How to Make Explainer Videos Using AI Tools

Finn Allens — Tue, 02 Sep 2025 12:52:49 +0000

Explainer videos have become one of the most powerful ways to simplify complex ideas, showcase products, and engage audiences. Traditionally, creating professional-quality videos required expensive software, design skills, and a production team. But today, AI-powered video generators are changing the game—making it easier than ever to create explainer videos in minutes.

In this article, we’ll walk you through how to make explainer videos using AI tools, step by step.

✅ Why Use AI for Explainer Videos?

AI video generators bring several advantages:

Time-saving – Create videos in minutes instead of days.
Cost-effective – No need to hire voice actors, editors, or animators.
Scalable – Generate multiple versions of the same video for different platforms.
Customizable – Add branding, subtitles, and different styles with ease.

🛠 Step 1: Choose the Right AI Video Tool

The first step is picking the right platform. Some popular AI video generators include:

Steve AI – Great for turning scripts and blog posts into videos.

Synthesia – Known for AI avatars and realistic voiceovers.

InVideo – Offers templates and AI assistance for marketing videos.

Runway Gen-2 – Advanced for generating visuals from text prompts.

👉 Tip: Choose based on your needs—if you want AI avatars, go with Synthesia; if you need social media snippets, try Pictory.

📝 Step 2: Write a Clear Script

Even with AI, your script is the backbone of your explainer video. Keep it:

Simple & concise – Avoid jargon and stick to the core message.
Structured – Intro → Problem → Solution → Call-to-action.
Conversational – Write like you’re speaking directly to your audience.

Example:
“Struggling to manage your team’s projects? With [Your Tool], you can track tasks, collaborate, and meet deadlines—all in one place.”

🎤 Step 3: Add Voiceover (AI-Powered)

Most AI video tools include built-in text-to-speech voices in multiple accents and languages. This eliminates the need for hiring a voice actor.

Pick a tone that matches your brand (professional, friendly, energetic).
Preview different voices before finalizing.
Ensure the pacing matches your visuals.

🎬 Step 4: Select Visuals & Animations

AI platforms often provide ready-made templates, stock footage, and animations. You can:

Upload your own branding (logos, fonts, colors).
Use icons and graphics to simplify complex ideas.
Add animated text or transitions for emphasis.

If you’re using a text-to-video AI like Runway or Kaiber, you can even generate custom visuals from prompts.

✨ Step 5: Edit & Polish

Even though AI does most of the heavy lifting, take a few minutes to:

Trim unnecessary sections.
Adjust timing between voiceovers and visuals.
Add subtitles (essential for social media viewers).
Insert a clear call-to-action at the end (e.g., “Sign up today!”).

🚀 Step 6: Export & Share

Once your explainer video looks polished:

Export in the right format (MP4 works universally).
Optimize length (1–2 minutes is ideal).
Share across platforms—YouTube, LinkedIn, TikTok, or embed it on your website.

💡 Pro Tips for Better AI Explainer Videos

Keep it under 90 seconds for maximum engagement.
Use storytelling rather than just listing features.
Test different versions to see what resonates with your audience.
Always match your visuals with your brand identity.

🎯 Final Thoughts

AI video generators are making it possible for anyone to create professional-quality explainer videos—no video editing skills required. By following the steps above—choosing the right tool, writing a strong script, using AI voiceovers, and polishing the final product—you can produce engaging explainer videos that educate and convert your audience.

The future of video content is AI-powered, and getting started now gives you a competitive edge.

DEV Community: Finn Allens