The latest articles on DEV Community by The Cryptory (@lacryptorina). https://dev.to/lacryptorina https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F3714330%2Fde1c01ee-83c4-40b6-97da-18484082c534.png https://dev.to/lacryptorina en The Cryptory Sun, 18 Jan 2026 07:32:48 +0000 https://dev.to/lacryptorina/the-difference-between-devrel-and-social-media-marketing-4d0l https://dev.to/lacryptorina/the-difference-between-devrel-and-social-media-marketing-4d0l <p>Hi, </p> <p>I've been doing social media for Web3 projects for a while, and I've found myself doing SM for an API that basically feels way more like devrel. I'm not a dev yet, and I'm absolutely quitting this gig because it's not worth my time.</p> <p>That being said, I wanted to know how you guys, especially those of you who've been developing software or webapps or Web3 protocols or anything of the sort for a long time, decide whether or not to adapt a tool when approached by a devrel person. </p> <p>What makes you think a tool is worth adapting? Do you look at the way the company is run, or do you just look at the usefulness of the tool?</p> <p>Do you look at the long-term outlook of the tool receiving support from its company and mass adoption or are you just like, "hell, if it works?" Are you more into open-source?</p> <p>What kind of perks do you expect from someone selling you a tool/protocol or asking you to beta test?</p> <p>I'm asking because I'm 1. deciding whether or not to go into devrel, since I've basically been doing it, although I'm not a dev and I have to go back and forth between the devs of the projects I've been marketing for correct info and 2. I wanted to know how a diverse developer community like this one looks at new tools or protocols and the decision-making process that goes into adaptation. </p> <p>thanks for reading</p> devrel marketing