DEV Community: James Adeleye

Where Nigerians Are Finding the Latest Ankara Styles and Fashion Deals Beyond Jiji and Jumia

James Adeleye — Tue, 18 Aug 2026 13:02:14 +0000

Every season, a fresh wave of ankara fashion style searches takes over Nigeria, as shoppers look for the latest ankara styles for ladies, gown styles, and blouse designs to sew or buy ready-made. Most of that search still starts on Jiji, where tailors and fashion vendors list directly, or Jumia, where fashion is sold like any other retail category.

Increasingly though, shoppers are adding 234Deals to that search too, especially for ankara pieces, everyday clothing, shoes and fashion accessories.

Explore the Fashion Category on 234Deals.

Why Fashion Shoppers Are Checking More Than One Platform

Fashion is personal, and price, fabric quality and style rarely line up perfectly on the first listing someone finds. Whether it's a specific style for ankara or a pair of everyday shoes, most buyers compare a few sellers before choosing one.

234Deals gives fashion shoppers another place to browse:

Ankara and traditional wear
Women's clothing
Men's clothing
Kids' clothing
Sleepwear and lingerie
Shoes and footwear
Bags and luggage
Fashion accessories and jewelry
Watches

As more independent tailors, boutiques and fashion vendors list on the platform, buyers get a wider spread of styles and prices to compare.

Ankara Styles and Traditional Wear

Ankara fashion style is one of the biggest and most consistent fashion searches in Nigeria, from the latest ankara styles for ladies to classic ankara styles for men.

Browse Traditional Wear on 234Deals.

Commonly searched styles include:

Latest ankara styles for ladies
Simple and beautiful ankara styles
Ankara skirt and blouse styles
Short ankara gowns and hot ankara short gowns
Classic and best ankara styles for men

Whether you normally check Jiji for a tailor-made ankara outfit or Jumia for ready-to-wear pieces, it's worth comparing 234Deals listings for style and price too.

Ankara and Everyday Styles for Women

Women's fashion searches in Nigeria go well beyond ankara alone, covering everything from lace blouses to chiffon gowns for church and vintage-inspired looks.

Browse Women's Clothing on 234Deals.

Ankara styles for women and skirt and blouse ankara styles
Lace blouse styles and general blouse styles
Chiffon gown styles for church
Simple gown styles and flare gown styles
Maternity gown styles
Vintage style pieces

Ankara and Contemporary Styles for Men

Men's fashion searches lean heavily toward ankara styles and general sewing styles, as more men look for tailored, made-to-measure pieces.

Browse Men's Clothing on 234Deals.

Ankara men styles
Best ankara styles for men
Latest sewing styles for guys
Everyday and smart-casual menswear

Kids' Clothing

Parents shopping for children's clothing usually compare fit, fabric and price across a few sellers before buying, especially for growing kids.

Browse Kids' Clothing on 234Deals.

Everyday kids' clothing
Boys' clothing
Ankara and traditional wear for children

Sleepwear and Lingerie

Comfort and fit matter most in this category, and shoppers tend to stick with sellers they trust once they find the right size and material.

Browse Sleepwear and Lingerie on 234Deals.

Everyday sleepwear
Lingerie sets
Loungewear

Shoes and Footwear

From trending sneakers to fashion shoes for everyday wear, footwear is one of the categories where buyers regularly check more than one platform for the right price.

Browse Shoes and Footwear on 234Deals.

Trending shoes and fashion shoes for women
Sneakers for men and women
Sandals and casual footwear

Bags and Luggage

Fashion bags for ladies and stylish bags for men remain a steady search category, whether for everyday use or travel.

Browse Bags and Luggage on 234Deals.

Fashion bags for ladies
Stylish bags for men
Travel luggage and totes

Fashion Accessories and Jewelry

Accessories and jewelry are often the finishing touch to an outfit, and shoppers usually browse a few sellers to find the right style and price.

Browse Fashion Accessories and Jewelry on 234Deals.

Fashion jewelry
Costume and vintage jewelry
Everyday fashion accessories

Watches

Watches remain a popular fashion accessory for both everyday wear and special occasions.

Browse Watches on 234Deals.

Men's and women's watches
Casual and formal watch styles

Why 234Deals Is Becoming Part of the Fashion Search

Jiji and Jumia remain go-to names for fashion in Nigeria, and that isn't changing anytime soon. What is changing is how many places shoppers check before making a decision, especially for something as personal as ankara styles and everyday fashion.

234Deals is steadily building its fashion listings through independent tailors, boutiques and verified vendors, which means more variety in style, fabric and price for shoppers comparing options.

Checking a platform like 234Deals alongside Jiji and Jumia gives fashion shoppers:

More listings to compare prices and styles against
Access to independent tailors and small fashion vendors
A wider spread of ankara and traditional wear styles
An organised, category-based way to browse fashion

Final Thoughts

If you're currently searching for the latest ankara styles, gowns, shoes or accessories on Jiji or Jumia, it's worth adding 234Deals to that search before you commit to a seller.

With new fashion listings added regularly, 234Deals is becoming a useful extra stop for anyone keeping up with ankara trends and everyday style in Nigeria.

Start browsing today at the Fashion Category on 234Deals.

Note: Jiji and Jumia are mentioned in this article only for factual comparison as well-known fashion marketplaces in Nigeria. This article does not claim that 234Deals is larger than or replaces either platform, but highlights 234Deals as a growing option that fashion buyers and sellers can also consider.

How Nigerians Are Finding Tables, Beds and Home Furniture Beyond Jiji and Jumia

James Adeleye — Tue, 11 Aug 2026 12:15:20 +0000

Furniture shopping in Nigeria usually starts in one of two places: Jiji, where individual sellers and small furniture makers post directly, or Jumia, where furniture is sold and shipped like any other retail product. Both are useful, but neither is the only stop anymore.

A growing number of buyers are now checking 234Deals too, especially for tables, beds and everyday home furniture, before deciding where to buy.

Explore the Furniture Category on 234Deals.

Why Furniture Shoppers Are Widening Their Search

Furniture is one of those purchases people rarely make from a single listing. Price, delivery cost, material, and whether the seller is verified all factor into the decision, so most buyers check more than one platform before committing.

234Deals adds another option for shoppers comparing:

Tables of every kind
Beds and bed frames
Sofas and seating
Wardrobes and storage furniture
Office and study furniture
Living room pieces and home decor

As more furniture sellers and small workshops list on the platform, buyers get access to a wider spread of prices and styles than checking a single site alone.

Tables for Every Room

Tables are consistently one of the most searched furniture items in Nigeria, from dining sets to office desks and everyday side tables.

Browse the Furniture listings on 234Deals.

Commonly searched options include:

Dining tables and dining table sets
Coffee tables and console tables
Round dining tables
TV stands and TV consoles
Office desks and computer desks

Whether you normally check Jiji for a locally made dining table or Jumia for a boxed flat-pack option, it's worth adding 234Deals to that comparison for pricing and location-based listings.

Beds and Bed Frames

Beds remain one of the highest-demand furniture categories, and buyers usually compare frame size, material and price across a few sellers before choosing.

Browse Beds and Bed Frames on 234Deals.

Bed frames in various sizes
King size and queen size beds
Bunk beds for children's rooms
Platform beds and ottoman beds
Bedroom furniture sets

Sofas, Couches and Seating

Living room seating is a category where style, comfort and price all need to align, which is exactly why shoppers compare listings closely before buying.

Browse Sofas and Seating on 234Deals.

Sofas and sectional sofas
Couches and corner couches
Recliner chairs and accent chairs
Bar stools and counter stools
Ottomans

For anyone furnishing a full living room, comparing sofa and seating prices across Jiji, Jumia and 234Deals can make a noticeable difference to the total budget.

Wardrobes, Dressers and Storage Furniture

Storage furniture is a category where prices vary widely depending on material and size, so shoppers tend to look around before settling on a seller.

Browse Storage and Organization on 234Deals.

Wardrobes and fitted wardrobes
Dressers and chests of drawers
Cupboards
Sideboards and console storage

Office and Study Furniture

With more people working from home or setting up study spaces, desks and office furniture have become a regular search across furniture platforms.

Browse Office and Study Furniture on 234Deals.

Office desks and computer desks
L-shaped desks
Study tables
Bookshelves

Living Room Pieces and Home Decor

Beyond the big-ticket items, smaller living room pieces and decor round out a space, and buyers often source these separately from the main furniture pieces.

Browse Home Decor on 234Deals.

Benches
Mirrors
Upholstered furniture pieces
Living room accent pieces

Why 234Deals Is Becoming Part of the Furniture Search

Jiji and Jumia remain well-established names for furniture in Nigeria, and that isn't changing anytime soon. What is changing is how many places buyers check before making a decision.

234Deals is steadily building its furniture listings through independent sellers, small workshops and verified vendors, which means more variety in price, material and location for shoppers comparing options.

Checking a platform like 234Deals alongside Jiji and Jumia gives furniture buyers:

More listings to compare prices against
Access to independent furniture makers and workshops
A wider spread of locations across Nigeria
An organised, category-based way to browse furniture

Final Thoughts

If you're currently comparing tables, beds, wardrobes or sofas on Jiji or Jumia, it's worth adding 234Deals to that search before you commit to a seller.

With new furniture listings added regularly, 234Deals is becoming a useful extra stop for anyone furnishing a home or office in Nigeria.

Start browsing today at the Furniture Category on 234Deals.

Note: Jiji and Jumia are mentioned in this article only for factual comparison as well-known furniture marketplaces in Nigeria. This article does not claim that 234Deals is larger than or replaces either platform, but highlights 234Deals as a growing option that furniture buyers and sellers can also consider.

How Nigerians Are Finding Houses, Land and Office Space Beyond Jiji and PropertyPro

James Adeleye — Mon, 03 Aug 2026 19:38:16 +0000

When Nigerians start searching for a house to rent, land to buy, or a shop to lease, a handful of familiar names usually come up first: Jiji, PropertyPro.ng, and Nigeria Property Centre. These platforms have built a strong reputation over the years, but as the property market keeps growing, buyers, tenants and landlords are increasingly looking for additional places to list and discover property.

One platform steadily gaining attention for this is 234Deals.

As more property owners, agents and everyday sellers list on the platform, 234Deals is becoming an emerging destination for property seekers across Nigeria. Rather than relying on a single listings site, many people now compare options across multiple platforms before making a decision, and 234Deals is increasingly part of that comparison.

Explore the Properties Category on 234Deals.

Why Property Seekers Compare Jiji, PropertyPro and 234Deals

Few people commit to a property after seeing just one listing. Whether the search starts on Jiji, PropertyPro or Nigeria Property Centre, most buyers and tenants compare price, location, property condition and agent details before reaching out.

234Deals gives property seekers another place to discover:

Houses for sale and rent
Apartments and flats
Short-term rentals
Commercial property
Office spaces
Shops
Warehouses
Event venues
Land plots
Farms

As the marketplace grows, buyers and tenants get access to a wider mix of listings from agents, landlords and independent sellers across the country.

Houses Remain the Most Searched Property Type

Houses continue to top property searches in Nigeria, whether it's a family home in the suburbs or a duplex closer to the city centre.

Browse Houses for Sale and Rent.

Apartments and Flats for Every Budget

Apartment and flat demand keeps rising as more young professionals and small families look for compact, affordable living spaces closer to work.

Browse Apartments and Flats.

Available listings may include:

Self-contained apartments
Mini flats
2 and 3 bedroom flats
Serviced apartments
Studio apartments

Comparing listings across platforms, including Jiji, Nigeria Property Centre and 234Deals, helps renters find the right balance between rent, location and amenities.

Short-Term Rentals for Travel and Temporary Stays

Short-term rentals continue to grow in demand, especially for travellers, relocating professionals and people who need flexible accommodation without a long lease.

Explore Short-Term Rentals.

Furnished short-let apartments
Weekend getaway homes
Corporate short-stay units
Airbnb-style listings

Commercial Property for Growing Businesses

Business owners looking to expand often start with commercial property listings before narrowing down to a specific type of space.

Browse Commercial Property.

Retail buildings
Mixed-use developments
Industrial complexes
Multi-tenant commercial buildings

Office Spaces for Startups and Established Companies

From small startups to established companies, finding the right office space is central to how a business operates day to day.

Explore Office Spaces.

Serviced offices
Shared workspaces
Standalone office buildings
Office suites in business districts

Shops for Retail and Everyday Trade

Traders and retail business owners regularly search for shop spaces in busy markets, plazas and along major roads.

Browse Shops.

Shops in shopping complexes
Roadside shops
Market stalls and stores
Shops with storage space

Warehouses for Storage and Distribution

As e-commerce and distribution businesses expand across Nigeria, warehouse space has become one of the more searched commercial property types.

Explore Warehouses.

Storage warehouses
Distribution centres
Cold room facilities
Industrial warehouses

Event Venues for Weddings, Parties and Conferences

Event planners and individuals organising weddings, parties and conferences often need to compare several venue options before booking.

Browse Event Venues.

Wedding halls
Event centres
Conference venues
Outdoor event spaces

Land Plots for Building and Investment

Land remains one of the most popular long-term investments in Nigeria, and buyers regularly compare plots across different platforms before purchasing.

Explore Land Plots.

Residential land
Commercial land
Plots in gated estates
Land with C of O or governor's consent

Farms for Agriculture and Agribusiness

With growing interest in agribusiness, farmland listings continue to attract both individual farmers and agricultural investors.

Browse Farms.

Arable farmland
Poultry farms
Fish farms
Plantation land

Why 234Deals Is Becoming an Emerging Alternative for Property Seekers

Nigeria's online property market keeps expanding, and buyers, tenants and investors now have more places to look than ever before.

While Jiji, PropertyPro and Nigeria Property Centre remain well-known names in the space, 234Deals is steadily building its own presence by expanding property categories, attracting more agents and landlords, and making it easier to discover property listings in one place.

For many Nigerians, the property search process no longer stops at one website. Buyers and tenants now compare listings across platforms, and 234Deals is increasingly becoming one of those platforms worth checking.

As more agents, landlords and independent sellers join the marketplace, property seekers benefit from:

More listings to compare
A wider spread of locations and price points
Growing agent and landlord participation
Easier property discovery by category
A dedicated, organised property search experience

Final Thoughts

If you usually check Jiji, PropertyPro or Nigeria Property Centre when searching for a house, apartment, shop, office space, land or farm, it may also be worth exploring what's available on 234Deals.

With new listings added regularly and a growing community of agents, landlords and property seekers, 234Deals is quickly establishing itself as one of Nigeria's emerging destinations for property.

Start exploring today by visiting the Properties Category on 234Deals.

Note: Jiji, PropertyPro.ng and Nigeria Property Centre are mentioned in this article only for factual comparison as well-known property platforms in Nigeria. This article does not claim that 234Deals is larger than or replaces any of these platforms, but highlights 234Deals as a growing alternative that property seekers and sellers can also consider.

Nigeria's Computer & Accessories Market Is Shifting Away From Jiji.ng | Here's Where Buyers Are Going

James Adeleye — Mon, 27 Jul 2026 08:47:17 +0000

Anyone who has shopped for a laptop, monitor, or PC part online in Nigeria knows the routine: open Jiji, scroll past furniture and car listings, filter by category, and hope the seller still has stock. It works, but it was never built specifically for tech buyers — and a growing number of them are starting to look elsewhere.

One platform picking up that overflow is 234Deals' Computer and Accessories section, a dedicated category built around how tech shoppers actually browse rather than how classified ads are typically organized.

The Core Difference: Category Depth

Generic classifieds sites treat computers as one bucket among dozens. 234Deals splits the category into subcategories that map directly onto real search intent:

Need a new or fairly-used machine? Go straight to Laptops.
Setting up a second screen or gaming display? Monitors covers that.
Office or school printing needs live under Printers and Scanners.
Backing up files or upgrading a drive? Check Storage Devices.
Home or office network gear — routers, switches, extenders — sits under Networking Devices.
PC builders sourcing GPUs, RAM, or motherboards can browse Computer Components directly.
Peripherals like keyboards, mice, and headsets are grouped under Computer Accessories.
Licensed apps and OS keys are listed under Software.
Businesses fitting out an office can browse Office Equipment in one place.

Why This Structure Matters More Than It Looks

A flat classifieds feed puts the search burden entirely on the buyer. A category tree puts it on the platform instead — which is a meaningfully better experience once the number of listings grows past a few hundred. It's the same reason dedicated electronics retailers outperform general marketplaces on product discovery: taxonomy beats volume when you already know what you're looking for.

That's the gap 234Deals is filling. It's not trying to be everything Jiji is — it's building specifically for tech buyers, which is exactly the audience that benefits most from a real category structure.

Worth a Look If You're Tech-Shopping in Nigeria

If your last search for a laptop or accessory turned into an hour of scrolling through unrelated ads, it's worth comparing what a dedicated computer marketplace turns up instead. Start with whichever subcategory matches what you need — laptops, components, or accessories — and compare against your usual source before buying.

Originally covered in more depth on the 234Deals Deals & Insights blog.

How Blinkers Nigeria Is Solving Lagos' Used Car Market Problem With a Classified Marketplace

James Adeleye — Mon, 08 Jun 2026 12:22:03 +0000

If you have ever tried to buy a used Toyota Camry or Honda Accord in Lagos, you already know the problem. Social media groups flooded with reposts. WhatsApp sellers who go silent after receiving a deposit. Roadside dealers on Lagos Island with no accountability. Prices that vary by ₦2 million depending on who you ask.

Blinkers Nigeria (blinkersnigeria.com) is a Lagos-based classified marketplace that is taking a structured approach to solving this problem — and from a product and SEO standpoint, it is one of the more interesting Nigerian tech builds worth paying attention to.

What Blinkers Nigeria Is Building

The platform is a full-stack classified marketplace serving buyers and sellers across all 36 Nigerian states. The Vehicles category covers:

Cars (Tokunbo and Nigerian used)
Motorcycles and tricycles
Trucks and commercial vehicles
Spare parts

Built on Next.js with a mobile app on both iOS and Android, the platform is at an interesting technical inflection point — actively working through the classic Next.js client-side rendering vs SSR challenge that any marketplace dealing with thousands of dynamically generated listing pages will face.

The SEO Architecture Challenge

For a marketplace of this scale in Nigeria, the indexing problem is real. Google needs to crawl and index thousands of listing pages to drive organic buyer traffic — but client-side rendered listing pages are near-invisible to Google's crawler unless SSR or static generation is properly implemented.

The solution the team is working toward is standard but critical for any Next.js marketplace:

// Every listing page needs getServerSideProps
export async function getServerSideProps(context) {
  const { id } = context.params
  const listing = await fetchListing(id)
  return { props: { listing } }
}

Combined with a URL structure shift from /product-details/13638 to /vehicles/cars/toyota-camry-2008-lagos-13638, the organic traffic potential is significant.

Why This Matters for the Lagos Car Market

Lagos has the largest concentration of used car buyers in West Africa. Jiji.ng currently dominates the space. But there is clear room for a more structured, trust-focused challenger — particularly one with a verified seller model and a mobile-first experience designed for Nigerian internet conditions (3G-heavy, WhatsApp-centric sharing behaviour).

Blinkers Nigeria is live at blinkersnigeria.com/product-listing/Vehicles. Worth watching from both a product and marketplace SEO perspective.

Have you built or worked on a marketplace in an emerging market? The indexing and trust challenges are fascinating — drop your experience below.
"""

Also check 234 Deals Vehicles

How We Designed Search for a Nigerian Classifieds Site With 11,000+ Active Listings

James Adeleye — Tue, 02 Jun 2026 06:57:37 +0000

Search is the heart of any marketplace. Get it wrong and buyers leave; get it right and you have a moat. Building search for a Nigerian classified marketplace surfaced a set of constraints worth sharing for anyone working on commerce products in emerging markets.
The problem: 11,000+ active listings across 23 categories, refreshed daily, accessed primarily on low-end Android devices over LTE. Listings span phones, cars, property, fashion, electronics — items where the buyer's mental query is rarely a clean keyword.
Constraint 1: Mobile network latency. A search response that takes 800ms on a good connection takes 3+ seconds on a Lagos LTE network at rush hour. We learned to cap payload size aggressively (return 20 results, never 50) and pre-compute popular category counts so the filter sidebar never blocks the result list.
Constraint 2: Location is a primary index. "Phones in Lekki" should not be slower than "phones in Nigeria." We treated state and area as first-class index dimensions rather than post-filter conditions. This single change cut median query time roughly in half on location-scoped searches.
Constraint 3: Typo tolerance matters more than relevance tuning. Nigerian users searching for "tokunbo car" and "tokumbo car" and "tokumbo cars" all expect the same results. Fuzzy matching at the tokeniser level returns more value per engineering hour than fancy ranking algorithms.
Constraint 4: Recency beats relevance for classifieds. Unlike Amazon, a classified listing has a life cycle measured in days. A 4-day-old "perfect match" is worth less than a 4-hour-old "good match" because the seller is more likely still reachable. Our default sort is recency, with relevance as a tiebreaker.
Constraint 5: Empty states are the most-viewed screen. When someone searches for a niche item and gets zero results, that screen needs to do more than apologise. We populate it with closely related categories, recent listings in the same area, and a "notify me when posted" CTA — turning a dead end into engagement.
You can see this in production at blinkersnigeria.com — a classified marketplace built on these constraints, operating across all 36 states in Nigeria.
The meta-lesson: marketplace search in emerging markets is not a watered-down version of Amazon search. It is a fundamentally different optimisation problem — driven by network conditions, locality, and listing lifecycles unique to the market.

PR Margies

What Building a Location-Aware Marketplace Taught Me About Nigerian Users

James Adeleye — Thu, 28 May 2026 08:50:59 +0000

Most marketplace tutorials assume a tidy world: clean addresses, reliable shipping, one currency behaviour. Building for the Nigerian market breaks those assumptions fast, and the lessons are worth sharing for anyone building commerce products in emerging markets.
Lesson 1: Location is a primary filter, not a nice-to-have. In a city like Lagos, "near me" isn't a convenience feature — it's the whole point. Buyers inspect high-value items (phones, cars) in person before paying, so a listing 40 minutes away in traffic is effectively a different market. We learned to treat state and area filtering as core architecture, not a late add-on.
Lesson 2: Trust signals must be explicit. Generic star ratings don't carry enough weight when the downside risk is a cloned device. Verified seller profiles with visible history and reachable contact details moved conversion more than any UI polish. Users want to evaluate the person, then the product.
Lesson 3: Mobile isn't the secondary surface — it's the only surface that matters. The overwhelming majority of sessions are mobile. Anything that assumes a desktop-first flow (hover states, multi-column inspection views) quietly fails for most of your users.
Lesson 4: Condition taxonomy is market-specific. "New / used" is too coarse. The Nigerian phone market runs on "brand new / UK-used / US-used" distinctions that materially change price expectations. Modelling that correctly in the data layer prevented a whole category of buyer-seller disputes.

You can see these principles applied in production at Blinkers Nigeria — a classified marketplace built around exactly these constraints.
If you're building commerce for a market you don't live in, the meta-lesson is this: the "edge cases" in your home market are often the main cases somewhere else. Design from the local reality outward.

You can also check 234 Deals

What Building a Location-Aware Marketplace Taught Me About Nigerian Users

James Adeleye — Thu, 28 May 2026 08:38:59 +0000

Most marketplace tutorials assume a tidy world: clean addresses, reliable shipping, one currency behaviour. Building for the Nigerian market breaks those assumptions fast, and the lessons are worth sharing for anyone building commerce products in emerging markets.
Lesson 1: Location is a primary filter, not a nice-to-have. In a city like Lagos, "near me" isn't a convenience feature — it's the whole point. Buyers inspect high-value items (phones, cars) in person before paying, so a listing 40 minutes away in traffic is effectively a different market. We learned to treat state and area filtering as core architecture, not a late add-on.
Lesson 2: Trust signals must be explicit. Generic star ratings don't carry enough weight when the downside risk is a cloned device. Verified seller profiles with visible history and reachable contact details moved conversion more than any UI polish. Users want to evaluate the person, then the product.
Lesson 3: Mobile isn't the secondary surface — it's the only surface that matters. The overwhelming majority of sessions are mobile. Anything that assumes a desktop-first flow (hover states, multi-column inspection views) quietly fails for most of your users.
Lesson 4: Condition taxonomy is market-specific. "New / used" is too coarse. The Nigerian phone market runs on "brand new / UK-used / US-used" distinctions that materially change price expectations. Modelling that correctly in the data layer prevented a whole category of buyer-seller disputes.