The latest articles on DEV Community by Ed Umbao (@edumbao). https://dev.to/edumbao https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F3969739%2Fcb9e2f4c-aa8f-4b23-9ac3-8cac40e1ad46.png https://dev.to/edumbao en Ed Umbao Fri, 05 Jun 2026 11:48:02 +0000 https://dev.to/edumbao/hello-devto-im-learning-developer-workflows-as-an-seo-content-lead-nmi https://dev.to/edumbao/hello-devto-im-learning-developer-workflows-as-an-seo-content-lead-nmi <p>Hi everyone, I’m Ed.</p> <p>I work in SEO and content for Outscraper. We’re a lean SaaS team behind a product used by more than 500,000 users.</p> <p>My role is not on the engineering side. My background is content writing, SEO, and content planning. But working in a SaaS team has pushed me to learn more about the technical side of the product.</p> <p>I’ve learned that if I want to write better SaaS content, API docs, product guides, and technical articles, I need to understand how the tools actually work.</p> <p>So I started learning more practical skills, including:</p> <ol> <li>GitHub</li> <li>APIs</li> <li>basic coding projects</li> <li>automation workflows</li> <li>Streamlit</li> <li>technical documentation</li> <li>small SEO and content tools</li> <li>data workflows for lead generation and enrichment</li> </ol> <p>I’m joining dev.to because I want to learn in public.</p> <p>I’m not here to act like an expert developer. I’m here as someone from the content and SEO side who wants to better understand the workflows behind SaaS products.</p> <p>Some of the things I want to write about here:</p> <ul> <li>What I learned while working with APIs</li> <li>How small coding projects help me understand SEO tools better</li> <li>Lessons from using GitHub as a non-developer</li> <li>Simple automation ideas for content and research</li> <li>Mistakes I make while learning</li> <li>How technical learning makes SaaS content more useful</li> </ul> <p>One lesson I’ve had so far is this:</p> <p>Using a tool is different from understanding how the workflow behind it works.</p> <p>As a content person, it is easy to write about APIs, scraping, enrichment, and automation from the outside. But once I started testing workflows, reading docs, editing small projects, and breaking things, I began to understand the product and its users better.</p> <p>That is the main reason I’m here.</p> <p>I want to become a stronger technical content person by learning the basics, building small things, and sharing the process honestly.</p> <p>If you are also learning from a non-traditional background, or if you work with content, SEO, SaaS, APIs, or data tools, I’d be happy to connect.</p> <p>What helped you most when you started learning technical workflows?</p> beginners api seo learning