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    <description>The latest articles on DEV Community by Shubham Gupta (@aiprog).</description>
    <link>https://dev.to/aiprog</link>
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      <title>DEV Community: Shubham Gupta</title>
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      <title>Why most ecommerce startups fail after launching their store</title>
      <dc:creator>Shubham Gupta</dc:creator>
      <pubDate>Sat, 07 Mar 2026 20:25:38 +0000</pubDate>
      <link>https://dev.to/aiprog/why-most-ecommerce-startups-fail-after-launching-their-store-16nc</link>
      <guid>https://dev.to/aiprog/why-most-ecommerce-startups-fail-after-launching-their-store-16nc</guid>
      <description>&lt;p&gt;Launching an ecommerce store has never been easier.&lt;/p&gt;

&lt;p&gt;Platforms like **Shopify **and **WooCommerce **allow anyone to set up a store within hours.&lt;/p&gt;

&lt;p&gt;But something interesting happens after launch.&lt;/p&gt;

&lt;p&gt;Many ecommerce founders quickly realize that building the store was actually the easiest part.&lt;/p&gt;

&lt;p&gt;The real challenge begins after launch:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;uploading products&lt;/li&gt;
&lt;li&gt;creating product images and creatives&lt;/li&gt;
&lt;li&gt;running marketing campaigns&lt;/li&gt;
&lt;li&gt;managing freelancers&lt;/li&gt;
&lt;li&gt;maintaining consistent execution&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Many founders end up managing everything themselves, which slows down growth and often leads to abandoned stores.&lt;/p&gt;

&lt;p&gt;While researching this space and speaking with sellers and manufacturers, I noticed that the biggest gap isn't store creation — it's execution.&lt;/p&gt;

&lt;p&gt;That observation is what led me to start building EMagneto, a platform focused on helping sellers manage ecommerce execution with structured workflows and access to verified professionals.&lt;/p&gt;

&lt;p&gt;I'm curious to hear from other founders or developers here:&lt;/p&gt;

&lt;p&gt;What do you think is the hardest part of running an ecommerce store after launch?&lt;/p&gt;

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      <category>webdev</category>
      <category>startup</category>
      <category>ecommerce</category>
      <category>productivity</category>
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