DEV Community: Randip Singh

Successful Retargeting Approach for Shopify Store Conversions

Randip Singh — Wed, 03 Oct 2018 11:18:46 +0000

Although eCommerce seems very luring and easy to a layman but it is not the scenario always. Converting visitors into customers and then into repeating ones is quite hard due to an immense competition in the market.

However, many powerful eCommerce platforms like Shopify are available there to keep you backed up with powerful solutions to attract and convert your target audience.

“At present, there are 500,000 active Shopify powered online stores with a collective sales of more than 40 billion dollars.”

These figures may be seen alluring though quite difficult to achieve while simply relying on the platform. There is no single doubt on the efficiency of Shopify eCommerce however, there is always a need to take advantage of its flexibility and scalability with an out-of-the-box thinking and advanced functionality to bring out the best of it.

Here, we shall be emphasizing upon a retargeting approach to your Shopify eStore that can help you to bring back the lost visitors or existing customers.

What is Retargeting and how can it be achieved?

Retargeting in eCommerce is a term used for a strategy that you can opt for chasing your visitors on different platforms once they leave without purchasing anything from you.

Browsing your website for purchasing products can be much like comparing your products with others or simply window shopping.

Various visitors come to your website, spend some time on it and then leave for various reasons inclusive of the following:

found a better product on another website
highly priced
looking for offers
came for the sake of passing time
and, many more.

So, in each of aforesaid reasons retargeting comes as a boon for you as you can remarket yourself to the target audience. Retargeting can also be called as remarketing with which you can keep your brand in front of bounced traffic of your website.

As per AdRoll, “Retargeting brings back up to 98% of your bounced traffic.”

You can easily track your bounced traffic with the help of cookies. Whenever a visitor comes to your store the cookie shall be storing the browser information excluding any kind of sensitive data. From these cookies, you can easily track them and decide on your retargeting strategies.

To achieve these cookie-based tracking, you can put a JavaScript tag on your website or you can hire Shopify experts to do the same. With this code insertion, you will be receiving a list of individuals who are visiting your websites while placing retargeting cookies in their web browsers.

Ads Retargeting Campaign

One of the most effective ways of retargeting is driving Ad retargeting campaign. In such campaigns, you create customized advertisements depending upon your audience and display it on various platforms they are using.
NOTE: It is always a good practice to do customer segmentation prior to displaying ads.

Below are two powerful retargeting ads that you can opt for having great conversions on your web store.

(1) Product-oriented Ads

The product-oriented ads specifically deal with the audience that showed interest in some of your products earlier though did not complete the purchase.
These are linked with dynamic product retargeting. Here, you can typically include a brief of product description, a price, link and quite obviously a picture of product.

It is a wonderful way of luring the visitors again to the products that they explored and wanted to purchase. It can trigger their interest again in the product and there are fair chances that they might purchase it this time.

(2) Promotional Ads

Promotional Ads as the name suggests are linked to the running offers or discounts on your products.

It is a perfect retargeting campaign for your existing customers as well as the new ones. Here, you simply display the product image or brand logo with a specific promotion that you wish to offer to them.

While chasing a new audience, you should not forget about the existing ones who purchase from you once or more. Retaining the old customers is quite advantageous as they already have an experience with your brand.

Regardless of whether they visited you a long ago or recently bought products from you, such retargeting ads guarantee your brand’s presence stays fresh in their thoughts. And, they will definitely visit again on your website for purchase.

Final Words

Having to mention, retargeting is an essential aspect of eCommerce that allows you to not miss any chance to drive sales. So, you need to follow this approach wholeheartedly in order to achieve growth and success.

Top 5 Best Selling WooCommerce Inventory Management Plugins

Randip Singh — Wed, 11 Jul 2018 09:45:37 +0000

Every WooCommerce trade involves multiple facets of online business like sales, inventory, marketing, and others. Each one of those facets plays a crucial role in its success. Undoubtedly, you can take help of WooCommerce experts to get your store’s setup done online however, you need to manage your stocks on your own. In this writing, we will explore the true meaning of inventory management, its importance, and top 5 best selling WooCommerce inventory management plugins available in the market.

Let’s get started!

What is Inventory Management?

Inventory management is all about handling the products throughout the multiple phases of online business. It generally includes the process of storing product and handling orders etc.

Importance of inventory management in eCommerce?

An efficient inventory management helps a merchant to do the following:
Accurate order fulfillment

Increased level of customer satisfaction
And, it brings more conversions.

1. Bulk Stock Management

This inventory and fulfillment WooCommerce extension enables you to manage stock levels & print out stock list via admin panel. The pricing starts from $49.00 for a single website and comes with a 30-day money-back guarantee. While using this extension, merchants can filter the products based on stock management status, product type etc. and can be ordered by stock quantity or SKU, name or ID.

Key Features

View and filter products
‘View stock report’ button etc.

2. ATUM Inventory Management for WooCommerce

ATUM is an extremely advanced inventory management tool available free of cost in WordPress depository. It provides the merchants with ground-breaking Stock Control system with an advanced search along with an auto-fill feature & fine-tuned performance.

Key Features

Complete support for WooCommerce variable products
Full inventory PDF export directly from Stock Central
URL hash navigation for filters in Stock Central
You can add supplier feature
Widget for sales
Purchase orders with PDF export and many more.

3. ShipStation

ShipStation is a perfect tool to save your valuable time and money. It helps you to import your eStore’s orders automatically with a streamlined dashboard. Furthermore, you can send customized notification emails, shipping labels, packing slips etc. to your potential customers.

Key Features

Free 30-day trial
Minimize shipping and fulfillment efforts
Ship faster and cheaper
deepest USPS rates available
multiple carrier choices
UPS Ready certified globally etc.

This plugin is extremely compatible with WooCommerce plugin for WordPress and undergoes a seamless integration with it.

4. WooCommerce Stock Management

This WooCommerce plugin helps you to manage stock for products and their variables from a single window.

Key Features

Free of cost
Product filtering
Import/Export
Stock report and more.

5. TradeGecko

It is a multichannel inventory management plugin for your WooCommerce web store. TradeGecko helps you to automate purchase orders, stock updates and more. Basically, this software syncs your web store’s sale with different aspects of your web store such as delivery, invoice, and stock level.

Key Features

Warehouse inventory management
Complete inventory control and optimization
Accounting integration etc.

This WooCommerce extension comes with 14-day free trial and further, pricing starts at $79/month.

CONCLUSION

No doubt, the importance of inventory management in your WooCommerce store cannot be overlooked. There are many WooCommerce experts available in the market to hire who can help also help you to build customized web solutions apart from the above-mentioned plugins.