We've made a privacy-focused analytics platform

Henrique Spotorno — Mon, 14 Oct 2019 15:48:51 +0000

Insights is yet another analytics platform. Unlike most other solutions, however, all data is fully anonymized, making it fully GDPR-compliant. In fact, you won't even need to have a cookie banner on your website. Insights can be used out of the box to track page views, or added to your code to track events and user interactions.

We've made Insights with two main goals in mind:

Privacy is not optional for us. Other solutions have privacy built-in, but most of the privacy features can be disabled by the website owner. This makes me at least uneasy when I see them being used since I don't know how much I'm being tracked. We want to allow customizable page views and event tracking, but not allow customization of how that tracking is done.
A full analytics suit. We want to give our users most of the statistics they are used to, aggregated and anonymized. Most smaller privacy-focused solutions out there only track a few statistics. This makes sense, but it still means those tools won't grant the same benefit to the user as GA or Hotjar. This sort of trade-off between privacy and competitiveness is problematic because respecting privacy shouldn't have to come off as a sacrifice.

I would love to hear back from privacy-minded people who might be interested in testing out the platform, or anything that could be improved.

Henrique

DEV Community: Henrique Spotorno

We've made a privacy-focused analytics platform