The latest articles on DEV Community by Ehtasham Shani (@ehtashamshani). https://dev.to/ehtashamshani https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F4005299%2F17890aa1-98f9-4569-92b4-acd894f72bb0.png https://dev.to/ehtashamshani en Ehtasham Shani Thu, 06 Aug 2026 05:41:57 +0000 https://dev.to/ehtashamshani/brand-identity-visual-system-aethel-real-estate-1pn2 https://dev.to/ehtashamshani/brand-identity-visual-system-aethel-real-estate-1pn2 <h2> Hey everyone! </h2> <p>👋</p> <p>Sharing my recent brand identity design concept for AETHEL, a premier real estate brand focused on eco-luxurious living, modern architecture, and organic aesthetics.</p> <p><strong>Live Demo &amp; Links</strong><br> Live Website: <a href="http://ehtashamshani.com/" rel="noopener noreferrer">Ehtasham Shani</a></p> <p><strong>Design Showcase / Portfolio:</strong> <a href="https://www.behance.net/shanikhan27" rel="noopener noreferrer">Behance</a></p> <p><strong>Design Philosophy &amp; Concept</strong><br> The goal was to blend structural elegance (architectural geometry) with organic flow (nature and sustainability):</p> <p><strong>Logo Mark:</strong> Merges structural building silhouettes with fluid leaf/vine curves, forming an intuitive 'A' monogram.</p> <p><strong>Color Palette:</strong> Deep Emerald Green paired with Metallic Gold—symbolizing luxury, trust, stability, and eco-consciousness.</p> <p><strong>Typography:</strong> Clean, balanced typography for a modern yet timeless corporate identity.</p> <h2> Applications &amp; Deliverables </h2> <p><strong>Brand Collateral:</strong> Business cards, letterheads, and corporate messaging cards.</p> <p><strong>Packaging &amp; Merch:</strong> Custom gift boxes, eco-friendly shopping bags, and premium merchandise.</p> <p>Feedback Request<br> I’d love to hear your thoughts on:</p> <p>The balance between geometric architecture and organic elements in the logo.</p> <p>The UI/UX implementation on the live website.</p> <p>Feedback and constructive critique are always welcome!<br> <a href="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Farticles%2F2mryrded9fxypewkcpv5.png" class="article-body-image-wrapper"><img src="https://media2.dev.to/dynamic/image/width=800%2Cheight=%2Cfit=scale-down%2Cgravity=auto%2Cformat=auto/https%3A%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Farticles%2F2mryrded9fxypewkcpv5.png" alt=" " width="800" height="800"></a></p> design uidesign webdev Ehtasham Shani Sun, 28 Jun 2026 08:24:18 +0000 https://dev.to/ehtashamshani/how-i-designed-social-media-ads-for-a-food-brand-3b https://dev.to/ehtashamshani/how-i-designed-social-media-ads-for-a-food-brand-3b <p>Hey DEV community!</p> <p>I'm Ehtasham Shani, a Graphic &amp; UI/UX Designer from Karachi, <br> Pakistan. Today I want to share my creative process <br> behind designing social media ads for Soya Supreme Oil a food brand project I recently completed.</p> <p>The Challenge</p> <p>Every food brand needs a strong visual identity that:</p> <ul> <li>Grabs attention instantly</li> <li>Communicates quality</li> <li>Stands out in crowded social feeds</li> </ul> <p>My Design Process</p> <ol> <li><p>Research &amp; Mood Board<br> Before opening Photoshop, I researched competitor brands <br> and created a mood board with colors, typography, and <br> visual styles that match the brand personality.</p></li> <li><p>Color Selection<br> For Soya Supreme Oil, I chose warm and bold colors that:</p></li> <li><p>Represent freshness and quality</p></li> <li><p>Appeal to the target audience</p></li> <li><p>Create visual contrast on social media</p></li> <li><p>Typography<br> Clean, bold fonts were used to make the text readable <br> even on small mobile screens.</p></li> </ol> <p>Final Result</p> <p>Check out the complete project on Behance:<br> <a href="https://www.behance.net/gallery/247470207/Soya-Supreme-Oil-Posts-Creative-Ads" rel="noopener noreferrer">https://www.behance.net/gallery/247470207/Soya-Supreme-Oil-Posts-Creative-Ads</a></p> <p>Let's Connect!</p> <p>Portfolio: <a href="https://ehtashamshani.com/" rel="noopener noreferrer">https://ehtashamshani.com/</a><br> Behance: <a href="https://www.behance.net/shanikhan27" rel="noopener noreferrer">https://www.behance.net/shanikhan27</a></p> <p>Would love your feedback!</p> design ui designpatterns branding