DEV Community: Anders Dahl Rasmussen

13 Etsy Tags That Actually Get You Found in Search

Anders Dahl Rasmussen — Sat, 08 Aug 2026 06:45:48 +0000

13 Etsy Tags That Actually Get You Found in Search

Etsy gives every listing exactly 13 tags. Most sellers waste half of them repeating words already in the title, or using broad terms so competitive that a new shop has no chance of ranking.

The Mistake: Tag Duplication

If your title already says "handmade ceramic mug," using the tag "ceramic mug" again wastes a slot. Etsy's search algorithm already indexes your title — tags should cover ground the title doesn't.

What 13 Tags Should Actually Cover

3-4 tags: exact long-tail phrases. "Gift for coffee lover," "housewarming gift pottery" — specific enough that competition is lower and buyer intent is higher.

2-3 tags: material and style. "Stoneware," "minimalist," "rustic farmhouse" — the descriptive words buyers actually type alongside a product category.

2-3 tags: occasion or recipient. "Mother's day gift," "gift for him," "wedding favor" — Etsy shoppers frequently search by who the gift is for, not just what it is.

2-3 tags: use case. "Coffee mug," "desk accessory," "office gift" — how the item is actually used, which may differ from how you'd describe it.

1-2 tags: your differentiator. Whatever makes your specific listing different from the other 4,000 mugs on Etsy — hand-painted, locally sourced clay, made to order.

Why Broad Tags Backfire

A tag like "mug" has enormous search volume and enormous competition. A new or small shop ranking on page 40 for "mug" gets zero clicks. The same shop ranking on page 1 for "hand-painted stoneware mug gift" gets found by exactly the buyers who want that.

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Turn One Podcast Episode Into 10 Pieces of Content: The Exact Workflow

Anders Dahl Rasmussen — Sat, 08 Aug 2026 06:45:18 +0000

Turn One Podcast Episode Into 10 Pieces of Content: The Exact Workflow

Recording a podcast episode is maybe 20% of the work that should happen around it. Most of the value gets left on the table because repurposing feels like a separate project instead of a five-minute step.

The Workflow

1. Pull the transcript. This is your raw material for everything downstream — most podcast hosting tools generate one automatically.

2. Find 3 quotable moments. Look for a sentence with a strong opinion, a surprising number, or a clear before/after. These become standalone social posts.

3. One LinkedIn post per episode. Take the single best insight and expand it into 150-200 words — not a summary of the episode, a standalone thought that happens to reference it.

4. One Twitter/X thread. Break the episode's main argument into 5-7 tweet-length points.

5. Show notes that double as a blog post. Instead of a bare timestamp list, write 2-3 sentences of context per section — now it's real, indexable content instead of a list Google ignores.

6. Audiogram clips for the 2-3 best 30-second moments. These perform disproportionately well because they combine audio authenticity with visual scrollability.

7. An email newsletter blurb. Two sentences and a listen link, sent to your existing list.

Why Most People Skip This

It feels like a second job. But each of these seven pieces takes minutes once the transcript exists — the bottleneck was never the work, it was starting from a blank page each time instead of extracting from something that already exists.

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The Freelance Proposal Structure That Wins 3x More Clients

Anders Dahl Rasmussen — Sat, 08 Aug 2026 06:44:47 +0000

The Freelance Proposal Structure That Wins 3x More Clients

Most freelance proposals fail before the client finishes the first paragraph — not because the freelancer isn't qualified, but because the structure buries the one thing the client actually wants to know: do you understand my problem?

The Structure

1. Restate the problem in their words, not yours. Open by reflecting back exactly what they told you, using their language. This does more to build trust in three sentences than a full bio does in three paragraphs.

2. One sentence on your approach. Not a full methodology — just enough to show you have a plan, not just enthusiasm.

3. Scope, in a short list. Bullet points, not prose. Clients scan proposals; dense paragraphs get skipped.

4. Price, stated plainly. Bury it and clients assume you're hiding something. State it once, clearly, with what's included.

5. A specific next step. "Let me know if you have questions" is passive. "I can start Monday if we confirm by Friday" moves things forward.

Why This Order Matters

Clients decide whether to keep reading in the first two sentences. If those two sentences are about you — your experience, your years in the industry — you've lost the moment where you could have shown you understood them.

The Mistake Most Proposals Make

They lead with credentials. Credentials matter, but they answer a question the client hasn't asked yet ("why should I trust you") before answering the one they're actually asking ("do you get what I need").

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The Airbnb Welcome Message Template Guests Actually Read

Anders Dahl Rasmussen — Sat, 08 Aug 2026 06:44:16 +0000

The Airbnb Welcome Message Template Guests Actually Read

Most welcome messages are too long, too formal, or arrive at the wrong moment. Guests skim them in the taxi from the airport. If yours reads like a legal document, the useful parts get lost.

The Three Moments That Matter

A welcome message earns its place if it hits these three things, in this order:

1. How to get in. Door code, key location, or meeting point — first line, no exceptions.

2. Wifi, immediately. Name and password, formatted so it can be copy-pasted, not retyped from a sentence.

3. The one thing that always confuses guests. Every property has one: the finicky shower knob, the trash schedule, the elevator that only goes to floor 4. Say it once, clearly, before they discover it the hard way.

What to Leave Out (Or Move Elsewhere)

House rules, checkout procedures, and long neighborhood guides don't belong in the first message. Guests are tired and want to get inside. Send those as a separate message once they're settled, or link to a house manual.

A Structure That Works

Something like this covers it in four lines:

"Hi [Name], welcome! Door code: 4471#. Wifi: HarborView / password: bluewater22. Heads up — the shower needs a firm turn to get hot water, give it 10 seconds. Anything else, just message me here."

Four lines, effectively. Everything a jet-lagged guest actually needs, nothing they have to scroll past to find it.

Why Short Wins

The goal of a welcome message isn't to sound thorough — it's to get answered questions out of your inbox before they're asked. A four-line message that gets read beats a ten-paragraph message that gets skimmed.

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How to Respond to 5-Star Reviews (Yes, You Should Reply to Those Too)

Anders Dahl Rasmussen — Sat, 08 Aug 2026 06:43:45 +0000

How to Respond to 5-Star Reviews (Yes, You Should Reply to Those Too)

Most restaurant owners only think about review responses when something goes wrong. That's backwards — replying to positive reviews does real, measurable work, and most businesses leave it undone entirely.

Why It Matters

A five-star review with no response looks unattended. A five-star review with a genuine, specific reply signals an owner who's actually paying attention — which is exactly the impression that turns a browsing searcher into a booking.

What Makes a Good Reply

Reference something specific from the review. "Thanks!" is invisible. "So glad you tried the short rib — that's been on the menu since we opened" shows you actually read what they wrote.

Keep it under 3 sentences. A long reply to a positive review can come across as try-hard. Warmth doesn't need length.

Invite them back, specifically. "Hope to see you again for brunch" beats "come back soon" because it signals you remember something about their visit.

The SEO Side Effect

Google's local ranking factors include review response rate and recency — not just star average. A business that replies to everything, positive and negative, signals active management, which is itself a minor ranking factor separate from the reviews' content.

The Time Cost Objection

The usual pushback is time — replying to every 5-star review feels like a low-priority task compared to actually running the business. In practice, a good response takes under 30 seconds once you're not starting from a blank cursor each time.

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5 Airbnb Photo Captions That Actually Drive Bookings

Anders Dahl Rasmussen — Sat, 08 Aug 2026 06:43:10 +0000

5 Airbnb Photo Captions That Actually Drive Bookings

Most Airbnb listings treat photo captions as an afterthought — or skip them entirely. That's a missed opportunity. Captions are prime real estate: they show up in the gallery view, they answer questions before a guest has to ask, and they're one of the few places where you can add personality without cluttering your main description.

Why Captions Matter More Than You Think

Guests scroll fast. A caption gives you a half-second to turn a generic photo into a reason to book. "Bedroom" tells them nothing. "King bed, blackout curtains, 10 min walk to the beach" tells them everything they need to picture staying there.

5 Caption Patterns That Work

1. Lead with the benefit, not the object. Instead of "Kitchen," try "Full kitchen — cook your own meals and skip the restaurant markup."

2. Answer the unspoken question. Bathroom photos should confirm water pressure, hot water reliability, or whether it's shared. "Private ensuite, strong water pressure" removes doubt before it forms.

3. Use specifics, not adjectives. "Cozy" means nothing. "9-minute walk to the train station" means something.

4. Reference the neighborhood in at least one caption. A caption like "View from the balcony — the rooftop bars everyone asks about are a block away" does double duty: sells the room and sells the location.

5. End your gallery on a practical note. Your last photo (often the parking spot, entrance, or check-in instructions) should have a caption that reduces anxiety: "Free street parking directly outside, no permit needed."

The Pattern Behind the Pattern

Every caption on this list does one job: it removes a question the guest would otherwise have to ask you directly — or worse, never ask and just book somewhere else instead.

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Restaurant Review Management in 2026: What Actually Works

Anders Dahl Rasmussen — Sat, 08 Aug 2026 06:42:39 +0000

Restaurant Review Management in 2026: What Actually Works

Reviews are the new word of mouth. Here's what separates restaurants that win online from those that don't.

The Numbers You Need to Know

Restaurants with a 4.0+ star rating generate 18% more revenue than those below 4.0
A 1-point increase in rating allows a 9% price increase without losing customers
Responding to reviews increases overall rating by an average of 0.12 stars within 6 months
53% of customers expect businesses to respond to negative reviews within a week

The Three Categories of Reviews

1. Genuine complaints — Someone had a real bad experience. These need genuine responses that acknowledge the issue.

2. Unreasonable reviews — 1-star because "it was too busy on Saturday night." Respond calmly, don't engage with the unreasonable core.

3. Fake or competitor reviews — Flag them in the platform, respond professionally while noting the concern.

Volume Strategy vs. Quality Strategy

Most restaurants focus on getting more 5-star reviews. The better strategy: respond to all reviews, especially negative ones.

Platforms algorithmically reward engagement. A restaurant that responds to 100% of reviews outranks one that doesn't, even with a slightly lower average rating.

Tools That Actually Help

ReviewReply — AI-generated professional responses for Google, TripAdvisor, Yelp, and Airbnb. Free tier available.

Part of the BaseAI Tools toolkit.

Test2 - direkte publisert - slettes

Anders Dahl Rasmussen — Sat, 08 Aug 2026 06:38:32 +0000

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Etsy SEO in 2026: The Title Formula That Actually Ranks

Anders Dahl Rasmussen — Thu, 02 Jul 2026 05:19:01 +0000

Etsy SEO in 2026: The Title Formula That Actually Ranks

Etsy's algorithm has changed significantly. Here's what's working now — and what's killing your rankings.

The Core Problem with Most Etsy Titles

Most sellers write titles from a maker's perspective:

"Handmade Ceramic Mug"

Buyers don't search "handmade ceramic mug." They search:

"birthday gift for coffee lover" or "minimalist coffee mug white" or "ceramic pour over gift set"

The gap between how you describe your product and how buyers actually search for it is where most Etsy sellers lose traffic.

The 2026 Title Formula

Structure: [Primary Keyword] | [Secondary Keyword] + [Use Case] | [Material/Style]

Example for a ceramic mug:

"Coffee Mug Gift | Minimalist Stoneware 12oz | Ceramic Birthday Gift for Her"

What this does:

Leads with the buyer intent keyword (gift)
Includes size/material for filtering
Targets a specific occasion

Tags: The Most Underused Asset

You have 13 tags. Most sellers use 8-10. Using all 13 is a direct ranking signal — each unused tag is a missed search opportunity.

Tags should be phrases buyers search, not descriptors of your product. Think: "graduation gift under 30" not "blue ceramic."

The Fast Fix: ContentBase

Paste your current listing. Select Etsy. Get an optimized title, description, and all 13 tags in 10 seconds. Free, no signup, 5/day.

ContentBase is part of BaseAI Tools.`,

The Content Repurposing System That Saves 4 Hours Per Week

Anders Dahl Rasmussen — Thu, 02 Jul 2026 05:18:28 +0000

The Content Repurposing System That Saves 4 Hours Per Week

Most content creators are doing this wrong. They create content for one platform, then try to adapt it to others manually.

That's not repurposing. That's rewriting.

The Core Problem

Every platform has different expectations:

LinkedIn rewards depth and professional framing
Twitter rewards brevity and hooks
Instagram rewards visual-first storytelling
Newsletters reward intimacy and behind-the-scenes

The same idea needs different packaging for each. Doing that manually for every piece of content adds up fast.

What a Real Repurposing System Looks Like

Step 1: Create one canonical piece
Write the full version once — whether that's a blog post, YouTube script, or podcast outline.

Step 2: Extract the core insight
In one sentence: what's the main point? This becomes the anchor for all platform versions.

Step 3: Adapt, don't translate
Each platform version should feel native — not like a copy-paste from somewhere else.

The Math

If you have 3 content platforms and create 2 pieces per week:

Manual repurposing: ~90 minutes per piece × 2 = 3 hours/week
With a repurposing system: ~20 minutes per piece × 2 = 40 minutes/week

That's 2+ hours back per week, every week.

The Automation Option: RepurposeAI

Paste any piece of content. Select which platforms you need it for. Get ready-to-post versions in seconds.

Free for 3 repurposes per day. No account required.

RepurposeAI is part of BaseAI Tools.`,

Why Freelance Developers Lose Projects They Should Win

Anders Dahl Rasmussen — Thu, 02 Jul 2026 05:17:56 +0000

Why Freelance Developers Lose Projects They Should Win

The client posts a job. You're qualified. You write a proposal. You don't hear back.

This is the most common frustration in freelance development — and it has almost nothing to do with your skills.

The Proposal Problem

Most developer proposals look the same:

Brief intro ("I'm a full-stack developer with 5 years experience...")
Tech stack list
Rough timeline
Rate
"Looking forward to hearing from you"

The client reads dozens of these. They all blur together.

What Actually Gets You Hired

Winning proposals do something different: they make the client feel understood before making any promises.

The structure that works:

1. Demonstrate you read the brief
Quote their specific problem back to them. Not the job title — the actual problem they described.

2. Show you've solved this before
One specific example is worth more than a list of technologies.

3. Outline your approach
Not a timeline — an approach. How are you going to think about this? What questions would you ask on day one?

4. Make a specific ask
"Would you be available for a 20-minute call Thursday or Friday?" beats "looking forward to hearing from you" every time.

The Speed Problem

The first credible proposal often wins. Clients are making decisions in real time — they message multiple candidates and go with whoever seems competent first.

Writing a good proposal takes 20-45 minutes if you do it right. That's why most developers write generic ones.

The Solution: ProposalAI

Paste the job posting. Get a full, personalized proposal in 30 seconds. Edit as needed — the structure and personalization are already there. Free for 3/day, no signup.

ProposalAI is part of BaseAI Tools.`,

Why Your Airbnb Listing Gets Views But No Bookings (And How to Fix It)

Anders Dahl Rasmussen — Thu, 02 Jul 2026 05:17:04 +0000

Why Your Airbnb Listing Gets Views But No Bookings (And How to Fix It)

You have a great property. Photos are decent. Price is competitive. But the bookings aren't coming.

The problem is almost always the same: your listing copy isn't converting.

The Two-Second Rule

Guests spend an average of 2.4 seconds on a listing before deciding to click or scroll past. In those 2.4 seconds, they see your title and the first 150 characters of your description.

Most hosts write titles like:

"Cozy 1BR apartment in city center"

Top-performing hosts write:

"Sunlit Writer's Retreat · Steps from Market | Fast WiFi + Rooftop"

The difference isn't the property — it's the framing.

What Airbnb's Algorithm Actually Rewards

Airbnb ranks listings based on:

Booking conversion rate — what % of viewers book
Click-through rate — what % click after seeing your thumbnail+title in search
Response rate — how quickly you respond to inquiries
Review score — average rating

You control factors 1, 2, and 3 directly through your listing copy.

The Title Formula That Works

Structure: [Experience/Vibe] + [Standout Feature] | [Location Benefit] + [Key Amenity]

Examples:

"Modern Loft · City Skyline Views | 10min Metro + Dedicated WFH Space"
"Quiet Garden Cottage | Walk to Beach + Full Kitchen"

Description: Experience First, Amenities Second

Most listings lead with: "2 bedrooms, 1 bathroom, fully equipped kitchen..."

Guests already know the room count from the search filters. Lead with the experience:

"Wake up to mountain views and spend your mornings on the private terrace before heading into town — everything is 8 minutes away on foot."

Then cover the practical details.

The Fix: HostAI

Paste your current title and description. Select your platform (Airbnb, Booking.com, or Vrbo). Get a rewritten version in 30 seconds. Free, no signup.

HostAI is part of the BaseAI Tools suite.`,