The latest articles on DEV Community by IndexDock (indexdock). https://dev.to/indexdock https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Forganization%2Fprofile_image%2F15387%2F7ea78759-443f-4b81-ad3f-14151fa1f97d.png https://dev.to/indexdock en Oleksii Predachenko Sun, 18 Oct 2026 13:34:49 +0000 https://dev.to/indexdock/public-aeogeo-service-offers-across-30-european-countries-a-study-of-1051-domain-records-2pcp https://dev.to/indexdock/public-aeogeo-service-offers-across-30-european-countries-a-study-of-1051-domain-records-2pcp <p>What does an agency actually offer when its website says “GEO,” “AEO,” or “AI visibility”?</p> <p>At IndexDock, we studied public agency and consultant offers across 30 European countries. The working database contained 1,051 records, consolidated to one record per domain. Collection took place on 6–8 July 2026.</p> <p>This was a study of <strong>publicly described offers</strong>, not a ranking of agencies or an evaluation of their delivery.</p> <h2> We compared the work described, not just the labels </h2> <p>Of the 1,051 records, 632 were classified as active. A relevant offer was confirmed in 625; seven remained unknown.</p> <p>For each offer, we looked for four explicitly described stages:</p> <ul> <li> <strong>Analysis:</strong> an audit or diagnostic of current visibility in AI answers or AI search.</li> <li> <strong>Strategy:</strong> a plan or recommendations derived from analysis.</li> <li> <strong>Technical implementation:</strong> specific work on markup, structured data, rendering, crawler access, llms.txt, or page structure.</li> <li> <strong>Monitoring:</strong> ongoing tracking of visibility in AI answers, or continued management after delivery.</li> </ul> <p>The phrase “technical SEO” alone did not qualify as evidence of technical implementation. Recording llms.txt as an advertised task also does not establish its effectiveness.</p> <h2> Only 195 records described all four stages </h2> <p>Across the 632 active records:</p> <div class="table-wrapper-paragraph"><table> <thead> <tr> <th>Stage explicitly described</th> <th>Records</th> <th>Share</th> </tr> </thead> <tbody> <tr> <td>Analysis</td> <td>382</td> <td>60.4%</td> </tr> <tr> <td>Strategy</td> <td>421</td> <td>66.6%</td> </tr> <tr> <td>Technical implementation</td> <td>235</td> <td>37.2%</td> </tr> <tr> <td>Monitoring</td> <td>280</td> <td>44.3%</td> </tr> </tbody> </table></div> <p>All four stages were described in <strong>195 records — 30.9%</strong>.</p> <p>For 198 records, no stage could be established from the checked public pages. That means <strong>unknown</strong>, not that those providers perform no such work.</p> <p>A website can describe its services poorly while its team delivers well. Public presentation and delivery quality are different questions.</p> <h2> Search wording changed the websites we found </h2> <p>A separate component ran 250 general web-search queries across the same 30 countries.</p> <p>For provider-seeking queries, we compared country-specific wording with Europe-wide wording. The median overlap, measured against the combined set of returned domains, was <strong>11%</strong>.</p> <p>This suggests a practical consideration for anyone designing discovery or monitoring tests: geography and wording can substantially change the source set.</p> <p><strong>These were web-search results, not AI-answer tests.</strong> We did not query ChatGPT, Perplexity, Gemini, or AI Overviews. A returned domain was not counted as an AI citation.</p> <h2> What we would ask before comparing offers </h2> <p>The service label is a starting point. The more useful questions are:</p> <ul> <li>Which tasks are included?</li> <li>Who implements changes?</li> <li>Which search or answer-system outputs are being assessed?</li> <li>What does monitoring measure?</li> <li>What can the evidence actually establish?</li> </ul> <p>The sample was assembled through search and public sources. It was not a census or a statistically representative market estimate, and checking depth varied between countries.</p> <p><strong>Disclosure:</strong> IndexDock sells AI-visibility services in this market. Its own website was excluded from the dataset.</p> <p><a href="https://www.indexdock.com/en-US/playbooks/research/competitor-aeo-agencies-2026" rel="noopener noreferrer">Read the full study, tables, definitions, and limitations on IndexDock</a>.</p> <p>How do you distinguish a concrete implementation scope from an AEO/GEO service label?</p> seo webdev