DEV Community: Andriy Zapisotskyi

Why traditional DAST misses your API vulnerabilities (and how to fix it in CI/CD)

Andriy Zapisotskyi — Mon, 01 Jun 2026 16:10:40 +0000

Short answer: traditional DAST scanners miss most API vulnerabilities because they crawl HTML pages an API does not have, ignore the schema that defines its real attack surface, and test for injection instead of the broken-authorization flaws that cause actual API breaches. The fix is schema-aware, authenticated testing wired into CI/CD so it runs on every pull request. The rest of this article shows why the old model breaks and how to close the gap.

In September 2022 an attacker walked off with the personal records of up to 10 million Optus customers, close to 40% of Australia, straight out of a public API (as Reuters reported). No exploit chain, no zero-day. The endpoint required no authentication and returned a customer record for whatever identifier you asked for, so the attacker just counted upward and collected the lot. A conventional DAST scanner pointed at that service would almost certainly have reported nothing wrong.

That gap is what this article is about. Most dynamic application security testing tools were built for a web of server-rendered pages and HTML forms, and they quietly fall apart on the APIs that now carry the bulk of application traffic. The analyst firm Gartner had already projected that API abuses would become the leading attack vector behind enterprise data breaches (via VentureBeat), and incidents like Optus turned that forecast into routine news. What follows is why classic scanners miss API flaws, a bug one will never flag, and how to get real API coverage running on every pull request.

What traditional DAST was built to do

Start with a clean definition, because the gap follows straight from it. Dynamic application security testing is a black-box method: it probes a running application from the outside, with no access to the source code, and watches how the system answers a stream of simulated attacks. That outside-in stance is what separates it from its two siblings, and the three approaches split the work like this:

A first-generation DAST tool earns its findings by crawling. It loads a URL, parses every link and form, follows them to map the application, then fuzzes each input it found with injection strings and watches for something to break. The model rested on one assumption that held for years: the application advertises its own attack surface through HTML. A server-rendered monolith did exactly that, which is also why DAST automates the kind of probing a penetration tester does by hand, scaling to every build without ever fully replacing a human's creativity.

Why that model breaks on modern APIs

An API-first architecture violates that assumption point by point. There are no pages to crawl, the inputs live in a schema the scanner cannot see, and the credentials are harder to carry than a cookie. Point a crawler at a JSON API and it loads one shell document, finds almost nothing to follow, and returns a short clean report that reflects its own blindness rather than your security.

That last row is the one that matters most. The vulnerabilities behind real API breaches are rarely malformed-input bugs; they are failures of authorization and business logic, and they arrive as perfectly valid requests the application should have refused. The OWASP API Security Top 10 makes the point bluntly, with access-control failures leading the list rather than injection:

Broken object level authorization (BOLA): a user reaches another user's data by changing an identifier. This was the Optus root cause, and OWASP ranks it the number-one API risk.
Broken authentication: tokens that can be forged, replayed, or that never expire.
Broken object property level authorization: mass assignment and over-exposed fields.
Broken function level authorization: a standard user invoking an admin-only operation.

None of these surface by throwing injection strings at a parameter. Catching them means reasoning about who is allowed to do what, which a crawl-and-fuzz tool was never built to do.

A concrete example: the BOLA your scanner will never find

Here is the Optus pattern in miniature. A legitimate request from user A returns their own order:

GET /api/v1/orders/1023 HTTP/1.1 Host: api.example.com Authorization: Bearer <user_A_token>

200 OK { "id": 1023, "customer": "user_A", "total": 84.20 }

Now user A changes one digit and asks for a different order, still with their own valid token:

GET /api/v1/orders/1024 HTTP/1.1 Host: api.example.com Authorization: Bearer <user_A_token>

200 OK { "id": 1024, "customer": "user_B", "total": 311.00 }

The second response is the breach. User A read user B's order because the backend confirmed the token was valid but never checked that the order belonged to the caller. To a scanner, nothing looks wrong: the request is well formed, there is no injection signature, and the server returns a clean 200. That is exactly how millions of records left Optus, one incremented identifier at a time.

GraphQL hides the same class of bug behind a single endpoint. A scanner sees one URL at /graphql and treats it as one page, while in practice that endpoint exposes dozens of queries and mutations, each with its own authorization rules. A query fetching user(id: 1024) { email } with the wrong caller's token is the same BOLA in different syntax, and the crawler is even less equipped to spot it, since it cannot enumerate the operations without the schema.

How to fix it in CI/CD

Closing the gap is not a matter of a better fuzzer. It needs testing that understands your schema, carries real credentials, and reasons about authorization, wired into the pipeline so it runs on every change instead of once a quarter. Four moves get you there:

Feed the tester your schema. Hand it your OpenAPI spec, or enable GraphQL introspection in staging, so it enumerates every endpoint instead of guessing at them. This alone turns an invisible surface into a testable one.
Make authentication a first-class input. Give it a real token flow and let it refresh mid-scan. With OAuth, SAML, SSO or MFA steps in play, the tool has to follow the flow rather than stall on a wall of 401s.
Test across more than one identity. Send a request as user A, replay it as user B, and check whether B can reach A's data. Single-user scanning can never catch BOLA, because the bug only exists in the relationship between two users.
Gate the build. Run the scan on each pull request against a staging deploy and fail on serious findings, so the outcome is a gate rather than a report nobody opens.

Most API-aware scanners ship a CI integration that bundles these moves. As a concrete, runnable example, Escape's official GitHub Action runs a scan on every pull request and fails the job when it finds something serious:

# https://github.com/Escape-Technologies/action
name: api-security
on:
  pull_request:
    types: [opened, synchronize]

jobs:
  escape-scan:
    runs-on: ubuntu-latest
    steps:
      - uses: actions/checkout@v4
      - name: Escape DAST scan
        uses: Escape-Technologies/action@v0
        with:
          application_id: ${{ secrets.ESCAPE_APPLICATION_ID }}
          api_key: ${{ secrets.ESCAPE_API_KEY }}

The application carries its own schema, authentication and test configuration on the platform, so the workflow itself stays this short. Swap in another vendor's action and the shape is the same; what matters is that the scan is wired to the pull request rather than left as a quarterly chore.

That fourth move is what shifting DAST left actually means: a fast, scoped check on every change rather than one heavy scan late in the cycle. Incremental scanning keeps it quick enough on large APIs to stay out of the team's way, and it heads off the alert fatigue that quietly kills most DAST programs. Run it continuously and a flaw turns up in code review, where it costs minutes, instead of in a breach notification.

Where Escape fits

If you want a tool built for the category above rather than a legacy scanner retrofitted onto APIs, Escape was designed around it from the start. It can work from your OpenAPI specification or GraphQL schema rather than depending on link-crawling alone, goes deep on REST and GraphQL with additional protocols like gRPC and SOAP available, and authenticates against the token and session flows that break older tools. That is what lets it reach the endpoints a traditional scanner never sees.

For the bugs in this article, its core focus is business logic and authorization testing rather than only fuzzing for injection, so the BOLA example earlier is exactly the kind of finding it is built to surface. If you are wondering whether that is just a crawler with better marketing, the engineering team has written up how the business-logic engine actually works. It runs in CI/CD pipelines with pass/fail gates, and it validates findings before reporting them, which is how tools in this space keep the false positive rate low enough that developers actually trust the output.

It is not the only option here, and the right choice depends on your stack and team. To weigh the trade-offs, this comparison of how the main DAST tools handle REST and GraphQL lays out where each one is strong and where it falls short, including API protocol support, CI/CD depth, and authentication handling.

How to layer it without ripping anything out

You do not need to tear out your existing scanner. If you run something like OWASP ZAP, keep it for the classic injection and configuration checks it does well, and add API-aware testing alongside it rather than treating one tool as the whole picture. DAST is also no substitute for the rest of your program: it will not catch a hardcoded secret the way SAST does, or a vulnerable dependency the way software composition analysis does, and it complements rather than replaces periodic manual penetration testing.

A workable order is to export an accurate schema first, since everything depends on the tool knowing your real surface, then wire up authentication, then add cross-user testing, and finally promote the job to a required check once the signal is clean. If you are not even sure how many APIs you have, begin with API discovery to surface the shadow APIs that breaches like Optus thrive on. Each step narrows the blind spot on its own, so there is no need to finish all of it before it starts paying off.

The takeaway

Traditional DAST is not broken; it is scoped to a problem that no longer matches how software is built. When the product is an API, the attack surface is invisible to a crawler, the credentials are harder to carry, and the vulnerabilities that count are about authorization rather than injection. A scanner built for the old shape keeps returning green while an attacker counts upward through your identifiers.

The fix is concrete: give the tool your schema, let it authenticate like a real client, test across identities, and run it on every pull request. Do that, and the BOLA that would otherwise become a headline shows up in a code review instead.

Top 8 Leadership Qualities You Can Cultivate with a Mentor in 2025

Andriy Zapisotskyi — Mon, 18 May 2026 11:25:52 +0000

Discover the most important leadership skills you need to support and boost your team in 2025 and how a mentor can help.

It takes a lot to become an effective leader. Great leaders need to know how to navigate change, build cohesive teams, and solve problems in innovative ways.

But developing these skills on your own is tough.

That’s where a leadership mentor comes in.

Leadership mentors teach you how to take calculated risks, communicate empathetically, and coach your team to strive for improvement.

Let’s take a closer look at the top leadership skills you need in 2025 — and how a mentor can help you develop these qualities.

1. Emotional Intelligence

Emotional intelligence (EQ) is one of the most essential skills for successful leaders.

76% of organizations say leaders need high EQ to succeed in their company. (In fact, 68% of companies now include EQ training in their leadership development programs.)

EQ is a two-pronged skill. It’s the ability to recognize and manage your own feelings. At the same time, you need to respond empathically to the emotions of those you’re interacting with.

As Jack Welch, Chairman of General Electric, puts it …

“A leader’s intelligence has to have a strong emotional component. They have to have high levels of self-awareness, maturity, and self-control. They must be able to withstand the heat, handle setbacks, and when those lucky moments arise, enjoy success with equal parts of joy and humility.”

EQ helps leaders engage teams, manage tough situations, and foster a positive work environment.

A mentor can help you learn these skills by:

Role-playing difficult situations, such as delivering tough feedback or managing team conflicts
Coaching you on active listening skills and providing feedback on your communication style
Encouraging you to identify emotional triggers and develop strategies to manage them
Teaching you ways to offer your team positive reinforcement

2. Problem-Solving and Decision-Making

The best leaders use critical thinking to solve problems under pressure. Once they have an answer, they act on it decisively.

60% of organizations believe training in decision-making is essential for effective leadership. But most companies admit that critical problem-solving is the skill missing most from their organization.

A big part of decision-making comes down to confidence in your ability to think critically about a problem. This is where a mentor can help.

Mentors show you how to analyze the information you have. This boosts your confidence, so you’re making the best choices with what you have. In many organizations, similar structured thinking is also reinforced through initiatives like employee engagement services, which help teams build stronger communication and decision-making skills.

Your mentor can help you strengthen this skill by:

Showing you how to make data-driven choices instead of relying on emotional reactions
Offering practical problem-solving methodologies, like SWOT or Root Cause Analysis
Giving you frameworks to analyze the effectiveness of your decisions
Teaching you risk assessment systems

3. Coaching

Coaching skills are the number one focus for leadership training programs. These skills help you improve your team’s performance and inspire professional development.

In 2025, teams need diverse abilities to tackle the wave of innovation from technology and globalization. Good leaders know how to actively coach practical skills and teach employees to become self-learners.

With a mentor, you’ll learn coaching tactics to support and empower your entire team.

They might foster this skill by:

Providing frameworks for goal setting to help employees embrace their future careers and encouraging long-term personal planning with solutions like Life Insurance.
Giving you language for constructive feedback and positive reinforcement
Showing you ways to instruct and supervise, rather than micromanaging
Teaching you active listening skills to understand team needs

4. Leading Change

Change is the only constant. Or so they say.

This is especially true in 2025, where a connected world is running at a lightning-fast pace.

*It’s up to strong leaders to teach teams how to use change to create growth. *

In fact, change leadership is the second most important focus for companies training leaders. 74% say leaders need to give clear direction in dynamic situations.

Beaches of Normandy Tours is a great example of strong change leadership.

As its General Manager Severine Diaz explains …

“Building a business takes passion and persistence. Moving from the Utah Beach Museum to launching Beaches of Normandy Tours showed us the value of a strong mindset. We knew we had to stay focused and dedicated to our vision.”

A mentor helps you build resilience and adaptability to lead uncertain teams through transitions.

They might guide you by:

Offering practical ideas for maintaining a positive work environment during periods of change
Showing you ways to model transparent communication to ease resistance to change
Teaching strategies to align teams with a shared goal during transitions
Helping you develop a business strategy for managing uncertainty
Helping you stay focused under pressure

5. Risk-Taking

Calculated risks encourage better business performance. This is why 74% of organizations see risk-taking as a critical leadership ability.

Yet many leaders struggle with making risky decisions. They worry about the fallout of making a wrong choice. (But this anxiety leads to inaction — which stalls growth.)

But when you take risks, you can lead your team into innovative territory.

Take Alan Bernau Jr., owner of Alan’s Factory Outlet, for example.

He left his job as a state trooper to offer carports for sale online. Through strategic risk-taking, he’s built a successful online store that supplies customers all over the USA.

With a mentor, you’ll learn how to assess risks wisely. They’ll show you how to pick the most viable risks and act with confidence.

They might do this by:

Coaching you how to balance critical thinking with creative thinking
Encouraging a growth mindset through self-reflection exercises
Simulating risk scenarios and coaching you through them
Teaching you risk evaluation mechanisms
Teaching you the importance of effective communication to build trust with your clients

6. Conflict Management

Conflict arises in all areas of business — from team relations to external stakeholder debates. It’s up to you, as a leader, to handle this conflict with neutrality.

(75% of organizations say conflict resolution is a vital skill for leadership success.)

Imagine a vendor’s delivery goes wrong. If you have a strong understanding of vendor management best practices for conflict, you can do your best to preserve the relationship. Otherwise, you could risk ruining the relationship and cutting off your supply chain.

A mentor helps you learn how to navigate difficult situations with confidence.

They might help you develop this skill by:

Assessing your conflict style using conflict resolution tools like the Thomas-Kilmann Conflict Mode Instrument
Role-playing difficult conversations to practice neutral, solution-focused mediation
Teaching practical de-escalation techniques for workplace disputes
Practicing stress management techniques to pass on to your team

7. Empathetic Communication

Connected leaders make teams 18 times more likely to thrive. Empathetic communication is your key to understanding your team.

This is why 76% of organizations believe leaders need empathy in communication and feedback sharing.

A mentor can help you become an open, authentic leader. They can show you how to connect with your team through transparent, empathetic communication.

Tactics they might use include:

Practicing perspective-taking by imagining employee feelings in different situations
Crafting frameworks and systems to facilitate team feedback empathetically
Teaching you how to reflect emotions by mirroring speech
Coaching you on reading nonverbal cues

8. Building Cohesive Teams

Effective leaders encourage teams to trust each other and collaborate.

They use team-building activities, communication frameworks, and collaboration tools to bring everyone together. Some even go as far as booking team trips—or RV rentals for road-trip-style corporate retreats.

If you need help with this, a mentor can help you practice team-building techniques. They’ll show you how to leverage your team’s diverse strengths to support one another.

Your mentor might do this by:

Teaching you how to organize team-bonding activities to strengthen workplace relationships
Coaching you on how to steer individual strengths toward achieving a common goal
Helping you assess team goals and roles so you understand who fits where
Helping you find the right technology and tools to facilitate collaboration

Improve Your Leadership Skills with 1:1 Mentorship Now

Strong leadership doesn’t happen overnight. To make the right calls under pressure, handle conflict, and keep your team on track, you need real feedback from someone who gets it.

A mentor helps you pinpoint weaknesses, sharpen decision-making, and apply leadership skills where they actually matter. No guesswork, no generic advice — just direct guidance tailored to your growth.

Keep in mind the eight leadership qualities you can cultivate with a mentor to become a great leader, like coaching, risk-taking, and empathic communication.

The Future of Marketing: Emerging Technologies and Trends to Watch

Andriy Zapisotskyi — Mon, 18 May 2026 10:53:32 +0000

Feeling left behind by marketing trends? Learn how to adapt your strategy quickly! This article explores the future of marketing, from personalization to voice search, and shows you how to stay ahead of the curve.

Marketing is very similar to a chameleon. It keeps changing and evolving. It’s up to you as a business to stay abreast of the future of marketing and keep adapting to the evolving trends and tech.

Today, that means brands need to be more authentic, personalize their messages, and stay flexible to keep up with the ever-evolving demands of consumers.

Whether it's through immersive experiences, voice search, or conversational marketing, the goal remains the same: to create meaningful connections with customers.

In this article, we’ll talk about the evolving marketing trends, see what other businesses are doing to stay ahead of the curve, and show you how to keep up with the change.

Broad strokes: Where are we seeing the most evolution?

Immersive experiences: At the forefront of the evolution in marketing are immersive experiences. These are interactive and lifelike experiences created using technology, including virtual reality and augmented reality (more on this later).
Omnichannel strategy: With a gazillion ways of online communication at our disposal, we’re living in a truly hyper-connected society. Consumers also interact with brands across various platforms, from social media to physical stores. Considering this, businesses are gradually adopting an omnichannel approach to offer a seamless customer experience, regardless of the channel. For instance, a retailer might allow customers to browse products online, try them in-store, and then complete the purchase via a mobile app. For B2B SaaS businesses, implementing an omnichannel strategy could involve providing clients with consistent support whether they reach out via LinkedIn, email, or a dedicated client portal.
Data-driven personalization: Data-driven personalization is also transforming the marketing landscape. With the vast data available, businesses can personalize their campaigns based on their customers' preferences. This level of personalization is becoming the norm, with consumers expecting brands to understand their needs and provide relevant recommendations. Modern agentic CRM platforms like Creatio take this even further by using AI-driven signals and real-time insights to tailor experiences at scale. And businesses that personalize their marketing campaigns experience a 10% to 15% increase in revenue.
Brand marketing: This trend has existed since the beginning of marketing. It involves building and promoting a brand's identity, values, and unique selling points to increase customer connection. For instance, successful brand marketing, like Coca-Cola's "Share a Coke" campaign or Nike's "Just Do It" slogan, made these brands a household name by creating a lasting impression on their customers. With the rise of AI, brand design tools like logo makers have surged in popularity. Meanwhile, branding analytics and customer experience software are only now beginning to close the gap. For customer feedback management software, consider exploring Qualaroo competitors like SurveyMonkey, Typeform, and Hotjar.

Future of Marketing: Trends and Tech

Virtual reality & augmented reality to create engaging & interactive experiences

Imagine walking through a virtual store from your living room or trying on clothes without touching a physical garment.

Or strapping on a headset and being transported to a concert.

Or test-driving a new car.

Remember, you’re doing all of this from your living room.

That’s Virtual Reality (VR) for you. VR transports users into a wholly digital environment, offering a 360-degree sensory experience.

It’s all the rage right now, especially with the new sensation in the tech world: Apple’s Vision Pro. But the concept isn’t completely new.

Back in 2015, Tommy Hilfiger brought their fashion shows to life with VR headsets in stores, allowing customers to feel like they were front row at New York Fashion Week.

On the other hand, augmented reality (AR) adds digital overlays to your surroundings in the real world. Remember the Pokémon GO craze? That's AR in action. But it's not just for catching virtual creatures.

Brands like IKEA use AR to let customers visualize how furniture would look at a specific spot in their homes before making a purchase. L'Oreal allows users to try on makeup virtually with their AR app, making online shopping a breeze.

It’s not just a passing trend. According to Statista, the AR and VR market is projected to generate revenue of $38.6 billion in 2024.

More and more brands are adopting VR and AR to keep up with the competition and make the shopping experience convenient, interactive, and memorable for their customers.

Voice search optimization to reach customers where they ask

The future of marketing is not just about what we see—it's about what we say. As we increasingly turn to virtual assistants like Amazon's Alexa, Google Assistant, and Apple's Siri, voice search is becoming a game-changer.

It's the convenience of asking your device a question and getting an immediate answer. No typing, no scrolling, just talking.

Brands are going out of their way to integrate voice search into their marketing strategies to provide seamless customer experiences.

For instance, all your favorite pizza chains — from Domino's to Papa John's — allow you to order your favorite pizza through Siri.

Not just that, more than half of consumers on the internet are using voice search to find local businesses like "best sushi near me" or "dentist open on Sunday."

The increasing popularity of voice search poses an opportunity for brands to create more engaging, human-centric interactions. Imagine asking your virtual assistant for a recipe, and it not only provides the steps but also suggests products from your favorite grocery brand.

Delivering a personalized experience with chatbots & smart assistants

Chatbots and smart assistants are like your helpful friends at the party, ready to answer questions, personalize experiences, and even crack a joke (hopefully a good one).

In the online marketing context, they’re valuable lead-generation machines. The moment potential customers visit your website, the virtual assistant is ready to help them navigate, make recommendations, or even complete a purchase.

For example, Sephora, a leading cosmetic platform, revolutionized chatbots and smart assistants in the beauty industry. Their chatbots are like personal beauty advisors, giving tips and suggesting products that suit the customer’s style while making their online shopping experience more fun and personalized.

Smart assistants — which are often integrated into devices like smartphones and smart speakers — are the next level of chatbots. They can perform a range of tasks, from setting reminders to controlling smart home devices.

Amazon's Alexa, Google Assistant, and Apple's Siri are leading the charge, becoming household names in the process.

A report by Grand View Research found that the global chatbot market size might reach $1.25 billion by 2025, with a compound annual growth rate of 24.3%.

What makes these chatbots and smart assistants so sought after?

24/7 service, no sleep required. Unlike human customer service reps who need, you know, sleep and vacations, chatbots are always on duty.
They offer personalized experiences. Chatbots and smart assistants can analyze past interactions, purchase history, and even current browsing behavior to recommend products, offer discounts, and tailor the experience to each individual.
It's not just about talking. It's about buying. Forget filling out endless forms — chatbots and smart assistants can handle purchases directly within the conversation.
They collect data. Chatbots and smart assistants collect valuable data on user preferences, buying habits, and even sentiment. This data goldmine helps brands understand their customers better, personalize marketing campaigns, and improve product offerings.

Leveraging AI for hyper-personalization and targeting

Once upon a time, personalization meant inserting a first name into an email. Fast forward to today, and it's a whole new ball game.

Brands are utilizing Artificial Intelligence (AI) and machine learning to analyze behavior, predict needs, and deliver content that makes customers feel like it’s made just for them.

Netflix's recommendation engine is a prime example, curating watch lists based on your viewing history.

Another name that comes to mind is Spotify. The music streaming giant takes your listening habits and turns them into personalized playlists—like the Discover Weekly, the Daily Drive, or Year in Review—making every user feel like they have their own personal DJ.

To take things further with hyper-personalization, businesses are also turning to account-based marketing, which involves targeting specific high-value leads with tailored messages, offers and AI ads.

Building trust & transparency to earn customer loyalty

Remember the Facebook privacy scandal of 2018? That was a wake-up call for brands.

Consumers are increasingly concerned about how their data is collected and used. Brands that are transparent about their data practices and give users control over their information are winning hearts (and minds).

For example, Apple's "App Tracking Transparency" feature gives users the option to opt out of being tracked by apps. This commitment to user privacy has been praised by consumers and industry experts alike.

Aside from data tracking, new-age customers are also looking for ethical brands that align with their values. According to a new poll of 2,000 US young adults, when shopping, 51% of participants claimed that they prioritize eco-friendly brands, while 49% look for brands that use naturally sourced ingredients. Nearly 44% of participants also prefer brands with a strong social media presence.

Brands like Patagonia are taking charge by giving explicit information about their ethical manufacturing process and focusing on environmental sustainability.

Finding your footing: Creating a future-proof marketing strategy

Whether it’s a startup with a small marketing team or an international enterprise, everyone has the challenge of staying relevant and keeping up with the ever-evolving marketing trends.

That’s why you need to create a future-proof marketing strategy. Here’s how you can go about it:

Embrace technology

The future of marketing is intertwined with technology. Brands like Nike and Adidas are leading the charge, leveraging augmented reality to enhance the shopping experience.

How will you keep up with the latest trends? Here are some quick tips:

Optimize for voice search. People are always on the go, which has led to the rise of voice assistants and smart speakers. This trend subsequently led to a rise in voice search. To increase your outreach, make sure you optimize your content for voice queries by focusing on natural language and question-based keywords.
Use Augmented Reality for product visualization. Consider developing an AR app or integrating AR features into your existing app, similar to IKEA's Place app.
Invest in video marketing: Video content is more engaging and shareable than text. Use platforms like YouTube or TikTok, or an AI video creation platform, to create videos for marketing success by showcasing your products, telling your brand story, or providing brand-related information. Shoppable YouTube Videos take this a step further, allowing viewers to purchase directly from the video, enhancing user experience and driving sales.
Use tools like Keyword API. This way, you’ll stay informed about trending keywords and topics to optimize your content for search engines and voice assistants. Develop a strong creative strategy. Trends change quickly, but a clear creative strategy keeps your brand consistent and recognizable. Define your core message, visual identity, tone of voice, and storytelling approach across all channels.

This is just the tip of the iceberg. Keep an eye on emerging tech trends and assess their relevance to your business to stay ahead of the game.

Adopt an omnichannel approach

The customer journey is no longer linear. Users now use multiple channels to interact with brands, both online and offline. An omnichannel strategy helps you meet your customers where they are, allowing you to offer them a seamless and consistent experience across all touchpoints.

A unique example of an omnichannel experience comes from ‌luxury fashion brand Burberry. In their flagship stores, Burberry uses RFID (Radio-Frequency Identification) tags embedded in their products.

When customers pick up an item, nearby screens display its craftsmanship details, personalized recommendations, and runway appearances, creating a seamless checkout process and connection between online and offline shopping.

Stay agile & adaptable

The only constant in marketing is change. The ability to adapt quickly to market shifts and consumer trends is crucial for long-term success.

Netflix's transition from a DVD rental service to a streaming giant is a testament to the power of adaptability. If you keep a pulse on industry trends and are always ready to pivot your strategy, you’ll likely stay ahead in the game.

Use conversational marketing

Merely publishing blog posts or sending out emails without complementing them with other forms of marketing is a content marketing mistake. Gone are the days when brands could solely rely on content marketing to engage their customers.

Customers are more keen on one-on-one interactions today. Enter conversational marketing — which is all about engaging with customers through real-time, one-on-one interactions, typically using chatbots, messaging apps, or live chat.

No wonder the worldwide chatbot market is slated to reach $454.8 million in revenue by 2027. This is up from $40.9 million in 2018.

Establish yourself as a strong brand

Establishing yourself as a strong brand is no longer just about having great products or services. It's about creating an interactive and memorable experience that resonates with your customers.

88% of customers now say the experience a company provides is as important as its products or services—the highest it's ever been.

*How will you build a strong, memorable brand? Here are some quick tips: *

Define your unique selling proposition (USP). Craft a brand slogan or value proposition that clearly tells your target audience what sets you apart.
Be consistent. Your brand messaging, visuals, and tone should be consistent across all channels, including influencer marketing efforts, ensuring that every touchpoint resonates with your core values. Take Apple, for example. Their consistent messaging and customer experience have helped them amass a legion of loyal fans and brand advocates. People don't just buy Apple products for their features—they buy them because they love the brand itself.
Engage with your audience. Build a community around your brand by actively engaging with customers on social media and other platforms.
Narrate your story. Weave in a story around your brand by talking about your values, goals, and mission.
Deliver exceptional customer service. Positive customer experiences can turn satisfied customers into brand advocates. From in-app guidance to using data to offer personalized offers and recommendations, discover new ways to entice your audience and keep them returning to your brand.

Navigating the future of marketing

The future of marketing is about embracing immersive experiences, adopting omnichannel strategies, leveraging data for personalization, and maintaining brand authenticity. Technologies like VR, AR, voice search, chatbots and AI marketing tools are transforming how brands connect with consumers. As marketers, staying agile and adapting to these evolving trends is crucial for success.

For those looking to keep abreast of the evolving future of marketing, MentorCruise offers a valuable resource. It's a platform where you can find experienced marketing mentors to guide you through modern marketing strategies. Whether you're seeking the latest marketing trends or how to scale your marketing efforts, MentorCruise has something for everyone.

How AI is Boosting Developer Creativity and Innovation

Andriy Zapisotskyi — Mon, 12 Feb 2024 11:57:11 +0000

Introduction

With new technologies, developers must find creative ways to solve problems and build useful applications. The most successful software leverages innovative features and design to create an engaging user experience. Developing innovative software requires creativity at every stage, from initial conception to final execution.

At the planning and design phase, developers need creativity to come up with ideas for new software, envision solutions to complex problems, and design an intuitive user interface. They utilize innovative thinking to determine the optimal software architecture and data structures. During coding, developers employ creative problem-solving skills to write efficient algorithms and elegant code. Debugging and testing also demand imagination to uncover hidden issues. Deploying software requires creativity to market it effectively and generate interest.

Overall, creativity enables developers to craft novel solutions rather than follow standard formulas.

Understanding AI Tools for Developers

Artificial intelligence tools are revolutionizing software development by augmenting developers' capabilities. These tools utilize machine learning and natural language processing to generate code, optimize workflows, and boost creativity.

Some key types of AI tools for developers include:

Code generation: These tools can automatically write code based on natural language prompts. They save immense time and effort by turning concepts into functional code instantly. Examples are GitHub Copilot, TabNine, and DeepCode.
Design and prototyping: AI design tools like Anthropic create appealing UI/UX design mockups and prototypes to kickstart projects. Others like Runway ML generate graphics, icons, and 3D models.
Testing and debugging: Tools like DeepCode and Snyk use AI to automatically test code for bugs, vulnerabilities, and style issues. This allows fixing problems early.
Idea generation: Concepts for new features, products, and solutions can be created using AI imagination engines like Vondy.
Optimization: AI analyzes code to suggest improvements for efficiency, security, and best practices. This helps avoid technical debt.

Key benefits of AI tools for developers include:

Huge time savings - AI generates code and designs exponentially faster than manual work. This boosts overall productivity.
Enhanced creativity - Developers can focus on big picture innovations while leaving rote coding to AI. New ideas flourish.
Higher quality - AI identifies vulnerabilities, bad code, and UX issues early, enabling rapid remediation.
Future-proof skills - AI handles basic coding, allowing developers to focus on complex problem-solving and strategic work.

AI is transforming coding from a repetitive task to a creative, strategic profession. Developers who embrace AI tools will remain on the cutting edge and deliver better solutions.

Designing and Prototyping with AI

AI tools are revolutionizing the design thinking and prototyping process for developers. With advanced AI capabilities, developers can now leverage AI to assist in creating visually appealing and effective user interfaces.

Implementing AI Tools for UI Design

Several AI-powered tools now exist that can aid developers in UI design. These tools can analyze design goals, user needs, and other inputs to generate optimized UI components and layouts. For example, tools like Anthropic and Parakeet use natural language prompts to produce UI designs tailored to specified goals.

Developers provide textual descriptions of the desired UI, and the AI generates wireframes, mockups, or even fully functional web page designs. This saves immense time compared to manually mocking up interfaces. Ultimately, this rapid, feedback-driven iteration serves as the definitive engine behind elite ux consulting services.

Showcasing AI-Generated Designs

AI design tools showcase impressive capabilities in crafting aesthetically pleasing, on-brand UI designs. For instance, tools like Copy.ai and Synthesis AI can produce website homepage designs, landing pages, marketing banners, app interfaces, and more based on prompts.

The AI examines brand guidelines, desired layouts, images, and text to output polished designs. Developers can then use these AI-generated designs as inspiration or as final assets in their projects. The ability to instantly produce countless on-target design variations enables greater experimentation.

Overall, AI is transforming both UI ideation and design finalization. With the right prompts and direction, AI tools now allow developers to bypass much of the traditional design process.

Natural Language Processing

Natural language processing (NLP) is a key area where AI can assist developers. NLP tools help analyze and understand language, which can automate tasks and improve workflows.

Some examples of how NLP aids developers:

Summarizing documentation - NLP can summarize long technical manuals or documentation so developers can quickly understand the key information. Tools like SMMRY and Resoomer provide summarization APIs.
Analyzing user feedback - Understanding and prioritizing user feedback is important for developers. NLP tools like MonkeyLearn can automatically categorize and analyze app reviews.
Creating chatbots - Chatbots allow developers to provide conversational interfaces. NLP powers the ability for chatbots to understand text and voice queries. Popular tools like Dialogflow make creating chatbots easier.
Generating code comments - Well documented code is crucial, but writing good comments is time-consuming. NLP models like Codex can auto-generate comments explaining code functionality.
Translating languages - For global applications, NLP translation APIs like Google Translate allow developers to translate interfaces easily.

Some top NLP tools for developers include Google Cloud Natural Language, AWS Comprehend, IBM Watson Natural Language Understanding, and TextBlob. NLP is an impactful way AI can enhance developer workflows. With NLP, even qualified full-stack
developers spend less time on mundane language tasks and can focus on higher-value work.

Testing and Debugging with AI

AI is transforming software testing and debugging in powerful ways. Rather than relying solely on manual testing, developers can now utilize AI and Data Science for smarter, automated testing.

AI testing tools leverage machine learning to generate their own test data and scenarios. This allows for more expansive test coverage than would be feasible for human testers alone. Some AI testing solutions can even identify flaky or redundant tests and suggest new relevant test cases.

For debugging, AI assistants can analyze log files and detect the root causes of bugs more efficiently. The AI looks for patterns that indicate issues that developers may miss through manual debugging. Advanced AI debuggers can even suggest specific code fixes once they identify a bug's cause.

Overall, AI testing and debugging tools free up developers to focus on higher-value tasks. The AI handles time-consuming activities like test case generation and debugging routines. This amplifies developer productivity and creativity.

Idea Generation with AI

AI tools can help spark creative ideas during the development process. Idea generation is an important part of innovation, allowing developers to come up with creative features, solutions, and applications.

AI-powered generators leverage large datasets and neural networks to output randomized combinations of words, phrases, and concepts. Developers can use these tools to jumpstart their thought process and overcome creative blocks.

Consider the following AI tools to boost the creativity of developpers:
Story Generator generates fictional stories based on user input. It allows users to choose from different genres and customize the story’s plot, characters, and setting.
Idea Generator helps developpers generate new ideas for their creative projects. It uses natural language processing to analyze user input and suggest new ideas based on the user’s preferences.
Random Idea Generator generates random ideas for those who are looking for inspiration. It provides a list of ideas that can be used in creative projects.
Script Maker creates scripts for videos, movies, or other creative projects. It uses natural language processing to analyze user input and generate a script based on the user’s preferences.

Conclusion

AI tools have shown great potential for enhancing developer creativity and accelerating innovation. It promises to be a generational advance for developers. It will lead to faster ideation, novel solutions, and more human-centric products. However, responsible oversight is needed to ensure AI promotes innovation for social good. By harnessing AI as a collaborative partner, developers can take creativity to new heights.

Exploring the Rise of the Metaverse

Andriy Zapisotskyi — Thu, 02 Nov 2023 07:20:12 +0000

The concept of the metaverse has been gaining significant attention in recent years. As technology continues to advance at an unprecedented rate, the idea of a virtual universe where people can interact, create, and explore has become increasingly appealing. But what exactly is the metaverse?

Understanding the Concept of the Metaverse

The metaverse is a virtual reality space that encompasses a collective virtual shared space created by the convergence of virtually enhanced physical reality and physically persistent virtual reality. In simpler terms, it is a digital realm that exists parallel to our physical world. It allows users to interact with each other and their environment in real time, blurring the lines between the physical and virtual realms.

Defining the Metaverse

There is no one-size-fits-all definition of the metaverse, as it is a concept that continues to evolve. However, at its core, the metaverse is an immersive digital space that offers endless possibilities for its users. It is a place where people can socialize, work, play, and create, all within a virtual environment.
Imagine stepping into a world where you can explore ancient civilizations, travel to distant planets, or even create your own universe. The metaverse provides a platform for individuals to unleash their creativity and imagination, pushing the boundaries of what is possible.
Within the metaverse, users can customize their avatars, representing themselves in any form they desire. Whether it's a realistic representation or a fantastical creature, the choice is entirely up to the user. This level of personalization allows for a truly unique and immersive experience.

The Origin and Evolution of the Metaverse

The idea of the metaverse can be traced back to science fiction novels and movies from decades ago. Authors like William Gibson and Neal Stephenson imagined virtual realities that closely resemble the metaverse we are familiar with today. However, it is only in recent years that advancements in technology have brought us closer to making the metaverse a reality.

Early iterations of the metaverse were seen in the form of simple online multiplayer games. These games allowed players to interact with each other in a shared virtual space, but the concept was limited in scope. As technology progressed, so did the metaverse.
With the rise of virtual reality (VR) and augmented reality (AR) technologies, the boundaries of the metaverse are expanding, opening up new opportunities for users to immerse themselves in digital worlds. VR headsets transport users to fully immersive environments where they can explore, interact, and engage with others in ways never before possible.
As the metaverse continues to evolve, it is not limited to just gaming. It has the potential to revolutionize various industries, from education and healthcare to entertainment and commerce. Imagine attending virtual classrooms where students from around the world can learn together, or shopping in a virtual mall where you can try on clothes and accessories without leaving your home. Alternatively, learning a language through gamification in the metaverse world could become an immersive experience as you practice conversational skills with people from diverse backgrounds and different places.
The metaverse is not just a concept; it is a glimpse into the future of human interaction and digital experiences. It holds the promise of a world where physical limitations are no longer a barrier, and where imagination knows no bounds.

The Technology Behind the Metaverse

At the core of the metaverse is a combination of technologies that enable its creation and functioning. Two key technologies that play a significant role in shaping the metaverse are virtual reality (VR) and augmented reality (AR).
Virtual reality allows users to enter a completely digital world, immersing themselves in a computer-generated environment. It provides a sense of presence and allows for interactive experiences that go beyond traditional forms of media.
Imagine stepping into a virtual world where you can explore ancient civilizations, walk on the moon, or even fly through the universe. With virtual reality, the possibilities are endless. You can interact with objects, meet people from around the world, and even create your own virtual reality experiences.
Augmented reality, on the other hand, overlays virtual elements onto the real world, enhancing our perception and interaction with our surroundings. By blending digital content with the physical world, AR creates a hybrid reality that adds a new layer of information and interactivity.
Just imagine walking down the street and seeing virtual signs guiding you to your destination or having virtual assistants providing real-time information about the world around you. Augmented reality has the potential to revolutionize how we navigate and interact with our environment.

Blockchain and Cryptocurrency

Another technology that is closely tied to the metaverse is blockchain. Blockchain technology provides a decentralized and secure infrastructure that enables the creation and exchange of digital assets within the metaverse. It ensures transparency, trust, and ownership in a virtual environment. Explainer videos on blockchain can help individuals understand the intricate workings of this technology in a simplified manner.
Blockchain technology allows for the creation of unique digital assets, such as virtual land, virtual items, and even virtual identities. These assets can be bought, sold, and traded securely, thanks to the immutability and transparency of the blockchain.
Imagine owning a piece of virtual land in the metaverse, where you can build your dream virtual home or start a virtual business. With blockchain technology, your ownership of that virtual land is secure and cannot be tampered with.
Cryptocurrency also plays a crucial role in the metaverse economy. It serves as a medium of exchange and store of value within virtual worlds. Cryptocurrencies enable users to buy, sell, and trade virtual goods and services, creating a thriving virtual economy.
Just like in the real world, you can earn cryptocurrency by providing valuable services or creating unique virtual goods. With a help of tools like crypto portfolio tracker, you can then use that cryptocurrency to purchase items, pay for experiences, or even convert it back into real-world currency.The metaverse is not just a concept; it is a technological marvel that combines virtual reality, augmented reality, blockchain, and cryptocurrency to create a new digital frontier. It is a world where imagination knows no bounds, and possibilities are limited only by our creativity.

The Impact of the Metaverse on Society

The emergence of the metaverse brings about significant changes in various aspects of society, ranging from social interactions to the future of work.

Changes in Social Interaction

The metaverse has the potential to revolutionize how people connect and interact with each other. It enables individuals from all over the world to come together in a virtual space, breaking the barriers of physical distance. In the metaverse, people can form communities, attend virtual events, share virtual business cards, and collaborate on projects in ways that were previously unimaginable. Even brands looking to grow on social media can start adding metaverse as a part of their strategy.
However, it is important to consider the implications on real-world socialization. While the metaverse offers exciting opportunities for connectivity, it also raises concerns about the potential erosion of face-to-face interactions and the impact on mental health and relationships.

The Metaverse and the Future of Work

The metaverse has the potential to reshape the way we work. It opens up new avenues for remote collaboration and virtual work environments. In the metaverse, individuals can collaborate on projects, attend virtual meetings, and even build and run virtual businesses.
This shift towards virtual work comes with both opportunities and challenges. On one hand, the metaverse can provide new job opportunities and flexibility. On the other hand, it may lead to increased isolation, blurred boundaries between work and personal life, and concerns about job security and inequality.

The Economics of the Metaverse

The metaverse presents a wide range of economic opportunities for businesses and individuals.

Business Opportunities in the Metaverse

The metaverse offers a new frontier for entrepreneurs and businesses alike. From virtual marketplaces to virtual real estate, there are countless opportunities for companies to tap into this growing sector. Businesses can think up many SaaS business ideas and create and sell virtual goods, offer virtual services, or provide experiences within the metaverse.
However, navigating the metaverse economy requires understanding the unique dynamics of virtual markets, ensuring user trust and security, and adapting to the evolving needs and preferences of metaverse users.

The Role of Cryptocurrency in the Metaverse Economy

Cryptocurrency plays a crucial role in the metaverse economy. As mentioned earlier, it serves as a means of exchange and store of value within virtual worlds. Cryptocurrencies enable seamless and secure transactions, allowing users to buy, sell, and trade virtual assets.
Furthermore, blockchain technology and cryptocurrencies can provide new possibilities for monetization and ownership within the metaverse. They enable users to have true digital ownership of virtual assets, ensuring authenticity, scarcity, and value.

The Future of the Metaverse

The metaverse is a rapidly evolving concept, and its future holds endless possibilities.

Potential Developments and Innovations

Advancements in technology, such as the continued improvement of virtual reality and augmented reality, will shape the future of the metaverse. We can expect more realistic and immersive virtual experiences, enhanced interactivity, and the integration of physical and virtual realities.
Furthermore, as more individuals and businesses enter the metaverse, we will likely see the emergence of new industries, innovative applications, and transformative business models.

Challenges and Concerns for the Metaverse Future

While the metaverse offers exciting opportunities, it also comes with its fair share of challenges and concerns. Privacy and security issues, regulatory frameworks, and ethical considerations are just a few examples of the complex issues that need to be addressed as the metaverse continues to evolve.
Additionally, ensuring inclusivity and accessibility within the metaverse is crucial. As the metaverse becomes more prevalent, it is essential to address issues of affordability, digital literacy, and the digital divide to prevent further social and economic disparities.

Conclusion

In conclusion, the rise of the metaverse presents a multitude of possibilities and challenges. It has the potential to reshape how we interact, work, and do business. As we explore this new frontier, it is important to navigate the metaverse with careful consideration, ensuring that it is a space that benefits and includes everyone.

7 Best Secure Cloud Storage Services for Your Business

Andriy Zapisotskyi — Mon, 16 May 2022 15:05:04 +0000

With all of humanity's technological advancements over the last few decades, we've grown accustomed to revolving our entire lives around them. Most people put everything online, from personal photos to vital documents.

Online files are considerably easier to lose than physical copies. You might delete them by accident or send them to the wrong person and not realize so until it's too late. You may also become a victim of data theft. There are tons of cybercriminals and hackers out there after people's personal information and bank account credentials. That is why businesses should not only compare storage capacity and pricing, but also think about identity visibility across cloud apps, file-sharing tools, and user permissions before choosing where to store sensitive data.

You obviously don't want any of these things to happen to you, which is why cloud storage is your best option. It's a simple way to back up all of your data while also keeping crucial files safe and accessible at all times.

However, not all cloud services are created equal. Some have restrictions in terms of capability, while others might be too costly. The 7 cloud storage solutions listed below are all worth a look if you're in the market for a reliable and secure storage service.

Internxt

Internxt Drive is an open-source, zero-knowledge file storage service that is designed for complete privacy and security.

Because Internxt’s safe cloud storage is decentralized, all files you upload are encrypted from start to finish and are only saved on your account. In addition, the service adheres to GDPR, guaranteeing that users' fundamental privacy rights are protected. Its unique architectural design enables Internxt Drive to be regarded as the most secure cloud storage solution available.

Unlike other clouds, Internxt offers a free plan with an encrypted option. The website and app are extremely easy to use and don't require any previous knowledge. File and folder sharing, backups, zero-knowledge encryption, and synchronization are among its many features. The service also includes access to Internxt's additional services, such as Internxt Photos.

The service has a desktop and mobile app, and it works on all devices. This private cloud storage service offers a variety of subscription options as well as lifetime plans, all at very reasonable costs when compared to competitors.

Prices:
Internxt offers a free 10GB plan, as well as a $0.97 (20GB) plan, and a $3.81 monthly plan with more storage (200GB). A 2TB option is also available for $9.81.

Icedrive

Icedrive is a decentralized storage cloud that encrypts data through the use of zero-knowledge tech. It operates on a new cloud storage technology that looks and works like a hard drive but with the advantages of online service. When you use IceDrive on a Windows computer, you can download it and use it as a conventional hard drive, dragging and dropping files into it.

The service offers a free plan with a user interface that is clear and straightforward. Icedrive has managed to increase the speed of its service and expand the number of features available in a very short period.

However, even if one of its features is privacy, you should be aware that it is not feasible to enable 2FA for the account, which may result in authentication issues that undermine your security.

Icedrive's pricing approach has also been criticized, as the lifetime rates fluctuate regularly, making it difficult for people to trust the company.

Prices:
IceDrive provides 10GB of free storage. If you require additional storage, IceDrive offers the following options: IceDrive Lite is available for $1.67 per month or $19.99 per year (includes 150 GB of storage), IceDrive Pro is available for $4.17 per month or $49.99 per year (includes 1 TB of storage), IceDrive Pro+ is available for $15.00 per month or $179.99 per year (includes 5 TB of storage). Each of IceDrive's plans also includes a lifetime payment option.

Treasure

Treasure is a brand-new cloud storage service that provides customers with privacy and protection. It was launched in Singapore in 2020 and offers one of the most comprehensive benchmark programs for free secure storage.

The service has a 10GB free plan (with more storage available if you invite friends), runs on Amazon Web Services (AWS), and allows you to manage numerous cloud accounts. It also employs zero-knowledge encryption as well as other file security measures.

Treasure has a 2GB download limit and a 100MB file size limit, and you may only upload 100 files to the cloud. Furthermore, moving files or folders across clouds is not allowed, and the interface might be slow at times.

Prices:
You can get 10GB of storage for free. In addition, Treasure offers a Plus plan for $9.99 that includes 1TB of storage. You can also get 4TB of storage for $24.99 with their Premium plan.

pCloud

pCloud is yet another of the more popular cloud storage and file-sharing services available today. One of the most unique aspects of this option is that it is one of the few that provides lifetime subscriptions. This implies you'll get a virtual, permanent cloud drive forever if you choose this route.

It has a very intuitive user interface that clearly shows where everything is and what each function performs. The service also promises unrestricted remote upload traffic.

Although there are bandwidth limits in place, you will likely never hit them. As a result, the size of files you can upload is unrestricted, allowing you to sync all of your media assets.

Prices:
The 500GB Premium Annual plan costs $52.71 and the 500GB Premium Lifetime plan is a one-time purchase of $184.51. The Annual Premium Plus for 2TB is $105.43, while the Lifetime Premium Plus for 2TB is $369.03.

Box

Box cloud storage allows anybody, on any device, to safely collaborate.

Box is a tool that enables teams to engage with people both inside and outside of their businesses while also safeguarding documents and connecting business apps. Professionals and corporations will benefit the most from this cloud storage offering.

The security and privacy elements of Box, which it was previously lacking, are now operational. Box is used by many of the largest firms in business to leverage workflow functionality and integrations. Data can be transferred from your PC to the Box cloud in a seamless manner. For better results and collaboration, you can ask coworkers to participate, join in on any topic, or edit files together.

Prices:
The Business plan is $14.23 per user per month, the Business Plus plan is $23.72 per user per month, and the Enterprise plan is $33.21 per user per month.

Google Drive

The first thing that springs to mind when people think about Google Drive is free storage. While it provides a fantastic free storage option, it also has some far superior paid storage options.

Google Drive's "One" offering gives you access to several special features. On Google's Cloud platform, compatibility is the glue that keeps everything together. You may also retain an infinite amount of high-resolution images on your phone by using a partner app like Google Photos.

Because it offers a wide range of services and is easily available for the majority of web users, Google Drive is a well-known and widely used cloud storage option. Plus, since most of us already use Google to search and some of their other services, like Gmail, Google Drive is the logical next step.

Prices:
There is a free storage option available for which you get 15GB. The Basic plan offers 100GB of storage for $1.99 per month. The Standard plan allows you to use up to 200GB for $2.99 per month. The Premium plan, which includes 2TB of storage, costs $9.99 per month.

Tresorit

Tresorit presents itself as a secure cloud with end-to-end encryption and high levels of anonymity. Both businesses and individuals can subscribe to this private cloud storage option. It provides a free two-week trial so you may try out the service before committing to a plan.

Tresorit does not provide lifetime plans, possibly for financial reasons. Lifetime subscriptions allow you to save a lot of money and save data for the rest of your life without having to worry about fees, therefore it's an option they should look into.

Tresorit has received positive feedback in general, yet several features are lacking, which could be because it hasn't been on the market as long as some of its larger competitors.

Prices:
Individually, its 1TB plan is the cheapest, costing $10.53 per month. The monthly fee for the 4TB package is $25.29. They also offer three business plans: Business Standard for $12.65 with 1TB of storage, Business Plus for $16.87 with 2TB of storage, and Enterprise for $21.09 which is a solution tailored for exclusively large enterprises.

Which Cloud Storage Service is Right for You?

These cloud storage options can help you streamline your workflow while also providing important backup and security. Many provide free trials that allow you to get a sense of how they work and help you to figure out if they're the right fit for you or your company’s needs.

So, if you're looking for cloud storage right now, any of the solutions on our list are a good choice. Whether you need to store just a few files or large collections of images, graphics, and movies, they all have something for everyone. You can rest certain knowing your information is as safe and secure on these clouds.

Do any of the cloud storage options on our list appeal to you? Do you believe there are any visible gaps in our list? Please let us know what you think.

DEV Community: Andriy Zapisotskyi

Why traditional DAST misses your API vulnerabilities (and how to fix it in CI/CD)

What traditional DAST was built to do

Why that model breaks on modern APIs

A concrete example: the BOLA your scanner will never find

How to fix it in CI/CD

Where Escape fits

How to layer it without ripping anything out

The takeaway

Top 8 Leadership Qualities You Can Cultivate with a Mentor in 2025

1. Emotional Intelligence

2. Problem-Solving and Decision-Making

3. Coaching

4. Leading Change

5. Risk-Taking

6. Conflict Management

7. Empathetic Communication

8. Building Cohesive Teams

Improve Your Leadership Skills with 1:1 Mentorship Now

The Future of Marketing: Emerging Technologies and Trends to Watch

Broad strokes: Where are we seeing the most evolution?

Future of Marketing: Trends and Tech

Virtual reality & augmented reality to create engaging & interactive experiences

Voice search optimization to reach customers where they ask

Delivering a personalized experience with chatbots & smart assistants

Leveraging AI for hyper-personalization and targeting

Building trust & transparency to earn customer loyalty

Finding your footing: Creating a future-proof marketing strategy

Embrace technology

Adopt an omnichannel approach

Stay agile & adaptable

Use conversational marketing

Establish yourself as a strong brand

Navigating the future of marketing

How AI is Boosting Developer Creativity and Innovation

Introduction

Understanding AI Tools for Developers

Designing and Prototyping with AI

Implementing AI Tools for UI Design

Showcasing AI-Generated Designs

Natural Language Processing

Testing and Debugging with AI

Idea Generation with AI

Conclusion

Exploring the Rise of the Metaverse

Understanding the Concept of the Metaverse

Defining the Metaverse

The Origin and Evolution of the Metaverse

The Technology Behind the Metaverse

Blockchain and Cryptocurrency

The Impact of the Metaverse on Society

Changes in Social Interaction

The Metaverse and the Future of Work

The Economics of the Metaverse

Business Opportunities in the Metaverse

The Role of Cryptocurrency in the Metaverse Economy

The Future of the Metaverse

Potential Developments and Innovations

Challenges and Concerns for the Metaverse Future

Conclusion

7 Best Secure Cloud Storage Services for Your Business

Internxt

Icedrive

Treasure

pCloud

Box

Google Drive

Tresorit

Which Cloud Storage Service is Right for You?

Top 10 Mobile Apps For Video Calling

What Are The Best Apps for Video Calling?

How to choose a mobile app for video calling

Features

Pricing

Ease of Use

Final Words