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    <title>DEV Community: Arshita Sharma</title>
    <description>The latest articles on DEV Community by Arshita Sharma (@arshita_sharma).</description>
    <link>https://dev.to/arshita_sharma</link>
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      <title>DEV Community: Arshita Sharma</title>
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      <title>Why traditional SEO is dying and how we built CitedSpy to track GEO.</title>
      <dc:creator>Arshita Sharma</dc:creator>
      <pubDate>Mon, 06 Jul 2026 15:53:19 +0000</pubDate>
      <link>https://dev.to/citedspy/why-traditional-seo-is-dying-and-how-we-built-citedspy-to-track-geo-466g</link>
      <guid>https://dev.to/citedspy/why-traditional-seo-is-dying-and-how-we-built-citedspy-to-track-geo-466g</guid>
      <description>&lt;p&gt;Every week, nearly a billion people use tools like ChatGPT, Claude, and Perplexity to research products. Most of them never click through to a traditional website link. They ask for recommendations, get an answer, and make a decision right there. &lt;/p&gt;

&lt;p&gt;If your brand isn’t in that generated answer, you’re completely invisible. &lt;/p&gt;

&lt;p&gt;This is the shift from &lt;strong&gt;SEO (Search Engine Optimization)&lt;/strong&gt; to &lt;strong&gt;GEO (Generative Engine Optimization)&lt;/strong&gt;. But there was a massive problem: there was no developer-friendly, indie-priced way to actually track how these AI models talk about your brand daily. &lt;/p&gt;

&lt;p&gt;So, we built &lt;strong&gt;CitedSpy&lt;/strong&gt;.&lt;/p&gt;




&lt;h2&gt;
  
  
  🚀 What is CitedSpy?
&lt;/h2&gt;

&lt;p&gt;&lt;strong&gt;CitedSpy&lt;/strong&gt; is an AI visibility tracker made to help teams monitor, analyze, and optimize how they are recommended across 6 major AI engines: &lt;strong&gt;ChatGPT, Perplexity, Gemini, Copilot, Claude, and Grok.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Instead of manually typing prompts into different interfaces every Friday, CitedSpy automates the entire workflow:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Daily Tracking:&lt;/strong&gt; AI gives different answers every time. We check every prompt 7 times a week per engine to give you an accurate, aggregate visibility score.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Share of Voice:&lt;/strong&gt; Side-by-side comparison charts against up to 15 competitors.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Source Tracking:&lt;/strong&gt; See exactly which websites (Wikipedia, Reddit, G2, Product Hunt) the AI models are fetching data from to recommend you.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Actionable Fixes:&lt;/strong&gt; It doesn't just show data; it gives you concrete tasks (e.g., &lt;em&gt;"Reply to this specific Reddit thread where your competitor has 18 mentions and you have 2"&lt;/em&gt;).&lt;/li&gt;
&lt;/ul&gt;




&lt;h2&gt;
  
  
  🛠️ The Tech Stack Behind It
&lt;/h2&gt;

&lt;p&gt;Building a platform that reliably queries multiple LLMs at scale every single day requires a robust, snappy architecture. Here’s a peek under the hood:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Backend &amp;amp; Orchestration:&lt;/strong&gt; Built using &lt;strong&gt;Node.js&lt;/strong&gt; and &lt;strong&gt;Express&lt;/strong&gt;, managing automated background workers to handle concurrent engine queries without hitting rate limits.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Database Layer:&lt;/strong&gt; Powered by &lt;strong&gt;MongoDB&lt;/strong&gt; to handle structured analytics data, historical brand sentiment, and complex competitor benchmarking sets.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Frontend Dashboard:&lt;/strong&gt; A highly interactive &lt;strong&gt;React&lt;/strong&gt; application designed to let users paste their domain and see their share-of-voice donut charts and source tracking tables in under 60 seconds.&lt;/li&gt;
&lt;/ul&gt;




&lt;h2&gt;
  
  
  🌐 Try It Out / Feedback Welcome!
&lt;/h2&gt;

&lt;p&gt;We are officially launching and would love to hear what the developer community thinks! &lt;/p&gt;

&lt;p&gt;Whether you want to track your open-source project, your SaaS product, or your personal brand, you can set it up instantly. &lt;/p&gt;

&lt;p&gt;👉 &lt;strong&gt;Check it out here:&lt;/strong&gt; &lt;a href="https://app.citedspy.com/dashboard" rel="noopener noreferrer"&gt;CitedSpy Dashboard&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;em&gt;Have questions about how we scale the background workers or handle LLM prompt consistency? Let’s discuss in the comments below!&lt;/em&gt;&lt;/p&gt;

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