The latest articles on DEV Community by Bouchard Industries (@bouchardio). https://dev.to/bouchardio https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F3197260%2F3b57d5b2-1d70-48e3-8d93-b19e33374bd4.png https://dev.to/bouchardio en Bouchard Industries Fri, 23 May 2025 19:55:26 +0000 https://dev.to/bouchardio/owl-email-b2b-email-marketing-tool-299c https://dev.to/bouchardio/owl-email-b2b-email-marketing-tool-299c <p>This is a submission for the <a href="https://dev.to/challenges/postmark">Postmark Challenge: Inbox Innovators</a>.</p> <h2> What I Built </h2> <p>I built an automated email outreach platform called Owl Email that helps sales professionals and founders run personalized email campaigns and automatically stop follow ups when a reply is received, as well as see reply and email open rates using Postmark’s inbound email parsing feature.</p> <p>The idea was simple: I wanted to give users control over their messaging and analytics while using their own verified email lists. The result is a streamlined B2B email platform that feels personal, responsive, and respectful.</p> <h2> Demo </h2> <p><a href="https://www.owlemail.com/" rel="noopener noreferrer">Owl Email - B2B Email marketing tool</a></p> <p><a href="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Farticles%2Fmdoh6voxbg509fh3t2d0.png" class="article-body-image-wrapper"><img src="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Farticles%2Fmdoh6voxbg509fh3t2d0.png" alt="Image description" width="800" height="652"></a></p> <p><a href="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Farticles%2F9frltlvua8bcgv8fomob.png" class="article-body-image-wrapper"><img src="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Farticles%2F9frltlvua8bcgv8fomob.png" alt="Image description" width="800" height="567"></a></p> <h2> How I Built It </h2> <p>Stack: Node.js (backend), html, js and css for the front end, Postmark for email delivery and parsing. </p> <p>Inbound Workflow: Each user campaign has a unique reply to address or alias. Postmark sends inbound replies to our webhook. We parse the reply metadata and body, link it to the corresponding contact in our DB, and mark them as "replied." Campaign logic auto pauses any future follow ups for that lead. Using Postmark made it extremely easy to parse incoming emails. Reliable webhook delivery, rich parsed content, and solid documentation. This feature is key to delivering a non spammy email experience. Users can trust Owl Email to stop messaging people once they reply, no awkward double follow ups or ignoring intent.</p> <p><a class="mentioned-user" href="https://dev.to/bouchardio">@bouchardio</a></p> devchallenge postmarkchallenge webdev api