Launching Open Source: TikTok Pixel & Server-Side Events API Extension for Adobe Experience Platform Tags!

Bhargav Bhatt — Sat, 03 Oct 2026 10:03:19 +0000

🚀 Launching Open Source: TikTok Pixel & Server-Side Events API Extension for Adobe Experience Platform Tags!

Tracking online conversions reliably in 2026 isn't as simple as dropping a JavaScript snippet into the <head> of a site anymore. With browser privacy restrictions, ad blockers, and ITP, relying solely on client-side tracking leads to missing data, inaccurate attribution, and wasted ad spend.

To bridge this gap, I’ve built an open-source Adobe Experience Platform (AEP) Tags extension that combines TikTok Client-Side Pixel tracking with the TikTok Events API (Server-Side Conversion API)—and today, I'm opening up the project for community contributions and funding!

💡 What Makes This Extension Unique?

Building a production-ready tag management extension requires handling client-side execution, data transformation, privacy, and server API calls seamlessly.

Dual-Track Client & Server Sync: Fires both ttq.track in the browser and a server-side payload to TikTok’s Business API concurrently.
Built-in Event Deduplication: Automatically generates RFC 4122 v4 UUID event_ids shared between client and server hits so TikTok never double-counts conversions.
Privacy-First PII Normalization: Uses the browser's native Web Crypto API (crypto.subtle) to normalize and SHA-256 hash sensitive user identifiers (email, phone, external ID) client-side before sending.
Single Page Application (SPA) Support: Built-in History API observers (pushState/replaceState/popstate) to handle modern JS framework route changes out of the box.
Non-Blocking Execution & Fail-safes: Built-in script loading timeouts (5s) and API request timeouts (10s) ensuring your Adobe Tags rule execution chain never halts if a network issue occurs.
On-Screen Visual Debugger: An interactive debug badge and detailed console logger when running in debugMode.

🏗️ Architecture at a Glance

┌──────────────────────────────────────────────────────────────────────────────────┐
│                                ADOBE LAUNCH RUNTIME                              │
│                                                                                  │
│  ┌──────────────────────┐        ┌──────────────────────┐                        │
│  │ Global Extension     │        │ Event / Rule Trigger │                        │
│  │ Settings             │        │ (e.g. AddToCart)     │                        │
│  └──────────┬───────────┘        └──────────┬───────────┘                        │
│             │                               │                                    │
│             ▼                               ▼                                    │
│  ┌──────────────────────┐        ┌──────────────────────┐                        │
│  │ loadPixel.js         │        │ trackEvent.js        │                        │
│  │ Inject ttq snippet   │        │ Resolve Data Elements│                        │
│  └──────────┬───────────┘        └──────────┬───────────┘                        │
│             │                               │                                    │
│             │                     ┌─────────┴──────────┐                         │
│             │                     │ Generate UUID v4   │                         │
│             │                     │ Shared Event ID    │                         │
│             │                     └─────────┴──────────┘                         │
│             │                               │                                    │
│             │          ┌────────────────────┴────────────────────┐               │
│             │          │                                         │               │
│             ▼          ▼                                         ▼               │
│     ┌──────────────────────┐                        ┌─────────────────────────┐  │
│     │ CLIENT-SIDE DISPATCH │                        │ SERVER-SIDE PREPARATION │  │
│     │  ttq.track(...)      │                        │  sha256(email/phone)    │  │
│     └──────────┬───────────┘ ordering               └────────────┬────────────┘  │
│                │                                                 │               │
└────────────────┼─────────────────────────────────────────────────┼───────────────┘
                 │                                                 │
                 ▼                                                 ▼
      ┌──────────────────────┐                        ┌─────────────────────────┐
      │ TikTok Pixel SDK     │                        │ TikTok Events API       │
      │ (analytics.tiktok)   │                        │ (business-api.tiktok)   │
      └──────────────────────┘                        └─────────────────────────┘

💖 Why We are Seeking Funding & Community Support

Maintaining enterprise-grade analytics software requires continuous updates to stay compliant with privacy laws (GDPR/CCPA), changes in TikTok’s API specifications, and updates to Adobe Experience Platform SDKs.

We are opening up GitHub Sponsors / Open Collective funding to help achieve the following roadmap goals:

📑 Official Adobe Exchange Listing: Submitting and verifying the extension on the Adobe Exchange App Marketplace.
⚡ Server-Side AEP Tags Support: Developing an official server-side AEP Tags extension version running natively on Adobe Edge Network / Event Forwarding.
🧪 E2E Testing Pipeline: Expanding our Jest test suite to include automated browser integration tests.
🌐 Documentation & Guides: Creating step-by-step setup tutorials and video walkthroughs for martech and tracking engineers.

🛠️ How You Can Help

Star the Repository: Show your support on GitHub!
Try it Out: Test the extension in your Adobe Tags Sandbox environment using @adobe/reactor-sandbox.
Sponsor the Project: Become a backer on GitHub Sponsors or Open Collective to support ongoing maintenance and feature development.
Contribute: Check out our open issues for feature requests, bug reports, or docs improvements!

Links & Resources:

📁 GitHub Repository: github.com/bhkbdbhatt/tiktok-pixel-extension
💖 Sponsor Project: https://patreon.com/BhargavBhatt
💬 Feedback & Discussion: Drop a comment below!