DEV Community: asadali

Multi-Screen Content Consumption Statistics & Trends - Infographic

asadali — Fri, 22 Sep 2017 10:01:51 +0000

The average person uses the internet on a daily basis for their day-to-day interactions and to consume media content. However, with multi-tasking becoming a way of life for many, content consumption is no longer a focused activity. Today’s tech savvy consumers prefer to stay connected all the time and it has become the norm to use multiple devices sequentially, throughout the day to consume online content whether at work, home or on the go. The info graphic below sheds further light on the relationship between multi-device users and various online activities.The infographic below is compiled by GO-Gulf Dubai which sheds further light on the relationship between multi device content consumption and users online activities.

Online marketers are making the most of the current content consumption patterns, which dictate that 90% of consumer media interactions occur in front of a screen. While in the past, web-based social media was at the heart of consumer interaction with the content, today 70% digital users constantly shift between PCs, television, smartphones, tablets, and other mobile devices to access the internet. Users may sequentially, simultaneously or separately switch between these devices to accomplish different tasks, with an average person expected to spend 170 minutes on their smartphone, 75 minutes on tablet and 120 minutes on their PC every day. Multi-screen content is most popular with individuals between the 25-49 age bracket (with 80% for women and 78% for men). Meanwhile, only 6 7% young adults and 62% person senior citizens had a positive response to multi-screen content. Hence, majority marketers (around 84%) believe in order to effectively reach out- to this diverse audience, it is necessary to implement a well-defined, all-inclusive content development/management strategy.
The top activities performed by multi-device users involve the usual internet browsing (81%), social media interactions (72%), online shopping (67%), and looking up information on a variety of things (63%). Marketers and businesses often run their campaigns and keep their business model in-line with consumer content behavior. For instance, 67% online multi-screen shoppers frequently switch between multiple devices during the course of their shopping spree; hence to fully facilitate the client, it is good practice to implement responsive web design techniques in developing your online shop/website. Generally, multi-screen users prefer to use their smartphones or PC’s to screen multi-device content such as health related apps, news or weather updates, etc. However, smartphones are more popular for carrying out online activities related to social media platforms, radio and mobile games. Since tablets can have limitations, they are mainly used at home and are more popularly used by multi-screen users (24%) to play online games.

Custom Website Design vs Template Website Design - [Infographic]

asadali — Fri, 22 Sep 2017 09:36:25 +0000

The middle east has a predominantly cash-based economy. Majority of payments in the UAE are made in cash rather than online transactions. With nearly half of the world population estimated to be internet users, Dubai has decided to hop on the band wagon and make its mark in the world of ecommerce. Dubai, being the second largest emirate and having a central location as well as an open economy, is guaranteed to flourish in the trade market. Since Dubai is home to high tourism activity and a wide variety of businesses, it has great potential for becoming a booming e-commerce hub. Most businesses online are using SEO optimized website to extend their reach to target audiences. Since, web design is considered a key instruments in the success of an online business, choosing between a pre-made template and a custom design can be a defining moment for the overall effectiveness of the website.The following infographic compiled and designed by GO-Gulf clearly explains why opting for a custom web design is a smarter choice.

A custom made web design can be optimized according to the brand, business goals and visitor needs. A greater user experience can be generated with a website designed specifically for the target audience rather than using a template designed for the general audience. Furthermore, a custom built website has proven to last twice the lifespan of a template i.e. a custom design has been calculated to last up to 3 years while in comparison a template lasts up to 1.5 years. Custom built web designs often come along with a built in SEO support system, which a template often lacks. Due to this factor, a template requires a higher SEO investment in the long run, inevitably increasing the overall project costs. In the end, it all comes down to the ROI. Custom websites have consistently proven to provide a higher return on investment whereas templates often do not have the capacity to generate significant business resulting in a low ROI. Custom built websites have a tailor-made CMS that is capable of further expansion without risking your security, a feature which a pre-made template usually lacks.

Top 10 Web Design Usability Statistics [Infographic]

asadali — Fri, 26 May 2017 07:42:26 +0000

Dubai, a key metropolitan of its country and the second largest emirate in the UAE, is a flourishing center for business and tourism. Formerly, Dubai had been slow to utilize the perks of e-commerce; but during the course of the past few years, Dubai has shown a profound interest in the world of e-commerce, making UAE one of the most thriving markets for online purchases. A good web design is vital in order for a company to advertise and sell a product/service through the internet. Every feature of the website matters – from the content, aesthetics and speed down to the mobile usability of the site.

Statistics have shown that 70% of small business websites often overlook adding a call of action in the form of a newsletters, demos or specials etc. on their home page, which minimizes user-content interaction. Two-thirds of users are drawn by interesting content and visually-appealing design aesthetic of the site. However, speed is the ultimate test for effectiveness of a web design since studies shows that 47% of users expect their page to load within 2 seconds or less. It was found that 39% of the users abandoned the site if the image could not be displayed or took too longer to load.

In this tech savvy world where smartphones are dominating, 85% of the site visitors expect for the mobile websites to be equivalent to or better than the desktop versions. The length of content is also imperative when it comes to generating traffic. It was found that sites with around 51-100 pages generated 48% more traffic than those with 1-50 pages. For a web page to be user friendly and interactive, it is highly important to include contact information on the web page. Studies reveal that in the absence of it, 44% of visitors left the site. The infographic below, designed by the Go-Gulf team will help you learn more.

GO-Gulf Dubai Website Development Agency

asadali — Thu, 04 May 2017 10:48:59 +0000

GO-Gulf Dubai is a custom website development & web applications development agency founded in 2005. Till date, the company has delivered hundreds of web development projects to businesses across UAE. Our in-house team of experts use cutting edge technologies and proven tactics to create responsive and visually appealing websites for businesses.

GO-Gulf offers:

Custom web design & development
Ecommerce development
Magento solutions
Intranet & Extranet Solutions
Business Consultancy
Web applications development
Brand Identity
Search engine optimization
Web hosting

More details - Go-Gulf Web Development Agency