LLMs txt for Magento: How to Optimize Your Store for AI Search

Alina Konkulovska — Thu, 27 Aug 2026 10:22:16 +0000

No secret that AI search is becoming a new source people use when looking for products or services.

Now it’s enough to simply write “find me the best price for running shoes”, and AI systems like ChatGPT, Gemini, and Perplexity will provide you with the available options right away.

For Magento store owners, it’s a new opportunity to reach customers through a new traffic channel.

But how can you help AI systems understand and potentially cite your Magento store? The answer is llms.txt – a structured summary of your store.

Why llms.txt matters?

LLM (Large Language Model) is the “brain” of an AI assistant that understands human language and generates answers. It searches and picks the most important information from your website that corresponds to the questions users ask.

Without any guide, the AI has to decide for itself where the most relevant information is. However, AI assistants don’t process a Magento store the way customers do.

They may ignore the important content or misunderstand relationships between products, categories, and prices while providing the answers.

This is what the llms.txt file is designed for. It helps to highlight the important parts.

Yet, the llms.txt file can’t be viewed as a replacement for traditional Magento SEO. It doesn’t improve your ranking. It serves as a companion that helps AI systems interpret your store along with existing schema and content strategy.

File	Main purpose	What it provides	Designed for
`robots.txt`	Crawler instructions	Rules about which areas of a website crawlers should or shouldn’t access	Search engines and other web crawlers
`sitemap.xml`	URL discovery	A list of important URLs on a website	Search engines and crawlers
`llms.txt`	AI-oriented content guidance	A list of important URLs on a website	AI systems

What is llms.txt?

llms.txt is a text file written in Markdown that serves as a simplified instruction to your website AI can use to generate its answers. Here, you can specify categories, products, policies, and informational pages.

The file is stored at https://yourstore.com/llms.txt and looks like this:

# My Store
## Categories
- Men's Shoes
- Women's Shoes
- Running Shoes

## Products 
- Galaxy 7 Running Shoes:https://example.com/galaxy-7-running-shoes 
- Supernova Rise 3 Running Shoes://example.com/supernova-rise-3-running-shoes

## Important Pages
- About Us: https://example.com/about-us
- Returns: https://example.com/returns
- Shipping: https://example.com/shipping

where "#" symbol shows headings and the "-" symbol shows lists.

How to generate llms.txt in Magento?

You can generate llms.txt for Magento either manually via the server or automatically using Magefan LLMs TXT Generator for Magento. Everything depends on your technical skills and the quantity of pages you want to add to llms.txt.

Create llms.txt on the server

If you have access to the server and have technical knowledge, you can create llms.txt manually.

Open the Magento root directory with SSH, cPanel, or FTP.
Create a UTF-8 text file with the name llms.txt and make it publicly available at https://yourstore.com/llms.txt.
Add relevant information about your store (a short business description, main categories, important products, blog pages, and other useful resources) using the format shown above.
Open https://yourstore.com/llms.txt in a browser to check if the file is correct and accessible.

However, for stores with a rich catalog and frequently changing products and content, it may become difficult to maintain the file. This is where automation can help.

Generate and update llms.txt automatically

To generate llms.txt automatically, use the Magento 2 LLMs TXT Generator by Magefan. This tool allows merchants to automatically create and update a structured llms.txt file in the store’s root directory.

All you need to do is configure the extension, and it will take care of the rest.

Go to Stores > Configuration > Magefan Extensions > LLMs TXT.
Add products you want to include in llms.txt by enabling the Include in LLMs.txt field.
Choose the product information you want to include from the Use Fields option.
Configure the cron scheduling settings to let the extension generate and update the llms.txt automatically.

That’s it. From this point on, the extension keeps the llms.txt file in the background, without any manual interference.

Although AI search is becoming a new way for people to find products, most Magento stores haven’t adapted to it yet.

This creates an opportunity to get ahead and optimize your store for AI-driven search.

And even though llms.txt can’t guarantee your store will be in AI answers, it’s still worth adding to your Magento. Together with a clean robots.txt and an accurate sitemap, it can broaden your overall AI visibility strategy.

How to Set Up Google Tag Manager in Magento?

Alina Konkulovska — Wed, 25 Mar 2026 11:33:19 +0000

Nowadays, to run a successful online store, merchants need to understand customers’ preferences and tastes. And tools like GTM make it easier to collect this kind of data, which merchants can use to improve conversions and optimize marketing efforts without touching a line of code.

In this guide, we’ll go through how to install and configure Google Tag Manager in Magento 2, and how to start tracking key events.

Why Use Google Tag Manager in Magento 2?

Before jumping into the setup, let’s see which benefits GTM offers to your Magento store:

Advanced Analytics & Insights

With the help of GTM, merchants can integrate tools like GA4 and Google Ads into their store to receive a full funnel view of customer behaviour.

Easy Tracking Without Code Changes

GTM lets merchants add and update tracking without redeploying the site for every tracking tweak. Therefore, it offers faster updates and experimentation.

Enhanced Ecommerce Tracking

With GTM, merchants can track which products perform best, identify cart abandonment points, and investigate user journeys across pages, not to mention its ability to aggregate data from different devices and browsers.

How to Install the Google Tag Manager Script?

To add GTM to Magento, without any extensions you need to install the GTM script into your theme.

For this, navigate to Magento Admin > Content > Design > Configuration and paste the GTM script inside the Head > Scripts and Style Sheets section of a specific theme. Don't forget to Save the config.

Note: this installs the GTM container, but doesn’t configure tracking tags, triggers and variables yet.

If you prefer a more technical approach, place the GTM code directly into your theme’s head and body sections using .phtml files.

As soon as you install the GTM script, Magento will trigger the GTM script.

The next step is to set up GTM events (tags, triggers, and variables) separately.

How to Add GTM to Magento Using an Extension?

The easiest way to add Google Tag Manager to Magento is by using an extension, like Magefan Google Tag Manager.

Extensions come with pre-built data layers for all important eCommerce events and connect to Google Analytics automatically.

This way, you don't have to edit the script, work with code, set up GA4 separately, or even create GTM tags.

Here are the general steps to make it work in your Magento store:

Step 1: Create a GTM account and set up a container for your store

Step 2: Copy your GTM account, container, and public IDs from the GTM dashboard

Step 3: Open Google Analytics 4 and copy the Measurement ID of your property

Step 4: Go to Magento admin and paste GTM IDs into the corresponding configuration fields

Step 5: Create GTM tags by importing the data layer

Step 6: Use the GTM preview mode to check if everything works properly

Step 7: Publish GTM tags to activate tracking on your store

Once the GTM tags are published, you can go to the GA4 > Reports > Realtime and monitor the activity on your website.

Adding Google Tag Manager to Magento 2 is a crucial step toward better analytics and smarter decision-making.

However, consider setting up the GTM extension if you want to avoid manual configuration, reduce the risk of errors, and speed up the implementation process.

It can help streamline tracking setup, especially when working with events, data layers, and integrations with tools like Google Analytics 4.

DEV Community: Alina Konkulovska