DEV Community: Deal Breaker

How The New LinkedIn Algorithm Works in 2025 – The Ultimate Guide to LinkedIn Growth

Deal Breaker — Sat, 08 Mar 2025 05:24:15 +0000

Most people on LinkedIn are making one big mistake. They think growing LinkedIn followers = building a business. But here’s the truth: Only 3% of your perfect prospects will reach out to you first.

Author: https://www.linkedin.com/in/donnellychris/

So what about the other 97%?

If you’re looking to grow on LinkedIn, boost your LinkedIn posts, and increase engagement, LinkedIn is still the best platform for doing so.

Unfortunately, too many people adopt the wrong approach, waste their time, and give up before they’ve even gotten more followers on LinkedIn.

If you’re feeling frustrated and ready to quit, you need this cheat sheet to start seeing real results.

This article inspired by: https://www.linkedin.com/in/donnellychris/

The State of LinkedIn in 2025 — Why Organic Reach is Dropping

LinkedIn’s organic reach has declined dramatically, with the average post receiving 65% fewer impressions than in 2024. While reach is down, engagement per post has actually increased by 12%, meaning the right LinkedIn growth strategy still works.

LinkedIn has also increased advertising space by 16%, which means more promotion posts on LinkedIn and less visibility for organic content.

The key to growing followers on LinkedIn? Posting consistently. Users who post 1–2 times per day see compounding engagement and significantly boost their LinkedIn posts.

Not all content formats perform the same, though. Carousels and PDFs outperform other formats by 1.9x, while video reach has plummeted by 200% year over year.

Additionally, LinkedIn comments have evolved. AI-generated comments no longer work, and longer, more thoughtful comments now drive the most engagement.

The Science of LinkedIn Comments — How to Get More Engagement

LinkedIn prioritizes meaningful engagement over low-effort interactions.

AI-generated comments receive 5x less response from post authors and 7x less response from audiences.

Longer comments perform better. A comment with over 10 words has 2x more impact, while comments over 15 words have 2.5x more impact.

If you comment on 10–20 posts per day, you’ll grow LinkedIn followers, boost your LinkedIn post, and increase profile views by 50%.

Want your posts to stay visible longer? Engage with your own content. Go back to old posts, continue discussions, and keep the conversation going.

The more LinkedIn comments you receive and the more you engage, the more likely your content is to get promoted in the feed.

How to Format Your Posts to Grow on LinkedIn

Not all post formats are created equal when trying to grow LinkedIn followers.

Carousels are the highest-performing format and should have a strong title and at least 10 slides.
Infographics work best when they’re educational and data-driven. Visual content boosts your LinkedIn posts significantly.
Videos should follow the TikTok model: use a 3-second hook and focus on either education or inspiration.
Polls help you get more followers on LinkedIn by sparking discussions.
Text & Photo posts are best for personal storytelling and building connections.
Text-only posts should be short, direct, and pre-validated for impact.

If your goal is LinkedIn growth, prioritize carousels and cheat sheets, as they perform significantly better than other formats.

How to Boost Your LinkedIn Post and Get More Followers

Post in the right format — Carousels and cheat sheets perform best for promotion posts on LinkedIn.
Write longer posts — 800–1000 words perform 26% better.
Use shorter sentences — 10–12 words per sentence increase readability by 30%.
Include strong ideas and data — Posts with data visualization perform 36% better.
Start with a two-sentence hook — This boosts engagement by 20%.
Like your own post — This small trick can increase reach by 5%.
Engage with older posts — Even posts that are 2–3 days old can continue growing with active discussion.
Maximize dwell time –

Infographics and carousels increase dwell time and perform 1.9x better.
Longer captions have the same effect, boosting engagement.

Warm up your account before posting — Spend 15 minutes engaging with others before posting your own content.
Reply to comments for 15–30 minutes — Keep the discussion alive, ask follow-up questions, and stimulate deeper conversations.

If you follow this system, you will boost your LinkedIn posts, get more followers on LinkedIn, and improve your overall LinkedIn growth strategy.

But what if you’re just starting out on LinkedIn and don’t have an audience yet?

A cold start is one of the biggest challenges when trying to grow on LinkedIn. You can create high-quality content, but without initial engagement, the algorithm won’t push your posts to a larger audience.

This is where Upvote.club comes in.

Upvote.club helps creators and professionals kickstart engagement on LinkedIn by connecting them with real users who like, comment, and share their posts. Instead of waiting months to get followers on LinkedIn, you can accelerate your LinkedIn growth and start seeing results immediately.

Using Upvote.club ensures that your posts get the initial traction they need, leading to:

✅ More LinkedIn comments, boosting visibility.

✅ Higher reach and engagement, making LinkedIn’s algorithm favor your content.

✅ A stronger network, helping you grow followers on LinkedIn faster.

If you’ve been struggling with low engagement and slow follower growth, Upvote.club can provide the momentum you need to break through.

How to Sell on LinkedIn Without Sounding Salesy

The biggest mistake people make? Trying to sell too soon.

Instead, follow this approach:

Don’t Sell… SERVE 🤲

S → Show up consistently.

E → Educate.

R → Relate to their needs.

V → Value relationships over transactions.

E → Engage with authenticity.

The best way to grow on LinkedIn is to serve your audience first.

Final Thoughts

Selling on LinkedIn is a full process, but it is achievable.

How are you getting on with selling on LinkedIn?

Let me know in the comments! ⬇️

Join Free LinkedIn Sales Training

I’m hosting “How To Sell On LinkedIn”

Sign up here: https://lnkd.in/eMYw-JvF

I’ve also asked Will McTighe from SayWhat to pick two attendees and create incredible conversion content for them live on the call.

30 X/Twitter promotion Tools: The Complete Guide to Growing to 10K Followers in 2024

Deal Breaker — Sun, 05 Jan 2025 03:00:07 +0000

Since Elon bought Twitter 2 years ago, the platform has gained a second life. Where Twitter was dying before, now it’s clearly coming alive and attracting more and more active audience to the platform. That’s cool.

At the end of the article i will give most valuable strategy: how to get more followers on X/Twitter.

When I was preparing this material, I encountered the fact that good tools for X/Twitter promotion seemed to have died or become very outdated.

At the very end, I’ll propose a scheme that, in my opinion, is the most effective in 2024 for growing X/Twitter to 10k followers. Fist i must say it’s not easy. X/Twitter has a rather easy algorithm to rank in once your posts have been deemed relative to the topic, however just like running a website each account has their own authority levels.

💡 Golden Tip:

Content still is king showcase your expertise, but the most effective way to promote on X/Twitter is to collect reactions to your posts. The more engagement, the faster the growth. Repeat this like a mantra.

We’ll break down our tools into several groups:

Twitter/X Account Promotion Tools
Content Creation for Twitter/X
Twitter/X Analytics
Twitter/X Advertising
AI Tools for Twitter/X (can’t do without them)

Promotion Tools

upvote.club — A fresh tool that works like this: you perform task, like, share, repost, follow, get points, and then spend these points to create your own tasks. Creators claim that audience quality is top priority, and bots are ruthlessly filtered out. Works very well, with really a lot of quality and live audience. Very cheap points and free task creation. For modest money, you’ll get maximum engagement on your posts.
twiends — An even simpler principle: you add your X/Twitter account, other people see it on the network, subscribe to you, and you subscribe to them. Want more account views? Pay, starting from $15 per week for 700 views. Generally a decent tool that really works, but quite expensive. Managed to get +20 subscribers in a week.
socialplug — Essentially an ordinary store where you can buy X/Twitter followers or engagement for posts, likes, shares, reposts. Quality mostly resembles bots, but sometimes it gives an effect. Generally, I don’t really recommend buying followers because it doesn’t really give anything.
megafone.network — Principle similar to upvote.club, you add your post, people come and do the action you requested: like, comment, repost. But the price is higher, account setup costs money + each action. Around $5 per action. I spent $10 +40$ and got likes from actually quality guys — that was pleasing. But globally, I didn’t see a significant effect.
owlead — Essentially a mass follower tool via Chrome extension. Very simple principle: you install the extension, choose your audience, it goes and likes and follows them, they follow you back. Working scheme? Yes, it works. Is it worth using? So-so, you choose.
Like4Like — Ooooold tool, an old site that’s somewhat very inconvenient. Same principle as upvote.club — like for like. I tested it, but I don’t like the audience here, maximally similar to bots, but there’s a lot of them. Up to you whether you want such followers in your account.
X/Twitter Blue Checkmark — Obviously why it was created. Yes, so you pay for it, but it also gives a super bonus. Your posts are shown X2 times more often, and yes, you collect more engagement.

Content Creation for X/Twitter

Ofcource better make content manully, you can write content manually. But since it’s 2024, let’s optimize this process a bit and add AI to your hands.

Answerim — Helps answer relevant high quality tweets using AI. Works like this: add your product, brand, or site. The system does a scoring of your product using AI. You set a theme through keywords, the system finds relevant tweets or topics worth commenting on. There’s an auto-commenting button that allows automatic AI commenting on posts and threads. Works very cool. But I recommend monitoring responses to understand which AI wrote good ones and which bad ones to correct them.
Twitter Hunter — A cool tool that finds the most popular tweets on your needed theme. Does a rewrite through AI and publishes under your name, really works. But I recommend mixing with real posts and, for example, Answerim, so it doesn’t look like your account is run by AI alone.
typefully — Essentially a complete content management system for X/Twitter. You can create posts, edit them with AI of course. Create threads, schedule posts, scheduling system. All this reasonably costs money, from $15 per month. Can you do this in Google Docs? Of course, but it’s not sexy. And Typefully is sexy.
ViralExamples — an extreeemely useful newsletter about what content to write to go viral. I really highly recommend it, it’s a must-have. There are many tools that collect tweets and select relevant by topics.

X/Twitter Advertising — post promotion

The main problem with buying X/Twitter ads today is still bots. Many who write about X/Twitter advertising even now complain about the dominance of bots that loose budgets.

X Advertising Portal — The official X/Twitter advertising cabinet what helps you find a target audience. After Elon bought it, many things changed. It became easier to set up ads, new formats appeared. The main advantage is you can start with $50 per day, no need to immediately invest thousands. Targeting here is weaker than Facebook, but the audience is more solvent.
Quick Promote — This is just a button in X/Twitter interface. The simplest way to promote a tweet. Directly from the interface, you can choose a post and throw a budget at it. No complex settings, everything is simple and fast. Ideal for tests.
Upvote.club – works similar to X/Twitter advertising. You need to create a tweet and order the reactions you want for it. The difference is that advertising will show your tweet where needed and people will give reactions and your audience will grow, while here your tweet will be liked, followed etc. and your audience will grow from that.

Twitter Analytics

Twitter Graph — A GitHub library that does an incredible thing: you throw in any account and get and it shows you variety of people: old friends, work colleagues, funny accounts, etc. Gradually, my timeline has become this messy mix that makes X/Twitter so enjoyable.
TwitterAnalytics — Built-in X/Twitter analytics, shows basic metrics: reach, engagement, subscriber growth. Free and good for start, but functionality is limited. But you blue checkmark
SocialBlade — Top service for analytics, shows growth dynamics, compares with competitors, gives insights on the best posting time. Costs from $30 per month, but really helps understand what works and what doesn’t.
Followerwonk — Cool thing for subscriber analysis. Shows demographics, interests, when they are most active. Helps understand your audience and adjust content for them.
Tweet Binder — cool tool for analyzing hashtags and trends. You can track any hashtag, see who writes about it the most, what’s the reach, and when activity peaks. Helps understand which hashtags actually work and which are just noise.
Fedica — visualizes your followers’ geography on a map. Seems simple, but really helps understand where your main audience is and when it’s better to post content. It can also analyze the best posting time based on your followers’ time zones.
Twitonomy — provides super detailed analytics for your tweets. Shows which words get more engagement, who your most active followers are, how often you use links/images and how this affects reach. Has a free plan, but with limitations.
Trendsmap — realtime analytics of trends by geolocation. You can see what people are talking about in different cities and countries right now. Perfect for news accounts or if you want to always stay on trend. Paid (from $25 per month), but saves tons of time on searching for current topics.
BlackMagic.so — a cool AI that analyzes your account and suggests what to write to get maximum reach. It can also find trends in your topic area. Expensive (from $50 per month) but really works.

AI Tools for Twitter

TweetGPT — integrates directly into X/Twitter’s interface, helps generate post ideas and even write them. Runs on GPT-4, so the content quality is decent. Has a free plan, but with limitations.
Answerim — Helps answer relevant tweets using AI. Works like this: add your product, brand, or site. The system does a scoring of your product using AI. You set a theme through keywords, the system finds relevant tweets or topics worth commenting on. There’s an auto-commenting button that allows automatic AI commenting on posts and threads. Works very cool. But I recommend monitoring responses to understand which AI wrote good ones and which bad ones to correct them.

Huge list of Ai services for twitter:

Most Effective Grow X/Twitter Strategy in 2024

I spent 4 weeks talking with influencer marketing agencies, and 9 out of 10 told me that they support each post their influencers publish with likes, comments, reposts, save etc. Within the first hour. They go all-in on the post as an agency. They call it golden hour strategy.

Also, I found a tweet by Natia Kurdadze where she mentions that X Blue gives a 2x boost to posts on an account, while: Likes give a 30x boost, Comments give a 50x boost, Reposts give a 20x boost, Visual content gives a 2x boost

Golden strategy to grow your audience [step-by-step guide]

Get the blue checkmark — this is the base to grow your audience
Choose the theme you want to write about — for example, marketing. Dive into this theme in Twitter Hunter.
Create a content mix: 40% your unique content, 30% through AI (like TweetGPT), 30% replies in other threads via Answerim. Do not forget create a tweets threads it’s working.
For a quick start, use upvote.club to gain initial engagement. Throw every post you create there
Analyze through SocialBlade what worked, what didn’t
For well-performing posts, pour more engagement through upvote.club. Buy all actions: like, share, repost, comment

💡 With this scheme, you need 3–4 months to build up to the first 10k subscribers on X/Twitter.

The main thing — don’t chase the number of subscribers, but work on content quality and engagement. X/Twitter in 2024 is not about mass following, but about creating a community around your expertise.

P.S. If I forgot some service, write to me in the comments.

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ASK: how do you feel about starting selling github repo?

Deal Breaker — Mon, 04 Oct 2021 15:15:25 +0000

Hello to dev.to community. We are improve our marketplace code.market step-by-step, and now we wannа give to developer option:

Selling private github repository via our platform

This is a little bit custdev: Would this option be useful or not? I would love catch your detailed answer in the comments.

Thank you 🙏