The latest articles on DEV Community by Alex Roznovat (@alecusss). https://dev.to/alecusss https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F3985928%2Fadba50ee-b625-4d0c-8895-66e820571f3a.png https://dev.to/alecusss en Alex Roznovat Mon, 15 Jun 2026 16:46:08 +0000 https://dev.to/alecusss/from-pixteller-to-ai-discovery-15-years-of-building-products-that-nobody-asked-for-at-first-45h0 https://dev.to/alecusss/from-pixteller-to-ai-discovery-15-years-of-building-products-that-nobody-asked-for-at-first-45h0 <p>I've been building products for almost 15 years.</p> <p><strong>Some failed.<br><br> Some survived.</strong><br><br> A few grew beyond anything I expected.</p> <p>It started with design tools, then branding products like DanceLogo, later AI video generation with RenderLion, and most recently AI discovery platforms like AiToolsObserver.</p> <h2> One thing I've learned </h2> <p>Building the product is rarely the hardest part.</p> <p>Getting people to discover, understand, and trust it is.</p> <p>Over the years I've gone through almost every founder emotion imaginable:</p> <ul> <li>Excitement after launching</li> <li>Months with zero traction</li> <li>Shipping features nobody used</li> <li>Rebuilding entire products</li> <li>Doubting whether to continue</li> <li>Finding product-market fit in unexpected places</li> </ul> <p><a href="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Farticles%2F5x7v9bdijc8ofrm27d5s.png" class="article-body-image-wrapper"><img src="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Farticles%2F5x7v9bdijc8ofrm27d5s.png" alt=" " width="800" height="1107"></a></p> <p>Today I'm still building, still learning, and still making mistakes.</p> <p>Lately, I've become fascinated by a new challenge: how AI is changing discovery itself. More people are asking ChatGPT, Claude, Gemini, and Perplexity instead of traditional search engines.</p> <p>It feels like we're watching the rules of visibility change in real time.</p> <p>I'm joining DEV to learn from other builders, share experiences from the trenches, and hopefully contribute something useful along the way.</p> <p><strong>What are you building right now? 👋</strong></p> buildinpublic ai startup entrepreneurship