DEV Community: Harnil Oza

Ways To Improve The Login Of Your iOS App

Harnil Oza — Wed, 10 Apr 2019 11:14:10 +0000

The process of registering and logging in on iOS applications is a common experience for many users. The sign-in screen of a mobile application has a big impact on the first impression that users have about the brand. The only way to have a positive impact is to optimize the mobile user experience so that users can log in without difficulty. There are a number of ways to do it and in this article, we mentioned them one by one.

Simplify the forms

Simplifying forms is a technique to improve the user experience that can be applied not only to iOS mobile applications but to web pages in general. The reason behind this strategy is the fact that users do not like filling out forms, but they see it as something necessary to send a query, subscribe to a newsletter and log in to a platform. The fact that it is necessary does not imply that they will not abandon the app if the contact form is complex. In the case of registration forms or login, there is a possibility that they complete the process, but the perception they have of the website has already changed and therefore, the user experience and assessment of the app will not be positive.

By simplifying the forms, you are making the action needed to be completed by users more quickly. You must analyze the type of information that is absolutely essential and everything else should be discarded or could be added as fields that are not mandatory. In contact forms, this could be the type of query that you want to perform, while a mandatory field could be an email to answer the query. In the case of a login form, only the username, email, and password are considered.

Another point to consider is the confirmation and activation of the account. Usually, an email is sent with a link. However, it is faster to send a text message with some code that the user must enter to activate the service on mobile devices.

Allow access through social networks

The registration process can be even more simplified by offering options to connect via Facebook, Twitter or Google+. Many applications use these types of options to register new users. It is easier for the users because they don’t need a new username and since the social network has a profile, it is not necessary to fill in the information again. In this way, the registration process can be completed in just two steps: choose a social network and enter the password.
It is important to point out that it should be offered as an alternative. It is possible that a group of your users prefer to subscribe with an email due to the fear that your platform will misuse their social media account or post tickets without prior permission.

Another important point is to properly choose the social networks that you are going to offer as options. Facebook is one of the most common alternatives because it has users with a wide range of ages. However, depending on your iOS app and its target audience, you can choose other social networks that are popular among the users.

Choose email instead of username

It is common to request an e-mail and a password in an app. Using a username takes time because the user must create a name that is free, often with a series of numbers behind the name to avoid matches. If possible, obviate the username and opt for the email. This is faster and safer because users do remember their email accounts. However, they could easily forget a complicated username.

If a username is required in addition to the email, you could identify the user by means of a code. Of course, the user should not remember or enter this code anywhere, but using this identifier can differentiate users with the same username.

Keep the session started

One of the most useful options for iOS apps is to keep the session started. The next time the user opens the app, he won’t need to enter a username and password again. In computers, this option must be activated and is recommended only for personal computers and laptops, to avoid identity theft or account theft. In the case of a mobile device, the most common is that it is for personal use, so this is usually an option that is activated automatically. However, you must give the user the option to stop this.

Although keeping the session started can be quite useful for users, you should consider security. A useful option would be the option to end the session on certain devices remotely or suggest a password change after a few months.

Facilitate the password reset process

With the large number of platforms and applications that users use today, it is common to forget passwords, particularly if the mobile application remembers the logins. This is a great convenience for users because they save seconds when logging in.

However, in certain situations, due to a system failure or perhaps to the reinstallation of the application, it is necessary that they enter their login details. In this situation, you should offer the chance to reset their password.

In some applications, if they have connected through a social network, they can perform a check showing content or asking certain information that would only be known by the original user. On the other hand, if the user has accessed with an email, you can ask a secret question or simply offer the option to reset the password by e-mail. The last option is one of the safest in the case of password change, although it can be a bit annoying for users as they must access the email.

There are a series of practices that you can use to optimize the login and registration process in your iOS mobile applications. Although they are general tips, it is necessary that you know your users and take the objectives of your application into account. This will enable you to identify the essential information that should be used to access the app. For your iPhone app development, you should contact top app development companies.

Mobile App Developers Using iOS To Make Life Better For Users

Harnil Oza — Thu, 12 Jul 2018 11:08:32 +0000

Have you realized life could get better with just a mobile device? Or perhaps you are aware of this fact but you merely use your mobile IOS device for just trivial things! Well, with a few tips to be shared now, you would be fully able to maximize the use of your IOS device and perhaps make it your personal assistant and as a result, you could be more productive with your mobile device rather than merely using it for social media functions.

1) The use of calendar app

Time is a critical thing in life and as you know, it is even more valuable than money. It isn’t that people aren’t aware of the power of time, but just that they lack the ability to fully maximize and manage time. To manage your time effectively you can make use of IOS reminder or calendar app so that it reminds you of the urgent. You have a far-reaching perspective on your updates or occasions that make it simple to deal with. The gadget cautions you of anything coming up consistently, regardless of whether it's an arrangement or an update. The inquiry include is exceptionally helpful as you can look your timetable for particular occasions or updates. It will even synchronize with your Facebook occasions. If this app can be maximized effectively, it can make you organize your life better.

2) Texting app for writers

Either you are a writer, chat addict or you want to text something lengthy via extraction, you might want to copy items and paste for use. However, this could be a herculean task especially in a case where you have to copy several items, it becomes a hard process going forth and back so as to keep copying. Well, your stress ends now, as IOS provides apps to store up several copied items for pasting. There is an IOS app called Copied; amongst others, this smart iOS widget keeps a background marked by things that you have duplicated, regardless of whether they are pictures or content. You can duplicate what you need and after that utilization the gadget to paste your pictures, content or words into the app. Rather than going forth and back between a few things, you should simply pull down the Notification box, and all that you replicated is in the gadget for speedy and simple access.

3) Sports app for lovers

If you’re a football addict, basketball or any other sports addict, you might want to be kept apprised of updates and news in the sports genre. For that reason, an app like ESPN available for IOS is an absolute necessity download in case you're a games fan and need brisk and simple access to the most recent scores. The gadget is amazingly helpful in light of the fact that when you first set up the application, you can redo it with your most loved games. That implies all the data that you get in the gadget is imperative to you, rather than being an arbitrary ticker of games scores. You can open the application itself through the gadget, and there you will discover all the most recent games. this is a convenient app with timely info.

4) Google Map

No one wants to get to an appointment, concert or interview late. Sometimes, leaving home early might not necessarily guarantee that you get to your destination early. Sometimes, they may be a delay in the road, like traffic, or it could be as a result of the problem of navigating through a new route. Well, the long-awaited panacea is the Google map, The Google Map is a standout amongst all other Map or location Apps in iOS. Once you download the application, you can add two widgets namely; A Nearby Transit and a nearby Traffic. it affords you the opportunity to add departure time close to your vicinity and discover travel choices, while the other; NEARBY TRAFFIC gadget tracks your location and further helps you forecast the climate condition in your vicinity.

5) An app for Organization

If you are looking for a quick to tap app, or perhaps you have tons of applications, and you are overwhelmed by that! you no longer have to bother about a large number of apps, there is an IOS app called Launcher; amongst others, that could help you set a Quick tap widget, in which you select your preferred apps, and with just one click, you can access the apps. If need be to play a favorite song, to access your email, to reach a specific contact, or navigate directions all with just one tap, you should consider getting this iPhone widget.

6) The Weather Forecast

The Weather Underground gadget is a standout amongst other climate-related iOS gadgets out there. When you introduce the application, you gain access to two gadgets. WU Weather gives you a chance to see the climate for the duration of the day. You have a decision to see a chart or to demonstrate the climate conditions ideal for the gadget. The WU Radar gadget demonstrates you satellite data in view of your present area. You no longer have the cause to go out bitten even if rains cat and dogs, you saw it before coming.

7) Task Organizer

Organizing your task could be overwhelming especially in cases where you are overloaded with your To-Do. The ideal approach to depict this iOS gadget is that it is straightforward and quick. The gadget gives you a chance to add or check your to-do things as wrapped up. Things vanish from the gadget as you check them. It makes arranging your assignments simple.

8) The App to get things done in the nick of time

Either you are a busy person or a workaholic but still want to enjoy the privilege of using your device for some handy things, there is an app that suits that: Workflow helps you to complete things rapidly. When you open Workflow, you can make alternate routes to things that you need to do. You can utilize the application to include a work process. You can see every work process in the gadget as a symbol. When you tap the symbol, it will play out that errand. With one tap, you can post the last picture you took to Instagram, or you can share whatever you duplicated into your clipboard. There are numerous activities you can add to the gadget.

With the above facts, it is apparent that mobile app development companies, especially for iOS, are making life so easy and convenient, anyone not aware of these facts might want to agree less.

Chained To Blockchain, Performance And Derived Characteristics

Harnil Oza — Mon, 25 Jun 2018 12:42:21 +0000

The Blockchain technology has burst onto the world scene in a short time as something new and revolutionary. While it has aspects that meet these characteristics, the reality is that for the most part it is made up of many other technologies that have been in use for a long time. That is why it is common to find obsolete or partial explanations of its operation or characteristics.

In this article intends to describe and explain its operation to provide an overview of how Blockchain really works. In addition, the characteristics derived from this performance will be analyzed, emphasizing those that are most publicized when talking about "the blockchain".

The 3 key elements of the blockchain

The blockchain is a distributed database that can store any type of information, in minimum units of validated information called "blocks". Although Blockchain is not bitcoin, since bitcoin is just a way to use the string, it will be used as an example based on a cryptocurrency transfer, since it is the best-known currency.

Let's say a bitcoin user who wants to pay for coffee in a cafeteria. On his mobile, he has a bitcoin wallet and makes a transfer to the cafeteria account. The terminal then issues the transfer report to the nodes of the nearest Blockchain network. They relay it to their known nodes and so on until they reach the entire network. Each node that receives the information from the transfer performs some checks to avoid false information. When this review arrives at a mining node of the network, it will put it in a block and try to "undermine" the block the first one to introduce it in the chain and win the reward.

The basic unit of this chain is the block, which is made up of different fields. The most relevant is the one that contains the information (of any type), which has an approximate size of 1 megabyte. The number field identifies the block within the blockchain in consecutive order.

The field "nonce" is the key to introduce the block in the chain and can be any natural number, this will be explained later when discussing "mining". Finally, the "hash" field is a code that is obtained from the information of the block, unique to that block. The block contains the hash of the last block of the chain (its predecessor if it just enters the chain) and its own, calculated from all other fields.

Returning to the example, once the information of the transaction has been transmitted to the network, it arrives at different nodes. The majority will perform three operations to verify that it is true: they check their format, their signature and with the information available in the chain, they make sure that the client's account has funds to carry it out.

Other nodes, the so-called "miners", will collect transactions and put them together in a block. Later they will try to "mine" it to introduce it in the chain, definitively validating the information it contains and making it unchangeable and accessible to all. And what is " mining "? It consists of generating the hash of the block, previously mentioned, with a determined "nonce" number. This number is unknown and the "miners" must be randomly tested until they find a valid one. The one with which a hash is obtained that starts in a certain way (18 zeros for the case of the bitcoin chain), will be the correct one. In each chain, the hash has a certain format, and it is what the "miners" will have to achieve by varying the number "nonce" to "undermine" the block.

The Blockchain technology in the case of bitcoin is public, but there are other variants. The type depends on which users can read and contribute information in the chain. Thus, there are public, private and hybrid networks. In the public, there are no restrictions to read the data of the chain of blocks (which may have been encrypted) or to send transactions to be included in the chain of blocks. The private chain is one in which both the access to the data of the blockchain and the sending of transactions to be included are limited to a predefined list of entities.

The main characteristic of the chain is that it constitutes a relationship between blocks that prevent the information from being modified by interested nodes. Since each block includes the hash of the previous block to calculate its own hash, if a block is modified, the hash of all subsequent blocks must be recalculated. This would require an impossible computing capacity today. In addition, even if it were achieved, it would have to incorporate that false version of the chain to 51% of the nodes in the network.

Characteristics of Blockchain Technology

These elements of the technology and its way of functioning conform certain characteristics of Blockchain, both positive and negative. Positive characteristics include veracity, transparency, speed, and anonymity. Negative aspects include non-scalability, a certain aspect of anonymity and legislative regulation, scanty and disparate.

Thanks to the nature of blockchain technology, as explained above, once the information is added to it, it can only be consulted but not modified. Because of this and because everyone has this information, it is truthful and cannot be manipulated by a single entity that possesses it in its entirety. In addition, this provides transparency about the information, since all the participating entities can know all the movements made.

Once the information is in the chain, the speed of access to the data is another positive feature. By keeping the chain local, you can quickly consult without intermediaries or bureaucracy.

The operations are signed with a private key, which provides anonymity to anyone who adds data to the chain. But it is not a complete anonymity, because if someone finds out the key of a user he would know all the movements of this one in the chain. That is why this feature can be included in both positive and negative aspects.

Finally, and speaking of weaknesses in technology. The blockchain contains more and more information (currently the bitcoin chain occupies about 155 Gigabytes), which means that fewer and fewer users can keep it in their conventional devices, with everything that implies for the operation of this technology based on the Number of users. An adopted solution is that certain nodes contain the bulk of the chain and the rest consult them.

Bitcoin mining is also affected by this problem; since to be the first to find the correct hash of a block and add it to the chain, the equipment used must have a competitive computing capacity. This capacity has increased since bitcoin was created and will continue to do so, allowing only a few entities to mine blocks. Currently, the vast majority of the computing capacity of the network resides in 4 mining equipment, mostly Chinese. This tendency would make the power to add information depend on a few entities, ending with the essence of Blockchain.

9 Content Marketing Tips That Can Be Used In Mobile App Development

Harnil Oza — Tue, 01 May 2018 12:28:56 +0000

The idea of using content to attract customers and gain followership is not exactly new, it is almost as old as the internet itself. What's unique, however, is the rebranding of the idea and its formalization, hence tagging it with the name "content marketing". Content marketing goes beyond writing a few quality posts and publishing occasionally. An effective content marketing campaign requires careful planning, research and doggedness to succeed.

Content marketing plays a pivotal role in digital marketing. In fact, you cannot effectively talk about digital marketing without content marketing. Content marketing is important in social media marketing, email marketing, Pay Per Click marketing, Search Engine Optimization etc.

If you are yet to develop a content marketing strategy for your brand then it is high time you did. Below are some very important content marketing tips that can be utilized for mobile app development;

1. Define your audience:

Your audience will determine the nature and type of your content. Therefore, it is important to define your target audience before you start producing content. Important parameters pertaining to your audience that will determine the nature of your content includes; age, geographical location, political and cultural affiliation, interests, likes and dislikes etc. A proper knowledge of your audience will put you in the best position to deliver engaging content to them.

2. Create a writing style:

For an effective content strategy campaign and engaging write-ups, it is important to have a defined writing style. All content produced on your blog, website, social media platform must follow a definite precise pattern. You stand a better chance of capturing readers attention and holding it with a defined writing pattern. You will have a group of people who would just love to read what you have to offer.

But once you decide on a writing style, care must be taken not to digress from it. It could ruin almost all you have worked for. For example, if your writing style has always been short, secular and fun, you will startle your audience greatly if your post suddenly becomes long, political and serious. Create a writing style and stick to it.

3. Reuse and Repurpose your content:

As one of the app development companies, a few times in your writing career you will create content that is worthy of an award and will go viral. Such inspiration will never come all the time as such you must learn how to reuse and repurpose. Learn to adapt your content to fit other formats. Take, for instance, if a post on your blog enjoyed widespread readership and shares, you could reformat it for posting on your Facebook or Twitter handle, or you could design an infographic on it and share it on your Instagram account.

4. Aim for evergreen content:

While some posts have a defined shelf life others are ever important. News and news-related contents are only useful for a short while. But self-help, tips, and advice can be useful for a very long time and continue to gather traffic month or even years after publishing. To be one of the app development companies aim for content that will remain valuable for a very long time.

5. Make use of the right tool:

There are several tools that can make content marketing much easier and effective. A good example is Google's Keyword Planner. This tool is effective at identifying keywords, phrases, and terms that are most searched for in the search engine. After identifying these keywords, contents can be created around it or to target the specific keyword. This strategy helps to ease stress for app development companies; they don't really have to do so much work to know what to write on and what not.

6. Identify your content marketing goals:

In order to create engaging contents capable of benefiting your readers, you need to identify what your goals for content marketing are. What do you aim to achieve through content marketing? Why are you doing it? Are you trying to gain new customers? Or do you want to improve exposure for your brand? Do you want to improve search engine ranking? Answering some of these questions will help app development companies to develop some major goals and with these clear goals in mind, they can better work towards an aim.

7. Ask for feedback:

As one of the app development companies, never be afraid of your readers or customers. Never be afraid to ask for feedback from them. Your customers/readers are in the best position to know how reliable your contents are and to suggest to you changes that you can make to create better content. Get in the habit of adding call-to-action to your content, something as simple as "let us know what you think" can go a long way in influencing your readers to suggest ideas that can help your content marketing campaign.

8. Be original:

As one of the app development companies, if you want to stand out in your content marketing campaign then you have to create content that is unique and can hardly be found elsewhere. The internet is filled with contents that are just mere rewrites of other content. Having your own ideas, your own voice, and opinion is one sure way stand out from the rest. This way, your readers will know that what appears on your platform will always be original and not copied from other sources.

9. Let your content be readable:

Regardless of how enticing the title of your content may be or the subject matter it discusses, if your content is poorly formatted then you would lose readers as fast they came. The attention span of online readers is pretty short. One thing that is certain to turn them off is huge, long, paragraphs. Such bad paragraphing create difficult to read content.

A better writing behavior is to break these huge blocks of text into smaller section/paragraphs, allowing for sufficient white spaces. Content with sufficient white spaces and smaller paragraphs allow for easier reading. You can also make use of headings and sub-headings to create better contents. The use of images and charts to illustrate and emphasize points can also be effective for content marketing.

Preparing For The Looming Employment Crisis

Harnil Oza — Wed, 11 Apr 2018 12:09:41 +0000

The four biggest recent technologies are artificial intelligence, virtual reality, augmented reality, and the internet of things. While they are all being celebrated, only a very few people are thinking about their downsides. Organizations are using the combinations of these technologies to automate their processes to cut cost, increase speed, raise accuracy and people are losing their jobs. So, app developers India will continue to develop more apps.

Before discussing the reasons the world could be headed for a global employment crisis, it is better to start with the numerous benefits of the four technologies listed above and apps that they were developed by app developers India. As it is right now, there is virtually no industry that app developers India have not touched.

There are apps for banks, there are apps for Forex brokers and traders, and manufacturers of home appliances now work in conjunction with app developers India to develop an app for each new appliance. One thing app developers India target is convenience. You can now conveniently do a lot of things on your smartphone that were not possible before.

Take the banking app for instance, through the app, you can check your account balance, pay your utility bills, transfer funds and even confirm deposits at any time of the day within the comfort of your home. This was not possible years ago. The advent of apps brought about the technological advancement.

Online bettors can now bet on their favorite team on the go through their phone. This is because betting companies now have their apps through which players place a bet. Even Forex brokers are not left out. Every broker now has an app. Forex traders no longer have to sit in front of their computers for hours to monitor a trade. They can now do it on the go through the app of their broker. In addition, they no longer have to miss out on a trade because they are not at home when the trade signal came up. They can also do that anywhere they are from their app.

There are so many self-development apps and educational apps. For instance, the Khan academy is one of the best and biggest educational apps. It has over 10,000 materials for different subjects. So, students, teachers, and even university lecturers make use of the app for research purposes. One thing that makes it stand out is the fact that all the academic and informational resources on the app are completely free of charge.

Having discussed some of the positive implications of the Internet of things and other technologies on human lives, it is also necessary to outline the reasons people should prepare for a global employment crisis.

1. Someone loses his job for every automation

Do you realize that for every successful process automation carried out someone loses his or her job? Yes, as an employee, you will celebrate every successful automation in your company. But do you know that it is just a matter of time, your own job will also be automated? App developers India will soon develop the app that will take over your job.

2. The odds are in favor of machines

Machines, software, and robots have taken over what used to be human jobs and the trend will continue. Unfortunately, the odds are not in favor of human employees because of the following reasons:

• A robot can do the job of more than 10 people successfully

• Robots don’t call in sick

• Robots don’t go on leave

• They offer speed and accuracy

• Most importantly, they don’t take salaries or any allowance

If you are an employer of labor too, you will also automate all your business activities since it will help you cut cost drastically. Here are some cases of robots taking over human jobs.

3. Some of the jobs already taken over by machines

A. Smart cars

While the world anxiously awaits the full launch of self-driven cars, only very few realize that it will come with a price. By 2030 when over 50 percent of the cars on the road will be self-driven cars, thousands of drivers would have lost their jobs. In fact, this is worse than loss of job. If you lose your job in one company, you can get it in another. But in this case, they won’t just lose their job, their profession will become irrelevant. Remember, what makes it a job is a demand for it. No matter how good you are at what you do, if there is no demand for it, it is a mere hobby and not a job.

B. Factories and assembly plants

Robots have taken over human jobs in assembly plants and other factories. Only a few humans now work at the helm of several factories. As mentioned earlier, robots don’t get paid. Besides, doing the same thing over and over again for several years can lead to monotony of job for humans but robots lack emotions. They will do it happily for decades.

C. Telemarketing

Telemarketers are losing their jobs too. Robots are gradually taking over the calls. And you know what? Bots won’t react to insults like humans since they lack emotions. That is even beside the main advantage. The main advantage is that robots will never ask for sales commissions no matter how much sales they are able to make.

Here are some other professions that are being threatened by technological advancement:

• Compensation and benefits managers

• Bookkeeping clerks

• Receptionists

• Clerks

• Sales agents

• Couriers

• Proofreaders

• Computer support specialists

• Market research analysts

• Astronauts

Bear in mind that the list is longer than this and it will keep increasing. This is not to say technology advancement is not a blessing but each of them comes with a price. Even if you think it is a bad idea, you can’t stop it. The only thing you can do about it right now is to prepare yourself for it.

4. How to fortify yourself from the looming employment crisis

Change your profession to any of the ones that can’t be easily automated. You should also guide your kids to choose careers that can’t be automated easily. Here are some of the professions that can’t be taken over by robots easily:

• Music/singing/dancing

• Sports

• Acting

• Event planning

• Writing

• Software development

• Editing (not proofreading)

• Graphic design

• Robotics and automation

• General programming

• Law

• Some areas of medicine

• Quantum computing

• 3D printing

The list could be more than this. You can do a research to find out more professions that can’t be automated easily. The sooner you begin to prepare yourself for the looming technology-driven employment crisis the better. Technology advances faster than you think.

Basic Guide To Create An Mobile App Marketing Strategy

Harnil Oza — Mon, 26 Mar 2018 10:57:42 +0000

2018 is the year of the outbreak of the apps. As Google is taking into account information from mobile applications in its search results, more and more brands are getting on the bandwagon of creating their own application. So that your brand can benefit from this trend, you not only need to create the best possible application, you also have to know how to attract and maintain the attention of the potential audience of your app so that they become loyal users. For all this, today this article is aimed at sharing with you the basic guide to create an app marketing strategy.

Mobile applications developed by app developers allow you to create and maintain a relationship with the customer. It is the best loyalty tool, creating a valuable interaction that positions the brand and offers, at the same time, an image of innovation. It allows making special offers to customers, obtaining their opinion, facilitating their purchase both online and physically and motivating their recommendation to other potential customers on social networks such as Facebook and Twitter.

Why do you need an App Marketing strategy?

If you create a fantastic application, the users will come by themselves ... right? Error! Although word of mouth marketing is a fantastic channel, you cannot bet on it alone. The applications sector is extremely competitive and just like you; there are a lot of developers launching mobile apps every day. Without a good marketing app strategy, the most likely thing is that your application goes unnoticed among the million plus applications in the Google Play Store for almost every category.

Recently, Apple has introduced a "Best New Updates" section that will improve the chances of users discovering an app after the initial release. Although this is good news for developers, you still need to have a solid marketing and distribution strategy so that your application reaches consumers and is sustainable in the long term. In short, you need to find a balance between the resources dedicated to the development process and the marketing of your application.

Before the launch of the app: how to create expectation

An effective marketing app strategy starts long before launch ... in fact; you can start 6 to 8 months before. In this phase, what you're looking for is creating excitement and developing a base of users interested in your mobile application. Here are some ideas to get it:

• Create a landing page. You do not need to design an entire web for your application before launching it, but you have a "base of operations" from which to explain to users what your app consists of, attract their interest and convince them to leave their information to inform them of the news. In other words, you need a landing page. Bet on the visual elements to make it as attractive as possible.

• Make profiles for your app on the main social networks. You can add Facebook, Twitter, YouTube and Instagram buttons on the landing page itself. Use these social networks to fuel suspense, organize small contests and offer promotions in advance. Here you must be strategic with your content to maintain interest and attention during the months leading up to the launch.

• It involves the users in the development. Inform your potential users of the existence of your app as soon as possible and imply them in the development of it from the beginning. The idea is to gradually create your own community of beta testers. Not only will they give you invaluable feedback, they'll also become your most real fans.

• Launch a pre-release press release. Press releases are still an effective way to attract media attention. To distinguish yourself from the competition, try writing a pre-release press release that focuses on what your application can do but on why.

• Publish trailers and sneak peeks. Videos are one of the most viral content, and rightly so. Arouse interest in your app with videos that allow you to have a look at how the app works, the concept, the user interface ...

After the launch: how to maintain interest

Your app is already on the market: congratulations! If you followed the previous step, the user base you created before the launch will have served to give you a good initial push. Now the challenge for your marketing app strategy is to maintain and grow your user base over time.

• Take care of the first impression. The retention ratio of an app depends on many factors, but the first impression is fundamental. Getting a user to install your app is only half the battle. The first seconds after opening it for the first time will decide if it becomes a fan or if it clears it and looks for another option in App Store.

• Communicate with your users. According to a recent Google study, the main reasons why users delete applications are lack of interest, changes in usage habits or, simply that they are no longer useful. To avoid them, keep in touch with your users to know their preferences.

• Launches news constantly. When you launch your application for the first time, limit yourself to the most basic version. Save yourself a series of functionalities already developed in the manga and go launching them, one by one, with each update. In this way you will always have something new to offer your users.

• Speed is essential. A slow and hanging application is a sure way to win the enmity of the users. The average user of mobile applications does not spend more than a minute on an app that has this type of problem. Instead of overloading your app with content, focus on making it fast.

• Use the in-app analytics In-app analytics let you see everything you need to know about users and how they behave. Who is downloading your application? How long and how often do you use it? Are you making purchases within the app? All this information is vital, so keep it controlled with tools like Flurry Analytics , Google Mobile App Analytics , Appsee and Mixpanel .

• Take advantage of social networks. Finally, keep using the social networks you created before launch to maintain interest in your app and inform your users of the news.

Advertising on social networks is also a great option: for example, Twitter Ads offers solutions specially designed to promote applications. Goodluck!

The Use Of Artificial Intelligence By Businesses In Mobile App

Harnil Oza — Mon, 19 Feb 2018 06:43:06 +0000

Everyone is talking about how artificial intelligence is revolutionizing various areas of daily life. Of course, companies could not be left behind, so many of them have begun to invest in artificial intelligence to grow their businesses.

According to a Narrative Science report, in 2016 38% of companies used artificial intelligence, a percentage that will rise to 62% by 2018.

IDC estimated that the artificial intelligence market would grow from $8 trillion to more than $47 trillion by 2020.

The question to ask ourselves is: in what way are we prepared to integrate artificial intelligence into our businesses? AI can be used in mobile apps developed by a mobile app development company.

Here are 10 of the leading artificial intelligence technologies that are becoming popular this year

1. Generation of Natural Language

It is a sub-field of artificial intelligence that consists in creating text from obtained data. This technology allows computers to communicate ideas with excellent precision and accuracy.

It is currently used in customer service, generation of reports and in the summary of market intelligence findings.

2. Speech Recognition

Many devices integrate the change and transcription of human language into different forms for computers to understand. It is currently implemented in interactive voice response devices and applications developed by mobile app development companies.

3. Virtual Agents

A virtual agent is a computer or program capable of interacting with humans. This technology is already trending, and different companies are already making use of it. It is currently used in customer service and for the management of smart homes.

4. Machine Learning Platforms

Now computers also learn and then they can become smart!

Automatic learning or machine learning is a branch of AI whose objective is to provide methods that will enable systems to learn.

They provide algorithms, APIs development tools and training, as well as processing and real-time analysis of big data, platforms with machine learning are becoming more popular every day.

Currently, they are used in a variety of business applications, mainly to make predictions or classifications. Mobile app development company can build apps with this features that will complement the efforts of the people.

Brands use Artificial intelligence to provide platforms that analyze massive data (millions of data) of digital advertising campaigns around the world. What do you do with this data? It gives them shape and meaning, using intelligent algorithms to detect successful patterns and learn from these trends to be able to repeat them.

What does this mean? In making sound investment decisions in digital media; in such a way that, through all these immersed artificial intelligence technologies, the platform learns and knows precisely which digital media generates the most sales, and right there, it channels most of the investment.

5. Optimized Hardware with AI

There is not another option. The hardware has to begin to be more user-friendly with artificial intelligence technologies, and this envisages the creation of graphics and device processing units specifically designed and structured to perform AI-oriented tasks.

6. Decision Management

The intelligent machines already insert norms and logic to the systems of artificial intelligence, and they are used for the initial installation, maintenance, and adjustments of any system or business operation.

It is used in a wide variety of business applications, assisting or executing automated decision making. In addition to automating the creation of advertising campaigns, it makes investment decisions in digital media that generate more profits for business.

7. Text Analytics and NLP

Natural language processing (NLP) uses analytics of text to facilitate the fundamental understanding of the utterances, and also their interpretation, intonation and what they mean using statistical methods and machine learning.

It is presently used in security systems and detection of fraud, and also in apps for the extraction of unstructured data. A company that specializes in the development of mobile applications are integrating this technology into their apps.

8. Deep Learning Platforms

This technology is a precise type of automatic learning that consists of neural and unnatural circuits with multiple layers of abstraction. Apps developed by mobile app development company can imitate the functions of the human brain to process data and creates patterns that will be used in decision-making, as also happens in the example above. Currently, it is mainly used in identifying patterns and categorizing apps that are compatible only with large-scale datasets.

9. Biometrics

This technology contemplates the identification, measurement, and analysis of the physical characteristics (shape or composition of the body) and behavior of people. This technology enables communication between machines and humans, such as - but not limited to - body language, speech, image, and recognition of touch.

10. Automation of Robotic Processes

This automation is achieved by integrating scripts and various strategies to imitate and automate human tasks that support operations of the organization.

Presently utilized in cases where it is ineffective and costly for individuals to perform a specific task or process. Of course, remember that artificial intelligence does not come to replace human capacity, but rather to complement and enhance all the talent that people have.

This platform computerizes sales processes and marketing using AI systems, contributing to the human talent. This technology will enable agencies and companies stop spending hours performing repetitive and mechanical tasks - as is the guide in digital media - and be relocated to innovative and strategic posts where they feel much more comfortable and can exploit their potential to the fullest.

What do you think of these AI technologies?

Most of these are already becoming the right arm of various companies around the world. Artificial intelligence is not only for big. Many of the artificial intelligence tools emerged precisely to make technologies like these accessible to small and medium-sized companies that wish to have a significant presence on the Internet to grow their businesses and be more competitive. Mobile app Development Company can help integrate some of the technologies into apps for various brands.

So it's time to take the next step. For results to be seen, methods have to be changed. Businesses should take the initiative to improve before their competitors do.

Also, to be at the forefront means to be able to make visionary decisions and adapting to new technologies. Contact the best mobile app development company to get an app with the latest technologies.

How Mobile App Development Companies Can help With Mobile Marketing

Harnil Oza — Fri, 27 Oct 2017 11:55:44 +0000

The role of top app development companies in mobile marketing can never be over-emphasized. Technology has developed to the extent that you can now carry out your online businesses or do your online marketing on your mobile device. People are now much interested in marketing their businesses online because it is cheaper, and it reaches a wider audience. Thus, require a good content marketing strategy.

Content marketing should be informative, educating and entertaining. It should be able to attract customers’ attention. Not just to attract their attention but to make them buy your products or demand your services. Remember, the goal is to enable you to acquire more customers. And the more customers you have, the more sales you make. As customers are the life wires of any business. Without them, businesses will cease.

Powerful tools in content marketing are social media, blogs, and videos.

Social media

Social media platforms allow marketers to share pictures and videos of their products and services directly to their target audience. The increase in social media platforms now has also been attributed to increasing in sales. We have social media platforms like Facebook, Twitter, Instagram, Snapchat, and so on. These social media platforms have features that enable marketers to reach out directly to their followers or customers.

One good advantage of social media is that they all have the facility to show videos.

With a social media app on your followers’ mobile device, they can communicate directly with you. You can educate them, as well as get feedbacks from them.

Blogs

Android app development company can help develop an app that will support pictures on your blog. A blog without pictures is usually unattractive to read. It looks discouraging. There is a saying that a picture is worth a thousand words. This is absolutely true, as readers get a clearer message by viewing the pictures.

When composing marketing contents for your blog, try to keep your messages short and simple. Long messages may scare people off. Make it brief because the chances that it will be read are higher that way, and even much higher when you include quality and attractive pictures. Bear in mind that these readers are basically going to read them on their handheld devices.

Again, you should endeavor to put the most important information first when composing your content. Your readers are likely to scan your blog for important points. This will enable them to decide whether to take action or not. So, in other to make your blog readers interested in your products or services, quality pictures and videos should be included.

The pictures and videos alone should be able to attract your readers’ interests in your products or services, and also make them want to acquire it.

Thanks to android app development, content marketing via blogs have become possible. Two very useful blogging tools are “WordPress and “Blogger”.

WordPress is a very popular blogging tool which can be used for both personal and business stuff. It has apps that can make you easily update your blog on your handheld or mobile device. You can equally edit posts and manage user comments from anywhere and at any time, as long as you have your mobile device with you.

Another powerful blogging tool is the Blogger. This app also has all the features of the wordpress, which makes them very effective in mobile marketing.

Your blog contents should carry valuable information, as readers prefer that to you advertising to them.

Videos

Videos are very instrumental in content marketing. Videos help your viewers make quicker and more informed decisions. Your viewers get to watch, learn and know more about your products and services. For example, if you into manufacturing of machines, it will be necessary to upload videos about your machines and how to operate them. If a machine can perform more than one function, let it be in your video. Also, include how to maintain it in your video. As your viewers view the video, they may find interesting things about your machine which will make them want to buy it.

It is imperative for you to make your video very easy to understand, so as not to discourage your viewers from having interest in your products or services. In fact, it is advisable to make an exciting video. Make watching your video, fun. An explainer video will suffice. An explainer video will help you explain the process more efficiently than a static image or a still picture. You can also include a short testimonial video from satisfied clients or customers. Testimonials provide a sense of trust and guarantee of your products and services.

However, you should try to avoid a long video. Your viewers are not watching a movie. A two or three-minute video may be okay. And if it will not be enough, try to make sure it does not exceed five minutes.

One very good advantage of videos is that it has a search engine optimization benefit. Search engines love videos. Statistics have shown that advertising with videos has increased sales by forty percent.

One very popular type of a video app is Youtube. With this mobile app on your device or smartphone, you can watch, upload, download, and even stream videos online. All you need to do is to take pictures with your mobile phone or mobile device, click on the app, and upload. Once you have uploaded your video, you can start sharing.

All the mobile marketing apps have a “share option. This option enables you to share, files-pictures and videos, with other Android or smartphone users.

Android app development has supported mobile app marketing tremendously. Mobile device users now receive promotional contents on their devices. The features that enable these services are possible due to apps developed by these app development companies.

Mobile devices or smartphones manufacturers too now incorporate apps into their devices. This has become very necessary has business owners and marketers are now going online. This makes it a lot easier for them, as they have all the tools need for their businesses on a mobile device.

Major Challenges Android App Developers Encounter

Harnil Oza — Tue, 10 Oct 2017 12:35:36 +0000

Very many years ago when mobile devices were still in their infant stages, a lot of people used to gain access to the internet with the aid of their desktop. This was as a result of the fact that mobile phones, in those days, did not have as much maturity as today. Primarily, mobile phones were used for making and receiving calls, sending and receiving messages, and playing antique games.

Since the evolution of mobile devices, this technology has continued to develop more significantly every day. Today, many intriguing mobile applications have been designed, and several mobile devices are now touch screen, with high-speed internet configuration. These interesting features have brought about a revolution in mobile phones which is divided into Android Development and iOS. In today’s highly developed mobile technology market, mobile operating systems enjoy transformation with an up-to-date version regardless of the platform for which it is built. However, records have it that 83% of the domain is now covered by Android application.

It is a well-known fact that the mobile universe now records a very high demand for mobile app development. And the Android platform enjoys the most patronage. Android app development offers access to wide user base throughout the world. Due to this huge demand, Android app development companies are increasingly recruiting excellent Android app developers who can create apps that aim at the highest growing user base.

Android apps, especially the interactive ones, make life fun and easy for a lot of people. The Android platform also offers several great opportunities to Android app developers. Many Android app development companies have the capability to assist enterprises in creating distinct business apps on the android app platform. But despite the increasing popularity of Android app and the several opportunities it provides, there are still several challenges that app developers in India, as well as other app developers, encounter. This article will examine some of these challenges.

Stiff Competition in the Android App Market

The development and growth of the Android market have resulted in fierce competition among Android app developers. The play store now has millions of apps from which the consumer has to choose. New innovative ideas on some of the most interesting features to include in apps are springing up every day. As a result, for an Android app developer to enjoy maximum downloads of his/her app, he/she has to come up with some fascinatingly unique ideas that can outclass competitors. This competition is so challenging, that several talented Android app developers create apps that remain relatively unknown in the mobile app development market. Being talented is not enough to break through the Android app market, a developer has to be extraordinarily talented and create uniquely fascinating apps.

Software Fragmentation

This challenge is not only peculiar to Android apps; virtually all app developers experience it on every platform. However, this challenge has a higher impact on Android apps than the others. One of the problems that Android versions encounter is slow pace of Android adoption. Fragmentation means that Android users do not have access to the latest technology. In the course of app development, several Android app developers find it difficult to keep up with so many Android OS versions. App developers cannot focus on an Android version that is most recent because it is likely that not every user may have upgraded their device to this latest version. A survey showed that 35% of the devices run Lollipop, while 1.2% work on the Android Marshmellow. Also, the Kitkat is run by 36%, while the other users run the other versions. As a result of the fact that producers play a major role in device configuration, Android app developers find it difficult to solve software upgrade problems.

Security Issues

Software and hardware fragmentation cause more security problems. Also, Android Security Flaws is given rise to by software and hardware standardization. There are several security flaws such as Stagefright MMS flaw, QuadRooter Vulnerabilities, Android Installer hijacking, and Android FakeID flaw. The excessive use of the internet has led to a huge number of loopholes and malware in Android-based devices. Moreover, these problems are worsened by the fact that, unlike Apple which has very strict app development guidelines, strict guidelines or protocols are not implemented for an Android app.

Patent Issues

Android app developers face the challenge of developing some type of functionalities and features due to certain laws. Developing these features can lead to a violation of some patent laws. In recent times, some hardware manufacturers and Android app developers have been challenged by a violation of certain patent rules, because they developed and implemented a few innovative features which have already been utilized in a few other applications without their knowledge.

Promotion and Market Research Cost

The cost of market research is one of the biggest challenges for Android app developers today. One major factor required for Android app development is the ability to understand the end user, but this needs loads of research and can be very expensive for the android app developers. Also, the Android marketplace now possesses more than 7.5 million apps leading to stiff competition as explained earlier. Therefore, for an Android app developer to get his/her app visible among this huge population, he/she has to do a lot of promotion. Developing an excellent app is not enough. And significant promotion requires a lot of money. So, the cost of this promotion is a daunting challenge for several app developers, especially Indian app developers.

Hardware Fragmentation

This is a huge Android app development challenge for Android developers because there is a high number of devices running the OS (about 170+). The features of every device (such as camera buttons, screen size, keyboard forms, etc.) are different, and this makes the app development a huge difficulty. The difficulty lies in developing an Android app that functions perfectly on every available Android. Also, the cost of developing such an app becomes very high.

Many Carriers

An Android app development company has to constantly bear in mind that so many carriers for the Android OS are available out there, and each one of them has the freedom to create some modifications to the OS for their own reasons. This particular issue proliferates the fragmentation problems that the Indian app developers experience.

By way of conclusion, the Android app development market has continued to develop more and more over the years. And with the technological growth recorded daily in the mobile market, the future of Android app development still appears very bright. However, as with every task, opportunities come with challenges. And the Android app development market is not left out. Although challenges cannot be completely ruled out in any job, Android app developers can minimize their challenges by constantly discussing with their clients and creating different means of getting end-user feedbacks. This will enable them to fully understand the market need and improve on their products every time they develop new apps.

Outsourcing Your App Development Goes Beyond Just Hiring A Third Party Company

Harnil Oza — Wed, 27 Sep 2017 07:08:36 +0000

Due to the numerous benefits of mobile apps, the demand for the services of Indian app developers has increased drastically. In fact, Indian app developers are the highest paid professionals in India. One of the most effective forms of marketing is social media marketing. This kind of marketing involves sharing marketing posts and messages on social media platforms. However, mobile apps provide the foundation on which social media marketing thrives. Without mobile apps, social media marketing will not be effective.

Organizations in India have started making a paradigm shift from using their in-house team of Indian app developers to outsourcing their app development need. After the shift, the decision does not stop right there. Making the decision to outsource your app development needs will lead to more decisions to be made as there are several other mobile app development options.

This article outlines all the app development outsourcing options and their pros and cons. This is why it serves as a guide for companies to make a well-informed decision on which set of options are the most suitable for them. At the end of this article, it will be easy for companies to make their decision after going through specific considerations.

After the decision to hire a third party team of mobile app developers, the next step is to select the most suitable mobile app vendor or team of app developers. It is at the stage of selection that companies usually realize that app development outsourcing comes with a wide set of options. Some of the commonest options have been discussed below.

Three Boutique Mobile App Development Firms

The first category of mobile app development companies are known as Boutique Mobile App Development Firms. This category of app development firm specializes in app development. They don’t offer it as an additional service or an added value.

They adopt an agile app development technique or strategy and they emphasize on UX/UI design accompanied with product strategy. Apart from that, they also have very strong technical capabilities and specialized platform knowledge.

You will also have a wide range of service qualities among firms of this category because some of them are better than others. Their differences lie in team size, project complexity, proven track record of successfully and timely delivery of app development projects, experience, charges and technical expertise.

While it is very necessary, you may also want to conduct your own background checks on your prospective third-party app developers to verify their past and present clients, their experience, the kind of app development project they have handled, their team size and you compare these features with what you need. While some of the vendors can give you the information you need, you also need to do your own verification as they will definitely paint an exaggerated picture of their experience, expertise and technical knowledge. Some of them may even peddle some falsehood in order to get your patronage.

Three Big App Development Firms

These are the companies that offer mobile app development as a secondary service. They already have other core business functions. In fact, most technology and software firms belong to this category. They thrive on consultation and product strategy. They also exhibit a very strong technical knowledge, expertise and development capabilities. Some of them also adopt an agile development technique like the previous category of app developers too.

However, they also have a few cons. They are usually less attentive to clients and they are less flexible as they already have standing processes, policies and protocols. They usually find it difficult to improve their services and speed of delivery. The worst is that they are usually not responsive as they always have a queue of orders waiting to be executed so your order has to join the queue.

Despite these cons, they usually offer the highest charges because they are the most popular and they offer the most experience. Needless to say, charges are important factors to consider when hiring a third party team of developers. This is because companies usually work with set budgets.

Three Independent Developers

Since the demand for mobile app development has exploded, a lot of independent app developers keep emerging every day. They work on their own or some of them work in an app development firm. Some of them work as a freelancer. The biggest advantage with independent developers is that they offer about the lowest charges and they are the most flexible. They have several cons but the biggest cons with independent app developers are:

•They do not specialize on both iOS and Android platforms. Instead, they specialize on one.

•Continuity is not guaranteed. You may not see your developer again after 6 months.

This may be the best option for small and medium business enterprises with small budgets and it is obviously the most suitable option for cash-strapped startups. This is because more of their resources will be diverted to into marketing of their products.

Three Offshore Firms

The firms in this category offer cheap but low-quality products and services. So the companies that outsource their app development to offshore firms usually do so because of serious monetary constraints. The only advantage of this option is cheap services and products.

This option is fraught with a lot of cons like lack of responsiveness, lack of cultural understanding, inadequate security and IP protections, low-quality job and relatively low design and executing standards.

Three Off-the-shelf Solutions

This is not really an app development solution. It is the adoption of an off-the-shelf platform to create something close to an app development. A very good instance of this kind of solution is E-commerce. They offer both pros and cons of the other solutions too.

Four Pros

They often offer a built-in maintenance and upgrade facility. They also offer relatively lower upfront charges. Off-the-shelf-solution usually has a wide range of functionalities and quick deployment.

However, this solution comes with a longer list of cons than pros. Some of its cons are outlined below

Four Cons

There is inability for quick adaption to the ever-changing market and business needs. You can only wait until when the provider decides to provide an update. There is little or no customization. So, you won’t get the best solution. Besides, there will be a lot of functions that are not applicable to your business. This could be seen as waste of money as you would be paying for some features you don’t need.

Having gone through all the options, you should now be able to make a good decision on your choice of third-party app development solution. You need to first streamline the objectives of your business as it will help you knock off the outsourcing options that you don’t need. Having fewer options will make your decision much easier.

The next thing to consider is the amount of risk your organization can take. What if after spending on a mobile app you don’t get the desired result? Can your company survive that? You should also take care of your competitors. It is also advisable to seek the views of your customers and prospective customers as they are the ultimate judge. They eventually pay the bills. Every effort is geared mainly towards boosting their patronage. It is when you get all these right that you can make the best app development outsourcing decision.