How Beacon Technology Benefits Retailers

Karam Mangat — Thu, 01 Aug 2019 12:48:20 +0000

There are many ways through which Beacon Technology can help in Retail Industry. Moreover, it allows the retailers to enable high experience for their customers, depending on their relationships. The following section will enlighten some of the benefits of beacon technology to let you know about this technology.

It helps in spotting and ushering the customers to your store

Beacon technology can help retailers to send the notifications and greetings on special occasions and also help in sending offers available in the store to the shopper’s phone living in the nearby areas, of course, when the shoppers have the related application installed in their phones because that implies that the customers have already shopped in the respective stores once.

You should greet the customers and guide them towards the specific section of the store in which they are interested in. You must always keep the notifications simple and up to the point without annoying them.

Use beacon technology to know about their buying pattern

Beacon technology can be used to integrate the customer data which will promote you to sell more. With the help of CRM, you can get detailed information about every transaction of a particular customer with the help of which, you can provide them with special coupons/discounts. You can aggregate the info from the online purchase and in-store.

For example, suppose your customer has selected any product and added to his wishlist but unfortunately, the product is currently not available in the stock. So, the CRM records the customer demand and when the product arrives, you can either send them an email or if the customer pass by, you can also notify them through the message about the arrival of the product.

Create better campaigns (offer discounts in real-time) for special customers

One of the most important methods to flourish your business is when your loyal customers are taken proper care and the new customers keep on pouring in. For this, the retailers have to strive hard to supply and fulfill the needs of your customers continuously, of both the existing and the new customers. Planning for an additional special discount for special customers can help a lot in elevating retail sales.

Suppose that a customer has searched for home appliances from your online store but had not purchased anything and they are roaming around and you have the proper time to offer them with the best deals, so, with the help of the beacon technology, you can send them the notification to call them in.

Collect more information using the beacon with the help of the customer

According to the research, around 40% of the customers seek for the best offers on their mobile phones while they are in the store. Businesses can include this to offer the best deals to their customers. Extracting data from the customer at the very less moment of time is a very big task but still you need to do it with all your effort the buying pattern, choice, taste, browsing history, feedback, complaints, etc. this process needs to be completed without disturbing the privacy of the customer and without annoying them. The more you know about the customer, the better you serve them.

The CRM consists of valuable information and the beacon technology helps in the ‘data revision’. Every single communication with the customer can help to enrich your data system which can help you in returning them with the best offers. You can also use it to help you to increase your app. The brilliance lies in using it effectively.

Get to know about the customer's in-store experience

The beacon technology along with the CRM can be used effectively in selling the concerning and only the items in which they are interested in. Beacon technology helps the customers to select the products of their interest which result in accelerating the process of purchasing from entry to exit.

The shopkeepers can get to know more about the section in which the customers used to spend much of their time along with the frequency of their visit to the store, purchase history, loyalty factor, and the use of coupons provided to them which can be used for future reference.

The beacon technology also helps the shopkeepers to feedback to the CRM along with the feedback received. This is one of the most important conditions if you are looking forward to building up a personalized customer-business relationship. You will get to know how much value a personalized customized message is when the competition becomes stiffer.

10 Must-Have Features for Rental Business App

Karam Mangat — Thu, 01 Aug 2019 12:20:27 +0000

Rental Moblie App business is a more profitable business in the future. Before Launch rental business app you should research advance features according to user requirements and well-defined goals for your business model. Here I tried to highlight some advance feature should have in Your rental App.

Resignation Registration Process should have easy and simple. Must have social login to make the registration process more user convenient. Users don't like long multi-page signup or checkout process.
Home Page Should have Simple & Uncluttered User Interface When designing the user interface (UI) of a rental eCommerce mobile app, home screen design should be easy and a user-friendly, user can understand the latest promotions or most popular rent out items.
Navigation Rental mobile app navigation should be sweet and simple. To make your navigation intuitive, menu language should always be written in a way that lets the user know what to expect.
Renting and Selling at One Spot Instead of only renting or selling. you can focus on flexible features that support both rents or sell at the same platform, In addition, users can extend their duration of rent at an additional cost or purchase the product by paying the full amount.
Multiple Payment Options To make shopping easier multiple payment gateways help. If customers can't find their preferred payment method, they will abandon their shopping carts.
Customization Your Ecommerce rental app should have customizable, So new features and functionality can be added easily.
Live Chats Live chat is the fastest channel of online contact to customers. Live chat offers more traffic, provide amazing customer service and, of course, increase conversions. To make a successful business Livechat plays a significant role.
Advanced Search and Filter options Rental Ecommerce apps have thousands of products listed across hundreds of categories. To make it fast and easier for customers to discover their favorite items, the app must offer advanced search options along with precise filters.
Multiple Vendor(like Amazon) Owing to the multivendor marketplace and App Great opportunity to start making money without the worry about inventory. Creating a Multivendor feature for your App can be a more profitable decision. Each vendor gets a separate dashboard from which they can manage their orders, products, and various other settings. To boost sales, vendors can also create catalogs and cart promotions on their mini-store.
Order Management Order management features allow admin to keep track of orders and managing the vendors, processes, and partnerships. Vendors can also It involves keeping track of the order itself and managing data around the customer. This feature will help integrated approach to process improvement

For detail about the rental business visit http://www.yo-rent.com/

DEV Community: Karam Mangat

How Beacon Technology Benefits Retailers

10 Must-Have Features for Rental Business App