The Unbounce Conversion Benchmark Report 2022

bivovih — Thu, 21 Apr 2022 13:55:34 +0000

Many marketers don’t know whether their last campaign was a smash hit—or a total dud. Unlike open and click-through rate benchmarks for email marketing, industry-wide data for landing pages just hasn’t been available. Until now.

“What’s a good conversion rate?”

A conversion can mean many things. It’s an action that you want your visitors to take—like buying, downloading, or subscribing. It can be a new lead, a phone call, or an in-person appointment. But ultimately it depends on your business, campaigns, industry, and goals.

So, what’s a good conversion rate for your landing pages? And why do some pages (and industries) perform better than others? Knowing this helps you continually improve performance, but understanding what success actually looks like can be a challenge.

That’s why we created this report. Using our proprietary machine learning model, we’re bringing you dozens of insights about what works—and what really doesn’t—when it comes to landing pages. We’ve looked at readability, word count, emotions, and more to create new opportunities to pair your marketing know-how with the processing power of AI.

Optimizing your landing pages doesn’t need to be aspirational. As a source of conversion intelligence, we hope these machine-derived insights empower you to create the highest-converting campaigns of your career—and reach your conversion potential.

Software pages convert 10% below the overall industry baseline...
This report includes conversion benchmarks for 16 key industries drawn from real Unbounce customer landing page data. How do your landing pages perform compared to others in your space? And what can you learn from what marketers in other industries are doing?

Reference Blog
The Unbounce Conversion Benchmark Report

How to Make An Auto Apply Coupon in WooCommerce

bivovih — Thu, 21 Apr 2022 13:34:45 +0000

Steps to create/set auto-apply coupons

Go to your WordPress admin panel. Under Marketing > Coupons, click on Add coupon. You can also modify your existing coupon.
Set the discount type, coupon amount, expiry and other details.
Look for the ‘Auto apply?’ option. Enable it.
Set usage limits and other restrictions as per your requirements. Publish/Update the coupon.

Important notes for auto-apply coupons

Auto-apply feature will trigger only when there’s something in the cart
Smart Coupons will check the validity and all the restrictions and limits set for the coupons before auto-applying them. For example – If you restrict a coupon to “Customer” user role and “Stripe” payment gateway, the plugin will first verify whether these restrictions are met and then apply the coupon.
Up to five coupons can be auto-applied by default even if you’ve enabled the ‘Auto apply?’ option in more coupons.
Your users can remove any auto-applied coupon if they wish to. But if you want to change this behavior and you can also don’t allow your customer to remove auto-applied coupons.
You can bulk generate coupons with the auto-apply feature.
Auto-apply feature works with subscription coupons as well.
Auto-apply feature is not applicable for gift cards/store credits. That means users can’t auto-apply gift cards/store credits.
Auto-apply will not be enabled for coupons that are linked to a product. That means when you issue any coupon with a product purchase, that coupon will need to be manually applied by the users on their next purchase.

Reference Blog
How to Make An Auto Apply Coupon in WooCommerce

DEV Community: bivovih

The Unbounce Conversion Benchmark Report 2022

How to Make An Auto Apply Coupon in WooCommerce