DEV Community: Akashdeep Sharma

Wordpress Vs. Ghost: An in-depth comparison between two amazing CMSs

Akashdeep Sharma — Mon, 21 Dec 2020 06:19:24 +0000

The arrival of CMS has made it very easy for users to create their own website with just a few clicks without any external help. This has not only made it possible for every individual to take their ideas online but it has saved merchants from spending money on creating a website or blog from the scratch. Further, these days the CMSs comes with a number of amazing features and third-party tools as well. This makes it even more convenient for merchants to set up their website and personalize it according to their requirements.

Further, there are a number of CMSs available in the marketplace with different features that can cater to different requirements. However, making a choice from the plethora of CMSs available in the marketplace can be quite challenging for merchants and WordPress development agency. As almost every platform offers something specific to cater to a specific business niche. With this article today, we will take a look into two popular CMS platforms available in the market - Ghost, and WordPress. But before we dive into the comparison between these two platforms let us take a look at their basic features and functionalities.

What is WordPress?

Wordpress is one of the oldest CMSs available in the marketplace. It is built upon Php programming language and is well-known for its easy to use backend as well. Further, WordPress also has a huge number of third-party plugins in its marketplace which could easily be used by a merchant. Also, it offers merchants a huge variety of themes to express their visions efficiently. Moreover, merchants can also create custom solutions for their WordPress backend and expand their website’s functionality with ease. It also offers merchants the scope of creating their own unique eCommerce solution through the WooCommerce multisite plugin.

What is Ghost?

Ghost is a simple and straightforward content management system. It is mainly used for creating blogs and static business websites. It is well known for its speed and performance. Further, this platform comes with a very user-friendly and minimalistic backend as well.

WordPress Vs. Ghost: an in-depth comparison

Both Wordpress and Ghost are amazing CMSs and they share a number of similarities in features as well. However, when we take a closer look at these two platforms, they have a number of subtle differences. These differences make these two platforms suitable of catering to entirely different business requirements. Below is a detailed list of major differences between WordPress and Ghost.

Both WordPress and Ghost have simple and easy to navigate backends. However, working with Ghost is a little easier than WordPress, since it has simple and straightforward options for creating new posts. But Wordpress provides a large number of customization options to users.

Further, WordPress and Ghost also have similar looking default themes. But when it comes to options, WordPress offers a wider variety of themes to merchants than the Ghost. Also, in WordPress merchants can create their own theme from scratch.

When it comes to speed, Ghost offers slightly better performance than Wordpress. However, WordPress offers a number of plugins to merchants to improve their website’s performance.

WordPress is more flexible than the Ghost. With WordPress, merchants can easily create their own plugins and themes from scratch. This can aid merchants to personalize their websites.

The final verdict on WordPress Vs. Ghost

Both Ghost and Wordpress are amazing content management platforms. However, as compared to WordPress, Ghost offers a limited set of functionalities and options to users. So if a merchant needs a personalized solution to cater to their business requirements choosing WordPress would be much profitable. But if a merchant needs a basic and beginner-friendly solution Ghost would be a better option.

Ways Blogs Can Aid WordPress Websites in Achieving Higher Traffic

Akashdeep Sharma — Tue, 06 Oct 2020 04:57:48 +0000

Having a website to represent a business in the digital landscape has become an ultimate necessity for any merchant who wishes to gain profits and sales. For this, WordPress has been one of the primary choices for merchants. Because with the aid of WordPress, merchants can easily make the best out of their business without any technical support. Also, WordPress is loaded with a number of amazing tools and features that can easily aid merchants in making the best out of their online website as well. Moreover, WordPress allows merchants to customize their websites as well with the aid of efficient WordPress development services.

However, creating a website is merely not enough for making it profitable for the business. To achieve that, merchants must commit to the consistent maintenance process of the website as well. One of the best ways to do so is to improve the SEO of the website and adapt to proper marketing campaigns as well. However, in order to execute this merchants must understand their business, the user intent of their target audience, and their website’s architecture as well. With this article today, we will discuss how merchants can use blogs to increase their website’s traffic. But before we dive into that, let us take a look at the basic functionalities of blogs.

Blogs and its benefits: A brief introduction

Blogs are basically a separate section on a website that aids merchants in sharing a variety of information with their target audience. With the help of a blog section, a merchant can easily inform their target audiences about new releases, product features, and the latest offers as well. Blogs are generally considered to be a great aid for merchants as it can be the source of the direct link between merchants and users. Further, when blogs are created mindfully it can also bring in higher traffic to the website.

Ways a blog can aid merchants in achieving higher traffic

Blogs are usually a great way for merchants to share useful information with their target audience. Also with properly targeted keywords, a blog can easily aid a merchant in improving their website’s SEO as well. Hence, we can conclude that having a blog section on the website is an absolute necessity for a merchant to make the best out of their website. But to do so they must understand their website’s requirements. Below is a detailed list of ways for merchants to draw traffic through their website’s blog section:

1.One of the best ways to draw traffic through a blog is to use the proper keywords. This requires a deeper understanding of user intent. Since with proper keywords, content can easily rank in the top results of the google search engine, which will aid merchants in increasing their website’s traffic and visibility.

2.Also, merchants must use proper meta descriptions and titles for their blogs so that users can recognize the content while looking through the google search result. This will make it easier for merchants to make their services look more reliable, accessible, and flawless.

3.Further, by promoting the content written in blogs through social media channels merchants can easily draw curious customers to their official websites. This not only aids merchants in increasing their brand’s awareness but can also help them in increasing their website traffic as well.

Blogs are a crucial part of any WordPress website since it not only aids merchants in sharing information but can also assist them in drawing in more traffic. So adapt to the above-mentioned practices today for creating efficient blogs for your website to achieve higher sales.

Ways to Accelerate your Online Business Using Magento Features

Akashdeep Sharma — Wed, 26 Aug 2020 05:48:17 +0000

With the whole world turning to online resources to cater to their requirements. Amidst this transformative scenario, online retail has become an important aspect for merchants to expand their businesses beyond the visible horizon. As with an online store, a merchant can easily improve their sales figure and provide their product and services to a wider range of audience. Further, by adapting to unique and flexible eCommerce platforms such as Magento, a merchant can also customize their online store by hiring a Magento 2 developer to stay ahead of the curb.

Moreover, Magento has an abundance of unique features in it and is being constantly upgraded to provide merchants access to the latest eCommerce tools and technologies to improve their business. However, for a merchant to make the best out of these features they must stay informed about these updates and have a deeper understanding of their business requirements.

With this article today, we will take a look at the latest features available in Magento 2 platform for improving user experience and store management. But before we dive into that, let us take a look into the reasons that make Magento a perfect platform for a business’s online transformation.

Why Magento?

Magento is one of the oldest eCommerce platforms with an open-source code base and a huge community of experienced developers and merchants. Its open-source code base makes it a perfect place for offbeat merchants who need unique business solutions for their online store as it allows endless personalization. These facilities are further backed up with empowering toolkits such as PWA studio and cloud integration facility, which can easily aid merchants in improving their store’s traffic and sales.

Latest Magento features that facilitate higher sales and easier management

With the release of Magento’s 2.4 version, it has empowered developers to improve their store’s management and their buyer’s experience with their store as well. However, to make use of these features to their full potential merchants must be very aware of their functionalities and ways to include them in their business for better profits and sales. Below is a detailed list of the unique new features available in Magento 2.4 version:

The Purchase approval workflow for B2B Merchants

Magento is well known for providing support to B2B merchants with its unique and out of the box features. With the recent release of Magento 2.4, it has provided B2B merchants an easier way to customize their approval process using a form. This has allowed Magento merchants to process bulk orders much faster. Further, this workflow also provides buyers notification in each stage for maintaining transparency and improving the user’s experience.

Merchant assisted shopping

Understanding the user’s point of view and how they experience your website’s navigation system is a must to improve the user experience of your website. For this, Magento has provided merchant assisted shopping feature. In this, a merchant can easily log in to their website as a buyer and experience their store’s navigation for recognizing the aspects that need improvement.

In-store pick up

Providing an In-store pickup option is also a great way to provide you buyers pick up convenience and implement an omnichannel experience. For this, Magento has provided the In-store pickup option to its merchants, which can aid them in providing store pick up options for their buyers and enable them to manage their brick store’s inventory as well.

To Wrap Up

Magento is an amazing platform to opt for businesses with out of the box customization requirements. Further, with its latest unique facilities mentioned above, it can easily aid merchants in improving their user experience and store management as well.

BigCommerce Vs. Magento: A Detailed Comparison

Akashdeep Sharma — Mon, 20 Apr 2020 11:45:13 +0000

When it comes to choosing a perfect eCommerce platform, with the plethora of options available in the market, making the right choice to suit your business needs can be very challenging. However, the key to making the right choice is always choosing a platform that can efficiently cater to all your business needs without hampering your finances. On this note today we will take a look into the two most popular eCommerce platforms and do a competitive study amongst them to aid merchants in understanding how to make the right choice for their business. But before we do that, let’s take a look into the basic features of these eCommerce platforms.

Magento and its features

Magento is one of the oldest eCommerce platforms available for online merchants. Its code is open source, which allows merchants to make changes in their online stores according to their business requirements. However, for beginners, handling a Magento store them self can be quite troublesome, but they can always take some help by hiring a Magento developer as well. Below is a list of some unique Magento features:

1.Magento’s code is Open source, which makes it easier for merchants to customize their stores.

2.Magento offers different versions for large scale online stores that have special features in it.

3.With little technical expertise in PHP, using Magento can be really easy for merchants.

Big Commerce and its features

Bigcommerce is a Software as a service platform. This means that this eCommerce platform is basically an online software, which can be used by merchants to establish their online stores with ease. Further, BigCommerce also has a number of inbuilt tools in it that make it easier for merchants to make the best out of it. Below is a list of few unique features of BigCommerce

1.BigCommerce has unlimited product storage and bandwidth. As a result, adapting to Bigcommerce can be a great option for the store’s expansion.

2.BigCommerce is easy to use as it does not require any coding expertise for merchants.

3.BigCommerce offers a variety of inbuilt features for its merchants, which also makes it a budget-friendly option to opt for.

BigCommerce Vs. Magento

Both BigCommerce and Magento are perfect platforms to opt for, as they provide amazing services for their merchants. However, if you are confused between the two, then refer to the comparison below to make the correct choice of platform for your business venture.

1.Magento is an open-source platform, whereas BigCommerce is a SAAS platform. This basic difference in structure plays a huge role in shaping the degree of flexibility available in these two platforms. Magento is comparatively more flexible the BigCommerce due to this, which makes Magento perfect for merchants with technical expertise, whereas BigCommerce can be a perfect solution for startups.

2.Since to use Magento one needs to have a team of in-house developers with them, it can prove to be a costly option to opt for. But BigCommerce comes with numerous inbuilt tools that allow you to save money in buying and developing customized tools.

3.BigCommerce automatically manages the PCI compliant regulations to make your store secure. However, if you use Magento you will have to do that yourself. The upside to this feature is that you can easily govern your site’s security layers according to your requirements.

Conclusion

Although both Magento and BigCommerce have unique features and facilities, making a choice ultimately depends on your brand’s requirements and resources. If you are planning to launch a Global scale store with unique UI and elements then Magento might be the perfect solution for your business. However, for startups with a limited budget, BigCommerce can be the perfect solution to cater to their requirements.