DEV Community: Edword12

Reasons Why SEO is Important for Your Small Business

Edword12 — Fri, 05 Jul 2019 06:20:38 +0000

If you own a small business, you might think why SEO is important and how it will affect your business to gain popularity on an online platform?… Well, surely it is important because your visitors will have a fantastic user experience with the help of SEO services.

Many companies and brands know they need search engine optimization for their websites. This certainly improves a website’s overall searchability and visibility, but what other real value does it offer?… Check Below:-

Builds Trust and Credibility

The goal of an experienced SEO is to establish a strong foundation for a user-friendly website with a clean, effective user experience that is easily discoverable in search. And to build trust and credibility of the brand and its digital properties. Many elements go into establishing authority regarding search engines like Google. But authority is accrued over time as a result of elements.

Establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it's impossible to build trust and credibility overnight so, it is earned and built over time.

It Enhances Your User Experience

Search engines have learned how to interpret a favorable or unfavorable user experience, and positive user experience has become a pivotal element to a website’s success. Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users. Quality SEO company incorporates a positive user experience, leveraging it to work in a brand’s favor.

It Increases Engagement, Traffic, and Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small and medium-sized businesses’ success. Here comes the Local SEO that aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level. SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to. To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.

SEO Helps You Understand the Environment of the Web

With the always changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place. But staying on top of SEO includes being in the loop for the major changes taking place for search.

Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

Conclusion:

Google's algorithm has many ranking signals. They have made noticeable efforts in the past few years to emphasize the signals related to engagement. Metrics like dwell time, time on site, pages viewed per session, and page load speed all been emphasized as having greater importance for Google to rank websites. And all is the part of Search Engine Optimization. With it, your local small business grows and expand to the worldwide market.

Original Source: https://www.clapcreative.com/reasons-why-seo-is-important-for-your-small-business/

Going to Choose Magento 2 for M-Commerce? – Here are the Top Reasons…

Edword12 — Thu, 20 Jun 2019 04:32:38 +0000

M-Commerce is revolutionizing the shopping world with its exceptional customer satisfaction features. With the increasing number of mobile phones, techies these days trying to provide each and everything in the hands of people with one device. No doubt, this technology has been changing our daily life routines day-by-day. And if you are going to establish your online store, mobile commerce is the latest buzz to be considered in the important notes.

Now, if you want your online mobile shopping to have more flexible options that enhance positive customer experience, you need to choose the right platform. Being a mobile-optimized platform, Magento Development Services will be the right one to opt out. And with its latest version Magento 2.3.1, the platform offers more flexibility to online stores. Here are some reasons why Magento 2 is considered best for your mobile store:

Enhanced Admin Panel

Magento 2 comes-up with a simple and self-explanatory admin panel. No one would like to manage any complicated back-end for their e-store. Magento is the platform that understands your need very well and offers an enhanced admin panel. Its painless user interface makes it easy to handle for non-techies so that they manage their online stores efficiently.

Easy-Going Platform

Business owners and retailers often look for a platform that is easy to use. For instance, if they start with a small number of products to be sold online for the first few months, and want to expand their store in the future, Magento 2 can easily accommodate those requirements. With its scalability and flexibility, it is a trusted choice of millions of retailers across the globe.

Budget Friendly

Magento mobile commerce is the most preferred choice of numerous e-store owners as it is considered to be a budget-friendly platform. It offers a free version that can be used by small businesses to start their online store. Plus there is no monthly subscription and so, you can get an affordable M-commerce solution. On a plus note, there is no restriction for selling the number of products, transactions, or others.

Easy to Customize

With its flexible clicks, you can move your online store the way you want to. The good point of Magento mobile stores is you do not need any advanced technical knowledge for managing your M-commerce business. Even a college pass out can make the changes to the store and change the layout and functionality according to the need. There are thousands of plugins and extensions available for Magento 2 and a huge community of experts available to help you if you get stuck somewhere.

Secure and Reliable

Magento 2 is considered one of the most secure and reliable solutions for e-business. With its latest version, you can definitely protect your mobile store from hackers. Magento 2 comes with an in-built security feature that makes it a trusted platform. Such stores can accept secured payment through different gateways without any hassles.

Boost-up Your Sales

Mobile phones are a new way to reach maximum customers across the globe with the enlargement of its features. Magento 2 offers increased conversion rates and maximized profit with mobile-friendly characteristics. No matter, you sell a less or wide range of products under different categories, Magento 2 is the right choice to grow your business.

Winding Up

Magento 2 is the source that helps you to grow your mobile business with simplicity. The rich features of Magento E-commerce Development, this platform maximize your sales of the web store. Either you are a small business or big giant of the shopping market, Magento 2 Services is the right choice for your mobile version of the buy-and-sell store.

Original Source: https://www.clapcreative.com/going-to-choose-magento-2-for-m-commerce-here-are-the-top-reasons/

What is the Impact of IoT on Web Designing in This New Age?

Edword12 — Mon, 10 Jun 2019 07:42:13 +0000

With the revolution of human interaction with technology and the internet, those everyday objects in our house that have in connection with the internet, bringing valuable changes to human lives. It is IoT (Internet of Things) that is forming a bond between real and virtual life to experience technology more realistic.

But out of daily routines, if we talk about websites, how the IoT leave an impact over designing of these online sites. First of all, let’s see what is the website designing in these days:

A Complex Task to Undertake:

Website designing becomes a little bit complex in these days. A designer needs to present clean front-end interfaces that can easily communicate with different devices across the tech world. If the design is more flexible, it is easy to adopt by the array of devices that can be connected via IoT.

Strong Framework is What All Needed:

Frameworks that include back-end databases need to be strong so that data acquired from different gadgets corresponding to every user will have to kept securely and accessed according to the wants. For this, knowledge of top frameworks will add extra butter in popcorn basket.

Mobile User Experience is the Key:

User experience is the essential part and mobile-only interfaces are becoming more popular with increasing usage of smartphones. Simple designs are the best for these tiny devices as they are easy to load. Hence, important features of user experience designs and aid in personalization preferred to be put in it.

Loading Speed Play a Decisive Role:

The loading speed of the design pages plays a crucial role. There will be a communicating leg between an IoT device and a web server. When it comes to design, it is better to implement the one that you generally prefer for slow designs.

Security is Main Concern:

One of the drawbacks of IoT is that it is endangered to attacks by hackers. If there are no essential security measures taken to protect your design connected with IoT, an attack can happen at any time from anywhere. And they can access the contents which sound scary. The most important point to keep in mind when integrating web design with IoT is that there is no loophole left out for a potential hacker to attack.

Power Management is to Keep in Mind:

When we talk about IoT devices, an obvious fact strikes to mind i.e., Mobile, Laptops, Tablets and other battery-powered instruments. This requires full-fledged power management for them. It is common that when heavy programs run in the backend drain the massive battery which causes less user communication. So, the new layout should be designed to minimize excess power usage.

So, How IoT Effects Web Designing?

IoT is that smart technology that connects the smart devices and helps them to operate flawlessly. We all have had a chance to experience the IoT and its awesomeness at a particular point of time. Businesses have already started using certain specific technologies to help them track users, their behavior and patterns that go through the user journey when they land on a site as a visitor and later turn into a customer.

Personalized and unique service is what all users prefer at all times, and this is where an IoT device plays an important role in providing users with a customized experience. Web designers should have knowledge of creating well-managed and sophisticated web designs that are able to respond to users personalized data and can easily be integrated with web-enabled devices.

Conclusion:

The IoT and its connection to web design have a long way to go and we can expect miracles to unveil over the years to come. Already people have started experiencing the advantages of these integrations and implementation of IoT devices, as these are making their lives simple and easy.

What is the Role of E-A-T scores in E-Commerce Sites?

Edword12 — Fri, 24 May 2019 04:38:47 +0000

Online businesses are today dominating the whole world. But to stay in the rank of this tough competition possible with your available content and evaluator scores. Content matters where the whole game of ranking has evolved to a new level. For e-commerce sites, content equally matters to any other website. When Google uses factors to measure to website’s brand worthiness – three important factors are Expertise, Authority, and Trust or commonly known as E-A-T.

What E-A-T Means?

As above indicate E-A-T stands for Expertise, Authority, and Trust. This concept is a huge ranking factor in many sites. Let’s discussed what these three terms actually mean:

Expertise:

The term stands for expert knowledge and skills. Here you need to show up your skills in the main content. Like, if you offer a service of that you have deep knowledge about, you are recommended as an expert of that field. Your website also needs your expertise to stay ahead of the other market competitors.

Authority:

Here you have to clear up the guidelines of Google to show that you have the authority to create main content. Likewise, expertise is a measurement of knowledge or skill level, authority is the measurement of how well you are doing. Small and new businesses really find it harder as authority comes over the time.

Trust:

Making your potential customers feel like they can trust you is such a vital part of an e-commerce business. If your brand is not trustworthy among your customers than your sales will be pretty much non-existent. Make sure that you stand on the points of trustworthiness box in E-A-T score.

Why E-A-T Scores are Important in E-Commerce:

Soon after updating the search quality rater’s guidelines in July, last year, the main focus shifted to the E-A-T (Expertise, Authority, and Trust) scores. If you want your shopping pages to show up high in the search, you will need to identify how to maximize your E-A-T score.

E-A-T is important in the e-commerce industry because the site pages or shopping pages are considered as YMYL (Your Money, Your Life) pages. And these pages are held to be the highest quality standards so for this reason expected E-A-T is also demanded highest.

Now, what content Google consider?…

The foremost important thing to recognize is that content is not limited to the text and raters are not just being asked to evaluate the text. They have to evaluate your site’s functionality. It includes your e-commerce website’s design, interface, usability, interactivity, and other important functions.

These quality raters are also reminded that high-quality shopping content allows users to find the products and purchase them easily. To determine E-A-T of shopping pages, there few things need to be able to find that give you positive scores. High E-A-T isn’t going to get you far enough if the amount of content is not sufficient or satisfactory for the purpose of the site page, so from here, you can start.

When search raters are evaluating site pages, the guidelines ask them to do something special checks for information like – contact form, payment policies, exchange & return policies, etc. keeping in mind that all this information likely be found under customer service.

Google’s rating experts are charged with thoroughly investigating each site’s E-A-T. So, in an e-commerce website, provided information and content of the highest quality across every page of the site is needed as well as checked carefully by the owner.

Conclusion:

Having good E-A-T scores benefit your e-store or online business immensely. The better you scored, the more successful your brand or e-commerce site becomes. Just consider the individual section of E-A-T score carefully to impress search engines and be ranked higher by Google. The search quality evaluators indicate that expertise, authority, and trust are central considerations for Google’s engineers.

8 Must-Try Mobile App Development Frameworks This Year

Edword12 — Wed, 15 May 2019 04:55:49 +0000

Mobile apps are in huge demand nowadays, all thanks to the ever-increasing number of mobile phone users because of which, mobile app development frameworks are being used more and more by IT service companies.

And this doesn’t end here, over the years the mobile industry has seen a considerable rise in the number of programming languages for both iOS and Android operating systems.

So let’s take a look at some of the most popular mobile app development frameworks that will become a major tool for the developers this year and beyond.

PhoneGap

Adobe PhoneGap, developed by Apache Cordova is currently one of the most popular cross-platform frameworks in the market. It is basically an open source framework, which means you can reuse the existing web development skills for making hybrid applications. These applications are built with a single codebase which allows you to reach your audience regardless of the device.

React Native

React Native is another popular cross-platform framework in the market which was launched by social media giant Facebook itself back in 2013. It is also an open-source framework that offers ample support to the IDEs and other mobile app development tools. It uses the same fundamental UI building blocks as regular iOS and Android apps for easy operations.

Xamarin

Xamarin is an Android app development framework that lets you build your mobile app a lot faster. Xamarin is so popular that it is used by more than 1.5 million on a global scale. It is perfect for developing android apps without the support of Java. Besides, it offers a complete set of C# code base for developing native apps for other mobile operating systems as well.

Flutter

Flutter is another powerful mobile app development framework which was backed by Google. Besides helping you build native iOS and Android applications, it allows you to develop these applications using Google’s very own programming language known as Dart. Now, what makes it particularly interesting is that in order to render the application, you don’t need WebView or other native UI components either.

Quasar

Quasar came into the market in 2016 and became an instant hit. It has given developers the power to write code a single time and deploy it simultaneously as a desktop (using Electron), mobile app (Android, iOS), and website (SSR, PWA, SPA) using a single code base. Moreover, it offers HTML/CSS/JS minification, source mapping, cache busting, linting code, code-splitting, and ES6 transpiling while keeping a small performance overhead.

Ionic

Ionic is another open source framework that is capable of building amazing native looking apps. It is widely popular because it provides tools and services for developing hybrid mobile apps using technologies such as CSS, HTML5, and Sass. moreover, it has support from community plugins to premium supported integrations.

Mobile Angular UI

This framework is accountable for easy and convenient development. It helps build HTML 5 mobile apps with Angular JS and Bootstrap besides containing some directives that make it easy to learn. It is basically an extension of the Bootstrap extension which contains certain mobile components such as switches, sidebars, overlays, scrollable areas, etc.

Appcelerator Titanium

Titanium is a cross-platform framework that comes with full support for iOS and Android but is not included with CSS and HTML. It is more of a combination of native and javascript that helps improve a better performance for mobile hybrid development. Another noteworthy aspect is that it comes equipped with a number of mobile platform APIs and Cloud service to be used as an app backend.

Closing Lines:

If you start looking, you may find plenty of mobile app development frameworks available in the market that are worth considering while working on your next app development project. What I have offered is a list of some of the most prominent ones that are being talked about.

Instant Apps – How it Makes a Difference?

Edword12 — Mon, 06 May 2019 05:58:43 +0000

A new trend of instant apps is in vogue and a great step towards app evolution. They give native apps great speed and power. These apps have a feature that lets you use without needing to completely download onto your phone. So that you can use the app quickly when you need it, rest it benefit with less space consumption.

What is an Instant App?

An instant app is a small software program that enables users to test out a portion of the native app without installing it on your device. The apps are native containers with access to a device’s hardware and run like local apps. They do not take up storage on device as users do not install them.

Usage of Instant App

Whenever an app launched, there is always an idea behind what the app is about. Like certain goals set from generating huge traffic to increasing revenues. The features of the instant app will make it reachable and discoverable from any location such as – social media posts, Google search results, URLs, YouTube comments, etc.

Instant apps are particularly powerful for e-commerce platforms and gaming companies. So that users can use a portion of a complete app. Once that level piques the user’s interest, there are more chances he or she will download the full app. Another good thing, these apps can be launched from a URL.

Benefit for Users

Instant apps are less hassling on the user’s part as most of the people prefer to install a native app rather than using the website. And these instant apps save the storage of the device as there is no need to install them. Here check some benefits of instant apps for users;

Better User Experience

These apps give a better user experience as a user will never have to deal with advertisements asking them to install full apps while going through a web page. Moreover, users can considerably use specific features same as native mobile apps.

Less consumption of Storage Space

As we know, there are a lot of mobile apps that are not in use on a regular basis but you can’t uninstall for some reasons. These apps are sometimes burdening your phone storage. Instant apps do not use more space at all because these apps contain only specific features of native apps.

Better Shareability

Instant apps allow you to easily share the links with anyone through Whatsapp, Messenger, Facebook, and other social platforms. Anyone can use these apps by just opening the links and without visiting play store.

No Need to Download Full App

Instant Apps allow users to utilize only specific features of native apps. If they like the part of your app, they will download the native application. Even if they don’t wish to use the full application, they will use the portion version because of its ease-of-use and simplicity.

Along with benefits, there are some cons of instant apps… here check what are the cons:-

Limited File Size

The file size of the instant app is limited to 4 MB for each feature or page within an app. With this, you won’t be able to showcase your rich media on these apps. For example, mobile games limited to puzzles or 2D platforms for now in these instant apps.

Available to Android Only

Till date, the instant apps are not available to iOS and limited to Android only. They are supported by Android versions dating back to jelly bean.

Conclusion

Instant apps are relatively easy to create from the developer’s perspective. Android users can find these apps in a couple of different mediums like searching on Google for apps. Users just need to click “Try it Now” button and it’s ready to use. This is how these instant apps revolutionized the digital world. And giving developers as well as users powerful goals. So if you are an Android user try at least one instant app for better realization.

Original Source: https://theruntime.com/instant-apps-how-it-makes-a-difference/

Mobile First Indexing: Is this "A thing" now?

Edword12 — Wed, 24 Apr 2019 05:04:25 +0000

Mobile first indexing has been the talk of the SEO world for a long time now. So, when Google officially announced its rollout last week and started migrating the sites following the best practices of mobile-first indexing, it received a mixed response from the SEO community rather than all claps and cheers. All thanks to the worldwide confusion that’s been circling around this whole mobile indexing thing.

So, what is mobile indexing and what does it mean to you as an entrepreneur? Are you required to undone everything and start afresh from scratch? Can your mobile-friendly site handle this on its own? Is this mobile indexing a blessing or is this going to be another disaster for you? Let’s find out.

What is mobile-first indexing?

Well, it is exactly what it sounds like, Google predominantly using the mobile version of the content for indexing and ranking. In simple words, it is Google’s way of serving up more relevant results to its mobile users.

From now on, the mobile version of your website will become the starting point for Google to include in their index, along with the baseline for how it determines rankings.

Google is already identifying the websites that comply with the company’s criteria for mobile-friendly design and are using the mobile version to populate the SERPs.

For instance, if the search giant selects your website to be involved with mobile-first index rollout, Google crawlers will start crawling your mobile site first and then the desktop version rather than the other way round.

Which sites will be affected?

Most likely the m-dots. So, if your website has different URLs for both mobile and desktop version, your website will be indexed based on the mobile version.

But then, if you have the same URL on both mobile and desktop, still it can be affected as your website might supply the crawlers different information for both versions, in which case, Google will prioritize the information for mobile when indexing.

What should I do about mobile-first indexing?

The simplest answer I could suggest is to use a responsive design. Because in case you remember, Google bots have been checking the mobile performance including the loading speed, content layout, etc. even before mobile-first indexing. Responsiveness is the way to go.

And in case you are using a separate mobile site, then you should consider the following options.

Keep the content same for both because if you provide less content on mobile, then “less” is what Google will index.
Consider using the same structured data markup on both the versions and avoid adding any data irrelevant to the page content.
Do ensure that the titles and meta-descriptions are equivalent on both versions of all the pages.
Do not forget to add social metadata such as Twitter cards, OpenGraph tags, etc. on both the versions of the site.
Also, make sure that any links to sitemaps including the robots directives are accessible from the mobile version of the site.
If you have verified only the desktop version in Google search console, do add and verify the mobile version as well.
Lastly, if you have recently implemented the mobile switchboard tags, then they should remain the same. Do not change these.

Do I really need to do all this?

Well, no. if you are certain that your website is fully aligned with Google’s rules and best practices, then you need not do anything. But in case you have doubts, hire a worthy SEO team that knows well how to execute this perfectly.

Original Source: https://www.clapcreative.com/mobile-first-indexing-is-this-a-thing-now/

Updated Google Search Console – What’s New with Latest the Version?

Edword12 — Thu, 18 Apr 2019 05:12:10 +0000

Google recently announced a new version of the search console. With new updates, the company made a hard decision to let go of some legacy features in the new version. This drastic change of features and tools aimed at improving some of the popular properties the webmasters use.

Here are some new features in search console that roll in a couple of days before:

Performance and URL Inspection Tool

These tools are the recent addition to the Google search console. Search performance report aimed at providing more data in search analytics also enable year-over-year comparisons. Likely, URL inspection tool provides granular URL-level analysis.

How does it work?

In the performance report, you will have 16 months of data. Through this, you will be enabled to analyze long term trends easily. It also compared old search analytics report plus provide clicks, impression, CTR, country, query, average rankings metrics of a page, and device level.

The URL inspection tool is more useful as it can stop Google’s crawling and indexing behavior from being as much of a black box. Plus it has the ability to test the live URL, detect page resources that couldn’t be loaded, see the rendered pages, and JavaScript errors.

Index Coverage Report

The coverage report under the index head gives you insight into indexing URLs from a website. It shows correctly indexed URLs, error reports, warning about potential issues, and all details report with status. The whole report built on Google’s new issue tracking functionality. It helps you by alerting when any issue detected and monitoring their fix.

How does it work?

On the very first number, there is an error report from which you can get all issues downside of stats. By clicking on any specific issue, you will land to the page details with a link to diagnostic tools that help to understands you the source of a problem. Here you can also fix the problem with the button provided “Validate Fix”.

You can also share report and error issues with the multiple team members with the “Share” button available on top of the right side. This will create a shareable link to the report. When the issues resolved you can easily disable sharing.

Sitemaps

The indexing report works best for websites that submit sitemap files. These .xml files are a great way to let search engines know about updated as well as new URLs.

How does it work?

The sitemap is a set of .xml files that provide information about pages, videos, data on your site and relationship between them. Search engines thoroughly read these files to crawl your site effectively. In Google search console, once you submit your sitemap, you can use the sitemap filter over the index coverage data. This will enable you to focus on an exact list of URLs.

Enhancements

The Google search console also aimed to help you in checking your mobile usability by implementing search enhancements. This will provide you detailed report into specific errors, and warnings that search engines identified as their topics.

How does it work?

The mobile usability feature under enhancements head is taken from the search traffic of the older version. This is faster in the process of fixing an issue related to AMP by clicking on the button “Validate Fix”. If it is not fixed, Google immediately provides you a notification. Otherwise, you go ahead and reprocess the rest of affected pages.

Another feature provided is expanding “Validate Log” during the fixing process with a list of URLs identified as a fix. Similar to the coverage report, you can also share the link of enhancement report.

Wrapping Up

Are there tools like Google search console that would make your life as SEO easier? … The most promising activity that Google provides in these new features is asking for feedback. Providing constructive reviews in the feedback submit the form will ensure the team that they couldn’t lose any key part of the old version.

By shaping up the existing functionality of new features, Google search console make it comfortable for analytical researchers to work efficiently and give their users a bug-free website.

Original Source: https://ppc.org/updated-google-search-console-whats-new-with-latest-the-version/

Want to Start a New Blog? Pick the Best Blogging Platform

Edword12 — Tue, 16 Apr 2019 08:53:12 +0000

Blogs and blogging have become so popular in a social outlet. When you are not from the coding background, it is quite difficult to set up a website from scratch. On the other hand, setting a blog on online platform help you to impart knowledge with the public as well as merely for personal use.

But as a newcomer choosing the best blogging platform is a tough choice. Since there are numerous alternatives out there, some top blogging platforms are listed below

WordPress

World’s most popular host WordPress is an open source free blogging platform. As a beginner, you might find this blog host a touch bewildering initially.

However, it’s easy to manage tools, customization helps you to rapidly create a new blog entirely for free. Now there are two options available on the internet: wordpress.org where you can install the software on your own web server and wordpress.com that offer complete services on a single platform.

Popular Stats: WordPress powers 33.6% of all websites on the internet as per sources. Plus it holds a 60.5% global market share for content management systems. Initially released in 2003, WordPress is among the famous platforms on the web.

Blogger

Sign in with your Google id, and you can run a blog within a second. Blogger is a free service offered by Google to blog creators which is quick and easy for non-tech-savvy users.Before starting any blog, you should consider the niche for it and then target the keywords for it. You should also be cleared about the type of SEO you want to do for your blog, like local SEO or global SEO.

You can customize your blog with different themes and almost 60 languages available. Also, you can choose to create your own templates using CSS. Blogger also offers its services through mobile devices. You can post and edit blogs via smart small devices in your hands.

Tumblr

Tumblr is a micro blogging platform comes up with social networking features that are free and easy to use.

If you like the term re blogging then this is the best one to go for. Tumblr has an integrated social media component for both desktops and for mobile phones. There are also third-party themes and apps are available to purchase to customize your blog. You may optionally allow submitting questions to blog for a response.

Popular Stats: As the recent reports, this part blogging and part social networking platform have almost 463.5 million blog accounts in April 2019. Founded in February 2007, the site was later owned by Yahoo.

Wix

Wix comes up with the HTML5 capabilities and almost 500 designers made templates are available that worth a look. With plenty of additional features and apps, you will get 500 MB storage 1 GB bandwidth in your free Wix account. But if you need extra features, Google Analytics, own domain with an online store and you can go for its premium plans.

Popular Stats: According to the facts, Wix has 110 million users out of which 3.1 million are paid subscribers. This HTML based platform was founded in 2006 and nowadays used in 190 countries around the globe.

Joomla

This open source CMS is another popular choice among blog creators. Joomla is a powerful and flexible platform where you can build any kind of website or blog. It also comes up with web design features including the ability to render HTML for objects/ arrays of data. Joomla is self-hosted solutions and you need a domain name as well as web hosting to use it. You can also customize your blog’s design with the hundreds of templates available on it.

Popular stats: Joomla is 2nd widely used CMS around the world. Till now, it has been downloaded over 97 million times. Founded in 2005, this platform has a global CMS market share of 5.7%

What should be Ideal for you?

If you are novice or a beginner and you do not want to go through trouble of setting up servers and customize it; It is recommended that you should use – WordPress.com or Wix. Hosted Ghost platform can be an option for you too.

Alternatively, If you have played with few blogging platforms, want to take advantage of Google SEO, and you prefer complete control; You can choose to host your own WordPress.org or Blogger account and customize it.

In addition to the above, if you are seasoned and experienced; I would recommend setting up full platform using on premise WordPress.org platform.

One thing to note that, Matt Cutts (head of Google’s SPAM team) went as far as saying that:

Concluding Idea

Apart from the above-given blogging platforms, there are numerous other service providers like Weebly, Ghost, LiveJournal, Jekyll, Yola etc. with those you can start your blogging career. A blog is such a short route through you can share your creative ideas with people.

Only you need a skillful mind to write and post prolific content which actually attracts the readers. All the platforms in this article are useful to non-technical blog writers to start as a pro. So, enjoy blogging!

Original Source: https://www.ruhanirabin.com/new-blog-pick-best-blogging-platform/

Digital Marketing Trends to Look Out for in 2019

Edword12 — Wed, 27 Mar 2019 09:23:13 +0000

In order to reduce the stress of the growing complexity, a side effect that our ever-evolving technology has bestowed upon us, many of us at the start of every year make resolutions where we pledge to keep our tech stacks lean and mean for the coming year. However, these resolutions, just like our other ones, give way to the latest technological interventions that promise better results from previous years.

The good news is, one doesn’t have to plan a budget by indulging in self-deprivation or impracticality so as to acquire newer technologies. All one needs is to act smartly while having an implementation strategy and ensuring that you are empowered to take advantages of the latest marketing technologies.

The reality, however, is that the digital marketing industry of today is in a constant state of disruption from tech companies innovating at a fast pace. And as we progress further in 2019, a quick review of some of these emerging technologies might be in your company’s best interests. Here is a sneak peek on some such digital marketing trendsthat have aimed to rule our online world this year.

Several Digital Marketing Trends 2019 are:

Voice Activated Search

Undoubtedly, voice search will play a major role in our day-to-day behaviors. And companies who are aligning their offers with voice technology will capture the majority of the market. Though a majority of internet users are still unaware of everything a voice search can do, its prominence in smart devices will surely rise in 2019.

Visual Search

Another upcoming form of search is visual search which enables consumers to capture photos of their desired products with the help of smartphones in order to help locate similar items within a given store’s inventory. With unlimited application possibilities, it would be fascinating to see where this visual search takes us in 2019.

Video Marketing

So what kind of content did you consume the most last year? Images? Blogs? Videos? Most probably videos. Convert it into marketing, invest your time and effort in making vernacular language based videos on YouTube to help increase your brand visibility on the internet. Videos are something that will continue to dominate in 2019 and beyond.

Artificial Intelligence

AI is another pivotal trend to watch out for in 2019. Almost half the industry users are already using AI in some form, a number bound to increase more than a quarter this year. It’s no wonder that Artificial Intelligence is providing enhanced analytics to assist online marketers in efficiently planning and executing campaigns.

Instagram Advertising

Instagram is one of those social media channels that is continuously soaring high in organic reach. Where last year was all about shifting businesses to Instagram, this year will be more about Instagram stories, Instagram content marketing, and Instagram advertising. If you haven’t taken this platform seriously, do it now.

Chatbots

Another one to dive deeply into the massive social media market is chatbots. Chatbots, by 2020 is expected to empower more than one-third of all customer service interactions. In addition to the progress in conversational interfaces, we are experiencing huge advancements in hyper-personalized experiences as well.

Augmented Reality

No doubt online shopping offers comfort and convenience but wait till you get the wrong fit and the hassle of returning and reordering. AR technology is one such that has helped brands solve this issue. Be assured that in the coming months, you will see advertisers continue to push the boundaries of AR innovation. Be ready to hop on this train.

Machine Learning

A subsidiary of AI, Machine Learning mainly focus on machines’ ability to learn by themselves with the help of algorithms which they modify to learn more about the data sets they are processing. This year too Machine Learning is expected to take contextual content and marketing automation to whole new levels of speed and accuracy.

Conclusion:

Above are mentioned some of the hottest digital marketing trends that will gain (or continue to gain) major marketing ground in 2019. Just make sure your enterprise’s digital maturity matches your appetite for all of these wonderful advances in technology. So, get ready to embrace these emerging technologies and advertising formats that will thrive in 2019.

Original Source: https://www.clapcreative.com/digital-marketing-trends-to-look-out-for-in-2019/

Logo Designing – Why It Is Valuable For Your Business

Edword12 — Mon, 25 Mar 2019 05:45:36 +0000

Creating a logo might not your first priority if you are a small or mid-sized business. Sometimes, your business logo might not be created with strategic thought or planning. However, a logo is what really matters in branding your business. This influence your brand success as well as control the perception of your company. That’s why you need to take care of your brand image which emanates all of the things you want to represent your company.

A logo leaves the first impression by creating a visual connection between your customer and the company. So, your logo design must be impactful. See below the reasons why good logo design is important?…

Make Your Brand Memorable

Logos act like symbols that your customers use to recognize your brand. A nice blend of simplicity and creativity instantly connect the people with your brand with the memory of what your company does. Your audience might forget your business name but not your brand image.

Grab Audience Attention

A well-designed logo is effective to quickly grab your viewers’ attention. It helps to convey the company’s core perspectives to its target audience within a short span of time. If you own a solid design that well predicts the motive of your business than it surely grabs good attention of the customers.

Make Different Brand Identity

Your logo design will be the foundation of your company’s brand that narrates the whole perspective on which the brand is built. A different identity keeps you unique out of your market competition. Colors, fonts, tones, all set the stage of your brand story and make a marketable and concrete identity.

Makes Brand Loyalty

Solid and meaningful logo design will help to create brand loyalty among your customers. As your brand grows, your competitors will set to tempt your customers away. If your logo is familiar to a big number of customers, they will think twice to go for another brand instead of yours. So, a logo makes brand loyalty.

How does a good logo design look like?

Have you seen the brand images of some of the world’s famous companies like Starbucks, Walmart, Sony, Disney, etc. that holds a strong customer base. All because of their logo designs that tell the inner story of their potential customers. Go with every single aspect and details of the logo. The sharp angles, colors, fonts, and that weird spacing, all are hiding a meaning that relates to your business. So must take care of different features while creating a logo for your company. Let’s check how it looks like?…

Colors: Pick-up the color that best suits your business out of blue, green, red black or yellow. Consider the fact that your logo color tends to indicate the qualities with your organization deals.

Shapes: Circular or angular – shapes must is to define the customer’s needs and durability. Go with the business type to choose your logo shape, if it’s tough and synonymous or indicating softness.

Simplicity: A simple and clear design is more effective to be recognizable in all forms of media. Use lucid lettering and imagery to become the best achievable brand among your customers.

Endurability: if you will go with the same branding you several years may you not last in the competition. Your logo must be stand in times which also help to make it memorable or endurable in your customers.

Symbolism: Sometimes your logo is more than the colors, letters, and shapes. Symbolism accompanying a message that shown through an image to convey more powerful meaning than words.

Conclusion

When you are in the early stage of your business, every move is sensitive. A wrong move could spell doom for your organization’s growth. If you have no idea and understanding of the factors relating to logo designing, look out for some best web designers. Search in your locality for example: “Web Designing Los Angeles” or “Best Logo Designer Near Me” to get a quote.

Logo design must worth your business’s marketing efforts. It is a vital part of your brand identity. So keep it in mind while creating a new logo that it should cater to all your company needs and goals. Try to go with the design that you wish and soothes your eyes. If it satisfies you, your customers definitely impacted with it.

Original Source: https://www.clapcreative.com/logo-designing-why-it-is-valuable-for-your-business/