DEV Community: Adilah Matcharan

Turn Your Messaging Solution into a Revenue Stream with Salla

Adilah Matcharan — Thu, 18 Jun 2026 08:28:41 +0000

Salla Communication Apps give developers and service providers the opportunity to integrate their messaging solutions with thousands of merchants on Salla. Whether you offer SMS, Email, WhatsApp, marketing automation, or customer engagement services, you can build an app that helps merchants communicate with their customers while creating a new revenue stream for your business.

By joining the Salla ecosystem, you can reach a growing ecommerce market, offer your services directly to merchants, and monetize your solution through app subscriptions and usage-based services. Salla's Communication Apps framework makes it easy to connect your platform to merchant stores and automate message delivery based on store events and customer actions.

This guide walks you through the complete process of creating a Communication App using the Salla Partners Portal. You'll learn how to configure your app, set up supported communication channels, and connect store events that trigger messages. By the end of this guide, you'll be ready to launch your communication solution on Salla and start serving merchants across the platform.

To start, login to Salla Partners App and click on My Apps menu item

This will redirect you to the My Apps page where you can display the Apps linked to your account and create a new App.

Create communication App

Create a communication App by clicking on + Create New App, this will open the Create App form where you can choose the App type. Choose the Public App type then click on Continue

You will be redirected to the Create App page where you can fill in the App details.

Fill in the basic app information and choose the Communication App Category.

After completing the form click on the Create App button.

This will take you to the App Details page where you can fill in the App details, follow this article for a step-by-step guide.

Set up SMS Communication App

After creating the communication app you will need to set it up according to the SMS App needs, scroll down to the Store Events in Webhooks/Notifications section and click on Add Events.

A pop-up page will display the Store Events list, here you can click on the Communication event and choose the Communication Sms Send event then click Save.

After that scroll further down to the Supported Feature section and click on the Supported Feature button.

Then choose the features supported by your App and click Save.

Checklist for SMS Communication Apps

Set the Store Events and choose Communication Sms Send
Set up the supported features and choose either or both Local or International Sms

Set up Email communication App

After creating the communication app you will need to set it up according to the SMS App needs, scroll down to the Store Events in Webhooks/Notifications section and click on Add Events.

A pop-up page will display the Store Events list, here you can click on the Communication then tick the Communication Email Send option.

After that scroll further down to the Supported Feature section and click on the Supported Feature button.

Then choose the features supported by your App and click Save.

Check list for Email Communication App

Set the Store Events and choose Communication Email Send
Set up the supported features and choose Email

Set up Whatsapp communication App

After creating the communication app you will need to set it up according to the SMS App needs, scroll down to the Store Events in Webhooks/Notifications section and click on Add Events.

A pop-up page will display the Store Events list, here you can click on the Communication

After that scroll further down to the Supported Feature section and click on the Supported Feature button.

Then choose the features supported by your App and click Save.

Check list for Whatsapp Communication App

Set the Store Events and choose Communication Whatsapp Send
Set up the supported features and choose Whatsapp

By following this guide, you can successfully create and configure SMS, Email, and WhatsApp communication Apps through the Salla Partners Portal. Once your App is created, make sure to correctly set up the required store events and supported features based on the communication type you choose. Proper configuration ensures seamless message delivery and allows merchants to fully benefit from your communication App. For more detailed configuration steps, always refer to the related setup article to ensure your App is ready for use.

How to Increase Your Theme Visibility and Sales on Salla

Adilah Matcharan — Thu, 18 Jun 2026 07:48:21 +0000

Building a great theme is only the first step. To attract more merchants and increase sales, you need to make your theme easy to discover, easy to evaluate, and easy to trust.

This guide covers practical ways to improve your theme's visibility and help more merchants find and choose your work.

Optimize Your Theme Setup

Price Your Theme Right

Pricing can influence a merchant's decision to try your theme. A competitive price helps attract early customers and build momentum, while premium pricing may be more suitable once your theme has established a strong reputation.

Add Preview Images for Each Element

Preview images help merchants understand what they're buying before making a purchase. Showcase key pages and components so merchants can clearly see your theme's design and functionality.

Showcase Merchant Success Stories

Positive reviews and examples of active stores using your theme build trust. When merchants see others successfully using your theme, they're more likely to consider it for their own stores.

Add an Active store that uses your Theme using the Partners Portal:

Go to Themes Details Page
Click on Publish Theme
Click on Active store on Theme Listing page
Choose the store from the drop down list
Upload a screenshot of the Store
Click Save to finish

Add Multiple Preview Stores

Different merchants have different needs. Multiple preview stores help demonstrate your theme's flexibility across various industries and store types.

Use Salla's Sales Features

Enable Free Theme Trial

A free trial allows merchants to test your theme before purchasing. This reduces uncertainty and can increase conversion rates.

Explore more about it here.

Request Ratings and Reviews

Reviews help build credibility and improve your theme's visibility in the marketplace. Encourage merchants to leave feedback after using your theme.

Join the Affiliate Marketplace

Listing your theme in the Salla Affiliate Marketplace allows affiliates to promote it and earn commissions. This can help you reach new audiences without additional marketing effort.

Add your Theme in Salla Affiliate Marketplace, here’s how:

Login to your Salla Partners Account
Go to Marketing tools
Click on Add Affiliate Product
Click on Publish New Affiliate Product button and fill in the form. More information here.

Market Your Theme

Promote on Social Media

Share your theme on platforms such as Instagram, TikTok, X, and LinkedIn. Regular content helps increase awareness and keeps your theme visible to potential customers.

Share Visual Content and Tutorials

Show your theme in action through screenshots, videos, and walkthroughs. Educational content helps merchants understand the value of your theme and how to use it.

Use Keywords and Hashtags

Relevant keywords and hashtags improve discoverability. They help merchants find your content when searching for themes and ecommerce solutions.

Use relevant keywords to enhance discoverability, check out this SEO guide for keywords

Design for Promotions

Merchants often run discounts and seasonal campaigns. Themes that support promotional banners and sale-focused layouts are more attractive to merchants looking to increase conversions. Follow this guide on how to Prepare your themes for discount season.

Engage With the Community

Collaborate With Influencers

Partnering with influencers and content creators can introduce your theme to a wider audience. Their recommendations can help build trust and generate interest.

Here’s how you can start:

Login to your store dashboard
Click on Marketing
Select Influencers
Choose the Influencer you want to collaborate with
Select the services you want
Enter campaign details and proceed to payment!

Participate in Salla Communities

Join Salla WhatsApp and Telegram groups to connect with merchants and other developers. Community engagement helps you gain feedback, answer questions, and increase awareness of your work. Join our Telegram groups.

A successful theme needs more than good design. By optimizing your theme listing, using Salla's built-in marketing tools, promoting your work consistently, and engaging with the community, you can increase visibility and reach more merchants.

Create Ready Stores for Fast and Easy Income with Salla

Adilah Matcharan — Sun, 28 Dec 2025 13:39:01 +0000

Transitioning from conventional retail to online stores can be overwhelming for many business owners, especially those without technical experience. Building an online store from scratch often feels complicated and time-consuming. To simplify this shift, Salla offers Ready Stores fully built, functional store templates that partners can customize and sell directly to merchants, helping them launch their online presence quickly and effortlessly.

What are Ready Stores?

Ready stores offer the opportunity for Partners to create fully functional stores with different categories including Drop shipping, Fashion, Electronic, Jewelry, Cosmetics and Care. These ready stores allow merchants to get a jump on when switching from existing stores to online stores without the hustle of creating a new store from scratch.

Benefits and features of Salla ready stores

Salla Ready store offers developers a straightforward approach to creating fully functional stores. Not only does it provide the ability to view the store dashboard and website, but it also allows for the creation of customizable and sellable stores for interested merchants. Moreover, the Ready stores by Salla come packed with additional features including User friendly interface, Salla tools for customization options.

User-Friendly Interface

The Ready stores dashboard has an intuitive and easy-to-use interface, enabling developers to build stores easily with minimal experience needed.

Salla Tools for Customization Options:

Salla offers extensive customization options available within Salla’s Ready store features, allowing developers to tailor the store design including:

Salla Themes

You can install Themes on the store from Salla Themes Marketplace to enhance the store aesthetics and appearance.

Landing pages

Create landing pages for your Store using Salla Twilight Engine.It provides a foundation to build upon and typically includes an offer with a countdown timer to encourage conversions.

Adding Products

With more than five product types, you can also add product details to the store to help showcase how the products are displayed in the Ready store.

Seamless Integration with Third-Party Apps:

The Ready store provided by Salla offers versatility and flexibility, which enable developers to seamlessly integrate with Salla Apps and extensions to enhance the store’s functionality and offer additional features.

Overview of available store categories

To cater the wide range of the customers on Salla Platforms, the Ready stores come in five different categories such as Drop shipping, Fashion, Electronic, Jewelry, Cosmetics and Care. Each type will be explained in detail in the following table.

Store Type	Description
Drop shipping Store	A dropshipping store is an online business model where the Merchant doesn’t hold inventory. Orders are fulfilled directly by suppliers, minimizing overhead costs and allowing the Merchant to focus on marketing and customer service. A Ready store example of this type will be explained later in this article.
Electronic Store	An Electronics Store specializes in selling a wide range of electronic devices, gadgets, and accessories for personal and professional use. It offers a convenient one-stop shopping experience for the latest technology products and accessories.
Fashion Store	A Fashion Store specializes in clothing, footwear, accessories, and the latest fashion trends.
Jewelry Store	A Jewelry Store specializes in selling a wide range of jewelry items, including necklaces, earrings, rings, bracelets, and watches.
Cosmetic and Care Store	A Cosmetic and Care Store specializes in beauty, skincare, and personal care products.

Try it today and create a ready store from scratch and offer it for sale on Salla Ready stores marketstore to make a side income.

Already a Salla Partner? What’s next?

Adilah Matcharan — Thu, 25 Dec 2025 07:59:48 +0000

After creating your Partners Account whether as a Developer, Affiliate, Service Provider or an Influencer. Your next step is to get more sales. We’ve compiled a list of tips for each rule to help with growing your business and attract more sales.

General Tips

Below is a list of tips any Partner should use to aid in growing their business:

Salla Partners Marketing Tools Salla Partners Portal provides a couple of direct marketing tools you can use to increase your business sales, which are Salla Coupons and Salla Affiliate Products

Salla Coupons
Create coupons for your products or services to attract customers and remind existing customers with new apps and or new features
Affiliate products
Add your products, services or the whole store on Salla Affiliate Marketplace, where affiliates can find your products and affiliate it in their platforms.

Keep your product's information up to date.

Having updated products with updating information in the Apps/Themes/Services marketplace will make it all go in vain. Make sure you keep updating your products details with the latest changes to keep your customers engaged and fully informed.

Provide a responsive customer care

It’s not about just providing a customer care service, your service should be responsive within a short timeframe (24 to 48 hours response time). Being responsive makes your customer feel heard and appreciated.

Leverage on feedbacks

Especially the good ones, people like to hear from other people, by providing transparent feedback it gives a sense of relevance for your customers.

Exploit seasonal trends

In Saudi Arabia there are a number of seasons where Partners can use to market their products and services, such as religious seasons Eid, Ramadan and Hajj. In addition to national events such as Flag Day, Saudi National day and Foundation Day.

Apps/Theme Developers

As a Developer Partner creating Apps and Themes for Merchants you can do the following:

Check users reviews	Constantly check users review to track your App/Theme performance and hunt for possible enhancements provided by the users of your products
Update your products	Provide regular updates based on reviews.
Document Apps/Themes updates	Update descriptions with each released update in the Apps/Themes Marketplace.
Repeat popular products	Repeat well rated products in different approaches.
Reduce App Churn	Improve onboarding experiences Utilize push notifications and in-app messaging effectively Personalize user experiences, read more tips here

Service Providers

As a Service Provider Partner you can do this after creating your Profile:

a. Update portfolio with recent projects

You can add new projects you have worked on recently, make sure to add high quality images and state the project process and tools used to enhance credibility.

High quality images
Recent projects
Keywords
Offer competitive prices
Showcase relevant skills
More tips here.

b. Continuously promote your services

Use social media - share your projects updates to reach wider audiences
Personal networking - use your connections to let them know about your services.
Communities - engage in relevant forums and communities to promote your services.

Affiliate

Salla Affiliate feature allows two ways of earning one is as an affiliate (promoting products) as a service provider Apps/Themes/Services (offering products to affiliates).

As an affiliate	As a service provider Themes/Apps/
Regularly post about your affiliated products.	Keep track of sales and provide similar products to the best sold products.
Update the product details with latest changes.	Provide seasonal offers to encourage affiliates.

Influencers

Salla Influencers Partners can offer marketing services for Partners products, after creating your Influencer Profile you can follow these tips to increase your orders:

Schedule campaigns

Scheduling campaigns can help give interested customers a clear view of your availability, use Salla Partners Portal to set your campaigns schedule, follow the steps in this article.

Know your followers

Provide products that are closer to your niche, for example if your niche is a healthy lifestyle you can provide products such weight management products and healthy products.

Repeat Popular Products

Offer multiple products based on followers preference, if there are 100 sales on a product, review the perks of the product and compare it with possible products that you can promote to your followers.

Ready Stores

One of the easiest ways to start an online business is to create an online store, but what if you can take that into a new level! Selling these stores as ready stores? With Salla Ready Stores you can create different types of stores and offer them for sale on the Ready Stores Marketplace and yes! That’s all you need to have a passive income.

1- Create store

2- Publish store

3- Collect your payouts!

Summarized tips for:

Developers: Monitor reviews, update apps/themes, and repeat popular products.
Service Providers: Update your portfolio, use high-quality visuals, and promote through social media and networking.
Affiliates: Regularly promote products, track sales, and offer seasonal deals.
Influencers: Schedule campaigns, know your audience, and promote popular niche products.
Ready Stores developers: Diversify options for ready stores to hit different store markets.

Growing as a Salla Partner begins with taking advantage of the right tools and strategies. Whether you're a Developer, Service Provider, Affiliate, or Influencer, staying active, responsive, and up-to-date is key. By applying the tips in this article, engaging your audience, and making the most of seasonal trends, you can enhance your visibility, increase sales, and accomplish much success with Salla.

DEV Community: Adilah Matcharan

Turn Your Messaging Solution into a Revenue Stream with Salla

Create communication App

Set up SMS Communication App

Checklist for SMS Communication Apps

Set up Email communication App

Check list for Email Communication App

Set up Whatsapp communication App

Check list for Whatsapp Communication App

How to Increase Your Theme Visibility and Sales on Salla

Optimize Your Theme Setup

Price Your Theme Right

Add Preview Images for Each Element

Showcase Merchant Success Stories

Add Multiple Preview Stores

Use Salla's Sales Features

Enable Free Theme Trial

Request Ratings and Reviews

Join the Affiliate Marketplace

Market Your Theme

Promote on Social Media

Share Visual Content and Tutorials

Use Keywords and Hashtags

Design for Promotions

Engage With the Community

Collaborate With Influencers

Participate in Salla Communities

Create Ready Stores for Fast and Easy Income with Salla

What are Ready Stores?

Benefits and features of Salla ready stores

User-Friendly Interface

Salla Tools for Customization Options:

Salla Themes

Landing pages

Adding Products

Seamless Integration with Third-Party Apps:

Overview of available store categories

Already a Salla Partner? What’s next?

General Tips

Apps/Theme Developers

Service Providers

Affiliate

As an affiliate

As a service provider Themes/Apps/

Influencers

Ready Stores