Your Website Is Quietly Turning Customers Away

Bohdan — Wed, 25 Feb 2026 19:14:48 +0000

Almost none track how many people leave because they simply cannot use the website.

In 2025, 94.8% of homepages still fail basic accessibility checks, according to the WebAIM Million Report.

Globally, around 16% of people live with significant disabilities, based on data from the United Nations.

In Canada, about 26% of people have a confirmed disability when considering all types and levels.

This is not a niche audience. It is a meaningful part of your market.

What This Looks Like in Real Life
A visitor with low vision lands on your site. The contrast is weak. The product description is hard to read. They leave.
Someone with dyslexia struggles with dense text and tight spacing. Reading becomes exhausting. They close the tab.
A user with attention difficulties feels overwhelmed by visual clutter and cannot focus on the main content. They abandon the page.

You do not see these moments in your analytics. You just see a bounce.

The Revenue Leak No One Calculates
Let’s stay conservative.

Assume only 1% of your potential customers leave because your website is difficult to read or use comfortably.

If your company generates $100,000 per month, that is $1,000 lost monthly.

That is $12,000 per year.

Lost not because your offer is weak. Lost because your website experience was.

Accessibility is not just about regulations. It is about usability and revenue protection.

Why So Many Businesses Still Ignore It
Because accessibility feels technical and overwhelming.
Because improving a website properly can require time, design changes, and development work.
Because small and mid sized businesses often do not have the budget or internal resources for a large project.

So it gets postponed.

A Practical Step Forward
The ideal solution is building websites that are accessible from the ground up.

But even without a full rebuild, you can make your website more accessible for users, including people with disabilities.

Tools like WideAccess allow visitors to adjust contrast, text size, spacing, fonts, and enable text to speech.

There is a free version available, and the Pro plan costs about the price of two Starbucks drinks per month.

It is not a magic fix. But it is a practical step that makes your website more usable today.

The Question Is Simple
How many customers are you willing to lose because your website was not built to include them?

Links
Free WordPress plugin: wordpress.org/plugins/wideaccess-accessibility-widget
Free non-WordPress widget: wideaccess.ca

Why I Built a Free Accessibility Widget in a Market Full of Expensive Ones

Bohdan — Fri, 16 Jan 2026 02:13:53 +0000

Why Web Accessibility Became Personal for Me

My name is Bohdan, and I work at a non-profit organization in the disability industry. Every day, I see how people with disabilities interact with digital products. And more importantly, I see how often websites fail them.

Simple things most people never think about become real obstacles: unreadable text, confusing navigation, buttons that can’t be reached with a keyboard, content that screen readers misinterpret. For many users, visiting a website feels less like browsing and more like fighting the interface.

Over time, it became clear to me that web accessibility isn’t a theoretical problem or a checkbox for compliance. It directly affects whether someone can access information, services, or opportunities at all.

What I Found on the Market

Naturally, I started researching existing accessibility solutions. There are plenty of widgets on the market, some of them very well known. But once I looked closer, several issues became obvious.

Most decent solutions cost anywhere from 30 to 120 USD per month. For small businesses, non-profits, and personal websites, that’s simply too expensive.

About half of the tools I tested had poor UI and UX. Interfaces were cluttered, confusing, or clearly designed without considering users who already struggle with accessibility.

Even some of the top market widgets had technical issues. Certain features worked inconsistently, others conflicted with themes or page builders, and some accessibility options only worked partially or indirectly. In many cases, the widget was there, but it didn’t truly help the end user.

Why I Decided to Build My Own Solution

After seeing these problems again and again, I decided to build something better.

I spent seven months designing and developing a powerful accessibility widget that focuses on real usability rather than marketing promises. The goal was simple: include all essential accessibility features, make them actually work, and keep the interface clean and intuitive.

The widget is translated into more than 40 languages, because accessibility should not be limited by geography or language. It works across platforms, including WordPress, Wix, Webflow, and custom-built websites, without breaking layouts or slowing down performance.

Free, Honest, and Fairly Priced

The widget is completely free to use. There is also a Pro plan for those who need advanced features, and it is priced roughly five times cheaper than the average competitor.

This was a deliberate choice. Accessibility should not be a luxury product available only to companies with large budgets. It should be achievable for everyone who wants to make their website better.

Real Feedback and Real Interest

Since launching, I’ve had many successful interviews and conversations with top management of mid-sized companies. The response has been encouraging, not because of sales tactics, but because the problem is real and widely recognized.

The product already has around 50 five-star reviews, and the feedback consistently highlights ease of use, clean design, and noticeable improvements in user experience.

A Small Step That Makes a Real Difference

Web accessibility is not about perfection. It’s about reducing barriers and showing respect for users who are often overlooked.

If you want to make your website more accessible and inclusive, feel free to give the widget a try. Even small improvements can make a meaningful difference in someone’s experience.

Links

WideAccess WordPress plugin
WideAccess website

DEV Community: Bohdan

Your Website Is Quietly Turning Customers Away

Why I Built a Free Accessibility Widget in a Market Full of Expensive Ones