The latest articles on DEV Community by Kendra Ben (@kendra_ben_11eda28d61564d). https://dev.to/kendra_ben_11eda28d61564d https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F3740615%2F068b1aed-3852-4311-a76a-8f06c44e0318.png https://dev.to/kendra_ben_11eda28d61564d en Kendra Ben Thu, 29 Jan 2026 22:06:02 +0000 https://dev.to/kendra_ben_11eda28d61564d/building-visibility-for-creators-indie-builders-whats-working-in-2026-3bo3 https://dev.to/kendra_ben_11eda28d61564d/building-visibility-for-creators-indie-builders-whats-working-in-2026-3bo3 <p>I work closely with creators, indie founders, and authors who build great products but struggle with one thing: getting the right people to actually see it.</p> <p>Over the past months, I’ve been involved in:</p> <p>Book &amp; app promotion using short-form platforms (especially TikTok / BookTok)</p> <p>Running and optimizing Amazon KDP ads</p> <p>Helping projects test paid ads without burning budget</p> <p>Improving visibility and conversion, not just traffic</p> <p>What I’ve noticed is this:<br> Most projects don’t fail because the product is bad — they fail because distribution is unclear.</p> <p>I’m curious to hear from this community:</p> <p>What’s your biggest challenge right now: traffic, conversion, or retention?</p> <p>Have ads worked for you, or did organic perform better?</p> <p>What platform surprised you the most in terms of results?</p> <p>Not here to pitch — just sharing experience and learning from others building in public.<br> Let’s discuss 👇</p> webdev programming ai javascript