We Tested How ChatGPT Mentions Brands — Here’s What We Found

Lam Mai — Thu, 26 Mar 2026 04:58:42 +0000

We analyzed how AI systems generate answers when users ask about tools, products, and solutions.

The goal was simple:

To understand how brands appear — or don’t appear — in AI-generated responses.

Key observation #1: Mentions are limited

In most responses, AI systems mention:

3–5 brands
Sometimes fewer

This means:

Visibility is extremely constrained.

If your brand is not in that small set, it is effectively excluded.

Key observation #2: Position matters

Being mentioned is not enough.

We observed that:

The first brand mentioned gets the most attention
Secondary mentions have significantly less impact

This creates a hierarchy inside the response itself.

Key observation #3: Consistency drives inclusion

Brands that appear frequently tend to:

Be strongly associated with a category
Appear across multiple contexts
Have consistent positioning
Key observation #4: Gaps are common

In many cases:

Relevant brands are missing
Lesser-known competitors appear instead

This suggests that AI systems rely heavily on available patterns, not completeness.

Implication

AI visibility is not just about having a good product.

It is about:

Being associated with the right topics
Being present across multiple sources
Being consistently described
How teams are solving this

Some teams are now using tools like SpyderBot to:

Analyze brand mentions
Identify missing visibility
Improve positioning in AI-generated answers
Final thought

AI systems are shaping decisions.

And they are doing it with limited context.

The question is:

Are you part of that context?
Free to get your GEO report: https://spyderbot.net/

What Is Generative Engine Optimization (GEO)?

Lam Mai — Thu, 26 Mar 2026 04:07:14 +0000

Unlike traditional SEO, which optimizes for rankings in search engine results pages (SERPs), GEO focuses on optimizing inclusion, citation frequency, sentiment, and competitive positioning inside AI-generated answers.
How Generative AI Systems Produce Answers?
-> https://spyderbot.net/what-is-generative-engine-optimization-geo

DEV Community: Lam Mai

We Tested How ChatGPT Mentions Brands — Here’s What We Found

What Is Generative Engine Optimization (GEO)?