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    <title>DEV Community: Florent</title>
    <description>The latest articles on DEV Community by Florent (@fberrez).</description>
    <link>https://dev.to/fberrez</link>
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      <title>DEV Community: Florent</title>
      <link>https://dev.to/fberrez</link>
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    <item>
      <title>What I Learned Browsing 1,736 Dead Startups</title>
      <dc:creator>Florent</dc:creator>
      <pubDate>Mon, 23 Mar 2026 09:00:00 +0000</pubDate>
      <link>https://dev.to/fberrez/what-i-learned-browsing-1736-dead-startups-45on</link>
      <guid>https://dev.to/fberrez/what-i-learned-browsing-1736-dead-startups-45on</guid>
      <description>&lt;p&gt;1,736 YC-backed startups are dead. I read every single one.&lt;/p&gt;

&lt;p&gt;There's a website called &lt;a href="https://startups.rip" rel="noopener noreferrer"&gt;startups.rip&lt;/a&gt; that catalogues every dead Y Combinator startup. Names, pitches, teams, funding rounds — all of it. A digital graveyard where million-dollar bets go to rest in peace.&lt;/p&gt;

&lt;p&gt;I spent an embarrassing amount of time scrolling through it. And what I found is way more interesting than the usual "startups fail because they run out of money" narrative.&lt;/p&gt;

&lt;h2&gt;
  
  
  Most startups die the most boring death imaginable
&lt;/h2&gt;

&lt;p&gt;Let's get this out of the way: the majority of these 1,736 companies died exactly how you'd expect.&lt;/p&gt;

&lt;p&gt;No spectacular implosion. No dramatic fraud. Just... the money ran out. The market wasn't there. The founders got tired.&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;Bad timing&lt;/strong&gt; — built for a world that didn't exist yet&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;No distribution&lt;/strong&gt; — incredible product, zero users&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Founder burnout&lt;/strong&gt; — shocking, I know&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Acqui-hired&lt;/strong&gt; — the team was worth more than the product&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Scroll long enough and you start predicting the cause of death before you read it. It becomes a game. A depressing, mildly addictive game.&lt;/p&gt;

&lt;p&gt;But then you hit the outliers. The startups that had millions of users. Real traction. Real revenue. And still died.&lt;/p&gt;

&lt;p&gt;Those are the ones worth talking about.&lt;/p&gt;

&lt;h2&gt;
  
  
  One startup had 15 million monthly visitors and still got killed
&lt;/h2&gt;

&lt;p&gt;Posterous. YC S08.&lt;/p&gt;

&lt;p&gt;If you're old enough to remember the 2008–2012 internet, you might know this one. If not, here's the entire pitch: &lt;strong&gt;send an email, get a blog post.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;That's it. No signup flow. No theme configuration. No CMS dashboard. You email &lt;code&gt;post@posterous.com&lt;/code&gt; with a subject line and a body. Your blog post is live. Done.&lt;/p&gt;

&lt;p&gt;Publishing as easy as sending a message. In 2008, that was borderline revolutionary.&lt;/p&gt;

&lt;p&gt;It worked. Posterous hit 15 million monthly visitors at its peak. Real product-market fit. Real users who loved the product.&lt;/p&gt;

&lt;p&gt;Then Twitter acquired the team in 2012. Not the product — the &lt;em&gt;team&lt;/em&gt;. They wanted the engineers. They shut Posterous down in 2013.&lt;/p&gt;

&lt;p&gt;Every blog. Every post. Every user. Gone.&lt;/p&gt;

&lt;p&gt;The product didn't fail. A business decision murdered it.&lt;/p&gt;

&lt;h2&gt;
  
  
  Posterous understood something most tools still don't
&lt;/h2&gt;

&lt;p&gt;Looking back with 2026 eyes, Posterous nailed two things:&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Zero friction publishing.&lt;/strong&gt; The gap between "I have a thought" and "it's published" was measured in seconds. Not hours. Not "let me just configure this one more thing."&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;You actually own the content.&lt;/strong&gt; Your posts were yours. Export anytime. No algorithm deciding who sees what.&lt;/p&gt;

&lt;p&gt;Until Twitter proved that ownership is an illusion when your platform gets acqui-hired.&lt;/p&gt;

&lt;p&gt;That last part stuck with me. Because in 2026, the same thing is happening — but worse, and at a much larger scale.&lt;/p&gt;

&lt;h2&gt;
  
  
  The SaaSpocalypse is proving Posterous right
&lt;/h2&gt;

&lt;p&gt;$2 trillion wiped from SaaS valuations. AI agents replacing dashboards. Tools that seemed permanent are suddenly fragile.&lt;/p&gt;

&lt;p&gt;And here's the thing nobody's talking about: &lt;strong&gt;the tools that survive are the ones that own the system of record.&lt;/strong&gt; The ground-truth data. Workday survives because it holds employee data. Salesforce survives because it holds customer data.&lt;/p&gt;

&lt;p&gt;Now think about social publishing.&lt;/p&gt;

&lt;p&gt;Buffer owns your content calendar. Hootsuite owns your analytics. Typefully owns your drafts. If any of them shut down, get acquired, or pivot — your publishing history disappears. Just like Posterous.&lt;/p&gt;

&lt;p&gt;You'd think we'd have learned that lesson by now. We didn't.&lt;/p&gt;

&lt;h2&gt;
  
  
  Social publishing in 2026 is a mess
&lt;/h2&gt;

&lt;p&gt;I went and looked at what exists today for publishing across platforms. I regret it.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Buffer&lt;/strong&gt; — Simple scheduling. But your content lives in their database. Free tier gives you 3 channels and 10 posts each. Want more? $6/channel/month. And when you leave, your publishing history stays behind. Trustpilot: 2.1/5.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Hootsuite&lt;/strong&gt; — Starts at $99/month. For a solo creator publishing a few posts a week, that's like renting a warehouse to store a single box.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Typefully&lt;/strong&gt; — Beautiful writing experience. For Twitter and LinkedIn only. No Bluesky. No Mastodon. No blog platforms. Your drafts live in their cloud.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Postiz&lt;/strong&gt; — Open source, 27K GitHub stars, impressive. But it requires PostgreSQL + Redis + Temporal just to self-host. Your content is in a Postgres database, not files you own. And it's AGPL — meaning your legal team will have opinions.&lt;/p&gt;

&lt;p&gt;Here's the punchline: &lt;strong&gt;nobody occupies the intersection of "you own your data" and "publish to multiple platforms easily."&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Every tool either gives you convenience (Buffer, Typefully) and keeps your data, or gives you ownership (write your own script) and no convenience. You can't have both.&lt;/p&gt;

&lt;p&gt;That's not a gap — that's a crater.&lt;/p&gt;

&lt;h2&gt;
  
  
  What 1,736 dead startups actually taught me
&lt;/h2&gt;

&lt;p&gt;After reading through every single one, a few things stuck:&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Timing matters more than execution.&lt;/strong&gt; Half these startups would absolutely crush it if they launched today. They were building for a world that didn't exist yet. Posterous built frictionless publishing before developers lived in their terminals. The idea was right — the era wasn't.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Acqui-hires are product murders.&lt;/strong&gt; Some of the best products on that entire list died because a bigger company wanted the engineers, not the software. The users never get a vote. Your favorite tool is always one acquisition away from vanishing.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Simple ideas age the best.&lt;/strong&gt; The startups with the most complex pitches are the most forgettable. The ones with one-line descriptions — "email to blog," "share files instantly," "bookmark anything" — those are the ones that make you think: &lt;em&gt;why doesn't this exist anymore?&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;The graveyard is full of good ideas.&lt;/strong&gt; Not every dead startup failed because the idea was bad. Sometimes the business model was wrong. Sometimes the timing was off. Sometimes a bigger company bought it and killed it. The ideas are still sitting there. Waiting for someone to pick them up.&lt;/p&gt;

&lt;h2&gt;
  
  
  So I'm building Blurt
&lt;/h2&gt;

&lt;p&gt;The project is called &lt;strong&gt;Blurt&lt;/strong&gt; — as in "just blurt it out."&lt;/p&gt;

&lt;p&gt;The core idea is embarrassingly simple: &lt;strong&gt;write a markdown file, publish everywhere.&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;
&lt;strong&gt;6 platforms.&lt;/strong&gt; Bluesky, Mastodon, LinkedIn, Medium, Dev.to, Substack. One file, all platforms.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Your posts are files you own.&lt;/strong&gt; Markdown on your machine. Not rows in someone else's database. Not locked behind an export button.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;System of record.&lt;/strong&gt; Every published post stores platform permalinks back to the originals. Your full publishing history as files you own.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;CLI, API, MCP.&lt;/strong&gt; Publish from your terminal, your code, or your AI editor. &lt;code&gt;blurt post "hello world" --platforms bluesky,mastodon&lt;/code&gt; and walk away.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Open source, free to self-host.&lt;/strong&gt; Drop files in a folder. That's the setup. Nobody can acqui-hire your publishing history out of existence.&lt;/li&gt;
&lt;li&gt;
&lt;strong&gt;Hosted option&lt;/strong&gt; for people who don't want to touch infrastructure. blurt.sh, free tier included.&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;No database. No Redis. No orchestrator. The filesystem is the database. A folder and a process. That's it.&lt;/p&gt;

&lt;p&gt;Posterous had 15 million monthly visitors. The demand for simple, frictionless publishing didn't disappear when Twitter shut it down.&lt;/p&gt;

&lt;p&gt;It just went unserved. For sixteen years. And now the SaaSpocalypse is proving that owning your data isn't a niche concern anymore — it's a survival strategy.&lt;/p&gt;

&lt;p&gt;Buffer owns your content calendar. You should.&lt;/p&gt;




&lt;p&gt;&lt;strong&gt;Blurt is open source and building in public.&lt;/strong&gt; Follow along on &lt;a href="https://github.com/fberrez/blurt.sh" rel="noopener noreferrer"&gt;GitHub&lt;/a&gt; or find me on &lt;a href="https://bsky.app/profile/fberrez.co" rel="noopener noreferrer"&gt;Bluesky&lt;/a&gt; and &lt;a href="https://mastodon.social/@floberrez" rel="noopener noreferrer"&gt;Mastodon&lt;/a&gt;.&lt;/p&gt;

</description>
      <category>opensource</category>
      <category>webdev</category>
      <category>programming</category>
      <category>startup</category>
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