The idea comes at 9 PM. The post goes live at 8 AM.

Kamran Pathan — Sat, 07 Nov 2026 18:26:23 +0000

How we built Bolo Studio: speak a social media idea in Marathi, Hindi or English, and get a brand-ready post, approved on Telegram and published on schedule.

9:04 PM: the idea

Meera runs a small sweet shop in Pune. Diwali is four days away. While closing the shop she thinks:
"We should post about our dry-fruit boxes, with the ₹499 offer, in Marathi and English."

Normally that idea dies right there. She has no designer. Her nephew "does Instagram" when he's free.
A good Marathi caption, a design in the shop's colours, checking the price is right, posting at the
right time: all of that is tomorrow's problem, and tomorrow is busy too.

Millions of small businesses in India are in the same place. They have the ideas. They don't have
the hours.

9:05 PM: she just says it

Meera opens her shop's Telegram work group and speaks the idea. Wispr Flow turns her voice into
text, Marathi and English mixed, the way she actually talks, and she tags @bolo-writer.

9:06 PM: the agents get to work

Inside that Telegram group are AI agents, connected through Switch:

Agent	What it does
bolo-writer (Claude Code)	Writes the headline and captions in the chosen languages, following the shop's Brand Kit
bolo-designer (Claude Code)	Picks the layout and builds the design in the brand's colours, fonts and logo
bolo-publisher (our own agent)	Connects the rooms to Bolo Studio, sends approvals and posts

They reply right in the group, so Meera's team sees the work happen in the chat they already use.

9:08 PM: Brand Guard checks everything

Before anyone sees it, Brand Guard checks the post against the shop's rules:

Is the price written correctly, with "onwards*"?
Is the required call to action there?
Are any banned words used?
Is the caption the right length for each platform?

If something fails, the AI fixes it and tries again. Only a clean post moves forward.

9:09 PM: approval on Telegram

The finished image and captions land in the shop's approvals group on Telegram. Meera's partner
reads it on the phone and replies with one line:

approve #p5acbd

or change #p5acbd: make the price bigger, or reject #p5acbd. Nobody needs to log in anywhere.

9:10 PM to 8:00 AM: Drafts, then live

The approved post waits in Drafts. At the scheduled time (8 AM, when Meera's customers are
scrolling) Bolo publishes it to Instagram, Facebook and LinkedIn through their official APIs.
Only posts that are actually live appear on the calendar.

Want a reel instead? Bolo writes the scenes, Sarvam AI speaks the voiceover in Marathi or Hindi, and
Remotion renders the video.

How it's built

Voice (Wispr Flow) ─► Telegram work room ─► Switch ─► bolo-writer / bolo-designer (Claude Code)
                                                         │
                                                         ▼
                              Bolo Studio (Next.js) ─► Brand Guard ─► design render (Playwright)
                                                         │
                         Telegram approvals room ◄── bolo-publisher (Switch agent)
                                                         │ approve
                                                         ▼
                              Drafts ─► scheduler ─► Instagram · Facebook · LinkedIn

Part	Technology
Studio web app	Next.js, TypeScript
AI writing and design	Claude (Claude Code agents, or the company's own Claude/OpenAI key)
Agent rooms	Switch, bridged to Telegram
Voice input	Wispr Flow, plus the browser mic
Voiceovers	Sarvam AI (Marathi, Hindi, English)
Reels	Remotion
Data	MongoDB Atlas
Hosting	AWS EC2 with Docker Compose and Caddy (automatic HTTPS)

Running on AWS

We kept deployment to one command. A single EC2 t3.large runs three containers: the web app,
the Publisher, and Caddy for HTTPS. Images and reels render on the same server, data lives in
MongoDB Atlas, and daily EBS snapshots back up the disk.

git clone <repo> bolo-studio && cd bolo-studio
bash infra/aws/deploy.sh

What we learned

Meet people where they already are. Small business owners live in Telegram and WhatsApp, not dashboards. Putting agents inside the chat made the product feel natural.
Voice changes everything for non-English speakers. Speaking Marathi is faster and more natural than typing it.
Guardrails beat raw generation. Brand Guard catching a wrong price matters more than a clever caption.
Agents need clear jobs. Separate writer, designer and publisher agents were easier to debug than one agent doing everything.

Try it

Live demo: https://studio.kmrnx.me/
Code: https://github.com/sanskarjoshiii/bolo-studio.

Built for the Switch hackathon by Team Bolo, Pune. #HowISwitch

DEV Community: Kamran Pathan