DEV Community: James Clarke

Seven of the Best Enterprise SEO Tactics for Your Business

James Clarke — Thu, 25 Feb 2021 03:17:20 +0000

SEO or search engine optimization presents a range of unique challenges and opportunities for enterprises. While it’s undoubtedly true that there’s more competition to contend with, it also provides better access to a broader audience. With the services of
enterprise SEO companies, it can help a business drive conversions and sales in a much shorter period than it would have been otherwise. However, the question is which tactics can aid you in achieving your objectives. Continue reading if you wish to know more about the most effective enterprise search engine optimization strategies and how they impact your venture.

Incorporate voice SEO into your campaign
With our increasing dependence on the convenience of voice searches, voice SEO has become more than just a mere feature; it’s an opportunity that no enterprise can afford to miss. After all, most organizations are slow to adopt this area of search engine optimization. This presents businesses with the chance to get ahead of their competitors. For a clearer perspective on why its incorporation into a company's existing advertising campaign is vital, here are a few key benefits of voice SEO:
- Nearly seventy percent of consumers who own smart speakers are more comfortable in making a financial commitment through voice. Fifty percent of them also prefer updates, sales, and promotions to be delivered through this medium.
- At least thirty percent of mobile users - specifically, smartphones - utilize voice search at least once every seven days.
- The number of sales generated through voice search is approximately two billion dollars. Based on these numbers, the implementation of voice search to the enterprise SEO of a business will only help boost its marketing efforts. Because both complement each other, any optimizations that are made through enterprise SEO companies in either area will only continue to expand and support the current advertising campaign.
Make sure there’s coordination with other advertising platforms
It’s not hard to see why multichannel marketing remains popular amongst many businesses: it works. However, at the level of enterprises, it can be challenging to maintain different teams for every platform. After all, the approach can result in uncoordinated advertising initiatives and eventually lead to poor results. But by making sure that there’s a consistent level of coordination, you’ll achieve a better outcome and set yourself apart from the rest of the competition.

Apart from elevating visibility and exposure, coordination between marketing channels limits any wastage of time, energy, and money. It also streamlines the objectives and initiatives of the campaign while maximizing the chances of reaching the desired outcome.

3.Utilize outreach
For many enterprise businesses, it’s fairly common for their brands to be recognized. However, the majority of these companies fail to utilize outreach because they operate under the assumption that coverage is an eventuality due to their brand recognition. As such, it’s imperative to leverage your outreach because it won’t just develop the backlink profile of the company. But more importantly, it’ll make sure that your brand remains on your audience’s forefront. Word-of-mouth recommendations will also increase and help the enterprise reach its market.

4.Chase featured snippets
One of the most effective ways for enterprise-level businesses to generate leads, inbound web traffic, sales, and conversions is through feature snippets. It’s for this reason that
most SEO experts recommend plans and schemes that include the targeting of these types of snippets. They present companies with significant value not only because fifty percent of all searches usually include them, but a little over forty-one percent of questions asked consist of snippets.

5.Conduct research on keywords

As the name suggests, keyword research is the series of steps and actions to discover specific phrases or words that people tend to use in their search for information or offerings relevant to a business’s operations. Because of the significant impact that keywords can have on ranking a page organically in search results, it's a critical task that all enterprises must do. Not only will it allow you to select the right terms that will help create visibility for your brand by giving you excellent listings. But in doing so, it’ll help you reach out to your target market quickly and efficiently.

6.Optimize the internal links of the website
Despite the challenges that it presents to larger websites with plenty of content, internal linking should always be a part of any enterprise business’
SEO campaign because without it crawlers will have a much more difficult time going through its web pages and allowing search engines to rank each one accordingly. It also aids users in the navigation of the site, defines its structure and architecture, and effectively establishes authority in the process. The good news is that the task can be made easier by following a few guidelines:

Prioritize quality when it comes to content creation..
Never forget to leverage anchor texts with your content.
Establish a decent number of deep and relevant links that are natural to the user.
Make sure to link high-traffic web pages to conversion web pages.

Adhering to these rules will ensure that you avoid many of the traps and pitfalls of optimizing the internal links of the websites. In turn, this will create more opportunities for you to enhance internet visibility and target quality traffic.

7.Make sure that the website is functional
There are plenty of advantages to enterprise level business websites. However, it comes with the disadvantage of suffering from maintenance issues. And any broken links and slowdowns can lead to abandonments and high bounce rates. As such, it’s vital to make sure that the website has no issues. It’ll help you keep your user engagement high.

Launching a successful search engine optimization enterprise campaign might lead to extremely good results, but it requires a lot of work and time. Attaining the desired outcome won’t just come about overnight. But by hiring the expertise of enterprise SEO companies and adopting the tactics that are listed in this article, you’ll help your business improve its marketing performance, maximize its chances of securing its target consumers, and generate more profit and revenue as a result.

10 Tips from Conversion Rate Optimization Experts

James Clarke — Thu, 25 Feb 2021 02:48:21 +0000

For a business running any online service or store, the conversion rate is one of the most crucial parts of maintaining a successful venture. There are often so many different details and aspects that go into business management that it can be easy to get carried away, but at the end of the day it is still about converting online users into customers.
The ability to keep the conversion rate high is something of an exact science, and many companies have to deal with trial and error to provide meaningful results. Fortunately, there have been enough experiments to come up with a few crucial tips. Here are just ten essential methods from conversion rate optimization experts.

1. The conversion rate ties to the bounce rate — improve the latter and you improve the former
The bounce rate is how often online users that visit the website end up leaving without digging any deeper. It can be a bit disheartening to have a high bounce rate, but there’s always a reason for it! Even the most challenging project can be doable with the right direction, and knowing that the website has a high bounce rate (with a tool) can help provide some much-needed direction.

2. Online users appreciate a company that respects their time
Most of the tips are going to complement each other and work toward piecing together a whole picture, as optimized web design is something that tends to snowball into something much bigger when applying best-practice methods. First and foremost, the goal would be to develop a mindset where the company has no intention of wasting time. After all, a business is about selling a product, and that can be hard with all the trappings of a website.

3. When to keep it short and sweet
When it comes to keeping things as short and sweet as possible, the ideal area of the website is just about everywhere. There is no need for walls of text when it comes to talking about the company, or trying to sell products. When the online user first hops in, if they see that the company has a headline that gets to the point and tells them what to expect, the business owner will likely enjoy a lower bounce rate and higher conversion rate.

4. When to keep long-form content
Now that there’s an understanding about when to keep things short and to the point, it is also crucial to note that there is a place where long-form content succeeds: blogs and articles. There was a time when such pieces were still kept relatively short, but current trends show long-form content as one of the best ways to catch an online user’s attention. The fact that relevant and unique blogs can encourage a user to make a purchase, it is no wonder why it matters when it comes to the conversion rate.

5. Keep those loading times as short as possible!
While one of the more straightforward of the tips, there is no understating how crucial loading times can be. Many people will only give upwards to ten seconds before leaving a website — if the site has not fully loaded between that time, the business owner will not be able to expect a very high conversion rate. The bounce rate of a site with slow loading times is often quite high.

6. Keep an eye on those high-quality images
Along the same vein as lowering load times, one of the things that people tend to forget are the images in the website. Typically, most would want a high-quality image as they can help seal the deal when it comes to selling products and services. However, there is such a thing as too much of a good thing, and a high-resolution image could take too long to load.

7. Make use of technical search engine optimization (SEO)
Technical SEO typically requires the help of professionals, as it is about making changes to the infrastructure to make it easier for the Google algorithm to find and index. While there isn’t much else to say except it makes the website easier to access, it is a relatively easy thing to accomplish and comes highly recommended.

8. Make use of keywords from various social media sites
It can, at times, be surprising how easy it can be to get relevant keywords from a variety of social media sites. YouTube is a special case, where the search bar fills up with recommended keywords as the user types in their query. That said, not many realize that they are not mere suggestions, but some of the most important keywords in the website. Making use of creative ways to get necessary keywords can help immensely with conversion rates. The use of a pay-per-click (PPC) method can also provide plenty of data that can help a company start a new digital marketing strategy without the stress.

9. When to utilize local SEO
Local SEO can be extremely beneficial for startups and companies that use physical establishments. The reason it helps so much is the fact that a company can narrow their target audience and no longer have to compete with so many other businesses. It can be easily accomplished by having articles relate to local events. There is no need to market at a national level if the company can only cater to a local audience.

10. Do not forget the mobile market!
Last but certainly not least comes the most important part of getting a high conversion rate as a business. Conversion rate optimization experts all say that the mobile platform is the superior platform, and the number of mobile online shoppers will only increase in 2021. While it is not necessarily a reason to completely ignore the browser version, the mobile platform should at least be superior to the browser store in terms of functionality. A focus on the mobile app for most companies is what will effectively reduce bounce rate and allow them to optimize their conversion rates.

The best part about trying to run a company in 2021 is that there are plenty of conversion rate optimization experts that can provide essential advice to get an excellent head start in the user’s chosen industry. With the right mindset, achieving success early on is practically guaranteed.

Ultimate Guide to SEO for Franchises

James Clarke — Thu, 18 Feb 2021 06:18:35 +0000

Franchise owners rely on different SEO strategies for promotion. It’s important to establish a good brand and reputation. It also helps in seeking more franchisees who might be interested in the brand. There are a few signs that the franchisor needs to consider working on its franchise SEO tactics.
The first is on reliance on traditional media spending. If the company keeps spending money on expensive advertising strategies, it might be time to consider focusing on franchise SEO. It’s even worse if the return of investment for these marketing expenses is quite poor. Other companies offering the same products and services might also use online marketing strategies to be more popular. Therefore, they rank higher in search engine results.

SEO is important for franchisors and franchisees
The primary reason why franchisors have to engage in different SEO strategies is the need to establish a positive reputation. People will recognize the brand even more if they continue seeing it online. More franchisees will feel enticed to purchase the franchise if they realize that it's popular enough. Online marketing also creates a strong identity that will make the brand stand out against its competitors.
Franchisees, on the other hand, will also benefit from online marketing strategies. Even if the main franchise is popular nationwide, it won't necessarily translate to success in the local area. There’s still a need to advertise the brand so that more people in the area will consider purchasing what the company offers. Users who look for information online will also consider the company that offers services in the area.
Hence, having a local SEO strategy is necessary. For instance, if there are users who search for carpet cleaning services, they will know that the business is available. They can also see the contact information and set an appointment right away.

Find the right keywords
At the heart of search engine optimization is the right keyword. It’s crucial to optimize the correct keywords so that people who type them online can see the business as an option. The goal is to rank high in search engines so that it will be among the first options. When looking for information on search engines, most people will rely on what’s available on the first page. They usually don’t go beyond the first page, especially if they already found what they want.
For franchisees, local SEO includes the optimization of a longer keyword. It does it only includes relevant keywords but also the location. It's helpful to optimize the specific area since people will search for the nearest available option. If other brands are offering the same products and services, it’s important to stand out.

On-page SEO matters
When optimizing keywords and trying to rank high and search engines, on-page SEO is important. It helps build reliability and trustworthiness. The content published on the page will provide people with an idea about what the business can offer. It’s not only about advertising the products and services, but also establishing an authority. People who visit the page should realize that the company is the legitimate choice for the services that they want to get. The strategies include the creation of fresh and unique content. There should be information coming from reliable sources. Statistics and infographics are among the most useful content to include.
Apart from writing fresh and quality content, technical SEO is also important. It includes the creation of a speedy website. No one can read the entire web content is too slow. On average, people will only wait for up to three seconds for a website to load. Beyond that, they might decide to look for a different option.

Building a positive reputation
While it's important to focus on on-page and technical SEO, the primary goal is to bring more people into the website. The key is to build more backlinks and deliver higher traffic. Different strategies are useful in this regard. Best blogging is one of them. Creating a blog to leave on different article directories and websites would be helpful. If more people can see the content, there's a chance that they will click on the link that will lead them to the primary page. Another strategy is to participate in four rooms and discussions. It's a good way of reaching out to the target audiences. It also builds a relationship with them and convinces them to be loyal customers. Finally, existing customers should be encouraged to leave positive reviews. When people purchase items online, they will look at reviews first before they make a decision. They will consider what other people have to say about their purchases. If the company has a positive review, there’s a greater chance of convincing more people to patronize the brand.

Using social media
It’s also important to build a strong social media presence. Most people have social media accounts, and they use them to interact with others. Apart from regular interactions, social media is also useful for advertising businesses. Establishing a strong social media presence could help boost the franchise. However, it's important to have a different official account for every franchise location. It ensures that more people can see the choices closer to them. They might not feel interested in looking at the pages of franchises that aren’t nearby. Having a good interaction with people through social media pages will improve the company’s popularity. It also shows that there's a willingness to be more interactive with the target audiences. By liking posts, leaving comments, and responding to direct messages, a stronger relationship develops.

Finding the right franchise SEO agency
Figuring out how to succeed as a franchisor and franchisee aren't easy. Therefore, it would be great to have the services offered by the franchise SEO agency. The company needs experts to help in figuring out how to increase online disability. Promoting the brand is already challenging. Ensuring success across different locations is even more difficult. Given the experience and expertise of these agencies, it's possible to achieve success across-the-board. It doesn't happen right away, but the company can get there.

Solve Your Writing Problems by Professional Paper Writers

James Clarke — Mon, 07 Oct 2019 11:41:13 +0000

Solve your writing problems effortlessly to hire the professional paper writers who always make ready to help the interested students at the time of their needs. Just a few clicks stand between you and your higher GPA on behalf of your professional writers. Ask for high-quality paper samples and get immediate response from the available writers to help you and to solve all types of paper writing issues on behalf of online assistance and support. Get rid of your paper writing problems and show your availability to write almost all topics in you feel a lack of confidence and to deliver the best quality service. If you have paper writing problems then don't wait to get the help of professional writers to improve your academic scores and to improve your efficiencies in your academic career. Tight deadlines and lack of time is the main reason for which person’s looks for external support and ask available writers to work on behalf of you. Lack of original ideas is the main deficiency for which students ask for online assistance.

What Type of Academic Writing Support Can be Got from the Experienced Writers?

Get high-quality samples from the available writers and increases your PGA quickly and to get a positive response from your authorities. Online programming homework help can deal with urgent assignments in a few hours and help the interested students to find their interests relevant materials with the help of great confidence and to deliver the best quality of results on behalf of well-written work. Different assignments and nature of work have different types of attractions of the writers for which they show their willingness to write something and to help the interested students as well as other personalities. Increase your GPA and write unique papers writing help online. Sometimes student’s feels they got too complicated instructions and cannot deliver the best-written work according to the available opportunities but having fewer interests in such topics they feel they should ask someone to hire their assistance and support to deliver the best quality of paperwork.

How to Prepare the Best Academic Papers?

Prepare the best papers with the help of professional writers and submit to your authorities before completion of your deadlines. Contact professional services to hire cheap writers with the help of online access and to get a useful acknowledgment to deliver the best quality of work on behalf of knowledge and practical field experiences. Plagiarism checker is free of cost to deliver the best quality work and to improve GPA from the specific types of academic work. Contact with professional custom paper writing that provides online custom written papers and instant support to deliver the best values of writing. Professional writers always make ready to cover your back at any time and interested students can find a skilled expert for any of your assignments. There are numerous satisfied customers and interested customers to deliver the best quality of tasks to accomplish all types of academic work. To prepare the best academic documentation, knowledge and practical field experience is required to deliver the best inspiring work and to meet the expectations of the people.

This new off-plan project is the ultimate in waterfront living

James Clarke — Tue, 01 Oct 2019 06:44:20 +0000

Bluewaters apartments at Bluewaters Island are one of the biggest new projects by Meraas Holdings. It is located off the coast of Jumeirah Beach Residence (JBR) and Dubai Marina. Once completed, it will offer an ultimate waterfront living lifestyle in Dubai.

It is connected to the mainland with an overpass and a pedestrian bridge. The bridge offers stunning views of the Island and the skyline of the Dubai Marina and the forefront of the JBR beach. Those using private cars can access the island via the bridge that connects to Sheikh Zayed Road. This is one of the biggest highways in the city.

Soon, there will be a Group Rapid Transit (GRT) transport system that will connect the Island to other parts of the city. The system is expected to handle up to 5000 passengers per hour per direction. It will be one of the biggest systems in the world.

The 1.2 billion dollar Island is divided into three main areas. There is a residential area that features luxury apartments and a wide range of hotels and resorts. Also, there is a massive shopping area plus an entertainment area.

One of the most alluring features of the Island is Ain Dubai, the biggest Ferris wheel in the world at 700ft. It has 48 passenger cabins that take around 45 minutes to make a single round. When fully packed, the wheel can hold up to 1400 people.

There are two major resorts on the island owned by the Caesars Palace Hotel and Casino from Las Vegas. These hotels are the only ones in the chain without casinos. The first resort is the Caesars Palace Bluewaters which has 194 rooms, indoor swimming pool, outdoor swimming pools, health center, luxury spa and other amenities.

The second resort is known as Caesars Resort Bluewaters which is bigger than the first one. It is more family-oriented with 301 rooms, kids club, restaurants and bars. Both resorts share a 450-meter private beach and a club which has three pools, two restaurants and a large terrace.

Apart from the resorts, the Island hosts different types of properties. There are 698 luxury apartments known as the Bluewater Residences and 17 villas with private pools and a stunning view of the Arabian Sea. The price for the apartments starts from AED 1.8M.

Apart from Bluewaters Island, the Palm Jumeriah is also another ultimate waterfront living. In fact, it hosts some of the biggest celebrities in the world like the Beckham Family.

A Comprehensive Guide to CSM

James Clarke — Wed, 17 Jul 2019 06:55:38 +0000

Know Why CSM Certification is taking the World by Storm

Are you stuck at the bottom of the corporate ladder? Are you finding it difficult to get noticed? And is it not your style to brag about your skills to get ahead? Then you might want to consider opting for recognised certification programs.

There are several of these out there. Currently, programming languages like Python are on the move. The growth of artificial intelligence has created many opportunities for professionals. However, certifications like these are extremely expensive and not everyone’s cup of tea. These programs can be quite time-consuming as well. Hence, most professionals tend to stay away.
If you are someone who can’t dedicate time or does not want to shift focus on learning a new language, considering opting for a CSM course. CSM or Certified Scrum Master Certification is an industry-wide recognised certification program. Additionally, it can be completed in 2 days. So, you simply can dedicate a weekend to be a more efficient and productive member of your organization. Moreover, this program is applicable for various roles. Hence, whether you are working on Artificial Intelligence or managing client accounts, this program is bound to get you a swankier paycheck. Currently, quality courses like Certified Scrum Master Certification are on offer in over 70 countries, including major US cities like Washington DC, Houston, etc.

This brings us to the next question.

What is a Scrum Master Certification?
Scrum master certification is designed to train professionals with the knowledge to further their understanding of project management. The certification program emphasizes heavily on core values of accountability, teamwork, and iterative process. The program also clearly defines end-goals for participants to synchronize their motivation with the larger goals of an organization.

What are the Immediate Benefits of the Program?

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Apart from the immediate benefits mentioned above, Scrum masters are extremely valued members of large organizations. CEOs like Sundar Pichai of Google recognised the importance of programs like Agile in furthering the growth of the large organizations. Core Agile principles are also part of the Scrum framework. Hence, Scrum programs are likely to get you noticed at large organizations. However, Scrum masters usually help motivated employees reach their goal. Additionally, Scrum masters also are taught to manage the flow of information within organizations. Hence, CSM certification is really important from the perspective of organizations. It is likely to get you ahead in your career but not without a sound practical application rooted in genuine concern for the well-being of your team members and organization.

How Do I avail the CSM Certification?
As mentioned earlier, CSM certification is a two-day course. It includes training for 16 hours by a certified Scrum trainer. Once your training is over, you can appear for a multiple-choice exam. The exam is relatively easy, wherein you will be expected to get 24 answers correct out of 35 total questions. You would not require any prerequisites to appear for this exam as it is a course aimed at beginners.

What is the cost of the CSM Certification?
Generally, Scrum programs are paid for by organizations. So, if you are interested in this program, you should definitely consult your HR manager before taking on the responsibility on a personal level. The costs of these programs start at around 25,000 rupees or US $370. Due to the industry-wide recognition, training institutes for these programs have cropped up all over the world. A recognised global institute like KnowledgeHut is a good point to start.

What are the long term benefits of the CSM Certification?
You may choose to see Scrum certification as the next meal ticket. However, please understand that Scrum certification is intended to be a never-ending commitment to learning and professional growth. Scrum prepares professionals to become lifelong learners.
For IT professionals, who have a keen interest in the business side of things, Scrum is bound to benefit tremendously for growth. For example, Scrum certification will teach you how to supervise projects, keep an eye on priorities, and how to get work done through a plethora of problems and distractions. Additionally, it will also teach members the different priorities of various stakeholders, especially clients.

Why Is CSM Certification Taking the World by Storm?

Scrum certification is gaining tremendous traction among professionals. Additionally, it is bound to prepare you for long term professional growth as it is designed keeping the key needs of organizations in mind. You are probably aware that today we are moving towards a knowledge-based economy all over the world. Additionally, once professionals get comfortable in their roles, their learning tends to go downhill. This is where large organizations suffer tremendously. On one hand, they have a large group of employees, who are loyal and productive members of the organization. On the other hand, these employees and their way of thinking are set in stone. This combined with different individual motivations, a different set of difficulties, and challenges can sometimes result in regressive attitude towards growth of organizations.
Hence, it is essential for organizations to prepare professionals with a positive, team-oriented, and goal-driven discipline. It is also important that every member of the team is on-board when it comes to development. This is why Scrum certification is the answer to various project development and other professional challenges in the 21st century.

A detailed comparison of the Ivacy VPN and HotspotShield VPN

James Clarke — Tue, 16 Jul 2019 12:21:15 +0000

HotspotShield VPN
With more than 650 million clients, HotSpot Shield VPN ( released by AnchorFree) is separated into two items: a free VPN administration which is progressively similar to an intermediary with data transmission top and a premium paid VPN named "HotSpot Shield Elite".
Hotspot Shield VPN General Info and Features
Hotspot shield works well with Windows, MacOS, Android, and iOS.
By and large RANK: #31st out of 74 VPNs
LOG FILES: Some logging
ENCRYPTION: 256-bit AES encryption
PROTOCOLS: Catapult Hydra (it's own exclusive convention)
LOCATIONS: 25 nations
TORRENTING: Allowed
NETFLIX: Working

Murder SWITCH: Yes
Program EXTENSION: Yes
MAX. CONNECTIONS: 5
Switch INSTALL: Yes

Cost of HotspotShield VPN
COST: $3.49/mo and constrained free arrangement – 45 days cash back
Pros of Using Hotspot Shield

Quickest Speed (Except in the U.S.) On the correct servers, Hotspot Shield is quick.
Unimaginable User Experience They made the most wonderfully structured VPN that I have ever utilized.
Torrenting is Fully Supported An incredible aspect regarding Hotspot Shield is that, not normal for a portion of their rivals, they totally and wholeheartedly support unknown torrenting. Cons of Using Hotspot Shield
CDT Privacy Accusations and the FTC Investigation Hotspot Shield has dependably been a somewhat suspicious organization.
Faulty Privacy and Logging Policies AnchorFree is transparently connected with various outsider promoting organizations who make Hotspot Shield free conceivable. While this is a truly regular practice for a free VPN administration, when you begin diving into the security arrangement, things get troublesome.
Ticketed Customer Support As you'll see, extraordinary client administration isn't on that reality. There is a ticket system for the user queries and the customer support is really not great.
Catapult Hydra as well as No TOR Compatibility

In addition to the fact that Hotspot shields do not offer similarity with The Orion Router or some other outsider intermediaries (an extraordinarily helpful element in nations like China and North Korea), however, they limit all clients to their exclusive Catapult Hydra protocol. While they used to help the OpenVPN protocol, this changed after the presentation of their Catapult Hydra.

Read out detailed comparison of the Ivacy VPN

Conclusion
Thus, we have seen a detailed comparison between the Ivacy VPN and Hotspotshield VPN in the above article. Now, a natural question arises is which is better to opt for, Ivacy or Hotspotshield. Well, the answer is naturally the Ivacy Hotspot. As we have seen above that Ivacy VPN is far better than the HotspotShield VPN. The monthly charges of Ivacy VPN are higher than that of Hotspot shield VPN as they are providing better services.
You should definitely go for Ivacy VPN as it is a better company and provide a wide range of services in a single package. They are really worth trying if you are looking for a VPN which fulfils all the general purposes.