The latest articles on DEV Community by protagonist (@email009_e13c392763074692). https://dev.to/email009_e13c392763074692 https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F4023922%2F7a007b0e-0111-47d5-8aff-3bf6f21ff478.png https://dev.to/email009_e13c392763074692 en protagonist Fri, 10 Jul 2026 10:25:11 +0000 https://dev.to/email009_e13c392763074692/post-demo-conversion-rates-5c24 https://dev.to/email009_e13c392763074692/post-demo-conversion-rates-5c24 <p>If your a b2b vertical saas startup, around 5m$ arr, 5 digit ACV, then your biggest priority should be driving up the post demo conversion rate</p> <p>At this stage your way past the initial leads generation flooding phase and there is absolutely no reason to spend more budget on more leads, spend it on fixing your leaky post demo pipeline</p> <p>At The volume your doing, even a 3-5% increase would make you 6+ figures in revenue.</p> <p>allocate your resources on fixing this leak stop spending on more leads</p> b2b saas ai discuss