DEV Community: Daniel Novak

I'm a 27-year-old account manager with 2,300 TikTok followers. I started promoting SaaS products on Peddlum in May. By month 6, I was clearing $3,000/month in commissions.

This isn't a flex post. The numbers are small. But the model is teachable, and you can start this weekend.

What UGC actually is

UGC (User-Generated Content) creators don't need a huge following. We're hired by brands to make content for them — content that lives on the brand's accounts, ads, or landing pages, not ours.

The skills required:

Talk to a phone camera without freezing
Edit a 30-second video in CapCut
Hit a deadline

That's it. The market pays well because most marketers can't or won't do this themselves.

Why Peddlum specifically

Most UGC platforms (Billo, Insense, JoinBrands) take 30–50% of your earnings and gate-keep the brands. Peddlum works differently:

Brands list products with a commission rate
You apply to ones you want
You get paid per sale, not per video
Peddlum's cut comes from the seller, not you

It's a marketplace, not a middleman.

Month 1 — Setting up

Created a Peddlum creator profile in 20 minutes. Linked my TikTok, IG, and a 60-second portfolio video I made specifically for the application.

Applied to 14 products in week 1. Got accepted to 3.

First commissions: $47.

Month 2 — Finding what works

Tested two formats:

Talking head reviews (boring, 1.2% conversion)
"Day in my life" with the product woven in (4.8% conversion)

Killed the talking heads. Doubled down on the lifestyle format.

Month 2 commissions: $312.

Month 3 — Compounding

Three things compounded:

Reputation. Sellers see your past performance on Peddlum (sales driven, content quality). Better stats = better products approve you.
Rejected fewer products. I learned which sellers were serious vs which would ghost. Stopped applying to the latter.
Reusable assets. A "morning routine" template I wrote got reused for 4 different products with 5 minutes of edits each.

Month 3: $890.

Month 6 — The math

I now juggle 6 active products. About 4 hours of filming per week, 2 hours of editing.

Last month:

11 videos posted across products
187 sales attributed via UTM
Average commission: $16
Total: $2,992

That's ~$50/hour of actual work. Better than a lot of "real" jobs.

What you'd need to start this weekend

Phone with a decent camera. iPhone 11 or newer is fine.
Ring light. $25 on Amazon.
CapCut. Free.
A profile. Sign up at peddlum.com as a creator.
A portfolio video. Pick a product you actually use — anything — and make a 45-second review of it. That's your sample.

The real talk

Three things kill most people who try this:

Inconsistency. Sellers want creators who deliver weekly, not in spurts.
Generic content. "Hey guys check out this product" gets 0.3% conversion. Specific stories about specific moments get 5%.
Picking the wrong products. If you don't believe in it, the camera knows.

But if you can show up consistently, write a decent hook, and pick products you'd actually use — this works at any follower count.

I'd start at peddlum.com. The application takes 20 minutes. The worst case is you get rejected. The best case is a side hustle that pays your rent.

The "you need 100k followers to make money as a creator" myth needs to die.

Daniel Novak — Fri, 08 May 2026 14:20:59 +0000