DEV Community: Darshit

Why Magento Support and Maintenance Services are must for online store?

Darshit — Thu, 18 Apr 2019 12:04:45 +0000

Benefits of Magento Website Support and Maintenance

A high performing eCommerce store

The most significant advantage of choosing Magento support is that your store will always perform at its best. This is a big plus point to not only attract the visitor but to convert the leads into potential customers. By choosing the right team for technical support, you can boost the performance of your online store and make it ready for increased sales as well as higher income.

Highly secure online store

As a successful Magento Support Company, we know that security is always a concern after launching an online store. An online store involves monetary transaction which makes it highly vulnerable to cyber attacks. For this fundamental reason, you need to upgrade Magento or go for website help that consists in installing the latest security updates. By choosing Magento security updates and improved version, you ensure that your store is safe and secure.

Troubleshoot ad-hoc issues

Whether technical or logical, ad-hoc problems are bound to happen when you deal with websites. Therefore, eCommerce website maintenance is a way to root out inevitable technical glitches and logical errors. Dedicated Magento developers and professional support teams would troubleshoot the issues to foolproof your Magento store. This is essential to make sure that the store is never down or low performing or error prone. It, in turn, results in giving a flawless shopping experience to your customers.

Installing plug-ins and extensions is a breeze

Plug-ins and extensions are an inevitable part of any eCommerce website. They add features to the online store and make it user-friendly as well as technically advanced. When you opt for eCommerce website maintenance, you have resources that easily add functionality, modules, and extensions without any hassles. An efficient Magento support company would analyze the issues with your site, find necessary extensions and add them to create a better eCommerce store.

Magento updates made easy

When you have a dedicated Magento support company, you have the resources to keep the store updated. Whether it’s the patches or updates, the website help team does the needful without making it an emergency. An eCommerce store needs regular updates for it to function well and stay updated with the latest technological advancements. When you hire Magento support and maintenance services, your store will be updated with the newest technology, plug-ins, and front end.

Higher rankings on Google

Regularly updated store has better chances of more top rankings on search engines. For this, invest in a Magento support company that has expertise in developing SEO friendly and responsive websites. This will not only keep your online store up-to-date but also raise its bar on the SERP ladder.

Time-saving method

By choosing Magento support team and dedicated Magento developers, you can save time to spare on other important factors of the business including strategized marketing, product enhancement and more. Hence, if you are an online store owner, you need to be particular about eCommerce website maintenance. Once that area is taken care of by the technical support team, you can focus on other aspects of business generation.

To sum up, there are several benefits of Magento web support and maintenance. Every Magento store owner should categorically invest in website help as well as support resources. It is highly beneficial in the long term performance, security and functionality of the eCommerce store. Whether you are a startup looking forward to developing a Magento store or an established business with the need for Magento support, M-Connect Media - reputed Magento Support Provider company can be your best technical partners with a large customer base stretched across the globe.

Summary

Find out the benefits of Magento support and maintenance. Check how eCommerce website maintenance is profitable for your online selling business.

What is Free shipping? How is it profitable for Online Business?

Darshit — Thu, 15 Mar 2018 04:43:28 +0000

While many claims that the free giveaways would burst the eCommerce bubble like it did in late 90’s, eCommerce giants like Amazon claim that free services are just the baits. It says that “you got to apply certain strategies by which you are able to cut the cake and have it too. You are not a businessman if you don’t know how to compensate for the loss.”

Well, everything sounds right but again Amazon is AMAZON. And we are not Amazon. Right? WRONG. First of all, you shouldn’t consider free giveaways without analyzing the requirements of your store. Although giveaways and free services like shipping impact your business, you really got to check if you really need them or not. You need to analyze the shopping cart abandonment rate and reasons causing it.

To my recommendation, and of course Amazon’s, you should carry a pilot project and check if free shipping is working for you or not.

What is Free Shipping?

It is a tactical strategy by which you either try to acquire or appease the customers. The behavioral economics of free shipping is very simple to understand.

You charge nothing for the delivery.
You pursue the shoppers psychologically.
You deliver the service.

Free Shipping And Its Impact- A Fair Quid Pro Quo

As mentioned above, many investors and small enterprises fail to capture the economics of free services. So, why are fat companies relying on such methods? That’s because they believe that free services barter you customers’ loyalty. The cascading effects of the free shipping give concession to you in the form of sales, revenue, conversion, trust, etc. I see no point in squandering money headlessly if there is no return.

● Free Shipping Increases Average Order Value

The amount spent by the customers each time they order in the online store is the Average Order Value. It is one of the good reciprocatory element of the free shipping. How does it do that? Usually, the benefits of free shipping are availed to the customers when they cross the threshold value of the purchase value set by the admin of the store.

Example: A customer looking to purchase a 90$ shirt would easily go for 10 more $ to enable the free shipping promotion. It is the best way where merchants ask its customers to spend 10$ extra to take advantage of the promotion.

● Free Shipping Elevates Sales And Revenue

The rise in Average Order Value by Free Shipping is directly proportional to the sales and the revenue of the company. And when it does that, why would any merchant ignore its importance?

Example: A customer who wished to purchase a 90$ item would buy additional products to gain the free shipping services. With each dollar they spend extra, sales of your company rise.

● Free Shipping Converts Tentative Minds

You need to eradicate the tentativeness among the shoppers. Why is it necessary to clear their doubts? Because you do that to convert those who feel that shipping charges are not aligning with their budget. Since Free Shipping Bar gives coherency to the purchase decision, the rate of conversion automatically surges to a great level.

Example: A shopper is on the verge of deserting the cart. As soon as you show the free shipping promotional scheme, a sense of urgency triggers in their mind. Just when you make them reconsider about your product, you win a moral victory and a possible conversion.

● Free Shipping Brings Loyalty

Serving them for what they want might make them loyal towards your store. Once you make them loyal towards your store, your task is to maintain it. By carrying out free shipping in the name of loyalty programs, you can help your customers trust you.

Example: Using a message like “Thanks for being a loyal customer. We have enabled free shipping for you” can help your customers feel personalized and that you care about them.

● Free Shipping Bridles The Shopping Cart Abandonment

One-third of the carts are abandoned due to the unexpected shipping rates. Free shipping helps the merchants to beat their expectations. It gives them a sense of assurance that they are not overcharged and generates a condition of urgency in taking the final purchase decision.

Example: A customer suddenly sees the shipping charge at the final checkout. It confuses the shopper and compels him to roll back his decision resulting in shopping cart abandonment. If you are able to promote free shipping on the checkout page, you could prevent last-minute leave offs.

● Free Shipping Sets the Mental Lucidity

There is a lot of doubts while buying from an online store. It becomes extremely vital for the merchants to kill this dubiety. Conversion is based on the mental status of the shoppers. Unless they feel secure about the price, product, and quality, they are unlikely to convert. Free-shipping bar sets the state of mind. Free Shipping Bar messages trigger the urgency and help in developing a purchase state of mind. It constantly reminds the shoppers about free shipping policy of the Magento ecommerce business.

I personally consider free shipping a fair deal if it promises to convert more than what we usually see. In addition to all the advantages, here is how you can make it a profitable strategy for your store:

Set Minimum Order Value
Free delivery for ground shipping only (as it is the cheapest)
Grant low flat rate shipping
Include the shipping cost in product prices
Giving free shipping for bulk volume items, if free shipping for each product is not possible.

How to Promote Free Shipping for your Business?

Free shipping promotions has been made possible by an extension called Free Shipping Bar.

E-commerce industry is brimmed with Magento developers. These Magento developers work hard to make eCommerce a cost-effective trade.

Features of Free Shipping Bar Magento 2 Module:

It helps in setting up the threshold cost for the customers to reap the advantages of free shipping.
Make the customers know about free shipping offer in intuitive ways.
It automatically calculates the remaining amount needed to obtain free shipping, when a shopper adds the products to the shopping cart.
Merchants get rights to add their own custom messages for free shipping.
Moreover, the merchant can also set font size and color of the message text.
A progress bar is also included to show how far the customer from availing the free shipping offer is.
The Merchant can set the background color of the progress bar.
It offers to upload images for the mini-cart loader and empty mini-cart.
It allows setting of own shopping cart title. 10.Reflects a successful message which shows when customer avails free shipping.

The Inference

With customers’ expectations reaching heights, free shipping is slowly becoming an expected service. But in the thirst of fulfilling the expectations and as early as possible, many eCommerce owners fail to analyze all pre and post-situations. Free shipping can’t be executed by an overnight decision. You need to read certain aspects of it and work in accordance with those aspects.

Interested to know more about Mconnect free shipping Bar Magento 2 module? Kindly visit the page.

4 Ways to Win Online Buyer's Engagement & Conversion on your Magento Website

Darshit — Mon, 19 Feb 2018 09:10:12 +0000

We talk a lot about engaging customers through executing adroit steps within the websites but there is a whole world outside where you seriously need to pay attention to engage your customers. We usually miss on these opportunities to fancy our conversion rates. As a merchant, you will have to create an environment both internally and externally to lure and engage your customers. The amalgamation of internal strategies and external set of tactics would lead you the ultimate goal, i.e., CONVERSION.

Before your brand steps ahead for customer acquisition, make sure that you put everything from proper navigation to promotional drives right on the places. Your perfection motivates and upgrades the customer’s state of mind. It is this mind which you have to conquer. Make sure that you are prepared to give them a fantastic shopping experience.

Methods to Arrest your Customers’ Attention and Steer their Loyalty

Utilize Social Media: Don’t Undermine Them

If you believe that Social Media is merely a platform and nothing more than that, you really need to appoint a good brainwasher. The moment you change your mindset about them, the very moment you will reach your personal peak. About one-third of Earth’s population is registered on some or the other social media. If the purpose was only to connect, they could have done it on tel exchanges and mails. There is so much more to the social media. Social media has become a dominant medium through which you can carry out your complete business or use them as a promotional vehicle for your store.

Why do we follow the pages of Nike, Adidas, Levis, and other brands? Our conscious minds check the latest collections and our subconscious minds want us to be helped by these brands in some way.

Work on these elements to engage your customers through social media.

• Create lucid and unique contents and try to reflect them to everyone.
• Feature or tag your followers in your content. This also helps in building a personalized relationship.
• Check social accounts of your followers and deduce what they like. You can gift them customized products based on their likeability. This would create a beautiful bridge of care between you and them.
• Go live and talk to them. You can carry out Q&A sessions with your followers.
• Ask for feedback, suggestions, and ideas and don’t forget to credit them.

Use Emails: The Primitive Engaging Tool

The fast rated world might fail to check the social media accounts but they can’t afford to miss the emails. Email marketing is known to generate the highest return on investments. Mail contents with promotional schemes and activities have managed to seize my attention. My email inbox has 100s of promotional schemes. Why am I astounded by such promotions?

Let’s explore the reasons:

• They convey the exact values of their messages through their subjects. Subjects are so catchy and valuable that I can’t trash them.
• Their contents are personalized and coherent. Their messages target the individual preferences and that again lure me to stick to them.
• Their emails are targeted based on the demographics and are segmented in such a way that they target the customers’ requirement.
• Their emails have a quick call to actions. I don’t have to navigate like a headless chicken to move a step ahead.

If you plan to engage your customers through email marketing, make sure that you follow these steps to make it a successful venture.

Offer Gift Cards: Treat Them As Promotional Drivers

You can draw customers attention to your website— or get them to spend more than they would have otherwise wished to with the help of gift cards.

Why are gift cards important? The explanation lies in the word “gift”. Gifts are the substances which have proven their potency in elating the recipients. Similarly, offering gift cards to your users would mean it to them that you care about them and their companions, and you consider them as building blocks of your business.

You can seriously engage your customers by creating gift cards giveaways or by setting some targets like a few units gift card for every 50 units of money they spend, a good unit of gift cards for every 100 units they spend, and so on. You must be quizzical about how gift card engages customers?

Here is how it plays a role of significant assister for engagement and conversion.

• It engages the last-minute buyers who either procrastinate or miss out on the perfect timing of the purchase. E-gift cards are immediately emailed to the recipient, right on the occasion.
• It engages those shoppers who go through gifting dilemmas. Not all have good selection sense and not everyone like the gifts which make no sense to them. Gift cards eradicate both the problems at one stroke.
• It engages those shoppers who find gifting a tedious job. Some have a good gifting choice but find it too boring to navigate through countless websites. Gift cards don’t exploit their cerebrums and time.
• It engages those buyers who have come to redeem the value stored in the cards. Gift cards, 60 times out of 100 purchases propel the customers to spend more than the stored value.
• It engages those customers who have never visited your website. Just to redeem their values, they would definitely step into your website. Who knows, if you manage to satisfy them, they would become a loyal client?

You can reap the advantages of gift cards by using the enhanced form of extension i.e., Gift Card Solution for Magento 2 developed by highly skilled force of M-Connect Media.

Communicate: Become an Active Listener

Trade is not possible if your medium supports only one-way communication. You can’t afford to put your terms and conditions on the storefront. This has to be a two-way channel. Why is it so necessary? Active listening can help your customers feed you the perfect reviews. Active listening can promote customers’ engagement as you will gain their trust. The world is not impeccable, inevitable mishaps are bound to happen. Give them your ears, hear their grievances, and let them know that you exist to help them.

Here is how active listening helps:

• It helps in earning the trust and respect of your peers. This would project a great brand image. This, in turn, would compel the users to engage on your store.
• It also helps you to understand problems and you can later devise better solutions to them.
• It can help you diffuse conflicts and those customers who are hurt unintentionally.

Are you Ready to Engage Customers And Make Them Loyal?

To establish such a relation, you will have to work on building credibility. When you are able to deliver the authentic experience, you can easily appease your customers. Try to be consistent with them. By consistency, I mean to stress on making them feel important all the time. Building trust is the main pillar of any trade. When you see a decent growth in it, you will realize a massive surge in conversion.

If you need more helpto improve customer engagement, loyalty or retention rate, feel free to talk Mconnect Ecommerce Consultants anytime!!!

Magento 2 Filter Product by Custom Attributes with Ajax Layered Navigation

Darshit — Tue, 12 Dec 2017 09:45:57 +0000

There are various types of product finding tools and technologies available on Magento platform. Among those, layered navigation is one and highly useful for the large online stores with tons of products in multiple categories.

However, default Magento native layered navigation is coming with some inherent limitations and need customization according to types and nature of the eCommerce business requirements.

M-Connect Media has found out an awesome solution to overcome the shortcomings of default Magento layered navigation system. It is the AJAX-based Layered Navigation extension for Magento 2 stores. It has some additional and distinct advantages such as

• The asynchronous data loading without reloading of the entire web page.
• It provides different filter types to implement and can position the filter module on any location of the web page.
• It provides a list of product attributes to make a selection as filtering parameters.
• As an additional feature, it offers rating filter to help merchants to achieve ranking in SERPs as well as build trust among the first time shoppers.
• It also provides stock filter as a utility feature.
• Similarly, price slider feature in the extension is an essential feature to woo price-conscious shoppers.

Interested to know how to allow your customers to filter Product with Custom Attributes? We have recently published blog post on How to Filter Product with Custom Product attributes in Magento 2?