anyone with a practical knowledge of HTML was in huge demand. Same will happen with blockchain. So you must be far-sighted to look for opportunities where you can use your expertise, opening many business opportunities.

3. Acquiring Interoperability

With the conception of different cryptocurrencies and applications, the communication is bound to be complex. So it is important to maintain interoperability between the various platforms that use the blockchain technology.
In order to reduce latency and improve versatility, you must develop an open-source business model which can integrate your current enterprise systems with blockchain applications.

4. Understanding Smart Contracts

If your business requires having contractual agreements, you must understand how smart contract can benefit you.

Smart contracts are not applicable to all blockchain applications, but having the sound knowledge of smart contracts can provide you with a top-notch against other blockchain peers.

5. Develop a T-shaped Personality

A T shaped personality is the one who is efficient to perform both vertically and horizontally.

In other words, it is not sufficient to possess only blockchain skills. A blockchain practitioner is expected to possess cross-disciplinary skills as well.
At times, you may need to integrate IoT or AI with blockchain for creating a solution. In such scenarios, you need knowledge and expertise in different areas.
Blockchain single-handedly doesn’t achieve anything. It gives the required benefits when it is integrated with some other business or technology.

6. Choosing Appropriate Platform

Having a variety of the same thing often creates confusion. Same is with the blockchain platforms.
There are various blockchain platforms like Hyperledger Fabric, Ethereum, Ripple, Corda and Stellar which provide different solutions to different concerns.
Before finalizing any platform, it is important to know about their pros and cons as no one platform suits all the requirements.

7. Understand Blockchain Security

The blockchain is a decentralized distributed library of ledgers which is maintained as an open source repository available to all.

Blockchain security options regarding identity, data, and infrastructure are often contradictory to the usual data security measures.

Hence, it is important to learn about cryptography, hashes, digital signatures and architectures to implement blockchain security and prevent cyber attacks.

8. Using Blockchain for Simplification

The blockchain is not a replacement to Enterprise Resource Planning (ERP). However, it can be used to simplify the complex business processes like cross-border transactions.

So it is essential to have a sound knowledge about strengths and weaknesses of blockchain and use them to your advantage.

9. Understanding of Architectural Patterns

Having knowledge of different blockchain architectures will let you evaluate which blockchain based solutions are more cost-effective and secure as compared to the available alternatives.

Also, it will make you the right person to ask for suggestions and assistance regarding the technical designs of other blockchain partners.

10. Knowledge of Standards

With the expansion of blockchain industry, comes the requirement for standardization.

Initiatives like ISO/TC 3017 have taken it upon themselves to create a set of standards for blockchain technology.
These standards are going to play a large role in the evolution of the blockchain ecosystem. So you must be updated with the standards to stay competitive in the field.

Conclusion

Most people have this understanding that blockchain is all about cryptocurrencies like BitCoin. But when they dive into the depth of the blockchain, they find a whole new world of possibilities.

Cryptocurrency is the most known use of blockchain technology, but it is highly speculative in nature. Blockchain technology as a whole is solid and revolutionary.

So if you become an expert in the above-mentioned skills, you open yourself to greater prospects whether it is in the field of business, jobs or startups.

The 5 stages of Growth Hacking AARRR for YOUR APP: HOW DO YOU DO THAT?

Aarif Habeeb — Tue, 27 Feb 2018 11:01:58 +0000

Growth hacking: We hear this term more often around us and sound very attractive for any app developers. But what does growth hacking actually mean?

What does growth in hacking?

Growth hacking can be described as the optimization process of a product or service by the constant carrying of small tests. This test often happens through A / B testing. In fact, growth hacking is a technical extension of the traditional marketing idea. However, where marketing often focuses only on bringing new customers, growth hacking covers the entire process from acquisition to conversion. Growth hackers use their knowledge of product distribution to find ingenious technical solutions for growth and then sometimes balancing on the edge of what is acceptable. As a growth hacker, must have a proper skillset in house, companies often opt for a combination of marketers and mobile app developers.

The five stages of growth hacking AARRR:

Acquisition:

Consider where your potential customers are coming from. Make sure your app rank well in app stores so they find the app or you can set a whole campaign so people will use your app. What tactics or combination you choose, there will always be to make improvements. Put more in the successful channels and emits the least profitable channels, so that you keep well in view of the focus of the campaign. In this phase, consumers have the app just download and it's up to you to convert new users to people who understand the value of your app and want to make more use.

Activation:

This is the time when people want to make more use of the app. How do you ensure that people actually do this? And how do you measure whether you achieve your goals? What are your goals really? You will probably go around this stage think of collecting e-mail addresses or other contact information that are relevant to you.

Retention:

Now you have some user’s data collected from app download and would like you to return visitors and use your app often. You can measure the retention by simply looking at how many users come back after they have 'activated'. If the number of active users quickly drops it probably means that people do not have the experience of your app they expected. If this is the case, then quickly go looking for the cause.
To inactive users to "re-activate", you can choose to send an automated e-mail to users who have been absent for some time.

Referral:

Have you successfully completed the first three steps? Make sure that people will talk about your app. If you have accumulated quickly many active users, this generally means that people recognize the value of your app and want to use your application. There is almost no more powerful marketing tool than marketing buzz: people make decisions faster from positive experiences of friends and family.

Revenue:

People download your app, discovered it in app store is the best revenue for you or maybe you get revenue from in-app ads. It is certainly important to have insight into what efforts produce the most profits so you can optimize it further. A growth hacker targets all five steps above, where the traditional online marketer focuses on the first step: collecting users.

I'm Aarif Habeeb, Ask Me Anything About SEO

Aarif Habeeb — Fri, 23 Feb 2018 11:44:50 +0000

I am SEO Nomad, Work as a self employed SEO Consultant and help web and App Developer to make their website well optimize that rank on search Engines and drive traffic to their blogs. I am a technical Content Writer and love to share my view on diverse topics like Chatbots, IoT, AI, Big Data, Deep learning, Machine learning, robotics and digital marketing. Before this I was a CodeIgnetor developer at OnGraph, built website backend, and spent most of my time worrying about new programming updates and languages. So I decided to move in digital marketing and content writing to be up to date with new technologies.

Now I provide Digital Marketing and SEO training and speak in many college conferences on digital marketing and SEO.

Imagine having that one tiny piece of information about SEO that you didn't have before and it unlocks everything you need to drive organic traffic towards your business. I will be glad to answer any question regarding SEO to the best of my knowledge. And if I can't answer it, I will find someone for you

Ask me anything about SEO I would be happy to help you at free of cost.

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