DEV Community: Leo Liu

Beyond the demo screen: a full-booth view from Black Hat USA 2026

Leo Liu — Mon, 09 Nov 2026 16:00:05 +0000

When a technology team takes a product to a trade show, the demo screen is only one part of the visitor experience. The surrounding space also has to communicate where to look and where a conversation can start.

A finished exhibit from the archive

This retrospective looks at Tame at Black Hat USA 2026 in Las Vegas. The exhibit was built by ET EXPO INC. The original full-booth photograph shows a hanging header above white illuminated towers, with slim screen stations arranged between them.

Three layers to review together

The overhead header gives the exhibit an identity above the surrounding activity. At eye level, the towers carry larger visual messages. The screens sit closer to the visitor, where a demonstration can become a conversation.
For a team preparing a demo, these are useful review questions: Can a visitor find the brand from the aisle? Does the static messaging support the screen content? Is there space to gather without blocking the display?
Those questions are a planning framework, not measured results from this project. A photograph cannot tell us the number of leads, dwell time, or conversion rate.

Keep the full-space view

Close-ups can show a screen or a graphic clearly, but the wide photograph helps a team discuss how the pieces relate. Here, the hanging header, red lettering, octopus artwork, illuminated surfaces and light floor can be read as one finished exhibit.
Original project record and photography: https://etexpous.com/portfolio/black-hat-usa/2026/tame-black-hat-usa-2026

Publicis Sapient at Google Cloud Next 2026

Leo Liu — Sat, 07 Nov 2026 19:12:37 +0000

A closer look at Publicis Sapient at Google Cloud Next 2026: a central tower for brand visibility, screens and a kiosk for demonstrations, and a semi-private corner. Built by ET EXPO INC.
https://etexpous.com/portfolio/google-cloud-next/2026/publicis-sapient-google-cloud-next-2026

A physical interface before the doors open: ADNOC at OTC 2025

Leo Liu — Thu, 05 Nov 2026 07:29:37 +0000

A physical interface before the doors open: ADNOC at OTC 2025

Interface thinking is not limited to screens. In an exhibit, a visitor encounters overhead identification, large graphics and individual display stations in one space.

These original setup photographs show ADNOC at OTC 2025 in Houston, built by ET EXPO INC. They are a useful reference for a simple planning exercise: review the complete space before evaluating each isolated component. The surrounding hall is still being prepared, so the images are not presented as opening-day footage.

This is a project observation, not a claim about visitor results, measured performance or the client's original brief.

Source: https://etexpous.com/portfolio/otc/2025/adnoc-otc-2025

Fastex at SBC Summit Americas 2025 | ET EXPO INC

Leo Liu — Sat, 31 Oct 2026 01:04:49 +0000

A trade show booth is a physical interface: visitors need to recognize the brand, understand where to engage, and find a comfortable place to talk.

A closer look at our Fastex booth at SBC Summit Americas 2025.

Illuminated overhead signage, magenta lighting, large digital displays and an open seating area bring the brand into a shared space for demos and conversations.

Explore this ET EXPO INC project and start planning your next exhibit:
https://etexpous.com/portfolio/sbc-summit-americas/2025/fastex-sbc-summit-americas-2025

ETEXPO #ExhibitDesign #TradeShowBooth #SBCSummitAmericas

Design details from this installation:

Consistent lighting accents connect the header, screens and platform edge.
Large displays give digital content a clear focal point.
Seating balances demo stations with space for conversation.