DEV Community: JaneCollenWrites

Step By Step Guide To Making A Business Intro Video

JaneCollenWrites — Thu, 30 Jul 2020 13:08:21 +0000

A business intro video can be your chance to increase your conversions by 10X if you manage to pull it off in the right manner.
The corporate world is filled with such examples, but more often than not, businesses looking to make an intro video don’t have a lot of knowledge on the exact blueprint to follow in order to make a perfect video.
On a lot of blogs out there, you will get generic advice on making such videos like keeping the video interesting, having a CTA, and keeping the video quality, etc. But all such advice is often vague and often doesn’t add any value to the kind of video you want to make.
Well, we aim to change that by offering you a step by step guide into making a business intro video that includes real actionable tips on the components to focus most on when making such a video.
Let’s begin:

Focus On Your Audience:

The biggest mistake you can do when making a business intro video is to focus too much on your own business and leave the consumer out in the cold.
The consumer wants to hear about how you, as a business, can help solve their problems through the solution you offer. That’s probably the reason why you exist right?
So focus your business intro video on your consumers and get your messaging aligned with such a focus and you won’t go wrong with it.

Make The Video Informative For The User:

The best kind of business intro videos are those which make it clear to a user as to why a business exists and what exactly can it help you with.
For this, you need to include the most commonly asked questions to you as a business.
For e.g. how much does your product/service costs, what’s your expected turnaround time, do you offer refunds, etc.
Such information will make it easier for people to take action as they now know more about your work model.

Don’t Be Salesy:

Aggressively salesy CTAs or tonality in a business intro video is the equivalent of using cheesy lines when talking to someone you are interested to date.
Contrary to popular belief, users get turned off when you use salesy CTAs like “Buy Now”. Rather, they prefer a more toned-down approach.
A business intro video is at “Top Of The Funnel” marketing collateral and you shouldn’t be using it as an aggressive selling tool.
The best way forward is to tone things down and use the CTAs in the video to guide users into the funnel-like on a landing page.

Get Your Technical Aspects Right:

The business intro video is after all, a video and if you don’t get its technical aspects right, your video won’t have a major impact no matter how good your idea is.
Here are the major points you need to consider in order to get your video’s technical aspects right:
• Work on the script but keep it short. Long scripts that exceed 2 minutes of length bore people.
• Procure a good camera that can deliver HD quality video.
• Fix the video on a pedestal or use a Gimbal if you need to acquire moving angles.
• Either get a room with just the right amount of natural light or get two studio lights
• Get a professional voice artist and record the audio through a professional recording setup

Cut Out The Unnecessary Parts:

The final part of the production process is doing the edit.
In this edit, your primary aim should be to cut out anything that you think doesn’t add value to the overall video or the intended message you are trying to give in the video.
Shorten the video length as much as possible and add branding material like logos etc. in the final file.
Most videos these days have captions to help people who don’t want to listen to the video’s audio.

Final Part – Where To Put The Business Intro Video:

The business intro video can work well anywhere but nowadays, it’s important that you focus on all social platforms for putting your video out on if you want real-time traction on it.
Resize the video for Instagram, Facebook, YouTube, and other social platforms so that it can fit the required dimensions of these platforms for videos and then move on to putting the video on your website.
Generally, this video works best on your website’s homepage, in the first or second fold as there it allows the website visitor to know about your business before it proceeds any further, working as a great hook.

Wrapping Things Up:

The business intro video is a powerful marketing tool, which if leveraged in the right manner, can pull in tons of engagement for you and your brand. It also aids in maximizing conversions by being a facilitator that sends consumers further down the funnel much more easily.
If you haven’t got one yet, it’s high time that you set aside a budget for it and prepare to produce it in your next marketing quarter.

Top 8 Reasons For Website Owners to Use a WordPress Migration Service

JaneCollenWrites — Wed, 29 Jul 2020 14:46:55 +0000

Have you been planning to move your website from a different platform to WordPress? Or, are you considering to make a shift to WordPress hosting services from your existing hosting provider?
Website owners often want to make these changes as they continue to find better opportunities and solutions for their business and site.
However, the problem is that sometimes people decide to go the DIY approach and end up creating additional issues for themselves. Generally, it is a great idea to hire professionals to handle technical processes to avoid any severe consequences.
Now, if you do want to make the change then here are the top eight reasons why it is a better idea to hire WordPress migration services.

What Is A WordPress Migration Service?

WordPress migration services refer to the process of transferring a website from one web hosting service provider to another or from the existing platform to another. For example, you would require migration services if you decide to move your website from GoDaddy hosting services to Hostgator or from Joomla web platform to WordPress. A WordPress migration service facilitates you by migrating your website on your behalf. Typically, these services include moving your website's files, data, and domain from one server to another.

How You Can Benefit From WordPress Migration Services:

Avoid Unexpected Technical Problems:

As an outsider, it may seem like anyone can migrate sites by merely looking up steps and guidelines on the internet. Often you are advised to download a plugin and continue following the instruction. However, in case you get stuck in some technical problems, the internet won't come up with solutions anymore and even if it does, you will have already compromised your live website.

Avoid Downtime:

Your website might have to be offline for a short period in the site migration process. But, if you get into some technical issues and your site goes down for a longer period, it can negatively affect your revenue, brand reputation, customers, employees, and even legal agreements.

Save Time And Hassle:

On paper, taking over your site migration process seems like a step to save money, and hassle. But, in reality, not hiring a WordPress migration service often ends up having opposite results. The time and efforts you spend on searching the internet to understand the process, lookup options, the process of site migration, configuration of theme settings, server settings, email, and so on, and then fix the problems you face, can be better utilized elsewhere.

Protect Your Website Data:

There are always a couple of risks involved when you sign up for a new plan and process. The most significant threat you will be facing with site migration is losing the entire website data. Losing your data is the worst experience among them all. Imagine what you would do given that you lost all website files and data along with all the hours and efforts you have put in to it. Professional WordPress migration services take necessary precautions to ensure your data is safe and secure.

Trust Experts To Handle Your Site Migration Process:

Working with a WordPress migration services provider means having an industry expert handle your website and migration process. They use their experience and expertise to consider all things that could go wrong and plan for it. Remember, your website is too valuable to give it into the hands of an amateur.

Avail The Guarantee:

A lot of professional WordPress support and maintenance companies offer a guarantee when they take over the process of managing your website and critical processes like migration. The guarantee can provide you with assurance that a responsible and reliable team is looking after your website.

Save Your Money And Resources:

Don't know how paying an expert team to take over your WordPress maintenance will help you save money? Well, think about it in the long-run.
Hiring WordPress experts is like investing in your site as they enable you to avoid technical website issues, save time, ensure the security of your data and users. Besides, by signing up for a package or plan, you may also be able to avail a few free services. Hence, you will be saving money and rendering additional services, in the long run.

Avail The Expert Support Available After Your Site Migration:

Another reason for WordPress website owners to get site migration services is that they often offer support services as well. Once your site migration process is complete, most companies provide support services for your WordPress site, which may include monitoring, security scans, malware removal, and content changes.

Wrapping it up

If you consider all these reasons, it will make hiring WordPress migration services seem like the quicker, safer, more cost-effective, and wiser option available in front of you. Even though migrating your site seems like a task you can do yourself, it is often not worth the risk. Hence, it is a better idea to hire a WordPress maintenance service and have industry experts handle your website, site migration process, and other needs of your site during such a critical time.