DEV Community: Cliffex Software Solutions

Essential Features Every Real Estate Portal Should Have

Cliffex Software Solutions — Mon, 15 Nov 2021 08:27:35 +0000

Today’s customers have become tech-savvy and act smart to get information from online sources. The only way the real estate companies gain some traction with the increasing advancement of technologies is to stay ahead of their competitors.

And to create a robust, highly engaging property listing portal. The portals are feature-rich, highly performing, and known for their usability. Let us find some of the features of a real estate portal to enable it to stay ahead of the competition.

What are the Features of the Real Estate Portal?

A Good Design

A good design is always welcome, whatever be the nature of the portal used. A visually eye-catching design fetches additional visitors. It is important to remember that the design elements are no more important than the actual content.

The central theme of the website is essential for its design. If CMS WordPress is used then a chosen theme only decides the most appealing design.

However, the design must be taken into consideration the functionalities of the website. One must prefer a website that comes with CTA, efficient menus, buttons, essential links.

Front-end Listing Submissions

The real estate owners allow the end-users to submit property listings from the front-end users. It increases the usability of the website for them. People always prefer to use websites where their listings will get due attention. The owners only approve the listings and earn valuable revenue. It gains traffic this way and subsequently improves the search engine ranking.

Images for Each of the Listing

Relevant, high-quality, optimized images always interest clients. Images of the property displayed on the portals always help. Moreover, multiple images can also be provided. In some portals listings display images from various dimensions, increasing the prospect of buying the property.

Listing Locations Based on Maps

Maps always help quickly identify the location of a property. Moreover, the real estate directories on the internet are all map-based. The maps help users in various ways. It provides direction, navigation, and display addresses. They help to make the website appear beautiful.

Videos

Videos offer great ways to generate interest among the customers, as they can be highly engaging and provide informational content. When the user takes a virtual tour of the listed property, then it forms a clear perception about it, and that helps.

Moreover, it increases leads and conversion for all those sellers who have advertised their properties on the website. It also enhances your brand as other sellers may feel interested, looking at the success of one seller. Furthermore, client testimonials, when used with the videos, may increase the trustworthiness of your portal.

Flawless Navigation

Navigation comprises all the links on a web page as well as menus. Your website must provide a smooth way to navigate for the user. If the site has efficient navigation, then it has an interactive menu.

The main menu item must display a suitable description and reflect the types of sub-menus under it. The user is advised to adopt attractive colors and screen elements and efficient text labels while using the Call to Action section.

Easy Searches

People flock to the website, all in search of properties. So, finding properties must not pose any difficulty. The user needs to search the features easily.

There are others by competitors, and your website must provide relevant results, effortlessly, and respond quickly and exhibit the results to you.

Owner’s Information

In a lot of cases, the users want to know the verified information about the owner of the listings. It actually adds a different dimension for your property listings.

Conclusion

The above features offer benefits for your website. But there are many other factors such as the quality of content, scope of the listings, competition plays an equally important aspect of the property portal.

Moreover, users prefer to use various modes of online payments of the likes of debit, credit card or even Paytm. The website must have integrated payment options.

Final Thoughts

After reading the full essay, we can conclude that a real estate portal is critical for any business's growth today. This is because more and more individuals are switching to mobile usage because it allows them to do business while on the road.

Cliffex LLC is an award-winning mobile app Development Company with professional mobile app developers to build your application.

How Can Outsourcing Live Chat Support Service to Cliffex Be a Fortune for Your Business?

Cliffex Software Solutions — Tue, 20 Jul 2021 13:42:59 +0000

In the digital world, online activeness is a must for a business to excel. With everything going online, whether your business is well established or just starting, it is necessary to remember that nothing is more important than being active online. But, people often mix up being active with being present. You might get surprised to know that they both are different.

Launching your website on the internet can get referred to as the online presence of your business. Coming to the online activeness of your business, it stands for how quickly you provide your services to the customers online. Moreover, it means how fast you get back to them to answer their queries.

For those who are wondering how can they increase their online activeness, the answer is Live Chat Support. It is a service wherein your chat agents interact with your website visitors to solve their queries and help them find solutions.

But, managing Live Chat Support in-house can be a bit of a task. It requires a separate support team that needs to spend their entire time replying to the questions put up by customers. Hence, the process of managing live chat support in-house can cost you a lot of money and time. But with providers like Cliffex, you can easily outsource live chat support. If you are not familiar with outsourcing live chat services, here is everything you need to know.

Live Chat Outsourcing

It can be described as handing over your live chat support process to a third-party vendor. Such vendors handle and answer all the questions of your customers without bothering you. The hired vendor is responsible for answering the questions asked and offering solutions from your end to the consumers. They also collect data and use software to track the browsing patterns of your website visitors to understand them and get you sales.

The ultimate aim of these service providers is to answer the customer's question as fast as possible to make your support process a seamless customer service experience.

Let us see how outsourcing live chat support services to Cliffex can be a boon for your business.

Cliffex believes in providing solutions that leave a positive impact on the clients. They understand that to make a business successful, a lot of aspects need to get evaluated. One of the most important ones is taking care of your customer's needs, and the best possible way to do so is by enhancing your live chat support. It makes the entire customer experience at your website or application seamless. Cliffex enhances your live chat support most effectively and suitably.

They understand that trusting another company for your business-related queries can be difficult. Hence, here’s a list of all the advantages that will make your decision of choosing them easier.

1. A 24/7 Support Team
When you manage live chat support in-house, it becomes impossible to provide 24/7 online support. It is what Cliffex will do by making the 24/7 support team a real thing on your website.

Outsourcing your Live chat support to Cliffex will ensure that no question remains unanswered, even at the odd times of the day. Being available round-the-clock to answer the queries shows how much a company values its customers. It will eventually increase revenue and bless your business with loyal customers.

2. A Cost-Cutting Tool
Managing the live chat support in-house can be costly as it requires hiring a separate team for it. Not only for hiring, but you will also need to bear training costs to make the teamwork effective. Regular training of the support staff can cost you a large amount of money. But, outsourcing live chat support services to Cliffex can cut the costs of employing and training a support team. Their experienced support agents stay updated with the latest support trends. It makes them capable of handling all the challenging questions. Outsourcing will help your business by providing the best possible solutions to your customers from your end without spending a fortune.

3. Hiring Cliffex will help you focus on your business core.
Answering the queries of customers all day long can shift your focus from your business. Outsourcing live chat support will help you concentrate on what you are good at in your business. Hiring, training, and managing a support team in-house can consume a lot of time and distract you from your work. Cliffex will get you rid of it and make it possible for you to do your best.

4.Improves Customer Satisfaction
For a business to grow, customer satisfaction is a must. Experienced support team members will help you to increase the growth of your customer satisfaction rates. Such positive graphs will help your business succeed.

Conclusion
Handing over your live chat support services to Cliffex will benefit your business in many ways. Cliffex will help you understand the concerns of your customers and solve them accordingly. They are providing reliable services to numerous clients and have helped them gain growth in their businesses. Whether you are a startup or a well-accomplished company, there is no denying that live chat support is vital for your business. So, to make your business bloom, outsource your live chat support to Cliffex.

4 Tricks To Optimize Your Mobile Advertising Strategy

Cliffex Software Solutions — Wed, 26 Aug 2020 12:17:33 +0000

Tips to optimize your advertising strategy on mobile devices
ROI, the famous return on investment, did not keep the mobile marketers of the Mad Men era asleep. Don Draper designed the creativity of a campaign, invested a certain budget in distribution, and, simply, waited for something magical to happen that would affect the number of conversions and the “engagement” of the audience. However, technology - and the obsession with numbers, too - have changed everything: now, mobile advertising can be optimized in real-time and, therefore, we can know the ROI, second by second, and modify the strategy at any time, if necessary.

Today's marketers are looking for new ways to optimize mobile advertising and quantify ROI in order to justify their mobile strategies in the bottom line and thus demonstrate the value of investing in mobile marketing. Hence, the enormous importance of being able to optimize strategies in real-time and of being so aware of the numbers.

The CEO of AppsFlyer, Oren Kaniel, described in this post four tricks to get the most out of your investment in mobile advertising, which we have found very interesting and, therefore, we have adapted them to Spanish.

Follow These 4 Key Tips To Optimize Your Mobile Recruitment Strategy

Make sure you allocate all your resources well. The only constant in the new advertising ecosystem is precisely changing. Social media platforms rise and fall in popularity and digital fads come and go. So to make sure your traffic sources generate ROI, you are going to need numbers that come from an unbiased source that provides you with information about the origin of installs, clicks, and in-app purchases.

Analyze, analyze and analyze. Advertisers of the Don Draper era could flood the airwaves with an ad campaign because they knew that the number of media platforms was very limited. However, today marketers operate in a completely different environment and need to do analysis at all times to identify which marketing channels are generating the best results.

If it doesn't work, change it. It's a pine box theory. Today, thanks to access to statistics from a reliable source, marketers can be much more agile. For example, an advertiser who has investment “x” to invest over a quarter, who analyzes the results over the course of the first 30 days and finds that 5 of the 20 traffic sources are generating 85% of the conversions, offers you the opportunity to change your strategy and move your investment towards those five channels where they achieve the best results.

Build ROI with a CPA strategy. In the early stages of mobile advertising, marketers focused almost exclusively on click (CPC) and install (CPI) metrics, but today there are other metrics that better measure success: cost per action. (CPA), which measures in-app events and actions that actually lead to ROI. Many clients go crazy with so many CPCs, CPIs and CPMs when the really important thing is not the model from which you buy the advertising but to get the best return.

Advertising today is much more complicated than just a few decades ago: the number of advertising channels has grown exponentially and company executives increasingly demand greater accountability. The current scenario demands greater transparency because brands need to know exactly where their money is being invested and which channels are performing the best. However, on the other hand, thanks to new technologies and growing investment in mobile advertising, the advertising scenario offers more and better opportunities to really reach the desired target, while it is possible to identify in real-time the sources of traffic that they give better results.

Do you want us to help you with your mobile app development & App Marketing strategy? Contact us.

Entrepreneurs, Brand Managers and Technical Managers Who’re Interested in Clean Design

Cliffex Software Solutions — Fri, 13 Mar 2020 09:44:11 +0000

If you’re interested in clean design, this is the post for you. Whether or not you’re an entrepreneur, a brand manager, or even the casual observer, most of us Earlyui understand the power of clean design.

According to Deiter Rams, the renowned longtime product designer for Braun, the fundamentals of clean design include:

It is innovative

It makes a product useful

It is aesthetic

It makes a product understandable

It is unobtrusive

It is honest

It is long-lasting

It is thorough to the last detail

It is environmentally friendly

It is as little design as possible

So, your interest in design work matters with an awareness of upcoming trends and tactics adopted by the best in the business to do everything from VR to launching native apps. The user-centric design will continue to be vital as we integrate technology into our everyday lives.

In 2018, firms like Beosound Edge, Svart, and Madison Square Garden Company with their innovations made us think twice about “What it means to be a worthy brand?”

Website and App Design Trends that Are Going to Be at the Forefront of 2020 and Beyond

Website and app design trends will be guiding the way your customers will experience your brand or your digital products. Following are some of the trends for websites and mobile apps:

Speed matters and time to interact online with your clients is less than three seconds. A website must have a faster loading time, and so the process must set its priorities on speed.

Gone are the days of uncompressed videos and bloated Javascript. Minimalist and flat designs also lead to quicker loading. Contrasting colors and illustrations highlighted with simple imagery provide an outstanding user experience, which is highly engaging.

The mobile-first approach is always a trend. Here it is made for the mobile device first, followed by design for the desktop user. This trend is likely to continue for a long time to come and is not dependent on Seo or ranking factors.

The use of technology is assuming greater importance. There is an increasing trend in using chatbots on websites. Artificial Intelligence and Machine Learning made these bots emerge into smart ones. Seamlessly interact with users with chatbots.

Micro animations are yet another trend in web designs. These are nothing but small animations used on the site with a movement of the mouse or clicking over an element to expand further.

Logo design with all its homogeneity will emerge into an eccentric form. An example to cite here is Mailchimp’s adoption of the Copper Black type as its brand font.

Enable tighter integration of code with design by using tools such as Fraser X or Figma. It helps in integrating code with plug-ins or APIs.

In 2020 and beyond, the increasing use of the CSS grid for UI/UX design and development is about to happen. It places the items in the exact places. Expressive freedom offered only by print!

3D printers build prototypes for the medical, aerospace, engineering and automotive industries, with more compact units priced for consumers.

Product Design application expanded from purely commercial to responding to human needs such as individual, communal, or cultural. Excellent product design attempts to address what “well-being” means - and how happiness creates excellent designs.

Ensure greater voice interfaces. Here text matters a lot. The designers need to understand how users interact with voice commands. The designer creates a voice interface prototype with related actions and keywords.

Choose not to continue reading at your peril - smart professionals know that design trends will affect everything from marketing automation to generating new revenue. Now, it is time to come out with our approach.

Our Thoughts on 2020 Design Trends

Cliffex is a Mobile App Development with a difference. We offer end-to-end digital product design and development services. It means that we specialize in crafting modern mobile and web applications for futuristic businesses.

We always look out for the top trends in design and technology, so we put together this list of 2020 Website and App Design trends. In addition to providing a resource for our fans, we offer a comprehensive idea of, outlining what to expect.

2020 and Beyond

As 2019 showed us, branding and design are closely aligned. In 2019, we saw some of the key changes from 2018:

Inclusivity Goes Mainstream

Artificial Intelligence Design

What “Value” Means to Brands

Moving Beyond Flat Design

A clean brand that makes it easy and enjoyable for fans to drive engagement emerges as the winner.

Our prediction is brands, and products leveraging old tactics and trends will continue to lose users to those focused on innovation and new techniques.

The focus continues to shift towards the user - with users moving beyond traditional with key performance indicators like time spent in apps and traffic.

The rise in Importance of the Gen Z

As millennials assume managerial roles in the workplace, we can begin to expect Generation Z will start to dictate design trends.

Generation Z, the group of people born during the1990s, grew up with technology. Learning from the early examples of their parents and older siblings, they avoided the harsh lessons of oversharing on social media and chooses to follow their favorite influencers.

Gen Z will have the ability to pick up new skills and learn new software. The employers will employ and retain and retrain these employees. Moreover, the preference for not to overshare will make them understand the value of independence and not belonging to some group.

Designers should be aware that as their users begin to mature - new updates will be required to attract and retain users. Remember - product design is a combination of hitting current business goals while also planning for future use cases. Implement a forward-thinking process by working with the Cliffex team.

If you’re interested in learning how the Cliffex team can help you take advantage of 2020 Trends and Tactics, be sure to request your free consultation below:

Conclusion

The trends for 2020, and beyond for mobile apps and websites get shaped by technology and speed. Offer outstanding customer service by using emerging technologies such as chatbots. Trends such as increasing voice interfaces and micro animations will also rise.

The trends will get influenced by the rise of the Gen Z in place of the
Millennials, who move to assume higher positions. Gen Z believes in not oversharing and following the influencers, and this is bound to affect the ongoing trends. Brands adopting newer techniques and innovative ways will emerge as winners.

Healthcare Apps Development: How Do They Help People

Cliffex Software Solutions — Tue, 18 Feb 2020 13:52:59 +0000

Healthcare Apps Development: How Do They Help People? For a company to get the attention of the medical profession, they must have an app that can be integrated into all of its departments in the system. However, before you buy any app from the app store, make sure you are ready to work with all aspects of the product.

The first step in building an app is the research, which can be the most important part of the process of creating an app. The doctors and nurses are going to need to know how to use the app, what it does and how to customize it. So, make sure that you spend time researching your system, and its specific types of information.

Then, you should consider the future risks associated with using the app. Is the hospital equipped to monitor patients and visitors? Is there a particular event or policy that the hospital is going to implement that will require access to the patient's medical information?

Do you want to be able to access any medical codes when the situation calls for it? If so, you need to decide whether or not you want to sell or distribute the app itself, or if you want to maintain the ability to install the app on your own website.

In addition to the research, you will need to understand the current requirements and standards of the medical profession. Many healthcare apps are being designed today that are specifically targeted to specific areas of the healthcare industry. Make sure that you get a very thorough understanding of your system before you make a decision about investing in any healthcare app development.

The third step in the process of healthcare app development is getting your app ready for release. If you are developing the app for the general public, then you will want to ensure that you develop it to go along with current industry practices.

The fourth step in healthcare apps development is updating the app. Each healthcare institution will be different, and you will want to ensure that the new version is compatible with the current practices and policies of your system.
The fifth step is making sure that all medical professionals are comfortable with the use of the app. Ensure that your medical staff members understand all the features and options and that they can quickly download the app when needed.

The final step is to ensure that your medical professionals will be able to get in touch with the app. You may want to make sure that the app is accessible to all healthcare professionals, but also that it is available to all visitors to your facility.

Once the healthcare apps development process is complete, you will want to integrate it into your own website. Make sure that the user interface is intuitive, and that the information can be accessed easily from the front page of your website.

Healthcare App Development is often misunderstood, as well as not really making sense in the world of healthcare. It is, however, an integral part of the overall industry as it provides the information that doctors, nurses, and other health care professionals need to function at full capacity.

7 Points to Consider for Making a Hybrid Mobile App in 2020

Cliffex Software Solutions — Mon, 16 Dec 2019 11:45:14 +0000

The number of smartphone users shows an increasing trend. As per Statista, there will be approximately 7 billion mobile users by 2020. As per the App Annie report for 2017 to 2022, annual mobile app downloads will be 258 billion. And that is a 45 % increase in what was achieved in 2017.

With this kind of growth in the mobile app industry, it becomes difficult for the mobile app development to decide whether to go for a hybrid or native app development. It is only possible when they consider the pros and cons of each of these types of mobile apps.

In this post, we will highlight the points to consider before making a hybrid mobile app.

What is Hybrid App?

A hybrid app is a blend between both native and web solutions. The core of the application is written using web technologies such as HTML, CSS, and JavaScript. This application is encapsulated within the native application.

However, the app runs from within a native application and its embedded browser, that is invisible to the user. The hybrid apps use a web view control (WebView on Android and UIWebView on iOS) for presenting HTML and JavaScript files in full-screen formats. It uses a native browser rendering engine. For Android and iOS, the browser rendering engine is WebKit.

The code is embedded in a native application wrapper and uses a solution like Apache Cordova (also known as PhoneGap) or Ionic Capacitor. A native shell application is created with the solutions. The application is actually a part of the WebView component for the platform for loading the application.

The apps comprise of two main parts. The first part is the back-end code with the languages mentioned above. The other part is the native shell for making the apps downloadable.

The developers choose hybrid mobile apps by using a single codebase for multiple mobile platforms. The developers make use of web technologies such as HTML, CSS, and JavaScript and prefer not to write native code separately for multiple platforms.

Now, we arrive at all those important reasons why hybrid mobile app development is a priority.

What are the Points to consider for Hybrid Mobile App Development Approach in 2019?

Here are some of the points to consider:

Consider Native Functionality

It is possible to have a hybrid app with native functionalities but only after careful consideration. The wrapper in a hybrid app enables to install of the app with the right framework such as Cordova, Phonegap. Other than the frameworks, the developers can use packages and libraries for incorporating native functionality in a hybrid app. So, an app with a native behavior needs to write own code or find out a functional library.

However, there is a negative element, while considering this point. It takes time for writing a native library for each of the targeted frameworks.

2. Reduce Application Development Delay

The time for application development of hybrid apps is much lesser than that of native app development as they use web technologies such as HTML, CSS, and JavaScript. On the other hand, native app development uses languages of the likes of Swift for iOS and Java for Android.

3. Choose the right Framework

There is a wide range of hybrid app frameworks and not all have a sure future ahead of them. The frameworks are usually similar and it is unusual to have one framework building the app and yet another for rebuilding the same. The decision to choose the right framework must be wisely taken.

4. Know the Performance Pitfalls

Here are some of the key performance issues for Hybrid app, and the development company must be well aware of the pitfalls.

Animations:

Lesser fluidity for animations when used in hybrid apps.

Memory Usage

WebView used by hybrid apps causes substantial memory issues.

App Fluidity

Page and Stage transitions in hybrid apps cause sluggishness in apps. Slide tray open animation horribly fails with these apps.

5. Consider Employee Skill Sets

When compared with a native app, your organization needs developers with Objective-C or Java programming background. Hybrid app development requires fewer skill sets for this.

6. Faster Time to Market

It has a faster time to market when compared with the native app development.

7. Allow Enterprise Agility

The WebViews in the hybrid apps helps the enterprises to remain Agile. This is for content/features requiring constant iterations. The native codes have an arduous process of submitting the app updates for the minutest of changes.

Conclusion

Hybrid app development does not need to develop separate versions for Android or iOS, and it reduces the development cost. Cliffex is a renowned Hybrid Mobile App Development and Web Application Development Studio. If the primary concern for your organization is an easier development approach, compatibility across platforms and cost-effectiveness then Cliffex is the right choice.

Planning to Build a Fantasy Sports App? Here’s What You Need to Know

Cliffex Software Solutions — Fri, 15 Nov 2019 12:21:36 +0000

The Fantasy Sports Industry has gained immense popularity in the last two decades. The American Sporting Culture has seen a revolutionary change with the hypergrowth of sports startups.

The Fantasy Sports app first and foremost reminds us by National Football League (NFL) in the USA, which has earned an enormous revenue of USD 11 $ revenue in 2013.

As per a study by Marketwatch, America is the largest producer of Fantasy Sports with a market share in revenue form this category amounting to 58% in 2017, and Europe holds the second-largest market share with a 14 % share in 2017.The global market size for Fantasy Sports apps is about to reach a USD 26400 million in 2024.

Understanding how lucrative is the Fantasy Gaming industry, we must first understand, “ What is a Fantasy Sports App? ”

Fantasy Sports is a virtual game that gives you the experience of managing real sports players. There are virtual teams of specific professional sports in which the players indulge. The performance gets converted into points, and the players can earn cash prizes while playing their favorite games.

The relentless growth of mobile app development enables users to play on their smartphones and tablets for an unforgettable experience with their favorite sports. Let us now find the reason for planning an app.

Why Plan for a Fantasy Sports App?

The app is not only beneficial for the revenue model offered by it, but it also helps to promote the brand/services of your organization. It helps to increase user engagement, which is a critical factor for the growth of any business. We now delve into “How to Plan for a Fantasy Sports App?”.

How to Plan for a Fantasy Sports App?

Here are ways to plan an app:

Top Fantasy Sports apps

Features of a Fantasy Sports app

Cost of Developing a Fantasy Sports app

Top Fantasy Sports Apps

Fantasy Sports apps have become overnight success all over the globe. The sports enthusiasts really enjoy such apps, and there are leagues that offer their data to build such apps. Many leagues have their own fantasy sports apps as well. MLB At Bat, NFL Fantasy football and NBA InPlay are prime examples. In India, IPL and ISL have built their fantasy leagues and are seeing huge success.

The startup Fantasy Sports App Development companies in the USA are FanDuel and DraftKing. In India, Dream 11 is a popular name.

FanDuel

Fanduel offers the best way to watch the games, more than the corresponding sports. The user selects a game of NFL, NBA. Soccer or Golf and want a contest to start. For the novice players, the app allows you to participate in competitions — to let you play for real cash. No experienced players are allowed here.
Some of the new features incorporated in FanDuel such as player news and injury reports on players in the line-up. It is possible to turn on the notifications settings from inside the FanDuel app. There is a Guru that offers intelligent recommendations and strategic tips for building teams.

DraftKing

The players are allowed to enter into daily or weekly contests. The players can play in major American Sports (NFL, NBA etc), Premier League and Canadian Football League and Tennis, etc. The players can win money based on individual players or player performances.

Various contests run on different skill sets. The players boost their entry fees by only earning high scores. Step contests are run to advance the players to the next level. Moreover, head-to-head contests allow the players to play against each other.

While planning a Fantasy Sports App Development Services, the app developers need to know the must-have features of an app.

Kroo Sports

Kroo Sports is a completely FREE sports gaming, fan engagement, and rewards app that allows users to redeem FREE NBA, NFL, MLB, and NHL tickets by predicting the outcomes of LIVE MLB player at-bats and LIVE NFL team drives. Kroo also features no-risk betting contests, multi-sport daily pick’ems, daily fantasy contests, and traditional trivia.

Must-have Features of a Fantasy Sports App

Here are some of the must-have features of an app:

Home Screen

Contest Screen

Dashboard

Push Notifications

Cost of Developing a Fantasy Sports App

The cost depends on the number of hours spent and the features incorporated in the app. Costs could vary widely on the features and fantasy games you are looking for. Cliffex has immense experience building fantasy sports apps that work at scale. Contact us today to get a custom quotation based on your needs.

Conclusion

The fantasy app that you are planning must display outstanding design and architecture that enables it to stand out from the competitors. It comes equipped with the most advanced reporting and analytics tools for gamer behavior so that you can gain insights from the custom reports. Beyond all, it should provide a fast and real-time gaming experience to sports fans. Connect with us to see how we can help you build your custom fantasy app.

Originally published at https://cliffex.com.

DEFINE YOUR AUDIENCE WITH LASER FOCUS

Cliffex Software Solutions — Thu, 17 Oct 2019 09:05:08 +0000

As an app developer considering launching a new app and you intend dominating your app niche then you need to read this from top to bottom so that you don’t end up as I did.

Before we proceed, I would like to share my experience so that you can get a grasp about what I mean by the topic:

One of the projects I worked on was created for designers. We had big plans of revolutionizing design workflow with the intent of providing them with an app on their iPads. It came with a lot of benefits such as rendering them the ability to click images, take screenshots, make drawings on their iPads, and other various features. The app was tested with designers from big name brands and everything seemed and appeared to have worked out fine; until we released the app. It turned out to be that the audience we tested the app on was the wrong type of audience. The app was meant for designers working in publishing houses and not big brand software companies. They did not own an iPad nor did it fit in their design workflow. Their workflow was their iMacs and probably their notepads where they had some stuff scribbled into. At the end of it all, we didn’t even get any valid feedback whatsoever that could help us improve the app. We would have made it faster, better, and provided much more value had we built it for iMacs as software.

With this, I believe you now have knowledge of what I am talking about. So one of the first things to do is profiling your target audience. Creating an accurate profile of the audience or users you are trying to target is essentially other than simply understanding the kind of people that fit in your niche. Once you have known the kind of people in your niche, it is also important to know how many of them are there which can be easily done using the Google keyword search tool. With that, you get an approximation of the size of your audience.

It doesn’t end there though. You still have to understand your audience through surveys asking questions like what their pain points are and how they would like to have them solved, the type of features they expect to see in the app that would help them, and so on. At first, it may seem like a waste of time but it is worth the time.

Another advisable step to take is differentiating your app’s features; true, your app might have many competitors or would have many potential competitors. But if you want to prevail then your own app must have a feature different from what your competitors have to offer one way or the other. Take Tinder and eHarmony for example now; they both offer the same services and target the same audience but you don’t see them bearing the same design or anything similar. Also, you must have heard of Snapchat’s ‘My story’ and Instagram Stories; both similar but obviously different features. Just stick to features that you know matches the kind of audience you are targeting.

Lastly, I usually suggest Investing in Branding; the right branding for a particular niche is what represents the tone for the app and it’s kind of audience. It wouldn’t be wise to find neon-colored tabs and funny cartoon characters as an interface for a real estate app. So it is advisable you invest more in niche-focused type of branding that carries the kind of message you want your user on the other end to see and feel. Brandings, where your investments should go into in this case, include colors, app name, user interface, user experience, and last but not the least which is content & messaging. If you wish, then you can also work on a very smart marketing strategy which I believe will pay off.

Having your mobile app user niche and focusing on the right aspects will definitely save you time and money as a developer. Doing this, you also gain more effectiveness in the app store with an increment in rates of conversion; all of which come without you having a cause to increase effort.