DEV Community: arif hossain

How Smart SMM Panels Are Leveraging Threads, Bluesky, and Mastodon for Untapped Audience Growth

arif hossain — Tue, 24 Feb 2026 06:47:49 +0000

Innovative social media marketing SMM panels developed inexpensive tools to boost their online presence. Service users buy bulk social media and marketing tools (likes, followers, comments, and views). SMM are expanding as users search for tools to increase their social media engagement. New marketing social platforms (Threads, Bluesky, and Mastodon) Smart SMM are discovering new opportunities for clients. SMM Panel bd users seek social media solutions for unexplored regions like Bangladesh. SMM marketing usages. This article focuses on how SMM marketing watches social trends to derive value.
What Are SMM Panels?
Let’s first take a look at how SMM panels work. An SMM Panel is a service that provides a variety of social media services at a low price. This includes buying followers, likes, comments, and views on social media applications such as Instagram, Facebook, YouTube, TikTok, and others. SMM panels are popular because users are able to slightly enhance their social proof and market themselves as a business. This is relevant for many individuals including freelancers, new entrepreneurs, and social media users as it allows them to get noticed and increase their reach.
There are various SMM Panels and some of them also include automated social media management and analytic tracking. This increased demand for SMM Services has resulted in the development of SMM Panel bd that seeks to fulfill the expectations of local businessmen, social media influencers, and online marketers in Bangladesh.
Why Are Threads, Bluesky, and Mastodon Important for SMM Panels?
The Growing Popularity Of Threads, Bluesky, and Mastodon
Threads, Bluesky, and Mastodon are new players in the social media game and allow new forms of interaction. They may not compete with social media giants like Facebook and Twitter in user engagement and interaction, but they demonstrate the trends of social networking moving towards community and privacy oriented, or decentralized, social networking.
● Threads is the latest attempt by Meta, the parent company of Instagram, to compete with Twitter. Threads is Twitter, but with real-time, short posts and seamless integration to Instagram.

● Bluesky, spearheaded by Twitter's co-founder Jack Dorsey, is a decentralized microblogging platform designed to offer users greater control over their content, feeds, and moderation through the AT Protocol. Bluesky aims to be a user-centric alternative to social media.

● Mastodon, the largest of the decentralized platform of the **fediverse`, allows its users to join different \"instances\" or servers each containing their own rules and content guidelines. Mastodon\'s features like user control, privacy, and censorship resistance make the platform popular for the decentralized communities.
Recent interest in these platforms is due to the more authentic, community-driven experiences these platforms offer. This interest will be especially significant during the early, unsaturated stages of a platform, as seen with the recent rise of Mastodon, Threads, and Bluesky. This trend presents a unique opportunity for SMM Panels to focus on these platforms during their early stages.
Why Should SMM Panels Focus on Emerging Platforms?
SMM Panels focus on more traditional platforms like Instagram, TikTok, and Facebook, where the focus of attention is usually on well established platforms. However, as these platforms start to gain traction for the first time, there are a number of reasons for a best SMM Panel to direct their attention to these new platforms.
● Early Adopter Advantage: SMM Panels that offer users engagement on these platforms can give their clients the upper hand, as they will be able to gain visibility without a brand being able to dominate a following early on. This can also be reflected as greater visibility and the opportunity to cultivate brand loyalty early on.

● Cost Savings: With regards to new platforms, this is a matter of demographic. Every new social media platform is competing for users with larger, more established platforms. Because of this, the total advertising demographic and total users available to capture is smaller. Thus, acquiring attention on new platforms is cheaper than established ones. So, spending significantly less for a similar advertising yield is possible. This is incredibly advantageous for new brands/scaling.

● Less Competition: There is a marked difference in advertising space on new platforms than more established ones. With social media, more established platforms have tons of advertisers competing for visibility. Because of this, advertisers on more established platforms, like meta and youtube, face content saturation. Whereas with new platforms, advertisers face very little content saturation. This is valuable for brands and influencers on new platforms and makes it easier to find visibility.

● User Engagement: Every emerging advertising platform tends to have a highly active, eager, and engaged user base. With these platforms, users are more interested in new content and readily embrace it. With social media marketing (SMM) panel ad campaigns tailored for these platforms, advertisers are engaged with a highly interested audience.
Influencing Threads, Bluesky, and Mastodon

Relatively New Threads Meta, owner of Facebook and Instagram, felt it necessary to catch up to X (formerly Twitter) and launched Threads. Meta's integration of Threads to Instagram has brought in millions of users to Threads. This has allowed so far to multi-market. Threads has allowed SMM panels to provide services to previously untapped users. ● SMM panels can offer services that help users gain followers, (i.e. comments, likes, etc.) in order to incentivize and increase profile momentum.

● Threads is integrated with Instagram, so users can access their Instagram audience to gain followers on Threads. SMM panels can offer services to sync user Threads and Instagram profiles for efficient user access.

● Hashtags and Trends: Threads depend a lot on trending topics and hashtags to promote the material. SMM panels can help brands and influencers stay on trending topics by automatically increasing the posts visibility to the appropriate audience.

Taking Advantage of Bluesky’s Decentralized Nature Bluesky’s specialized offering is that it is built on a decentralized protocol. This means more control for users over their content and their interactions, and means that the censorship that is commonplace in centralized systems is not an issue. For SMM panels, this decentralized nature is a double-edged sword. ● Targeted Community Growth: Because Bluesky is built to support niche community interaction, SMM panels can help businesses more tailored ways to engage specific user groups, be it a local community, an interest community, or others. SMM panels can design their services to help accommodate certain audience groups.

● Building Trust and Authority: Authenticity is the big thing in decentralized platforms like Bluesky. SMM panels can help brands and influencers to build trust by NOT just boosting numbers, but by employing strategies to achieve genuine growth, like acquiring focused followers or optimizing content.

● Cross-Platform Integration: Bluesky has Microblogging features. Hence, SMM panels can provide cross-promotional techniques integrating with Bluesky microblogging so users can expand their audience in different platforms.

Adopting Mastodon's Decentralized Ecosystem Mastodon belongs to the fediverse, which is a set of decentralized spaces that gives users the ability to interact with others, even if they are on different servers or "instances." With SMM panels, this decentralized view has some difficulties, but also some ways of exciting potential growth. ● Localized and Niche Communities: The decentralization of Mastodon allows for the formation of distinct communities with tailored interests and ideologies. Because of this, SMM panels can offer very specific and detailed engagement tactics for businesses and influencers seeking to interact with these smaller audiences. For instance, an SMM panel can assist a tech company in accruing followers on a specific Mastodon instance that is focused on tech enthusiasts.

● Brand Reputation: Brands on Mastodon have to prioritize their trustworthiness and community interaction. SMM panels can assist brands to gain the right brackets of followers within specific instances, which enhances the brand reputation while steering clear of actively spammy behaviours that can tarnish the brand’s reputation.

● Tailored Engagement: Mastodon allows users to curate their feed and follow specific servers, enabling SMM panels to assist brands in targeting their content towards users that they are most likely to convert and achieve long-term engagement.
Best Practices for Using SMM Panels with Emerging Platforms

Quality Over Quantity SMM panels are often recognized for providing bulk engagement services, however, it’s more important to focus on quality instead of quantity. When it comes to newer platforms, such as Threads, Bluesky, and Mastodon, engagement from actual, active users is more valuable than simply acquiring followers that will never engage with your content. There shouldn't be a focus on bulk engagement. SMM panels need to shift towards providing genuine engagement, for it to be worthwhile in the longterms growth of that account.
Monitor Platform-Specific Trends
Every platform comes with its own set of trends, hashtags, and audience preferences. It's important for SMM panels to remain on top of these trends to provide services that enable their clients to engage in these conversations. Whether it’s trending hashtags on Threads, or niche communities on Mastodon, knowing the intricacies of the platforms will help achieve better results for the clients.
Ethical Involvement
To genuinely succeed on new channels, one needs to be transparent. Engagement and visibility increasing tools are also available on SMM panels, but only to an extent that does not breach the panel’s terms of service and are not perceived as transparent. For instance, purchasing followers is not only against the service but also considered spam and damaging to one’s reputation.
Bangladesh and Other Local Markets (SMM Panel bd)
For instance, in Bangladesh, SMM panel Bd needs to focus on providing market specific offerings that accommodate the needs of local brands as well as local users. Some of these are regional payment options, supportive integrated local languages, and audience targeting services that are customized for the Bangladeshi social media users.
Conclusion
The appearance of developing social media sites like Threads, Bluesky, and Mastodon offers SMM panels more chances to assist businesses, influencers, and brands to reach potentially unserved audience growth. SMM panels can offer engagement customization, follow trends, and cater to markets like Bangladesh to assist customers in succeeding in the growth of the digital world. SMM panels can continue to prosper as more insights and authenticity are brought into digital marketing. These Growth SMM panels can help succeed in marketing endeavors.

Green Growth: How Sustainable SMM Panels Are Leading the Eco-Conscious Marketing Revolution

arif hossain — Mon, 23 Feb 2026 17:30:57 +0000

Today's business world revolves around Digital Marketing, and one vertical that has firmly established itself over the years has been Social Media Marketing (SMM). With the advent of eco-conscious consumers, marketers increasingly try to find SMM tools and services that offer green alternatives to social media marketing and other SMM services. This has led to innovations driving the eco-conscious SMM revolution - Sustainable SMM Panels.
With Digital Marketing, Business Owners, and Influencers, the stream of consciousness has been to avoid incorporating sustainability on the social marketers’ SMM Panels, offering the first green alternatives in Social Media Marketing. This essay will elaborate on how these sustainable innovations in SMM Enhanced Marketing are and will continue to reshape Digital Marketing in Nepal and Bangladesh, and why this has become essential.
Overview of Social Media Marketing Panels
Before discussing the SMM Panels' environmentally friendly attributes, it is important to define what an SMM Panels is. An SMM Panel is a website or a platform that sells Social Media Marketing Services. Users can buy social media services like Facebook, Instagram, Twitter, or TikTok likes, followers, comments, or shares. These social media services enable businesses or social media influencers to market themselves, establish an online presence, and interact with a target market more effectively.
But with an advancement in sustainability more than ever, traditional SMM Panel providers are expected to deviate from their business models and try to limit their harmful business practices. Eco-friendly SMM Panels is a business model that incorporates practices that help useless marketing business waste and help businesses market themselves. This is a marketing waste that is usually not thought about.
How Transformative Sustainable SMM Panels Are in Modifying an Industry
Sustainable SMM Panel are modifying digital marketing by using eco-friendly technology. Let us look at the most important characteristics of these services that are changing marketing concepts.

Energy Saving Servers The most significant upgrade of ecologically SMM Panels are the shift to Energy Saving Servers. The regular SMM Panel providers use extremely high energy consumer servers that process data in massive amounts. These servers use non-renewable energy and add to the ecosystem cost of digital marketing. By contrast, Sustainable SMM Panels use green hosting services that use servers powered by renewable energy like the sun and wind. This hosting service drastically lowers the ecosystem cost of digital marketing. The providers of Energy Saving Servers give these panels to their clients, creating a more sustainable digital ecosystem and setting a precedent to other industries. The advent of cloud services and energy efficient innovations has enabled the best SMM Panel in Nepal and others to start decreasing their dependence on fossil fuels and embrace a cleaner energy use. This contributes to a more sustainable digital ecosystem.
Automation-Driven Waste Reduction. Automation is one of the many things that drives the efficacy of SMM Panels. Numerous green SMM Panel service providers have embraced eco-automated advertising solutions that cut down on process manualization. These automated solutions are capable of executing processes like content scheduling, response moderation, and report generation. This makes the marketing process a lot more efficient, and a lot less wasteful. Automation of processes also lessens consumption of physical resources like paper and office supplies, and decreases the overall operational carbon footprint. Marketing process automation also makes it easier for businesses to fine-tune their social media strategies in a more eco-friendly manner, and without wasting a lot of time and energy. Campaign automation increases SMM efficiency on top of the eco-friendly efforts. Businesses that need to promote their services via sustainable SMM panels are able to realize results in record time, cutting down on resource consumption, operational costs, and attaining a more efficient marketing strategy in the process.
Environmentally Conscious Packaging and Operations The nature of Social Media Marketing (SMM) Services is primarily digital. However, social media marketing (SMM) Panel providers, like all companies, require some kind of physical infrastructure, including offices, equipment, and shipping services. Non-Sustainable SMM Panels are making an effort to lower their carbon footprint by incorporating more sustainable practices in these areas. For example, some providers are using eco-friendly office supplies, reducing paper usage, and eliminating shipping physical goods. This is particularly relevant to businesses with Physical products or services that require some form of distribution. SMM Panels encourage their clients to consider eco-friendly packaging and to reduce their use of single-use plastics. This not only helps businesses to align with their green advocacy but also shows their customers that they are genuinely committed to environmental responsibility. SM Panels in Nepal and Bangladesh are also starting to implement low impact operations. As these markets develop, local SMM providers are adopting eco-conscious practices, which facilitates sustainable marketing solutions for businesses in these regions.
Environmentally Friendly Digital Promotions In addition to the operations of SMM Panels themselves, sustainable practices are also incorporated into the marketing campaigns created through these platforms. Environmentally Friendly Digital Promotions are at the forefront of the sustainable SMM movement. Sustainable SMM Panels motivate brands to promote the marketing of eco-friendly products or services, thus bolstering green initiatives within the marketing industry. These panels not only assist businesses in expanding their online presence, but also enable them to create campaigns that promote sustainability. For example, businesses which sell eco-friendly products or support green initiatives are able to use SMM Panels to promote their sustainable initiatives in order to attract eco-conscious consumers. SMM Panels in Nepal and Bd SMM Panels promote sustainability through digital marketing campaigns that enable businesses to broaden their impact to eco-friendly practices. Conscious marketing campaigns promote sustainability and align with the desires of consumers who are making value purchases more than ever before. Nepal's Best SMM Panel: The Green Marketing Revolution is here. The marketing industry in Nepal is at its first growth stage. Because Nepal is still an underdeveloped economy and has a low volume of marketing activities, the demand for the marketing services is high. Such growth is bound to lead to a higher demand for green practices. Businesses in Nepal are increasingly turning to the Best SMM Panel in Nepal to help them develop their social media in a more climate conscious manner. SMM Panels are able to help businesses improve their visibility online, improve their social media interaction and create more of a social media presence; and do it with a small carbon footprint. The servers are energy efficient, the automation tools are eco friendly and the business practices are environmentally mature, Nebali SMM Panel are green marketers in the digital space. Eco friendly markets and the opening and development of Nepal's SMM industry brings the country's business and multifunctional markets on a higher level. SMM Green Panel practices gives Nepali businesses a role in the leadership in the new sustainable digital marketing. With green SMM and the Eco awards, Nepali businesses win in this space. Bd SMM Panels: Pioneers of Sustainable Marketing Bd SMM Panels serves Bangladesh and, alongside its international counterparts, is a pioneer in the sustainable marketing sector. Like its international counterparts, Bd SMM Panels integrate green technologies and eco-friendly solutions into their service offerings. Bd SMM Panels are providing marketers in Bangladesh the ability to grow their social media marketing the environmentally sustainable way. Renewable resource consumption, process automation, and waste minimization are the trademarks of Bd SMM Panel's leadership of other companies in sustainability. If you have a social media marketing campaign to launch or need to grow your brand's reach, sustainable SMM Panels offer the best service. In addition, Bd SMM Panels is responding to a growing consumer need for sustainability, creating new avenues for marketers to sell eco-friendly offers. Thus, making a positive contribution to the environment as well as to the marketers' profit. Why Eco-Conscious Marketing Matters Businesses need to adapt as consumers become more aware of environmental issues. Eco-conscious marketing is not just a trend anymore. More consumers are deciding to buy or not buy a product and that decision is based on the brand’s sustainability commitment. Businesses are feeling pressure to change the focus of their marketing to Green Marketing. Sustainability-focused Businesses now have the ability to showcase their dedication to the environment by choosing a SMM Panel that is Sustainable. Eco-friendly marketing helps brands to build their image and gain customer trust while attracting consumers who are concerned about the environment. With a Sustainable SMM Panel, Businesses get the ability to Promote their products and services while achieving Environmental Advocacy. This is the case Whether you’re located in Nepal, Bangladesh, or any other place on the globe, going for a Green SMM Panel helps businesses to stand out from their competitors while positively impacting the Earth. The Future of Green Marketing The growth of green marketing has a bright future and aligns with a shift towards sustainability that has gained popularity. Eco-friendly SMM Panels are forming a sustainable framework for digital marketing. Increased utilization of renewable energy, automation, and low-impact operations will allow businesses to execute marketing campaigns with higher effectiveness, and a low carbon footprint. The growth of eco-friendly SMM services will continue trending due to the recognition of the value of sustainability integration, marketing services. This shift opens new marketing opportunities for businesses as consumers gravitate towards eco-friendly marketing. Conclusion The rise of SMM Panels proves that marketing, and more specifically digital marketing, can now be more sustainable. Eco-friendly marketing is now a reality and social media marketing is no exception. Sustainable marketing solutions enhance social media presence, but more importantly, contribute to a positive social impact. The Best SMM Panel in Nepal, and Bd SMM Panel, are examples of businesses that can now grow their online presence sustainably.Now is one of the best times to switch to a more environmentally friendly SMM Panel as one of the first steps in the green marketing revolution, so do it now and make the change to make a difference.

Green Credentials Count: Why SMM Panels Help Eco-Brands Command 10% Premium Pricing Power

arif hossain — Thu, 05 Feb 2026 19:53:14 +0000

The new era marks increased environmental awareness and changing brand perception. Eco-friendly awareness and sustainability have become major brand values. With so many brands switching to green marketing and promoting eco-friendly products and services, it becomes a challenge to market it. Eco brands have the privilege to market their products/ services at a higher price. This shift to green marketing becomes a price challenge.

The Shift to Eco-Friendly products and services has become a marketing challenge. Eco brands have the opportunity to market their products at a higher price. As these brands shift to greater brand awareness the tools SMM marketing provides become more beneficial. SMM marketing provides the tools to improve social media presence and marketing engagement. This results in greater brand awareness and the privilege to charge 10% more on price. One of the best SMM marketing tools available include the best SMM Panel in Nepal and SMM Panel in Bangladesh. This blog dives into the SMM marketing tools and how they benefit eco brands to market their products at a greater price.
What is an SMM Panel?
Now, SMM stands for social media marketing, which has to do with social media advertisement and marketing. SMM panels are tools used to increase social media engagement, including likes, followers, comments, and shares. This, in turn, helps to increase visibility. SMM panels can be used across multiple social media platforms, including Facebook, Instagram, Youtube, and Twitter.
Eco-brands are able to use SMM panels to promote green credentials by amplifying promotional social media posts. SMM panels can help eco-brands increase engagement and visibility to more potential customers and help promote trust at the same time. Ultimately, providing eco-brands with the ability to increase social media engagement and capture more customers helps in digitally marketing and monetizing eco-friendly services and products at a higher margin.

The Growing Influence of Eco-Brands
Purchasing decisions are shifting to the environmentally conscious side more and more each day, which has caused an increase in demand for eco-friendly products. Eco-brands have products from clothes and food to electronics and home items, and promote businesses that provide alternatives that are environmentally conscious. There is a growing focus on providing eco-friendly products that minimize waste, carbon footprints, and the use of environmentally damaging materials.

Although requests for eco-friendly products continue to rise, eco-brands are still having to compete with businesses in the marketplace that are eco-friendly. This includes businesses that are not environmentally sustainable. On the other hand, eco brands do have an advantage. Because eco-friendly businesses are offering consumers products and services that are sustainable, consumers are willing to spend more money. Studies have shown that consumers are even willing to pay a 10% premium for eco-friendly products, especially if the brand communicates trust with its consumers.
The biggest obstacle for eco brands is that consumers do not know and understand the value of the brands. With so many brands right now on the market claiming to be eco-friendly, it is hard to see why a brand should be trusted. This is why many of them use social media to market their products.
How Eco Brands can Use SMM Panels to Gain Pricing Power
Eco Brands can use SMM panels in order to increase their visibility and brand value. Here is how a best SMM panel can help eco brands increase value and gain an additional 10% premium on their products.

Visibility and Brand Awareness Improvement Using SMM panels offers other benefits, but one of the foremost is the increased visibility. The more visible and noticed a brand is, the better it is for the business. This becomes even more important for eco-brands that need to reach a much larger audience of users. Best SMM panels in Nepal and SMM Panel BD can assist eco-brands in increasing visibility by providing services that enhance social media metrics. Be it getting likes to posts, getting followers, getting comments and shares, SMM eco-brands get visibility of their social media accounts very efficiently. The more visible they become, the more likely another audience will see their eco-green credentials, leading to more demand and even the potential to charge more for their products.

2.Building Social Proof
Having social proof is especially important for eco-brands. Social proof is when people trust a business that people within their social circles already trust. When consumers see that a lot of others trust a brand, that’s a good indicator that they’ll trust and buy from them, too. A brand’s social media posts can receive numerous likes, comments, and shares, which can then be used as social proof for its value.
SMM panels assist eco-brands in building social proof and engagement across their social media posts. When eco-friendly businesses show proof of a large, engaged audience, their social proof and credibility increase, which convinces consumers to pay a premium for their eco-friendly products. More active brands with social proof gain the ability to charge higher prices for their products, which is mainly due to the reputable and trusted eco brand image.

Increased Trust from Consumers Building trust is paramount for eco-brands. In modern times, consumers are more skeptical than ever about what brands claim in regard to eco-friendly products. Consumers want to believe in brands and feel like they are supporting sustainable eco-friendly products and brands. Social media is a positive problem solving tool for companies to build consumer trust and loyalty to a brand. Brands can build trust by showing the public their positive eco efforts, use of sustainable production materials, and eco-friendly production efforts. Posting consistently on social media about their positive eco efforts builds a transparent and trustworthy brand image. Consumers trust eco-focused brands more and are willing to spend more for their services and products. SMM panels also improve consumer trust by boosting post visibility and increasing the likelihood that they will go viral. With this visibility, brands can rightfully position themselves as eco-friendly and authentically committed to their brand values. This is also important for supporting eco-focused brands as they charge much higher prices than competitors.

4.Targeting the Right Audience
Not every user is ready to pay for eco-friendly products. But the right user, eco-conscious consumers, will pay extra for products that align to their values. One of the major advantages of SMM panels is their ability to engage with very specific categories in the consumers’ spectrum.
SMM panels supporting eco-brands enable the eco-friendly firms to optimize their campaigns tailored to those clients that most likely value the brand. Nepal(through the best SMM Panel in Nepal) , Bangladesh (through SMM Panel Bd), and others, have a rising class of consumers who value the environment and are highly active in the major social networks. By serving this class, eco-brands spend their resources on marketing in a smart way.
SMM panels provide some of the most sophisticated advantages as to when and where to position their messages. In this way, eco-brands ensure their campaigns touch on the best demographics who most deserve the message and work on optimizing their ROI.

Why Message Panels are the Best: 369 Premium Supports Sustainable Branding Movement It is an accepted fact that eco-brands frequently suffer the consequences of having very little marketing dollars. This is why fewer results are usually then linked to even greater efforts of advertising. Message/SM panels break this rule. Instead of waiting for advertising to bring results, eco brands can instantly improve their social media engagement when eco brands to marketing efforts. Another of the remarkable features of SMM panels is the results. These can be metrics that can indicate engagement, followers, reach of each posted material. This will give brands that put their campaign into this SM advertising, to create a refined continuous improvement. With increased accountable results, eco-brands will be able to justify their increased trust. More accountability results and trust will create justified increased brand trust. More the results the increased the leadership branding will be. Higher the leadership branding in this eco friendly space, the increased product pricing will be in the brands favor. Why Select the Top SMM Panels in Nepal or SMM Panel BD? The SMM panel choice is important for eco-brands and those looking for more pricing power. While SMM Panels in Nepal and Bangladesh are plentiful, choosing the best makes a difference in the marketing strategy success of eco-brands. SMM Panels in Nepal or SMM Panel BD assist eco-brands with the means and tools to promote their engagement and reach their audience, increasing social media activity. SMM Panels provide tailored local services based on the distinct attributes of the consumers within Nepal, Bangladesh and beyond. With a locally focused SMM Panel, eco-brands are assured that their marketing efforts are productive and to the precise audience.

Conclusion
The world of eco-friendly products is getting more competitive and SMM Panel are a must for eco-brands who want to improve their social media presence and want to charge a higher price for their products. By increasing visibility and social proof, and targeting the right audience, eco-brands build consumer trust and loyalty, allowing them to charge a 10% premium on their products.
SMM Panel BD or the best social media marketing tools provider in Nepal can assist eco-brands in expanding more quickly, attaining the best consumer, and communicating their green credentials more efficiently. In this world where sustainability is required and needed more than ever, eco-brands can thrive leveraging SMM panels to sustain their loyal clientele and cash out more on their services and goods.