The latest articles on DEV Community by Konstantin Ulanov (@konstantin_indexfair). https://dev.to/konstantin_indexfair https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.us-east-2.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F4025528%2F31a2a17e-5b2c-4784-bdeb-24ea7816d2cf.png https://dev.to/konstantin_indexfair en Konstantin Ulanov Sat, 11 Jul 2026 20:12:52 +0000 https://dev.to/konstantin_indexfair/building-brand-ratings-that-cant-be-bought-by-design-5cdh https://dev.to/konstantin_indexfair/building-brand-ratings-that-cant-be-bought-by-design-5cdh <p>IndexFair publishes independent analytical ratings of consumer brands.</p> <p>The interesting part is not the homepage — it’s the constraint set:</p> <ul> <li>scores from public data and a published, versioned methodology</li> <li>same rules for every brand</li> <li>no featured tier</li> <li>no star ratings</li> <li>missing measurement lowers confidence instead of quietly filling the number</li> </ul> <p>Most online rankings rearrange themselves around commercial incentives. We wanted the opposite: a structure where the method is inspectable, and money has nowhere to enter the ranking.</p> <p>Public materials live here:</p> <ul> <li>Site: <a href="https://indexfair.com" rel="noopener noreferrer">https://indexfair.com</a> </li> <li>Methodology: <a href="https://indexfair.com/methodology" rel="noopener noreferrer">https://indexfair.com/methodology</a> </li> <li>GitHub org (profile only, no product source): <a href="https://github.com/Indexfair" rel="noopener noreferrer">https://github.com/Indexfair</a> </li> <li>Essay: <a href="https://indexfair.com/insights/how-the-rating-game-works" rel="noopener noreferrer">https://indexfair.com/insights/how-the-rating-game-works</a> </li> </ul> <p>This post is a pointer, not a dump of internals. The product codebase stays private. The method does not.</p> analytics product showdev startup