DEV Community: Elizabeth Brown

BigCommerce SEO Tips that Work

Elizabeth Brown — Fri, 16 Apr 2021 12:24:16 +0000

The SEO tool is the most powerful feature of BigCommerce. So my team and I prepared SEO tips for your BigCommerce store:

1.Prioritize keyword research

BigCommerce has a built-in SEO module that sets it apart from other platforms. Since SEO helps promote an online store to its target audience, this module plays a huge role in sales. Here's a complete list of SEO tools: Spyfu, WordStream, SEMRush, Ubersuggest, Ahrefs, and Moz Keyword Explorer.

2.Optimize your site for mobile

Our world is going digital, so your online store must be very well optimized for mobile browsing. Optimizing your online store for mobile is critical to a business because many people shop online from mobile devices.

To optimize your online store for mobile devices, you need to add this clause to the specifications that you write about your project. You need to think about how your store and your content will be visible on mobile devices. In addition, mobile-optimized online stores must have very clear navigation and optimize all resources to ensure fast rendering and easy browsing.

3.Optimize site speed

People are not ready to wait more than two seconds for the online store page to open. Therefore, online retailers need to speed up their online stores as much as they can, to get sales.

Thanks to the high-speed page loading, you will have a higher impression rate, which will increase your page rank on Google. Consequently, more buyers will see your product and more likely will buy it.

These tips will help you get traffic if you decide to use them for your store. Find more tips and more detailed information in our new article https://soft-loft.com/bigcommerce-seo-tips/

How to Speed Up a Shopify Site

Elizabeth Brown — Fri, 16 Apr 2021 12:22:07 +0000

People are not ready to wait more than two seconds for the online store page to open. Therefore, online retailers need to speed up their online stores as much as they can, to get sales.

There are a lot of services that might test the speed and performance of the website and its pages for free or almost for free. For example, the most frequently used tool to assess the performance of the website is Google PageSpeed Insights.

For example, when the online store brings a profit of $100,000 daily, the increase of conversion by only 5% is going to increase the revenue by $5,000 daily. The conclusion is the investment of time and effort to make the pages load fast is going to bring additional revenue to the store. So customers are not going to become patient with slow websites, therefore the website, especially the online store, should be as fast as possible.

Choose a lightweight theme

Shopify offers a wide range of themes. Altogether, the components of the theme impact the loading speed. Therefore, by controlling the components of the theme, it is possible to impact the loading speed.

To make the theme work faster, consider the next steps:

Disable the features that you do not use
Use a system font (using system fonts is a good idea to reduce the loading time for the page).
If nothing works well, try to consult the support of Shopify for guidance, if you use a free theme. If you use a third-party theme, there is a need to contact a theme developer or hire a Shopify expert or a dedicated team of Shopify developers.

Reduce large image size

When the images are too large in size, they will reduce the loading speed of the page. You can try these image optimization services: Optimizilla or Crush.

Complex liquid code

The most inefficient way to write the Liquid Code is complex operations repeats and thus increase the rendering time of the web page. This impacts the overall speed of the webpage and the speed of the store in general. If you are an expert in coding, you might use Shopify Theme Inspector for Chrome, thus getting a chance to improve the code. If you do not possess enough knowledge of coding, it is better to find a person who does.

Limit third-party JavaScript & Shopify apps

If you doubt in at least one of the apps that you use, better stop using it as soon as refusing from one of the apps. It will boost the loading speed of the webpage.

As soon as the loading speed of the online store is improving, the store is going to get more visitors and get more successful purchases. You can do it by yourself or you can hire a professional, more specifically, a Shopify professional.

Find out more tips in our article: https://bit.ly/39J8WEK
If you have any questions, please comment below.

How to Hire Shopify Developer

Elizabeth Brown — Fri, 16 Apr 2021 12:18:35 +0000

In our newest article, we are reviewing how to hire Shopify developer quickly and easily. We will share our tips on finding a great Shopify expert. Today, more than a million merchants use Shopify to run their businesses online. What’s more, merchants running on Shopify are of all sizes, from tiny retailers to giant wholesale corporations. The main reason why they all chose Shopify is Shopify having many solutions that work right after installation.

So if you are looking to hire a Shopify developer check this article to get our tips https://soft-loft.com/how-to-hire-shopify-developer/

How Much Does It Cost to Hire a Shopify Expert?

Elizabeth Brown — Fri, 16 Apr 2021 12:16:59 +0000

It's very important to know the cost of building an eCommerce website because it helps you calculate the investment you will need to start your new online business.

The factors that determine the rate of Shopify experts:

The qualification of a developer.
The higher the qualification, the quicker is going to be setup time. However, highly qualified professionals are used to have a higher rate. While the hourly rate of professionals is bigger, the speed of figuring out the problems during the project is much higher too.
The difference between costs for the Shopify developers according to location.
On average, American, Canadian, and West European Shopify developers charge $100-150/per hour while outsource locations might charge as low as $30-60 hourly

For more information about the costs to hire a Shopify #developer, check out our article: https://bit.ly/3fl3Nq0

E-COMMERCE WEBSITE DEVELOPMENT PROCESS

Elizabeth Brown — Fri, 16 Apr 2021 12:13:05 +0000

Have you ever had a desire to create an #ecommerce website?
This requires a variety of skills and knowledge.
First of all, you should know, there are 3 different types of online stores: B2B, B2C, and C2C. These are also the types of businesses that are held by the business owners. There is no doubt, different business types require different online store types and approaches.
We've broken creating eCommerce website process down into steps that will simplify your E-commerce development process and help you achieve your business goals.
Learn the process how to develop an e-commerce website in my new article: https://bit.ly/31iT7Qq

BigCommerce Website Examples

Elizabeth Brown — Fri, 16 Apr 2021 12:09:53 +0000

If you are not online - you do not exist. The website should have a customized user-friendly design, easy-to-use interface, quick and easy checkout, simple registration, demonstrate enough perks to engage customers in the long-term relationship.
I suggest using BigCommerce to build an online store. Here are some successful BigCommerce examples.
https://bit.ly/3c6Ciyu

THE MOST COMMON MAGENTO ISSUES WITH SIMPLE BUT EFFECTIVE SOLUTIONS

Elizabeth Brown — Fri, 16 Apr 2021 12:08:24 +0000

Magento 2 is one of the most popular eCommerce platforms. And often users face some issues.
But if you know where to look for answers, it will be easier to solve common problems.
Here is the shortlist of common problems with Magento 2:
Set up a website on a new domain
Configure Magento 2 with a new domain
Solve the oho extension issue
Speed Magento up

If you have one of this issue or faced with another one, read our new article and get effective solutions 👉🏻 https://bit.ly/3rLr7R4

MAGENTO PWA: BRINGS NATIVE APPS AND WEB APPS CLOSER

Elizabeth Brown — Tue, 23 Feb 2021 12:32:17 +0000

PWA Magento is the Progressive Web Application technology that is aimed at bringing the experience of native apps and web apps closer. What does this mean? Practically, online shoppers are going to experience app-like shopping experiences via mobile and desktop devices equally.

WHAT ARE THE BENEFITS?
In general, progressive apps are awesome because they make using the online store more pleasant. The experience of customers is no more different regardless of the kind of device they use. Usually, when the website is loading for more than several seconds, the customers just close the tab. With Magento PWA, the workflow is quicker and nicer.

IMPROVED PERFORMANCE AND USER EXPERIENCE
PWA combines the benefits of web apps and native apps, improving both usability and work effectiveness. First, Magento PWAs can use offline support, push notifications, and status updates, just the same way as native apps do. On the other hand, Magento PWA is flexible enough to provide a new experience to users.

Read the article https://soft-loft.com/magento-pwa/

MAGENTO TO SHOPIFY MIGRATION

Elizabeth Brown — Tue, 09 Feb 2021 15:26:26 +0000

Migration from Magento to Shopify looks like migrating the entire house from one location to another. Sometimes, it is a very desired and even necessary thing. Though, moving the entire house is a huge deal because it needs thorough preparation and large commitment from all members of the migration process. If you need to migrate your eCommerce project from Magento to Shopify, the best move to decide on is to contract professionals. Of course, you can do everything yourself but contracting SoftLoft for the deal is going to save you tons of time.

WHY MIGRATE TO SHOPIFY
Anyway, whether you decide to do a migration yourself or you want to contact professional help, you will want to know a few things. First, migration to Shopify is going to be a nice move if you are running an online store. Shopify was initially developed to help entrepreneurs to build and manage their online stores. So, ideally, the process of migration and consequent business processes are going to be simple.

However, the benefits of migrating to Shopify are multiple. First, after investing in migration, you are going to get an online store that needs minimal effort and minimal time for support and maintenance. That said, when the online store is running on Shopify, minimal developer support is necessary. Practically, this means lower maintenance costs and therefore comparatively cheaper prices on the market. Eventually, this might become a part of the cost-effective market strategy. Read the article with a complete guide on Magento to Shopify migration https://soft-loft.com/magento-to-shopify-migration/

HOW TO HIRE THE BEST SHOPIFY AGENCY

Elizabeth Brown — Thu, 21 Jan 2021 15:35:35 +0000

Starting your own business is never easy. Starting a business in a pandemic is even more difficult. However, if you are up for this anyway, we are here to help you. First of all, you are going to need the best Shopify Agency that can help you. So, this article is all about the ways to find the best Shopify experts that suit you and your business perfectly.

BENEFITS FROM HIRING SHOPIFY EXPERTS
Shopify experts are highly qualified professionals who work with the Shopify app and store development. Thus, Shopify developers provide all services that the beginner online store needs. The thing is, it is hard to determine what services are a must and what services are not that helpful for the eCommerce website that is just launching, and the help of Shopify experts is a kind of investment in online business.

When developing an online store, you need a real plan to follow to make sure that all necessary components work well. This helps to make all decisions that are necessary and to enhance the performance of the online store. Even buying the Shopify app is no guarantee that your online store is going to thrive. Instead, it is all about people and their decisions to ensure that performance is the highest that can be.

team work

In addition, certified Shopify experts are going to bring professional quality to your store. As soon as the professionals know the features of Shopify very well, they are going to help your online store to get customized, to develop the marketing strategy and SEO strategy so that you can use the most of the store in terms of customer loyalty and revenues. Moreover, experts will bring great opportunities within a very short time because they know the way that Shopify works, so it is a quick process for professionals to enhance the features and revenues for your online store. So, basically, with the help of Shopify experts, you can develop branding for your store quickly and effectively.

Read also: Shopify vs BigCommerce vs Magento vs BigCommerce

WHAT TO LOOK FOR IN SHOPIFY DEVELOPERS
So, when you have already sided with the opinion that you need a deal of professional help, it is time to choose the most suitable developers’ team.

There are several things that you would like to have in Shopify developers, and they are not limited to developing and engineering skills only. For example, you will want to see good communication skills, an innovative individual approach, and a developed portfolio. While these traits are not a must, they will help you to evaluate the style and approach of the Shopify developer you want to choose.

EXCELLENT COMMUNICATION SKILLS
When you want to have your online store developed quickly and professionally, you will want a developer to be able to communicate with you well. A Shopify developer with good communication skills will update you about the milestones of the project and the timeline, and possible delays that might take place in the schedule.

WELL-DEVELOPED PORTFOLIO
A well-developed portfolio is going to help you to estimate the load time, functionality, and accessibility features as soon as the portfolio usually contains the best instances of the developer’s work. Thus, after seeing the portfolio, you will be able to understand the approximate final result that you will have with your online store.

Read the article https://soft-loft.com/how-to-hire-the-best-shopify-agency/